Chapter 550 "Variety Show"
D19 did not skimp on the publicity and promotion costs of "The Mist".
In such a big Internet era, a movie that has aroused a lot of discussion on the Internet may not necessarily be a hit, but movies that have no voice on the Internet are generally difficult to sell.
"The Mist" was filmed first and attracted everyone's attention. In addition, with Muken Sorge, a director who has already achieved success in horror films, D19 is very confident in "The Mist".
The small-scale preview held internally also received very good feedback.
The only drawback is that some people reported that this horror film is not scary enough.
This also made D19 change its publicity strategy when it officially started large-scale publicity. It did not focus on horror elements, but played the cards of "revenge, thrills, and excitement", and paid great attention to the Asian market.
Because D19 found that Lu Yanhe's appeal in the Asian market far exceeded their expectations when they signed him at the beginning.
Especially recently, the popularity of "Friends" on Maxine has gradually increased Lu Yanhe's popularity in the United States and attracted the attention of many ordinary audiences. Before that, Lu Yanhe was mainly known by film media and film critics.
However, the main promotion point of this movie is still the theme itself, not the actors.
After all, for such a large film market, the leading actors of this movie, whether they are local American actors or Lu Yanhe, are not enough to carry the box office.
As Lu Yanhe knows, they specifically put up ads in several larger Asian communities and invited several celebrities with greater influence in the Asian community to promote this movie.
The promotional methods of any film company are essentially to get more box office.
They did this, obviously thinking that the Asian community will become the main force of this movie.
When Chen Ziyan learned the news, her first reaction was: "The pay was less at the beginning."
Lu Yanhe's pay for filming "The Mist" was $1 million, with no bonuses or dividends.
Of course, for the first movie shot in Hollywood, this salary figure is enough to make those Asian actors who came to Hollywood before feel jealous.
Few foreign actors get seven-digit salaries as soon as they come to Hollywood.
Lu Yanhe: "The next English film will definitely be higher."
"The goal for the next English film is not to be higher." Chen Ziyan said bluntly, "If "The Mist" can achieve a box office of over 60 million in North America and over 100 million US dollars worldwide, your salary for the next movie will be at least negotiated to more than 2 million. For movies below 2 million, no discussion."
Lu Yanhe: "Let's hope so."
They went to the brand's fitting room and tried on the clothes they prepared for him. The tailor then made fine adjustments based on the effect on his body.
At this time, Lu Yanhe can go back to the hotel and accept interviews.
After the clothes are altered, they will be sent directly to the hotel.
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"Variety" magazine arranged a reporter to interview Lu Yanhe.
It can be said that probably because of Tom Wynn, Variety, an American entertainment magazine with great global influence, was one of the first American media to report and pay attention to Lu Yanhe.
To some extent, part of the basis of Lu Yanhe's so-called international influence is formed by Variety.
So, he can choose not to accept interviews from other media, but he must accept Variety.
Of course, there is another key point.
Many American media have political positions and camps.
This is not a good thing for Lu Yanhe.
Especially many of their media can express their political attitudes and positions openly.
Lu Yanhe is a star artist who is very clear and unwilling to get involved in any political factors. This makes it difficult for him to open up his popularity and career in Europe and the United States.
After all, these days, if you don't express your position, others will be suspicious of you and will not accept you as their own.
Don't think that the entertainment industry is really just a pure entertainment industry.
Variety is a rare one...how to say it? There are all kinds of camps, and the attitudes and tendencies of all factions can be seen in a media with a "hundred flowers blooming" political tendency. Behind this, to put it bluntly, there is only one point, that is, their attitude is "we are in the entertainment business, and entertainment is king". No matter what faction you are as a star, whether you support Depp or Sam Powell, if you are popular, you can be reported by us - and for this reason, they will never mention more principled politically sensitive issues and ideological issues.
They run themselves seriously as a variety magazine, and they are positioned as a global variety magazine.
(Note: The above is fictional by the author, only as a setting of a parallel world. I don't know the real situation of "Variety Show" in detail, so just treat it as a magazine with the same name.)
In this regard, their position is consistent with Lu Yanhe's needs.
Lu Yanhe's attitude towards foreign media is: You can make fun of me and consume me, but don't bend your butt on things I can't accept, let alone cause trouble for me.
Fortunately, he has "Jump Up" and Lin Yu by his side. Their huge team is quite familiar with major media around the world. Whenever there is work involving foreign media, Chen Ziyan will ask the "Jump Up" team to help review it.
This also allows Lu Yanhe to still have a clean resume after participating in so many overseas jobs. He has not been cheated or deceived.
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"Does filming "The Mist" mean that you have decided to film in Hollywood in the future?"
The interview reporter for "Variety Show" is a black woman with a very strong body and personality named Haider Mathews.
It is said that she was once a professional athlete and participated in the Olympic Games. After retiring, she became a reporter based on her university major.
Lu Yanhe shook his head: "My future filming will definitely focus on Chinese film and television dramas. After "The Mist", I am also working on other Hollywood movies. If there are good scripts, I will continue to shoot, but I will not directly plan that I will come to Hollywood in the future. Developed.”
"Why? Hollywood is the most developed place in the film industry, and it gathers the best talents from all over the world." Haider Matthews paused and said, "Please don't mind me saying this, at least I observe The phenomenon is like this. I know that after achieving certain achievements, many actors in Asia will want to come to Hollywood to get further opportunities. As an actor, you should also hope to be recognized by the global audience, right? "
"Of course." Lu Yanhe nodded, "But this doesn't necessarily have to be in Hollywood to make a movie, at least for me now, that's the case."
"Yes, you have not only won many awards at international film festivals, but also gained a lot of audiences around the world on the two streaming media Maxine and HP." Haider Mathews nodded, "This also makes me feel What’s a bit surprising is that although in recent years there have been several non-English film and television dramas on streaming media that have become popular around the world and even exploded, it seems that you appear much more frequently than others. For your achievements like this, you What do you think it’s because of?”
Lu Yanhe was a little surprised and asked, "Are you asking me why I think my achievements are due to this?"
"Yes." Haider Mathews smiled, with a bright smile, "After all, it is very uncommon for you to achieve such achievements on a global scale at your age, even in Hollywood. By the way, this Is this the source of your confidence that you can still be recognized by global audiences even if you don’t come to Hollywood?”
Lu Yanhe laughed.
"Okay, let me think about it. These two questions are a bit difficult to answer. I feel like if I'm not careful, I'm going to start bragging about myself." Lu Yanhe smiled and joked, "I just want everyone to see I feel confident, but I don’t want to appear too arrogant.” (End of Chapter)