Chapter 1605 Propose to Suspend the Acquisition Plan!

In just one month, T-K Group and Lanxin Company had a full-scale confrontation on their product technology, innovation, quality, and logistics.

Because of the support of Lanxin Company from the Zhishanya Association, coupled with the support of the entire health care industry in country Z, the products that Lanxin Company created in just four or five years are actually comparable to those of T-K Group that have gone through years and market tests. A close match.

Compared with the well-known foreign brands, the health care brands in country Z are not inferior.

The news was widely reported by the media.

People are resisting foreign acquisitions, and their enthusiasm for protecting national brands is even higher.

The T-K Group is deeply involved, and there is a trend of getting deeper and deeper.

Joss' heart was heavy, and he felt as if he had fallen into the other party's trap, but after thinking about it carefully, he couldn't figure it out. What link went wrong?

The meeting room was full of immersion.

Joss sat on the main seat, looked at the dejected subordinates below, and used an old saying in country Z: the rooster who is defeated in the fight - dejected!

"In the product war, we have already lost the opportunity. If we can't make it back, T-K Group will completely lose this acquisition war. Everyone here will accept the punishment from the headquarters at least, and will be demoted and reduced their salary. Take the blame and resign because of negligence, never hire."

With a heavy expression, Joss spoke out the hidden worries that were lingering in the hearts of everyone present.

The atmosphere in the meeting room became more dignified.

Chu Jingnan was sitting in the meeting room, the result of the product war was somewhat beyond his expectation.

But if you think about it carefully, you can find that all of them have fallen into Bella's trap.

In product wars, you can fight for qualifications, market testing, product praise, and world popularity. These are the advantages of T-K Group and their main battlefield.

However, Lanxin Company bypassed these shortcomings and directly challenged the T-K Group to fight the technical formula war, the equipment innovation war, the quality effect war, and the sales logistics war.

After the substantial rectification of Lanxin Company more than a year ago, these are the main battlefields of Lanxin Company.

Joss said helplessly: "Although we did not lose in the technical formula war, we did not win either. Lanxin Company is a traditional Chinese medicine health care brand. Among the many health care brands in the world, Chinese medicine products stand out because of their unique types. Obtained the qualification to compete with our products."

The efficacy of health care brands is actually similar, and the competition is just which product has better effect. T-K Group has stood the test of the market for many years in order to have a place in the world's health care brands.

However, Lanxin Company produces traditional Chinese medicine health care products, which is already different from other health care brands. Moreover, their company's products have been approved by professional Chinese medicine masters and tested by various organizations around the world. The quality and effect have been verified.

"In the equipment innovation war, T-K Group ended in a fiasco, because Lanxin Company was opportunistic. T-K Group has been established for more than 70 years, and most of the factory equipment was established 67 years ago. The factory construction standards at that time were still low. The equipment and machinery have not reached today’s standards, nor are they as advanced as they are now. Of course, T-K Group keeps pace with the times and has been rebuilding factories, improving machinery and equipment, and striving to keep pace with the times. However, we cannot completely abandon it all at once. All the things we had before were replaced with the most selected equipment and machinery, so we fell into their trap."

Why is the leading SF logistics company in country Z able to come from behind and defeat the large and small logistics companies in country Z and dominate the entire logistics industry? That is because they bought airplanes at the beginning of their establishment. It is impossible for other domestic logistics companies to completely abandon what they already have. Train, car, go buy a plane, compete with SF.

So far, the only thing they have gained the upper hand is the sales logistics battle, but Lanxin Company's e-commerce network marketing and logistics services are quite complete, and the gap between the two is not too big. The operating time is too short.

As for the quality effect war, the contest is still going on.

However, Joss was not optimistic in his heart.

When he thought of taking over the headquarters' task of invading country Z's health care brand market, the chairman personally called him into the office and asked him to try his best to obtain Lanxin's product formula by any means.

The quality and effect of the products that even the headquarters covet must have been unanimously approved by the headquarters.

There was still silence in the conference room.

Joss was a little irritable, and raised his volume and said, "If you have any thoughts and opinions on this acquisition battle, you can put them forward at the meeting."

A year ago, in every meeting, which one was not full of quarrels?

Such a silence made Joss' heart more solemn.

One of them boldly said: "Jose, the people of country Z are resisting acquisitions and their enthusiasm for protecting national brands is high. T-K Group is deeply caught up in the cusp and has lost its market competitiveness. The financial support of the head office is limited, and the product war is lost. Taking the lead, we have no people, no financial resources, no support, we are simply desperate to fight now, it is just a dying struggle, we cannot win this war of acquisition.”

Successive failures have frustrated these arrogant and invincible guys, and they are still unable to recover from the blows.

"Joss, the current situation is quite unfavorable to us. We are short of funds. If we continue the acquisition plan, the country Z branch will pay a heavy price. The head office will also suffer a sharp decline in strength because of our acquisition plan. The consequences are not something we can afford, and I propose to report to the headquarters and give up the acquisition plan.”

Rein in the cliff.

Although it is the next strategy, it is always good to fight to the death.

"I also agree to abandon this acquisition plan..."

...

In the conference room, more than half of the people supported the suspension of the takeover battle.

The folder in Joss's hand slammed down on the table and shouted angrily, "Shut up!"

In the conference room, it gradually fell silent.

Joss said angrily, "How much hope has the headquarters placed on us in this acquisition battle, and how much financial and material support has it given us? Now that we have encountered a little difficulty, everyone wants to give up? Are you worthy of the cultivation and high hopes of the headquarters? Is it worthy of the huge financial and material resources lost before?"

Joss' growling voice was full of anger and kept rising.

In the conference room, everyone listened to his irritable voice, and dared to be angry but did not dare to speak.

Joss lost his temper, and finally asserted: "You don't need to say more, this acquisition battle, no matter how difficult it is, we must continue."

In the current situation, they are already in a difficult situation.

Not to mention whether the headquarters will agree to suspend the acquisition, even the Lanxin Company will not give up easily.