Chapter 553 Public Relations Oscar Nomination?
After the screening, there was a media reception.
At this reception, Lu Yanhe and his team could hear everyone's feedback and discussions about the film for the first time.
In such occasions, it is inevitable to flatter in person and complain behind the scenes.
However, people who really don't like the film will not come to this reception.
They will directly publish their comments on the film on social media first, and then publish formal review articles in their own cooperative media and magazines.
After Lu Yanhe communicated with everyone, he found that in such occasions, you can't just listen to what everyone said, you have to listen to what everyone didn't say.
In such occasions, everyone will only tell you the good things.
But not everyone will lie.
So, you have to listen to what everyone didn't say.
For example, Lu Yanhe found that almost everyone avoided talking about the theme of the film when talking about the film.
Everyone was either praising, saying that some parts really scared them and made their hair stand on end, or praising, saying that the performance was very good and it was a performance that was completely worthy of attention during the awards season.
Some people also said that the overall completion of this movie is very high, which is rare for a horror movie.
However, almost no one mentioned the theme of Asian revenge on the white protagonist.
Obviously, it is the biggest selling point of this movie.
-
In fact, Twitter is also very lively.
The discrimination incident that Lu Yanhe encountered on the red carpet of the premiere of "The Mist" has attracted huge attention.
This incident fermented so quickly that it seemed as if there was an invisible hand behind it, pushing this incident to ferment on the Internet at an incredible speed.
The topic of race itself is one of the hottest and most eye-catching topics on the Internet at present. When celebrities and artists are involved, it is like a few drops of water dripping into the frying pan, and it explodes with crackling.
When Lu Yanhe was communicating with everyone at the media reception, his army of fans in China were also climbing over the wall and gathering with overseas fans to severely condemn this incident and defend Lu Yanhe.
The number of Lu Yanhe's fans has grown rapidly in recent years.
On the one hand, he has a lot of works and has accumulated a lot of actor fans. On the other hand, his past life as Lu Yanhe, especially his experience as a rural kid whose parents died and he was admitted to Zhenhua University, and as an idol who was out of fashion and unknown, he became a popular star, attracted a large number of fans who regarded him as a life idol.
Not to mention, this time, Lu Yanhe was discriminated against in the United States because he was Asian, which would make any Asian angry.
Those Europeans and Americans who like Lu Yanhe and do not discriminate against Asians are even more annoyed - their mood is probably similar to that of a racist suddenly appearing among your friends, and you subconsciously want to draw a line with him, so as not to let others think that you are the same, and their condemnation of this matter is even stronger.
The momentum of supporting Lu Yanhe also made "The Mist", a horror film that focuses on "Asian ghosts avenging white demons", constantly mentioned, and the data before its release increased more fiercely and more fiercely than the data given by the forecasting agency.
-
D19 company, publicity director Elena Green was very satisfied with directing the people in her department to continue to promote public opinion on the Internet and constantly solidify the propaganda tone of "Asian ghosts avenge white demons" so that more people can see the movie "The Mist" with the help of this incident.
Their original intention was certainly not to "build a golden body" for Lu Yanhe, but the publicity strategy they adopted achieved the effect of "building a golden body" for Lu Yanhe.
On this day, Lu Yanhe's popularity in Europe and the United States skyrocketed.
The next day, when Lu Yanhe and Arne and three others were shooting the cover of the magazine, the magazine's shooting team took the initiative to ask to take a photo with him.
These two magazines are first-line magazines in the United States.
The publicity resources obtained by D19 company.
If it weren't for "The Mist", Lu Yanhe's popularity and influence would not be enough to appear on the covers of these two magazines.
In fact, this is the case with many celebrity magazine covers - many magazine covers that are praised by fans are actually public relations for them by film companies or brands. In other words, they are bought with money, but the word public relations is more advanced and less money-smelling.
Of course, this is a very normal phenomenon in itself.
The abnormal phenomenon is that many fans, and even the artist team themselves, regard magazine covers as a standard for proving the status of an artist. Especially in China, this point has been demonized. In fact, it is really not that objective.
After Lu Yanhe finished shooting the magazine, he said goodbye to everyone in "The Mist".
"We'll see you in Japan later."
"The Mist" will hold a release promotion event in Japan and South Korea, and the leading actors will go there.
Unfortunately, because "The Mist" will not be released in mainland China, there is no schedule in China.
-
When Lu Yanhe arrived at the airport, he never thought that there would be more than a dozen fans gathered here, holding signs and posters waiting for him. As soon as he appeared, they immediately surrounded him to express their support and love for him.
Lu Yanhe thanked them with some surprise.
Zou Dong and the others had to protect Lu Yanhe, keeping an eye on and alert to everyone at all times, lest one or two of them really wanted to hurt Lu Yanhe.
Fortunately, there was no such person.
These people all followed Lu Yanhe after watching his movies and TV series.
Some people said that she had never thought of coming to the airport to see him off, but when she saw what happened to him at the scene yesterday, she made up her mind to come today.
She said categorically: "I must let you know that there are people in Los Angeles who like you and support you, and you are very welcome to come to Los Angeles."
Lu Yanhe was quite moved when he heard a stranger say this to him.
"Thank you, thank you."
Lu Yanhe satisfied each of their requests for autographs and photos before entering the airport.
Wang Biao shot a short video of this video. After returning home, he will cut a VLOG out of these videos and then post them on social media.
Wang Biao has actually been doing this recently.
Chen Ziyan told him that the news that Lu Yanhe has appeared in front of everyone in the past year is all related to his works and his work. She hopes that Lu Yanhe can still show his real and private side to everyone from time to time. On the contrary, It's not to establish a character, but to prevent Lu Yanhe from becoming more and more "tall" in everyone's mind.
Of course a star must be "high-class", but being too "high-class" will also make the public feel distant. Especially in the domestic environment, if a star is too "high-class", some people will always be dissatisfied and unhappy.
-
After getting on the plane, Lu Yanhe was finally able to have a good rest.
There is no need to talk to people, and there is no need to show the "perfect" side of yourself as a star and actor.
He put on his slippers, opened his e-reader, and prepared to read for a while to calm himself down. If he felt sleepy after reading, he would take a nap.
Anyway, this flight will take a long time, enough for him to get a good sleep.
-
"The movie "The Mist" will not be released in the mainland. Do we need to continue to promote it?"
Someone asked this during a meeting in the film and television department.
Linyu shook her head and said, "We don't have to do anything. If you get the resources later and are interested in this movie and want to write about it, you can write your own reviews, but we don't need to make a publicity plan."
"The main purpose of this movie is to promote it overseas. This has nothing to do with our department. Linghe has its own dedicated people to do this. Of course, if they contact us back, we will be needed. Provide some help and we’ll get involved.”
"Okay." A girl who just joined the company half a year ago - she is actually the same age as Linyu and both graduated just half a year ago. She said, "Actually, it would be great if "The Mist" could be released in China. This movie is available on the Internet. The reviews are quite high, especially the performance of Director Lu, which has been highly praised. Some people even said that if "The Mist" was released one month earlier, it might have received many nominations during the awards season."
Linyu rolled her eyes and said, "Well, Xiaolu, you go and sort out the horror films that have won Oscars for acting in history and make a highlight review."
Xiaolu was stunned for a moment, then immediately showed an expression of surprise.
"good!"
"At the same time, please note that I will use the sentence you just said as the beginning of this article - some American media have commented that if "The Fog" is released one month earlier, maybe Lu Yanhe can get many nominations during the awards season." Linyu said , "We can't let everyone have unnecessary expectations. It's basically impossible for "The Mist" to be nominated for an Oscar."
It’s a well-known fact that commercial horror films are not favored by the Oscars.
Unless your movie is a box office hit and your social influence reaches the level of "Get Out," OK, the Oscars won't turn a blind eye to you.
There is a key factor in why the Oscars are so influential. They will never turn a blind eye to films that are box-office hits and have had a huge impact. They will not use the standards of art films to measure all shortlisting criteria.
Awards also rely on works to carry the sedan chair.
Xiaolu said: "Okay, I understand."
"Actually, "The Mist" may not be able to get an Oscar nomination... It is theoretically eligible for Oscars if it is released in January." At this time, another person said, "It's just that movies released in January usually don't have the Oscar nomination in the early stage. During the awards season, without public relations and momentum, it is difficult to stand out at this time.”
"We can't place our hope on an unguaranteed miracle." Lin Yu shook her head, "Also, has the shot analysis draft of "Friends" been released?"
"The first draft has come out, and we are asking Brother Li to help us read it."
"Okay." Linyu said, "This manuscript must be sent out today or tomorrow."
"OK."
Linyu: "The fairy tale drama starring Chen Ziliang starts airing today. Please remember to pay attention. I will comment on it in the show tomorrow."
Xiaolu was a little surprised and asked: "Should we also report on Chen Ziliang's play? Isn't this giving him free publicity?"
"What we do is a film and television review program. If we turn a blind eye to newly aired dramas, then the most basic objectivity will be lost." Linyu said, "Yan He will not mind if we mention Chen Ziliang, and our comments will not We should discuss things as they happen.”
Xiaolu hesitated for a moment and asked: "If one day Director Lu's drama is not liked by everyone, but Chen Ziliang's drama is unlucky and becomes popular, will we still comment truthfully?"
"There is no need for us to discuss it before this happens." Linyu glanced at the time, "Okay, I have another meeting, so that's it for today."
After Linyu left the conference room, Xiaolu curled her lips.
"I really don't understand why you want to help Chen Ziliang's drama to gain popularity for no reason?"
"If you want to establish an objective evaluation authority, you must at least treat everyone equally on the surface, especially those who have problems with you." Another person who was a few years older than them smiled and said: " There is a saying that teachers are famous, and it’s the same when you’re doing a show. What we do is nothing else but commenting on other people’s affairs. We can’t have anything that can be directly caught by others, you know?”
Xiaolu said oh.
"All right."
"Did you think this was quite hypocritical at first? After all, Yan He never concealed his conflict with Chen Ziliang in front of the camera."
"A little bit." Xiaolu nodded and admitted.
"But sometimes, even if the whole world knows that you are acting, you still have to act out the show."
The doubtful look on Xiaolu's face lessened somewhat.
"Team leader, why did you join "Jump Up"?" Xu Xiaolu suddenly thought of the question she had always wanted to ask, "Although "Jump Up" has always been said to be a movie version, it has not been made yet, and you are "Movie House" already has its own column."
“Having your own column in a film magazine is nothing, especially in this age of print media.”
"But isn't "Jump Up" also a print media?" Xu Xiaolu asked doubtfully.
"Then you are mistaken." Jiang Meihui looked at the little girl in front of her who had only joined three months ago and still had a clear and stupid face, and smiled, ""Jump Up" is a newspaper media that made its fortune but is now heading towards the country. It is a media company that leads the development of media groups. It operates in print media, self-media, and video. , websites, program production, and film and television investment. A pure print media can only gradually decline in this era, but a print media backed by a large media group will only have influence in the huge media group. With the spread of the Internet, it is getting bigger and bigger.”
Xu Xiaolu suddenly realized.
-
"Although the current popularity of Yan He on the Internet comes from his Asian identity, we must not play this card."
Lu Qingzhen convened the publicity department of her company, together with Chen Qin and Xu Fanxing who had already started working in Linghe, Wan Qingqing in the United States, and Song Jiang in the United Kingdom, to hold a meeting on how to further promote Lu Yanhe overseas.
Wan Qingqing nodded and said: "Sister Ziyan and Brother Lu told me this when they were in Los Angeles. Although Brother Lu is now highly discussed on the Internet, the keywords are too single. I keep typing this Playing a card will make everyone form an inherent impression of him. I think the show "Friends" can be used to mainly promote Brother Lu's growth history in the entertainment industry through his two roles as an actor and screenwriter. To shape his aura of success in this area and his personal image.”
"But "The Mist" will be released soon. At this time, we should not mainly promote "The Mist" but instead promote "Friends", okay?" Xu Fanxing asked, "Should our focus at this stage be to do our best to ensure that "The Mist" "Achieve good box office results? This is the most basic."
"Sister Fanxing is right. The box office of "The Mist" is the most basic. However, according to the current popularity of the Internet, the box office of "The Mist" will definitely not be far behind. Forecasting agencies have already adjusted its box office to 80 million or more. 100 million US dollars." Wan Qingqing said, "So, according to the current situation, if we still focus on "The Mist" for promotion and marketing, it will inevitably remind everyone of Xiao Lu's Asian identity. After all, this movie That’s what it’s about.”
Lu Qingzhen asked: "You suggest mainly promoting Yan He's successful aura in the entertainment industry. Won't this cause the public to resent the success of learning?"
"Oh, in the United States, in Europe and the United States, success studies have always been a powerful tool to win the favor of the public." Wan Qingqing said very firmly, "People here are not only in their hearts, but also in the direction of public opinion." I am very superstitious about success. If the story of Brother Lu’s struggle is spread on a large scale, he will become an idol for many people.”
Lu Qingzhen looked at the face on Wan Qingqing's right.
"Song Jiang, is this the same in Europe?"
"Wan Qingqing is right. Compared with the current situation on the Internet about Brother Lu being discriminated against because of his Asian identity and needing everyone's support and solidarity, Brother Lu's inspirational story of struggle must be more conducive to his long-term public image. "Song Jiang said, "Moreover, Brother Lu has a very big advantage in Europe. His image in the upper class here is very good, especially in the media circles and critics, who speak highly of him. But on the other hand, Europeans are actually very arrogant. If Brother Lu is supported by Asia The image of an American celebrity is fixed, and I worry that over time, some people will be disgusted and disgusted.”
Lu Qingzhen pondered for a moment, "OK, then come up with a publicity plan today, using the story you told as the theme, how to do it, and how much budget is needed. I will communicate with Mr. Chen."
-
"You asked me how likely it is that "The Mist" will help Yan He compete for an Oscar nomination?"
Tom Wynn hesitated for a moment in surprise before saying: "Lin, to be honest, the possibility is very low."
Linyu asked: "What if I don't aim to finally get nominated for an Oscar, but just want more people in Hollywood to recognize Lu Yanhe as an actor and pay attention to his performance through this competition and public relations process?"
"It depends on how much attention "The Mist" can attract among critics." Tom Wynn said, "In this regard, you have to be a little cautious. You know, if your performance is not that good, but you do it with great fanfare, Public relations promotion is actually counterproductive. "The Mist" is only Lu Yanhe's first Hollywood movie. Based on everyone's evaluation of him at the premiere, he will gain a lot of attention slowly and steadily. "
What Tom Wynn meant is actually very obvious.
Lin Yu pondered for a moment, "But as long as we don't go too far, we can still get Yan He more attention with the praise of the critics, right?"
"Of course."
"Tom, tell me the truth, is the movie "The Mist" really good? Is Yan He's performance in it really worthy of an Oscar nomination, as some media have said?" Lin Jade asked.
"I will not comment on the movie "The Mist". I rushed to Lu Yanhe to attend the premiere." Tom Wynn said bluntly, "But Lu Yanhe's performance is indeed wonderful, and he dominated the entire movie. Most of the brilliance.”
Hearing Tom Wynn say this, Linyu breathed a sigh of relief.
"OK, thanks."
-
"Help Lu Yanhe organize Oscar nominations?"
D1 Green looked at Scott Harris in disbelief, a little surprised, and asked: "Scott, are you serious? At this time? Working on Oscar nominations? Now the Oscar nomination list has basically been formed. It’s a done deal.”
After the long awards season, everyone already has a list in mind of who will be shortlisted and who will not be shortlisted.
Even this is a public list.
"This will require at least several million additional public relations funds." Elena Green said.
Scott Harris shook his head, "I don't really want to give him a nomination for public relations, but I want to promote the movie by announcing it. Now Lu Yanhe is the most watched star of the movie "The Mist", The attention and discussion he has aroused among ethnic minority groups is far beyond our imagination. We announced that we will apply for Lu Yanhe’s Oscar performance award. This can further gain their favor for the movie "The Mist" and attract them to enter the cinema. ”
Elena Green understood it instantly.
"Oh, so that's what you were planning."
"Of course, "The Mist" itself is just a horror film. Nominated for an Oscar? Just think about it." Scott Harris smiled and shook his head.
"Of course we will also announce applications for other people's awards in various departments, but the focus of publicity for this matter must be that Lu Yanhe's performance in "The Mist" has won critical acclaim. Put the words of praise together to emphasize that we at D19 are willing to invest an additional seven figures in public relations funds for an outstanding actor to compete for this year's Oscars."
"Okay, I understand what you mean." Elena Green raised her lips, "Scott, I have a hunch now that maybe "The Mist" will create a box office miracle."
"That's what you should have expected when the first reviews came out after the premiere," said Scott Harris.
Elena Green: "But let's not forget that Simon is still waiting for us to help him clarify the truth after the movie is released."
Scott Harris: "Set the truth? What truth?"
He looked at Elena Green and shrugged his shoulders, "Elena, at this time, don't worry about those unimportant people. "The Mist" is about to be released. What we are facing now is a crucial battle. Propaganda campaign.”
Elena Green was stunned, as if she did not expect Scott Harris to say this.
But she quickly came to her senses, nodded, and said, "Okay, I understand, then I'll go to work."
She nodded to Scott Harris, turned and walked out of the office.
Scott Harris looked at her back and dialed the phone number to Director Muken.
At this time, the great horror film director must maintain a good relationship - it is conceivable that after this film is released, other film companies will compete for his next film.
Scott Harris can't let that happen.
In addition to director Mu Ken, there is also the Chinese actor.
Are there any scripts in the company that require Asian characters?
Scott Harris wrote this matter in his memo. He had to quickly find another script and pass it to Lu Yanhe. He couldn't let other film companies get the lead.
Hollywood movie companies are all a bunch of wolves with dog noses.
Wherever there is meat, they will bite it. (End of chapter)