Chapter 737: The Second Chapter of Globalization, the Release of Movies

No matter how strong the domestic movie box office is, the box office champion is only 50 to 60 billion RMB.

Converted into US dollars, 6 billion RMB is only 850 million US dollars.

Take the Chinese box office champion "Changjin Lake" for example, it is not even in the top 30 on the global box office list.

The world's No. 1 box office belongs to "Avatar" in 2009, which grossed 2.9 billion yuan worldwide, equivalent to 20.3 billion RMB.

This is the real money-making king.

Of course, to make a movie like "Avatar", strong technical support is needed, mainly special effects technology.

But Xu Nuo is a hanger-on, these are not a problem for him.

Therefore, when the General Administration called to ask for his opinion, Xu Nuo patted his chest and agreed.

"But other big directors are a little ambiguous and not very confident." The people in the General Administration were a little hesitant.

Once the plan is launched, it means that a large number of foreign films will enter the country, and at the same time, the loan review standards will be released.

Whether the weak domestic films can withstand this wave of attacks, the answer has to be marked with a big question mark.

In order to support domestic films, strict restrictions have been imposed on the number of foreign films. Domestic films in recent years can be said to be flowers in a greenhouse.

Now the greenhouse needs to be removed and the flowers need to face the storm. Not to mention that the directors are a little scared, even the General Administration has little confidence.

In the field of film on Blue Star, there has been almost no success in the international arena for decades, and the number of films that have won awards can be counted on two hands.

On Earth, the highest-grossing film overseas is Ang Lee's "Crouching Tiger, Hidden Dragon", but this film is already an "old guy" 23 years ago.

The second place is Zhang Yimou's "Hero", which is 22 years old.

The third place is Zhang Yimou's "House of Flying Daggers", which is 20 years old.

Even the youngest "Huo Yuanjia" in the top ten is already 18 years old.

For 20 years, the entire Chinese-language film industry seems to have been removed from the world film industry, highlighting a person who has no such name.

The continuous dismal endings have led many movies to not even think about developing overseas, but to make money in China. They make money in any way they can. There are more and more junk movies, but they make no less money.

No honors, no box office, if the domestic market is not large enough, these people will starve to death sooner or later.

The General Administration's concerns are not unreasonable. Although music is also a cultural output, it is very difficult to convey complete values ​​in a few hundred words of lyrics. Movies are completely different. A movie can fully encompass a set of values.

"Is this plan going to be fully liberalized from the beginning?" Xu Nuo asked.

"No, the quota will be doubled in the first year, the review speed will be accelerated, and the loan review conditions will be gradually improved in the second year."

Xu Nuo understood that it seemed that not only the General Administration was hesitant, but also Europe and the United States were hesitant. They were also worried that once it was fully liberalized, it would bring a huge impact to the people.

Xu Nuo said in a deep voice: "I think we can agree to it. The Chinese film industry has been dormant for so many years, and the last bit of spirit is almost worn out. Whether it is life or death, let's give it a try."

The overseas box office of domestic films is dismal. On the one hand, the film is lame, but the real reason is "trade protection". What happened to "Operation Red Sea" and "The Wandering Earth" abroad?

No publicity, no scheduling, no theater support, everything is nonsense.

Not to mention the cultural barriers that cannot be avoided in any case.

For non-white films and non-white protagonists, the West has always been resistant and repulsive. Under such circumstances, it is even more difficult to open up overseas markets.

This time's film exchange is an excellent opportunity to take a walk.

After getting Xu Nuo's promise, the General Administration did not make a rash decision, but discussed the details of future film development with him in detail and said that he would consider his opinions.

Seven days later, the General Administration called Xu Nuo and said that they had agreed to the film exchange plan and asked him to prepare in advance.

Only a few people knew about this plan, and it did not cause any waves in China. The General Administration itself was not sure. What if it didn't work? Wouldn't that be a joke?

The several big directors who got the news were holding their breath to prove themselves.

For a long time, the audience always liked to compare them with their predecessors from 20 or 30 years ago. They said that they had no box office appeal. No matter how powerful they were in China, their overseas box office was not as good as others.

Any director with a little bit of ambition could not stand such words. Now, their chance has finally come.

Whether they are dragons or worms depends on the next exchange plan.

So many actors with acting skills in the entertainment industry suddenly became busy, and many big directors called to invite them to play.

The directors are not stupid. They know that it is a foolish dream to rely on these traffic stars to open up the overseas market. If they really want to shoot well, they have to be old actors.

Many of these veteran actors haven't made any good movies in the past two years. Why? They've all been snatched away by traffic stars. No matter how bad they act, people will pay for them and they're obedient when they're filming. Unlike them, they repeatedly polish and torture the crew to get a shot right.

That's fine. Filming is a slow process. It's not a bad thing to polish a few more times. The real reason why they can't get a role is ridiculous - they act too well.

The better they act, the more traffic stars look rubbish. They can't take on the roles of veteran actors at all.

Such a situation will make traffic stars look stupid.

If you can't solve the problem of poor acting, then solve the problem of good acting.

So the old actors were gradually kicked out of the film and television industry.

It's ridiculous, but it's true.

People who cut out pictures and read 1234 have constant film offers, while those who are serious about filming have no films to film. This is the Chinese film industry.

So the movement in the entertainment industry made these people a little overwhelmed.

"What's going on? Why are there so many people looking for me to film suddenly?" An actor was confused and asked his friends in the circle about the situation.

"I also received invitations from several directors."

"Hey, you also received it? I also received it. I thought the sun rose from the west."

The old actors also have their own small circle. After everyone communicated, they found that this matter was a big deal. Almost everyone in their small circle received an invitation, and these invitations were almost at the same time.

Someone speculated: "I guess there may be some action from above, otherwise it would not be so punctual."

"It may be related to the global music charts. Music is just an appetizer. There may be more and more exchanges later."

The film business cannot be solved in a short time. At this time, music is the mainstream.

Xu Nuo put the movie behind him and focused on music.

After "Blue and White Porcelain", it was "Lanting Preface".

Both are ancient style songs, one represents Chinese porcelain, and the other represents Chinese calligraphy.

The easiest way for Chinese culture to be exported to the world is porcelain and calligraphy. Porcelain has been sung, and a large number of foreigners have flocked to the Porcelain Capital.

Now that they are here, foreigners are holding on to porcelain and are unwilling to let go, and at the same time they are also starting to look elsewhere.

Cheap and delicious food, high-speed rail and public transportation that extend in all directions, and the convenience of paying at any time with a mobile phone, each of which is enough to make them sigh at the prosperity of China.

At this moment, the purpose of the first wave of cultural export has been achieved.

Let's start with calligraphy for the second wave of output. Calligraphy is something that only China has, or only the Chinese cultural circle has calligraphy, and European and American countries do not have it. Their characters are destined to not form the art of calligraphy.

Chinese characters, only Chinese characters can have the art form of calligraphy.

It's time for foreigners to start opening their eyes to the world.

Before the wind blows away, Xu Nuo released a new song "Lanting Preface".

"Let the wind of calligraphy start to blow."

Xu Nuo logged into various accounts and posted the same dynamic: "Welcome to China, my new song "Lanting Preface" is inspired by the calligraphy "Lanting Collection Preface", I hope you like it."

Below the dynamic, there is a calligraphy photo. Xu Nuo is wearing a long gown, holding a brush and standing in the pavilion, splashing ink.

He is so cool and handsome.

Below the picture, there is also a link to the MV of "Lanting Preface".

After all, it is necessary to be careful when exporting culture to foreign countries.

The song "Lanting Preface" comes from "Capricorn". This album and "Crossing the Era" are called Jay Chou's last glory. Since then, the quality of Jay Chou's new songs has gradually declined.

And this "Lanting Preface" is not as good as "Dongfeng Po" in terms of status. After all, "Dongfeng Po" is a pioneering work, and in terms of popularity, it is not as good as "Blue and White Porcelain".

In the minds of many fans, the status of "Lanting Xu" must be ranked outside the top ten in Chinese style songs, because there are a large number of songs such as "Nunchucks", "Fireworks are Easy to Cool", "Thousands of Miles Away" and so on.

It's not "Lanting Xu", it's really that other songs are too strong. This song is definitely a classic masterpiece in Chinese style. More importantly, it perfectly meets the purpose of cultural output.

Although Xu Nuo's fame is not as high as Lin Wanqing, he is also a well-known star overseas.

He has been ranked in the top ten of the global music charts for several consecutive weeks, so his dynamics have attracted a lot of attention.

"I know this Xu, he is Lin Wanqing's boyfriend!"

"Oh my God, they are simply the fairy couple mentioned in the ancient Chinese saying."

"I still haven't gotten over his "we will rock you"."

The names of Xu Nuo and Lin Wanqing have changed several times in the mouths of netizens. At first, Xu Nuo's prefix was Lin Wanqing's rumored object, and then it became Lin Wanqing's boyfriend. Later, as Xu Nuo became more and more popular and his status became higher and higher, Lin Wanqing became "Nuoyan's girlfriend."

Now the status of the two in the music scene has changed again. Xu Nuo is more popular in China, but Lin Wanqing is more popular overseas.

Xu Nuo has also become "Lin Wanqing's boyfriend".

Foreigners in China are the fastest to act, because they can hear Xu Nuo's songs wherever they go.

They are almost tired of hearing this name, but the key is that it sounds good.

So they have a good impression of Xu Nuo. When they learned that there was a new song, they opened the MV link as soon as possible.