Chapter 1582 Peripheral War Strategic Deployment

The meeting between the two parties was conducted in secret, and no one outside knew the content of the conversation.

Many years later, everyone knows that the two giants of the world's health care brands, when the national brands were in a huge crisis many years ago, the news of the interview was revealed. I don't know how many people beat their chests and feet, but failed to witness this historic moment. .

However, after NBJ chairman Luo Desen met with Wen Xinya, the behind-the-scenes boss of Lanxin Company, NBJ began to block T-K Group at all costs and consumed a lot of money.

At the same time, Wenxinya's peripheral battle also started.

The general offensive campaign has completely started.

Because T-K Group had just entered the country Z market, it was caught off guard by NBJ, who was barefoot and not afraid of wearing shoes.

Wen Xinya is nestled in Si Yiyan's arms, watching an old movie from World War II in country E. The black and white picture, on the contrary, presents a kind of classic that has gone through vicissitudes of life.

Si Yiyan feeds fresh strawberries from time to time.

Wen Xinya looked at the time, it was already nine o'clock, she quickly swallowed the strawberry in her mouth: "Quickly switch to BJ Education Channel."

Si Yiyan changed the channel with the remote control: "Why did you think of watching the education channel?"

Xinya watches TV, usually financial and legal programs, and occasionally watches movies.

Wen Xinya smiled mysteriously: "You will know in a while."

Si Yiyan changed the channel to BJ Education Channel. At this time, BJ Education Channel is broadcasting expert lectures, and the topic of the lecture is about the acquisition of multinational companies, the impact on the national brand of country Z, the overall economy, and the development of people's livelihood.

He suddenly laughed: "This is your first step in peripheral warfare?"

BJ Educational Channel is currently the most concerned channel.

If you want to resist foreign acquisitions, you must first start with the hearts of the people. This step is done very well by Wenxinya.

As long as more people understand the adverse impact of foreign acquisitions on national brands, and let Chinese people realize that the local brands in country Z are not inferior to foreign brands, but because they have no chance to grow, I believe that most Chinese people will turn their hearts to Domestic brands are inclined.

And Wenxinya also captured the country's mentality of resisting vicious foreign acquisitions, spending a lot of money to make such a program, the state supports it, the TV station makes money, everyone is happy, why not do it?

This is to make full use of national resources.

I have to say, this trick is quite clever.

Wen Xinya held Si Yiyan's arm, her eyes sparkled: "Do you think this move of mine is very familiar?"

Si Yiyan laughed again in a blink of an eye: "It's really familiar."

Back then, Xia Ruya's [Pornographic] incident triggered the [Virgin-Film Appraisal] incident. In order to minimize the impact of this incident, Xia Ruya bought experts to give lectures on this incident. She did achieve her goal, too.

Wen Xinya laughed loudly: "I have to say that Xia Ruya's move is quite effective. The market competition between T-K Group and NBJ and Lanxin Company has already started, and now the business community, the media, and the public are all paying attention to this matter , launching such a program at this time will attract a lot of attention."

"And I not only did this program on the BJ channel, but also did similar programs on the seven channels with the most attention in China. From Monday to Sunday, different channels and different time slots will broadcast such programs , In addition, I also hired a hacker team and made related topics on the Internet."

Start with people's hearts and popularize everyone's knowledge about acquisitions.

Si Yiyan gently stroked her hair and asked, "So, what is your second plan?"

Wen Xinya said lightly: "I've already done it!"

Then, Wen Xinya took the remote control in Si Yiyan's hand and tuned a channel for the evening financial news.

It was reported above that NBJ and Lanxin Company, because of the huge pressure of multinational companies entering the health care brand market in country Z, have made substantial price cuts.

From the original price, it was lowered by 30%, and the profits were extremely thin, with the intention of occupying the market with small profits and fighting against T-K Group.

The smile on Si Yiyan's lips faded slightly: "This is showing weakness to strengthen."

The audience of newspapers and magazines is faster than television and the Internet, and the dissemination is wider, stronger, and more deeply rooted in the hearts of the people. Tomorrow, the media will report this matter in a large space, and the tragedy of Lanxin Company and NBJ will also be covered by more people. Great awareness.

When T-K has not yet occupied the market and is unpopular, this move can tarnish the image of T-K Group and give the public the impression that T-K Group is strong and domineering. Their company's branding can also be biased.

Ordinary people don't understand business matters. For them, lowering prices is a good thing. At the same time, they will also know that their own companies are being bullied by outsiders. They are also from country Z, and they don't sympathize with country Z. Will the company still support foreign brands that it knows nothing about?

Si Yiyan had to admit that this move was really clever, and he was manipulating people's hearts: "Then what's the next step?"

Wen Xinya said: "Planting dirt, framing, discrediting, and doing everything possible to further damage the corporate image and brand influence of T-K Group, while Lanxin Company and NBJ will continue to lower the market price in the future, continue to show weakness, the price It will be adjusted to 40%, to the point where it is unsustainable."

If you want to show weakness, you must show it to the end.

At all costs, even if you lose everything.

Health care brands pay more attention to the effect and quality. None of you have used this product. On the premise of not knowing the effect and quality, it is particularly important to build a good product image. Product image is also the main reason for consumers to choose this product. consider.

Planting dirt, framing, smearing, these unsophisticated methods are easy for the other party to see through, and others in the business world are not fools, but so what, consumers do not understand business matters, and they will not know , they know that if the product has a bad reputation, they would rather not buy it.

Si Yiyan sighed slightly: "A woman's battlefield is sometimes more cruel and treacherous than a man's battlefield."

At least, on the battlefield of men, everyone prefers the collision and confrontation of strength, but like Wen Xinya, who doesn't care about the consequences, doesn't care about the means, and indiscriminately attacks, it's really frightening.

Warm and elegant smile fell into Si Yiyan's arms: "So, in the future, if Xia Si's intends to enter the health care brand market and get a share of the health care brand market, remember to stay away from Lanxin Company and make a detour."

Of course, this is just a peripheral battle, she has also planned a flank attack battle!