Chapter 1583 Injure the T-K Group!
Lanxin Company and NBJ lowered their prices together, and the price reduction arc was almost the same. This made the media and the business community hear the signs of a formal alliance between the two companies. Everyone realized that this market competition with multinational companies has entered a fever pitch.
T-K Group, the first step is to fully enter the health care brand market in country Z.
However, Lanxin Company and NBJ's counterattack countermeasures are showing weakness!
Putting on the underdog's stance, with the help of Ling Qingxuan's media, the tragic situation of Lanxin Company and NBJ has been known to the public. This move has firmly controlled the hearts of the people.
The second step, framed! Framed, discredited! Crack down on the corporate image and product image of T-K Group in the health care brand market in country Z.
In the health care product industry, there are more or less black history and black fans. T-K Group has been established for many years. This situation is far more than that of Lanxin Company and NBJ. For example, some consumers are not suitable for this kind of products. , Various symptoms appear after taking it, normal people will think that the product is not good,
Wenxinya entrusts Tian-chao private detectives to investigate all product quality incidents since the establishment of T-K Group, as well as consumer accidents, and then use the media to spread them widely, hire Internet trolls, and hype them up.
Immediately afterwards, she framed the product quality of T-K Group. She dug up the quality inspection report of T-K Group many years ago and posted it on the Internet. The truth of the matter, the post did not say whether the quality inspection report was many years ago or the present, specious remarks, playing around the corner, even if it is discovered, it is only a means of commercial competition and does not constitute legal responsibility.
Besides, the network structure is complicated, even if the T-K Group intends to pursue it, it may not be able to do it.
Later, she bribed the black fans of T-K Group to discredit T-K Group. Even if T-K Group knew that these people deliberately discredited them, they couldn't think of any other way except to appease them, because most of those black fans had bought After passing on their products, consumers feel that the products are not good and say some bad words, what else can the merchants do? It is impossible to eat them.
Her movements were fast and ruthless, and when the T-K Group reacted, all they could do was to explain palely and meaninglessly, to clarify!
However, even if everyone believes in the T-K Group, their preconceived ideas have already made them subconsciously reject this product.
"Hahahaha, Ms. Wen is really a good trick. This move made T-K Group ashamed. It's really satisfying."
This morning, T-K Group held a press conference to clarify that the negative news about T-K Group on the media network is all false, accusing country Z of bad competition methods. This move has not been recognized by consumers.
Because, the framing, framing, and smearing on the Internet are not groundless, and they are all based on facts. Even if the T-K Group wants to deny it, they can't deny it.
Therefore, the content of their press conference has actually deepened consumers' impression of T-K Group's overbearing.
Luo Desen was very excited, and immediately called Wen Xinya.
"It was NBJ's full cooperation that made my plan go so smoothly." Wen Xinya was studying the content of the T-K Group's press conference to see if there was any information that she could use to attack the T-K Group.
Luo Desen looked very excited, and immediately said: "Why don't we strike while the iron is hot, and just completely discredit T-K Group's reputation and product image."
With the product image completely destroyed, T-K Group's ambition to encroach on country Z's healthcare brand market is shattered.
Wen Xinya murmured: "No, let's stop here with our peripheral plans, too much, we show ourselves as the weak, if we pursue T-K Group fiercely, consumers will be disgusted, then we will flank The counter-offensive strategy will start immediately, and the head-on confrontation will still be left to NBJ."
This time, to deal with the T-K Group's general attack, Wen Xinya formulated a three-step strategy of peripheral warfare, flank counterattack, and frontal assault.
After hanging up Luo Desen's phone call, Yan Shaoqing knocked on the door and entered.
There was a hint of a smile on Wen Wenya's slightly sharp face: "How's the meeting going?"
Today's meeting was presided over by Yan Shaoqing, Wen Xinya did not participate.
Yan Shaoqing and Wenxinya sat on the sofa in the office together, Wenxinya made tea herself.
Yan Shaoqing smiled and said: "Lanxin Company's second counterattack plan against T-K Group has achieved complete success. Everyone is very excited and praises you for your leadership and wise decision-making!"
Discrediting the corporate reputation and product image of the T-K Group is a serious blow to the T-K Group.
Especially Zheng Yifan was both shocked and amazed by Wen Xinya.
How many people are helpless in the face of the acquisition of a multinational company and can only bear with it, but Wen Xinya chooses to resist.
Although they knew that it was right to resist this decision, the image of foreign investment as fierce as a tiger is deeply rooted in the hearts of the people. People often have doubts about Lanxin Company, Wenxinya, and the health care brand market in country Z.
Can we win?
However, Wenxinya action shows that multinational corporations are not scary! Multinational corporations are not invincible.
The scent of tea slowly overflowed, and she said warmly and elegantly: "It is the result of everyone's concerted efforts to severely damage the T-K Group. Although we have achieved a strategic victory, it is only temporary. Next, we will face a more severe situation. , everyone cheer up."
After all, T-K Group is a world-renowned large enterprise, and it will not be crushed by Lanxin Company's small tricks. On the contrary, it will strengthen its vigilance against Lanxin Company because of this matter.
Yan Shaoqing nodded, and asked while drinking tea, "What should we do next?"
Drinking warm and elegant tea is a kind of enjoyment, even if you don't know tea, you can taste it.
"Continue to lower the market price and respond to the press conference just released by T-K Group." Let consumers see that we have been suppressed to the point of losing our money, and you are still talking nonsense in front of the media, accusing Our vile competition is like a thief shouting "stop thief".
T-K Group faces the media, no matter how glamorous the language is.
However, where did Lanxin Company and NBJ cut prices directly to benefit consumers?
In country Z, you must abide by the rules of the people of country Z, so that everyone will buy your account.
"Okay, I will arrange it." Yan Shaoqing took a serious look at the young girl, and suddenly felt sympathy for those who opposed her.
This girl's heart is very soft, but when dealing with enemies, she has the means to sweep away fallen leaves and destroy them.