1726 Industrial Transformation

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Like the Sundance Film Festival, Sisyphus Films hopes to support the artistic creation of independent films, and hopes to make the film industry develop in a longer and more prosperous way, but where should we start? This is no easy task.

Cinema chains need profits to operate, production companies need profits to be sustainable, distribution companies need profits to be sustainable, and even art creators can’t live by drinking dew and blowing their hair. Although everyone says that art is art, it needs to be independent of business to create a new world, but without market support, can unappreciated art be called art?

Because of this, every art form is looking for a balance between art and commerce, and filmmaking is no exception.

The reason why the European art film market has been able to prosper for a long time, especially in France and Germany, is ultimately the difference in the entire education system. Philosophy, literature, poetry, music, painting and other art forms are the foundation of primary and secondary education. This is art The innate soil of the art film has also received more support, and it can still achieve profitability in the theater screening and video rental market.

The art-house film market in the U.S. is different.

Lack of historical background, lack of cultural influence, and lack of artistic soul, which means that there is no restraint and freedom to create, and different creative inspirations have been nurtured on the entire North American continent. The gate accepts colorful possibilities, creates the pinnacle of commercial films, and successfully dominates the world.

But at the same time, the lack of deep edification and rendering of artistic soil has gradually led to the concept of artistic creation that interests come first and entertainment to death. Instead, the road of artistic creation is narrowed and narrowed; in the case of market supply and demand, art The living space of the works is also gradually compressed, falling into a precarious situation.

How to break the whole pattern?

This is the entire social system based on the education system based on culture, history, values, etc. If you want to change the direction of the entire market, it is easier said than done?

Businessmen seek profit. If the big screen won't work, will the small screen and streaming work?

According to the historical trend, the re-emergence of the small screen and the rapid domination of streaming media are not all smooth sailing. First, traditional directors such as Christopher Nolan, Alfonso Cuaron, James Cameron, they still Respecting the visual experience brought by the big screen, computers and TVs cannot carry the visual art effects of films; secondly, traditional film production companies do not want emerging media to break their monopoly, and have developed a clear vision from many aspects and levels. The competition between the face and the dark side to try to suppress the emerging streaming media has also created many unpredictable obstacles.

Until 2018, the contradiction between the traditional film industry and the streaming media film industry has still not been resolved.

But if small screens and streaming media can bring profits, traditional film companies will naturally not miss such a good opportunity. Disney and Warner Bros. have already taken the lead on such a road, and established their own streaming media channels by means of acquisitions and mergers. Even Amazon and Walmart are not alone.

For major film companies, this is the inevitable turn of the market, driven by profit, to start building their own streaming media platforms; but for Renly - or Robert Redford, it is a demand under the market's predicament. Change and innovation, through the combination of cinema screening and streaming media viewing, and the grafting of the two distribution forms, free up more space for the creation of artistic works, and at the same time, the film production company itself can also operate in a healthy way.

"You mean, Netflix?" Andre asked hesitantly after Renly explained his thoughts.

Founded in 1998, Netflix is ​​a very interesting company. It can be said that they are a company that is constantly looking for a way out and seeking changes in difficult times. Twenty years later, it has become a key company that has changed the entire industry structure, even enough to compete with the six major Hollywood film companies.

What DreamWorks didn't do, Netflix did.

From the very beginning, Netflix started out as a DVD rental. They saw the boom in the video rental market, so they came up with a new way to cancel the store rental and video deployment, but based on online ordering and mailing. Video tape rental service, and new industry rules have been developed -

Changed from "per-view" to "monthly subscription"; and also eliminated the "overtime fee" that has existed since the library rented books. Users only need to pay a fixed monthly membership fee, and can keep a movie videotape indefinitely until the next time they need to rent another movie.

This is where Netflix started.

But after that, the videotape rental market quickly died out. With the popularity of the Internet, Netflix quickly realized that the Internet and streaming media were the future. In 2007, Netflix launched its own video-on-demand service. In the changing tide of the times, it has regained its foothold.

In the next few years, Netflix went through many changes, launched its own TV box, launched its own streaming media on-demand service, split video tape rental and streaming media on-demand services, step by step, let them live in the Internet age. won a place in it.

In September 2011, Starz, which provided content rights for Netflix, announced the termination of the cooperation, which gave Netflix a serious blow-because the rights of Starz TV included Disney and Sony's huge films. library, which also makes Netflix the first time in five years

There has been a serious loss of users.

At this point, Netflix finally realized that their fate is always controlled by the party who owns the copyright. Once the content support of the film library is lacking, the services they have now will be a mirror image. The loopholes in such a business model make Netflix's stock price. It plummeted, from $40 to less than $10 in five months.

But Netflix isn't sitting still.

On February 1, 2013, the first season of "House of Cards" was officially launched. This series, directed by David Fincher and starring Kevin Spacey and Robin Wright, has all the content of the entire season in one breath. Released, this has also become a time-changing moment.

Regardless of the production mode or broadcast format, content quality or cast, "House of Cards" broke the current industry rules in 2013, and more importantly, the series won nine Emmy Award nominations, In the end, he won three heavyweight awards, setting off a frenzy around the world.

Since then, Netflix has embarked on the path of original content, and thanks to the unique profit model of streaming media, the company has grown rapidly; and it has also learned from the success of "House of Cards", hoping to produce a movie. The work that won the Oscar, this is the series of subsequent moves. By 2018, in terms of content scale and budget level, Netflix has successfully surpassed the six major Hollywood film companies and become Hollywood's top tycoon.

The wheel of the times is constantly advancing, some people fall behind and are eliminated, while some people seize the opportunity to reach the top.

Andre also knew about the frenzy set off by "House of Cards", so when Renly mentioned streaming media, he immediately thought of Netflix.

Renly nodded in agreement, "But Netflix has now entered a stage of rapid growth, and they don't need collaborators or even content providers. We should consider building our own streaming channels and then producing our own original content. , populate the streaming platform.”

Rao is Andre, who has seen countless big scenes, he couldn't help opening his mouth slightly, and a hint of consternation flowed from the depths of his eyes, "You are really a lunatic. Even Netflix is ​​not so crazy!"

Ren Li was stunned for a moment, then realized that he was somewhat taken for granted.

In 2014, Netflix had just started in terms of original content, and the scale of investment was far less exaggerated than three years later; and even at the speed of Netflix, it would take five or ten years to reach the level of the six major film companies. After all, those old film companies have accumulated over a hundred years, and Disney, which has the most abundant copyright resources, is even a behemoth.

Now Renly has directly proposed to fill the entire streaming media resource library with original content, and it is no wonder that Andre is so surprised.

But Renly didn't care, just shrugged, "I'm just talking. It's a blueprint now, and the goals are placed there in advance. Naturally, they should be placed higher, right?"

Andre shook his head again and again, "You know what your words mean? This may be an investment business of 5 billion or even 10 billion, and it may take many years." Speaking of which, Andre also I can't help but feel a little tongue-tied, he is a noble young master, but not a rich man, let alone five billion ten billion, even a one billion business is a little trembling.

Renly chuckled lightly, "It's rare to see Young Master Andre so complacent, this is a memorable moment."

"Sebastian!" Andre couldn't help gnashing his teeth.

Ren Li was still calm, and he had never seen five billion ten billion, but the point was that business management was not his strong suit. Those numbers are just a set of numbers, "That's what shows your value, doesn't it? Remember? I'm in charge of content creation and you're in charge of business operations. I've done the blueprints for you now, but our company How high you can develop depends on your ability.”

Tossing the pot was very easy, and he threw it on Andre's head without a second thought.

Andre directly responded with rolling eyes.

Something seems to be wrong. It started out just to shoot a "Boom Drummer", and then to run on a Vin Diesel. How did it get to this point in the end?

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