Chapter 1598

As night fell, Joss sat alone in the office, looking at the neon lights outside the window, feeling as if he had been poured lead into his heart.

He seemed to think that at the beginning, the headquarters made a decision to invade the health care brand market in country Z. He confidently said to the people in the headquarters, "I only need one year to win the health care brand market in country Z."

Now, a year has passed, T-K Group has not won the health care brand market in country Z, and is still mired in the quagmire of the acquisition war. The established branch has suffered heavy losses, its strength has plummeted, and even the headquarters' funds have been broken.

He was ashamed of the trust placed in him by headquarters.

The self-confidence in the past was full, but after being hit again and again, it cast a thick shadow.

"Joss, why aren't you off work?" Joss' assistant came to the headquarters of T-K Group to get a piece of information, but found that the lights in Joss's office were on, so he came to have a look.

The battle of hearts and minds was lost, not only Joss was lost and decadent, but even the entire T-K Group was covered in a shadow. Being dealt such a heavy blow by an unknown young man who hadn't even been listed on the market, everyone Some can't accept it.

Joss looked at the assistant in front of him, holding the document, with concerned eyes, and a desire to confide in his heart: "Just now the headquarters of country M called me and told me solemnly, give me another five months Time, let me win the health care brand market in country Z, otherwise, I will take the blame and resign due to the commercial error of decision-making mistakes."

Three months have passed since T-K Group launched a general attack on the health care brand market in country Z, and its products have fully entered the market in country Z. In the past three months, T-K group and Lanxin company NBJ had a fierce confrontation, and finally won The battle of hearts has also lost the initiative in this battle.

The headquarters gave him five months, which was quite lenient.

But the frightening thing is that the financial support given to them by the headquarters is not enough.

Without sufficient financial support, T-K Group is unable to move an inch in the current situation.

Of course, he would not tell Chu Jingnan about this.

The assistant was not surprised by this result: "What are you going to do?"

The T-K Group headquarters in country M, who has not really experienced this battle, has no way to understand the various [acclimatization] of T-K Group's health care brand in country Z, and the other party is using T-K Group's [acclimation] to dissatisfy Understand the national conditions of country Z and attack the T-K group.

In all fairness, Joss is a very decisive leader. Although he was a bit arrogant, he really didn't make any mistakes in decision-making during this acquisition battle. Unfortunately, what he met was Lan Xin The company is a conspirator who is good at strategy, and the other party can not only play with business, but also with people's hearts.

Joss said helplessly: "T-K Group has lost the hearts of the people in this battle, and has already lost the opportunity to compete in the market. The only chance to turn defeat into victory is the product war. As long as T-K Group can beat Lan in the product itself Xin Company, then this battle of hearts fought by Lan Xin Company will be completely defeated."

This is the only way T-K Group can go at present.

He thought about it, there are only three reasons why the people of Country Z boycotted the T-K Group!

First, Lanxin Company has always grasped the hearts of the people.

Second, the company reputation and brand image of T-K Group are damaged!

Third, those ridiculous sense of national honor!

As long as T-K Group's products are better than Lanxin Company, Lanxin Company's hearts will be broken, T-K Group's company reputation and product image will be improved, and those hateful sense of national honor, I am afraid there is no point to stick to .

Sure enough, it coincided with his idea!

...

At the same time, in order to celebrate the overall success of the Heart War, Wen Xinya booked a private room in Jiuchongtian.

Yan Shaoqing, Zheng Yifan, Ouyang Feng, Li Mengjie, Gao Enyang, Chen Zichen, etc., these warm and elegant direct relatives are all there.

Wen Xinya raised her wine glass, and slowly stood up from her seat: "This first glass of wine, I want to toast to Lanxin's victory in the first battle of the anti-takeover war."

After speaking, she raised her head and drank a glass of red wine in one gulp.

"good--"

"It's refreshing enough—"

"sharp--"

Underneath, there was applause and applause, and everyone was more or less excited.

A world-renowned large enterprise, to Lanxin Company, is like a giant tiger. After being beaten to shame by them, they hide in their shells and dare not show their heads. Just thinking about it makes people feel happy.

Everyone can't help but think that in the process of fighting against T-K Group this year, Z country's health care brand companies have been passively beaten. Now that T-K Group has been hit hard, everyone feels exasperated.

Li Mengjie poured another glass of wine for Wen Xinya, the glass was full, Wen Xinya held it in her hand and continued: "For the second glass of wine, I would like to respect everyone in Lanxin Company. My trust, following my steps unswervingly, and dedicating my own hard work and painstaking efforts to the company will lead to the success of this battle."

Under the soft lighting, her warm and elegant face is full of a kind of sensual beauty, making her no longer aloof and pointing out the boss behind the scene of Lanxin Company, but more like a lively and emotional person.

"You have worked hard!"

She raised her head and drank the wine in the glass.

You have worked hard--

Concise and concise five words, like a heavy hammer, knocked on the hearts of everyone present, reverberating in everyone's hearts, and everyone suddenly fell silent.

Yes ah, hard work!

However, the hardest one was not those who obeyed Wen Xinya's orders, but she herself.

They all know who has been studying various cases of foreign acquisitions of enterprises in country Z day and night, and finally formulated this first crucial battle of people's hearts, who is constantly studying T-K Group, trying to find out the weaknesses that can be broken , A heavy blow to the T-K Group.

"Miss, you have worked hard too. I respect you for this glass of wine." Yan Shaoqing stood up from the sofa first, raised his glass and drank it down.

Yan Shaoqing, who never drank, made an exception today.

Zheng Yifan was the second to stand up: "Miss, I respect you!"

For Wen Xinya, Zheng Yifan's feelings are quite deep.

When we met for the first time, he scrutinized Wen Xinya.

Later, his scrutiny of Wen Xinya turned into doubt.

His heart has gone through a long process for Wen Xinya, and finally it has become today's admiration.

"Miss, I respect you too..."

...

The people in the private room stood up one after another to toast Wen Xinya.

Wen Xinya hardly refuses anyone who comes, and the atmosphere is getting higher and higher.

After drinking for three rounds, Wen Xinya became a little excited. She raised her glass and asked, "Isn't it scary that everyone says foreign acquisitions?"

Inciting people's hearts, Wen Xinya has always been deeply involved in this way.

Everyone below said in unison: "It's not scary!"

Because of the drink, everyone's spirits were high, and their voices were extremely loud.

Wen Xinya continued to ask: "Then, can foreign acquisitions be defeated?"

Next, there is another battle to start. It is very necessary to inspire people's hearts at this time.

"Can be defeated!"

The passionate voice is deafening.

This is the result Wen Xinya wanted.