1736 Brilliant
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The rhythm of Bob Iger's conversation is very wonderful. He didn't deliberately pause to emphasize, but told the whole thing in understatement. That natural and sincere gesture adjusted his position very appropriately--
Even in the mega blockbuster, Disney didn't put on a lofty stance, didn't put on a "it's an honor for you to be in" or "this is not a mega-production that anyone can be in" or "We're saying right now Do you feel your grandeur?" gesture.
Bob's eyes were always sincere and sincere. He turned to Renly sideways, and his tone was relatively calm. Even when he mentioned major projects, he did not deliberately emphasize it. Instead, he focused on the sincerity of cooperation. The investment scale or importance of the project deviates from the theme.
This seemingly understated gesture of victory in the details, quietly, directs the attention of the negotiator to Bob's desired focus: the actor himself. This can make the actors feel flattered to feel that they are highly valued, especially Bob has mentioned the project name many times in his words and deeds. It's really hard not to be moved by the small contrast.
"We want you to be a part of it, and then create a truly unique heroic character based on your ideas, your temperament, your characteristics; we believe that this collides with the Star Wars brand image, It will definitely be something to look forward to.”
This is how Bob revealed the answer: "A Star Wars Story: Rogue One".
Disney finally made up its mind and officially issued an invitation; and it was also CEO Bob Iger who came out in person and gave the most top treatment in the industry, just like when Barry Mayer invited Renly to play "Gravity", they The purpose is obviously not just for this work, but to look forward to more cooperation in the future.
Bob looked at Renly earnestly and attentively, expressed his sincerity with his eyes, paused for a moment, waited for the news to settle down, and then continued, "The whole project is still in the script writing stage, the director and producer. The producers haven't been decided yet, oh, Katherine Kennedy is the only exception, but she's currently working on 'The Force Awakens' so this project needs another person at the helm."
Wait, what does this mean...
"How about it, are you interested in being a producer? Cooperate with Katherine to complete the follow-up development?" Bob threw a blockbuster like this!
In any negotiation, the two sides are talking sweetly and swearing each other in the negotiation stage, hoping to reach a smooth cooperation with each other. Those promises and those blueprints are all hype, even Bob is no exception.
In fact, with regard to characters and scripts, it is absolutely impossible for Disney to sacrifice its own brand image, brand planning and brand attributes for actors. —
Even in "Star Wars: The Last Jedi," supervillain Kylo-ren killed the series' classic screen character Han Solo, a move that caused a seismic sensation across North America, but In the final analysis, this is not to shape the characters or promote the plot, but to overthrow the old Star Wars system, establish a new Star Wars system, and pave the way for the subsequent development of the series.
In other words, this is a business-level decision that is "unbreakable and unbreakable", and has nothing to do with the script and characters.
Of course, Disney is originally a commercial film company, and their position is naturally different from that of the actor Renly, and different positions determine different angles.
This also means that the beautiful vision that Bob just painted is not because of Renly's unique position in Hollywood, but only a common negotiation method, but Bob's sincerity and sincerity can fully complete the negotiation effect—— If Renly were an ordinary actor.
The problem is, Renly isn't.
In the face of Bob's sincere affection, Renly has always remained calm, and the calm mood made Andy Rogers in the passenger seat agitated - he frequently peeked at the rearview mirror with the corner of his eye, Watching Renly and Bob's expressions all the time, the anxious look has no normal calmness at all:
"That's 'Star Wars'!" Andy's heart was roaring.
But even Renly, hearing Bob's bombshell now, is slightly moved: Producer?
Whether it's a nominal producer or an actual producer, this is amazing news.
Disney's emphasis on the Star Wars series, to a certain extent, even exceeds the Marvel series, not a commercial consideration, but a sentimental factor - the important position of the Star Wars series in the entire North American pop culture is irreplaceable, Disney It is also inevitable to look at it differently. Because of this, it is absolutely impossible for Disney to hand over the initiative.
Throughout the Star Wars series, Katherine Kennedy has unshakable absolute leadership. Even if it is subdivided into each work, because of the large crew and multiple executive producers, Katherine Kennedy still has a well-deserved command, and other actors, directors, screenwriters, etc. all have no ability to interfere with film production.
Therefore, "Ranger Solo: A Star Wars Story" is two-thirds filmed, and Catherine can still directly fire the director and deprive the director of the authorship; therefore, in "The Last Jedi", Catherine can kill directly with a swipe of a pen died
Han Solo, played by Harrison Ford, paved the way for the follow-up series.
Even Harrison Ford, who was paid a base salary of $25 million plus a 0.5 percent share of box office profits for "The Force Awakens," ended up earning easily over $50 million, while the character Not even in the top ten on the cast, he's still not a producer on the Star Wars franchise.
These details can be seen, Disney attaches great importance to the Star Wars series.
Now, Bob has promised... Producer?
Andy's expression was stunned, and he didn't expect such a story at all.
After the initial shock, Renly smiled playfully, "So, you mean, I can arrange the fate of Han Solo's character at will?"
The way it is interpreted in this way... is also ingenious.
Bob was stunned: Renly-Han Solo-Harrison-Ford-Andy-Rogers-Renly, after connecting all the clues in his mind, did he understand the slightest way and how Renly Joking about the meaning, he immediately laughed, "Interpret it literally, yes, that's what it means."
But in reality, Catherine would never agree to Renly's arbitrary disposal of "Han Solo".
Renly nodded lightly to express his admiration, "Wow, I'd be a fool if I missed such an opportunity." The surprise in his eyes and the corners of his mouth flowed without concealment.
Bob spread his hands, with a warm smile flashing in his eyes, and said smoothly, "Then agree."
Simply neat, straightforward, straight to Huanglong.
Renly almost wanted to applaud Bob. Since he came to the airport to pick up the plane today, Bob has been at every step of the way. The atmosphere and rhythm of the entire negotiation are in Bob's palm, but Bob does not control it aggressively. Instead, the audience rushed to their destination in a quiet and moist way, and at the last moment burst out with a firm and decisive determination. Invisibly, the space for Renly's objection was further compressed - but it would not let People feel uncomfortable.
From Warner Bros. to Universal Pictures, to Sony Classics, and finally to Disney, four of the six major Hollywood studios have had direct or indirect contact with Renly, as well as Weinstein Pictures, which can even include Steven Spielberg, who once led DreamWorks, can glimpse the styles and characteristics of these companies, from the way of handling things at the helm to the decisive attitude of negotiation. The importance of the CEO to a company cannot be overstated.
"My pleasure." Facing Bob's homeopathic advance, Renly didn't pause deliberately or impatiently, a polite smile appeared on the corner of his mouth, but completed his statement.
one second.
two seconds.
After Ren Li finished answering, there was a brief blank in the carriage, and the silence was slowly surging.
Andy was surprised by Renly's straightforwardness and directness. After going around for nearly a year, the cooperation of "Rogue One" actually went smoothly. This is undoubtedly great news for Andy - he is the He is an avid movie fan of the Star Wars series, and now he is directly indulging in his own joy, so much that he is holding his breath.
On the other hand, Bob was surprised by Renly's frankness, and the rumors about Renly will not be discussed for the time being. Bob and Renly have also dealt with many times indirectly. How did the cooperation of "Super Marines" happen? , they knew very well, obviously Renly is not someone who can be fooled casually, but now he has succeeded?
Bob looked at Renly carefully, trying to decide whether this was a joke or the truth.
Renly was calm, still facing Bob's line of sight with a smile on his lips. Even though the car was filled with silence, he didn't feel embarrassed and jerky at all. initiative.
On the surface, Bob was the dominant party in the conversation; on closer inspection, Renly never lost his rhythm and position. The head-to-head confrontation between the two can be regarded as evenly matched. But the problem is that today Bob came prepared, and Renly was caught off guard. From this perspective, Renly still has the upper hand?
Bob came back to his senses and returned to normal again, as if Renly's earlier promise was nothing to fuss about. "That would be great. I think Catherine should be looking forward to meeting you. I'm looking forward to you too. met."
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