1725 Breakthrough Progress

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Andre's fingertips slowly swirled around the edge of the coffee cup. The slightly hot temperature was a bit sharp, but it could keep the fingertips sensitive, gently stimulate the brain, and keep the mind active.

His overall view is better and grander than Renly's. From the confrontation between Renly and Harvey, from the confrontation between Renly and Diesel, he can see the overall situation of the entire film industry:

Why is an actor in Renly District able to schedule all major film companies? Just because of the movie box office? Just because of egot? Just for being talented?

These are important factors that cannot be ignored, but not the key reasons.

In the final analysis, Renly took full advantage of the checks and balances and competition among the major film companies, and keenly captured the entanglement of interests in the Oscar season, creating more uncertainties in the original competitive landscape of the major forces. , and then formed a situation of rivalry, and finally completed the suppression of Harvey and Diesel through the constraints of the film company, and even directly kicked Diesel out of the game.

But from this, you can see the lack of Renly's overall structure: going around in circles, but only to let Diesel out, this is really too petty!

Of course, Renly was originally just an actor, and all his energy and talent were put on acting. If Renly was forced to become the CEO of Sisyphus Pictures, try to be in the wrestling of the entire film market. To gain more benefits is the real waste of money.

So, let Renly use his talents and talents, and leave the higher-level fight to the professionals.

In a short period of time, Andre's mind has been turned upside down, from Diesel and Harvey, all the way to Sony Classics and Sundance Film Festival, and finally advanced to the next stage, while Renly Always sit quietly next to you and enjoy a moment of leisure in the morning.

"Are we really going to get involved in distribution?" Andre finally spoke up, but his thoughts and conversations had already jumped out of the sky, and Renly couldn't keep up with the speed - where the hell is this? Didn't they just discuss Harvey and Bob? And how to attract Universal Pictures to enter the game? Why did it suddenly become a release?

Renly didn't rush to respond.

Andre continued, "Sony Classics has nodded in agreement, signed a two-year cooperation agreement, and jointly produced works with an investment of less than 100 million US dollars. The contract is now with Matthew. If nothing else, after Sundance ends It can be officially signed.”

The reason why it is "under $100 million" is because Sony Classics is an independent label. Their main distribution channels are for awards season and art theaters, and they do not have the ability to release large-scale commercial films - that is The work of Sony Columbia Pictures, that is to say, the collaboration between Sisyphus Pictures and Sony Classics, still revolves around low-budget independent films.

Of course, Sisyphus Pictures has only just started, and although it has sufficient funds, it is impossible to rashly launch a large-scale investment project. Sony's classic cooperation is the best choice to open up the situation.

Andre did not elaborate on the specific details, but it is worth mentioning that Sony Classics has set out very gratifying details of the cooperation conditions. Compared with the cooperation between Legendary Pictures and Universal Pictures in the first half of the year, Sony Classics is even better, giving Sisyphus Pictures more advantages in terms of dividend ratio and power distribution.

reason?

Renly represents the myth of invincibility in the industry, while Andre represents the intervention of European aristocratic forces, all of which make Sisyphus Pictures unique and irreplaceable in the industry. Seeing the boldness, the cooperation was finalized at the fastest speed before major competitors such as 20th Century Fox, Warner Bros. and Paramount.

The sincerity of Sony's classics has been initially rewarded:

The online viewing frenzy of the Renly Symposium on YouTube, and the frenzy of praise for "Boom Drummer" in Sundance, have also strengthened their sincerity in cooperation.

It is now certain that "Nightcrawler" will be the second work of the cooperation between the two parties.

"On the Sundance side, I attended a private party yesterday. Robert hopes that we can establish a fund to support the artistic creation of more independent films; and he is willing to help us establish distribution channels. In the future, there is a relationship between us and Sundance. There can be more interactive sessions." Andre briefly introduced again.

In just a few weeks, Renly's layout has made a breakthrough, and Sisyphus Pictures has also initially opened up.

But Andre's considerations are slightly different, "Our cooperation with Sundance can be carried out slowly, without involving interests, and more about building a reputation, just like Sundance, all independent art creators in the future. Sisyphus is the first thing that comes to mind when we want to photograph our work, and that’s the purpose.”

"However, I don't think it is necessary for us to establish our own distribution channels. The works that we are optimistic about can be completely distributed by Sony Classics; and the works that are slightly inferior can find distribution companies through the Sundance platform. In addition, we You can also sign an additional cooperation agreement with Sony Classics, set a number every year, and ask them to not care about the profit and loss, no matter what, it must be released in the art theater.”

"That's enough. Is it really necessary to establish our own distribution channel through Robert Redford?" Andre lowered his voice and expressed his worries and concerns in a soft and calm tone, In the public environment of the cafe, other traffic around

Past customers are unaware that something important to change the industry structure is being discussed here.

Renly was not surprised by this argument, but instead asked, "Like Steven Spielberg's DreamWorks?"

DreamWorks, the dream of all independent film companies, without the interference of Wall Street capital, completes artistic creations entirely with enthusiasm, which makes them produce many amazing and successful works; but also makes them shoot many amazing works. An incomprehensible failure.

Because of the lack of distribution channels, successful works must divide more interests, failed works must bear more risks, and at the same time lack sufficient cash capital chain support, in the end, DreamWorks reluctantly went step by step into desperation, proclaiming that in the era of the supremacy of interests The end of a dream.

Andre still did not waver in his thoughts, "We are different from them, they have made a lot of commercial films, and the dividend ratio is higher and the rate of return is higher; and we are currently only focusing on independent works, through our own distribution channels. To establish a system, all risks need to be borne by ourselves. Apart from the cost of establishing channels, this also means that success will have less revenue and failure will cost more. Let alone ten years, we may even have five years. Can't stand it."

"Unless we can succeed in every production." Andre looked at Renly with a smile on his face, and put all the pressure on Renly's shoulders.

The history that Renly knows will end in 2017, that is to say, the only part he can "predict" is the next three years. After that, he can only rely on his own intuition to complete the judgment, and he cannot guarantee the 100% of the work. Hundreds of successes.

Andre was right to be concerned; but Renly had other ideas.

"Distribution channels, not only theatrical channels, but also streaming media channels, what do you think?" Renly threw a heavy topic lightly.

Andrei didn't speak, but cast a suspicious look.

Renly continued, "I mean, we're building a whole new distribution channel. Some titles are suitable for theatrical, like 'Gravity'; but some titles are suitable for online viewing, like 'Extraordinary'. Depending on the properties of the work, you can arrange different forms of distribution yourself. 'Transcendence' can be the first to be shown in art theaters. After accumulating enough reputation, it can skip the video rental market, play it directly online, and then make money through streaming media."

This goes back to the Netflix model - the quality of the work is not the most important thing, the whole huge library is.

"That's why you brought Robert and the Coen brothers into the game?" Andre didn't have Renly's future knowledge to support him. He needed a little time to digest the current situation, but he was still keenly aware of the clues from Renly's actions.

Renly nodded and agreed, "Now all the works on the market can't get rid of the tights of the summer superheroes and the tights of the Oscar statuettes during the awards season. The content and form of creation are getting narrower and narrower, and the cinema is on the big screen. The permissible types of films are getting narrower. Independent directors at Sundance need a showcase, and our streaming channels need content.”

This is why more and more big-name directors and big-name actors are returning to the small screen.

Simply from the perspective of the development curve of the times, the big screen is subject to the influence of the box office market, and the creative content is becoming more and more monotonous and limited. Superhero movies and series of movies have gradually completed their domination, David Fincher and Cohen. The living space of directors such as brothers is getting smaller and smaller.

But the small screen and online streaming have not had such an impact, because the breadth and freedom of the audience also allows them to have more creative space. In the next few years, the artistic creation form of TV and online media is becoming more and more. Growing prosperity, the blowout growth in the number of outstanding TV series contrasts with the apparent decline in the quality of the best picture at the Oscars.

"Robert and I both hope to leave a pure land for artistic creation. Since the big screen is not feasible, online streaming has become the best choice. This is also an important feature of the Internet age, isn't it? When we don't need to worry about the box office When the market reacts, but when the profit is realized through streaming media subscriptions or advertising, the creative space is completely opened.”

Renly threw out the killer trick of the whole layout.

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