Chapter 755: "China in Classics"

"China in Classics" is a variety show planned by Xu Nuo during his participation in "Singing China". The show was also given to Xiao Sa to host and Zhang Ziqiang to direct.

One show with two gifts, Xiao Sa and Zhang Ziqiang have completely become Xu Nuo's iron-clad allies.

"Tonight at 8 o'clock, Xiao Sa will show you what a scholar is."

"China in Classics" is full of pretense just by the name, but it is precisely because of the pretense that many people are not very interested.

As I said, people watch variety shows to find happiness, not to be educated.

"Take a look."

"Give them some face, it's Xiao Sa and Nuo."

Many people came for Xiao Sa and Xu Nuo, and they were trying to give it a try.

"At 8 o'clock in the evening, Fanxing.com will broadcast "China in Classics" simultaneously, with barrage~"

"China in Classics" will be broadcast simultaneously on CCTV-1 and Fanxing.com.

CCTV is large in size, and Fanxing.com does not actually have much advantage. The only advantage is that it is the only online platform to broadcast and has barrage.

The audience was also divided into two groups, but many people still like to open two pages at the same time.

CCTV-1 is positioned to provide objective, fair and authoritative information, and the overall style is serious, so it does not have bullet screen.

But the audience has become accustomed to bullet screen, and this kind of interactivity and participation makes people unable to stop.

While watching the program, posting various golden sentences in the bullet screen has become one of everyone's fun.

When the program started, both sides were dark, and there was only a glowing passage in the middle.

In the darkness, a man's back was walking forward.

Da Da Da.

The heavy footsteps, the interweaving of light and shadow, gave a feeling of traveling through time and space.

This taste came all at once.

"Only the ancestors of Yin had books and classics."

Xiao Sa's familiar voice sounded, he passed through the dark passage, passed through the door of time, and appeared in an antique study.

As soon as he came out, there was a lot of praise on the bullet screen.

"So handsome!"

"As expected of someone who played Yue Fei."

"I've hit it, so handsome."

As the most handsome host of CCTV, his popularity is comparable to that of a star.

"For thousands of years, our ancestors have been recording our history and telling our stories."

He walked to the bookshelf and stroked an ancient book.

"The classics here are all the result of the efforts and wisdom of our predecessors."

Xiao Sa flipped open a book casually, "People have guarded it from generation to generation, passing it on from generation to generation, allowing the blood of the spirit to continue to this day."

Big characters shining with golden light appeared one by one.

The style of the painting on the barrage suddenly became distorted.

"I understand, this is the secret book, right?"

"Fuck, Taoist scriptures?"

"No, no, this is the Void Sutra!"

"I want to learn the Six Paths of Samsara Fist."

The big golden characters became clearer and clearer, and they were the names of ancient books.

"Shangshu", "Tiangong Kaiwu", "Compendium of Materia Medica", "Historical Records"...

Netizens stopped playing memes.

The well-known names, these are things that have been recorded in history textbooks.

Compared with the Daoist Scriptures and the Void Scriptures, it is so much better.

"Open the classics and talk to the sages."

The bookshelves in the study began to move, with mechanical sounds and changing lights and shadows.

This special effect is familiar to everyone. In the Secret, when Ye Xianglun played the piano, his surroundings traveled through time and space.

"Know where our lives originated from and where our steps are heading."

Xiao Sa looked at all this calmly and stretched out his hands: "Read the classics in a new way and make the words written in the ancient books come alive."

The titles of the ancient books flashed by, and Xiao Sa said: "Read together - "China in the Classics."

This opening did not tell much information, but it had a heavy sense of history.

However, the audience did not have time to appreciate it carefully. They saw the three words above "China in the Classics" - Fanxing.com.

What is this position for?

For general advertisements, the title sponsor will appear here. This thing is a competition of financial resources.

Companies that want to go further will compete for CCTV's advertising space. It's normal for anyone to advertise, except for the starry sky logo of Fanxing.com. It's very inconsistent for Fanxing.com to appear here.

Why? In the eyes of all major platforms and all users, Fanxing.com is just for fun. The webpage is simple and plain, and it's free and has no ads. It doesn't look like it wants to make money.

So why does Fanxing.com appear here?

Several platforms are a little impatient. They no longer have "China in Classics" in their eyes, only those three glaring words.

"We have all been cheated!"

CCTV's advertising is very expensive, so expensive that ordinary companies can't afford it.

CCTV-1 advertising will be even more expensive, and a few million can't even make a splash.

The cost of naming a program varies from a few million to several hundred million, depending on the influence and lineup of the program.

As for the naming rights of "China in Classics", many companies have also tried to quote 100 million, but CCTV did not agree.

One hundred million yuan for the title sponsorship is already very high for "China in Classics". After all, this program is very niche and the exposure rate is definitely not high.

CCTV did not agree, and many companies backed out. This thing is not cost-effective if it is expensive.

However, the name of Fanxing.com appeared in the title sponsorship, and several large platforms immediately became alert.

Fanxing.com, which they thought was a small-scale operation, actually used this method to expand its territory.

"Be alert and pay attention to all actions of Fanxing.com!"

"Nuoyan is ambitious."

A naming right has once again put Fanxing.com on the forefront of public opinion.

CCTV advertisements are expensive, but expensive things are nothing but expensive.

In front of the TV, many people watching TV are asking, "What does Fanxing.com do?"

"This advertisement has been broadcast on CCTV, I have to go and see it."

"Fanxing.com sponsors "China in Classics"" has become a hot search.

More and more viewers are taking out their mobile phones to search what Fanxing.com is.

Once they enter, everyone can't take their eyes off it.

"Soldier Assault", "Tianlong Babu", and "I am a Special Forces Soldier" are played in a loop, and all high-definition videos are free!

The first hit novel on the entire network, "Lord of the Mysteries", is free to read!

Many popular works on Qiyue.com are free to read, just click your finger to register.

In just half an hour, the number of registered users of Fanxing.com increased by hundreds of thousands.

At this time, Fanxing.com has begun to gradually gain a foothold.

In terms of TV series, there are several masterpieces produced by Fanxing, plus the cooperative TV series of Shanghai Satellite TV, which is enough for everyone to watch for a while.

In terms of variety shows, all the hits in recent years are on Fanxing.com.

Online articles, with the support of Qiyue.com, have attracted many freeloaders.

Movies are even more important. When promoting, the Anti-Fraud Center will also promote Fanxing.com. "All or Nothing" is here, free to watch.

Freeloaders are always more than paying users.

After this period of accumulation, the monthly active users of Fanxing.com have exceeded 20 million.

Although it cannot be compared with the monthly active users of several other platforms that easily reach hundreds of millions, this monthly active user cannot be underestimated.

The inconspicuous Fanxing.com has gradually begun to become popular.

Netizens are studying Fanxing.com while watching "China in Classics".

Xiao Sa's identity is a contemporary scholar.

The role of a scholar is noble in the eyes of the public and is a symbol of status.

Many people call themselves scholars, so "contemporary scholars" is a representative.

If you invite anyone randomly, everyone will be dissatisfied.

But Xiao Sa will not. For his role as a scholar, the audience said that he deserves the title. He is a serious top student. If he is not a scholar, who is he?

The program used a very short section to introduce how the "Book of Shang" was discovered. The discovery of the Dunhuang Caves has brought countless classics to light.

At this time, everyone saw a familiar person again.

Li Tongchen, a professor of the History Department of Jiangnan University, is now also a "net celebrity" with countless fans. Many people feel the charm of history from his popular science courses and then fall in love with history.

The program continues, and one after another familiar actors appear. They have a common name, "old drama bones".

There are no traffic stars. The first person makes everyone a little unfamiliar.

But there is a sense of déjà vu. His name is Chen Xingchang, Li Qingyi's master, and the boss of the Chen family.

The reason why he was invited out is that Chen Xingchang has this ability. In the early years, he also acted in plays and dramas, which are all his forte.

Of course, this is not the reason why he must be chosen. The real reason is that he represents Peking Opera.

CCTV and Xu Nuo both want to help Peking Opera.

He plays Fu Sheng.

The play continues, Dayu kneels down in front of him: "Ancestors and sages, please accept my respects!"

The gray-haired Fu Sheng followed and knelt down, "Ancestors and sages, please accept my respects!"

Xiao Sa also knelt down, "Ancestors and sages, please accept my respects!"

Everyone knelt down like pushing a golden mountain and overturning a jade pillar. The Chinese nation only kneels to the heaven, earth, emperor, parents and teachers. The sages are worthy.

The audience in front of the TV also had the urge to kneel down, and they also wanted to thank the sages.

The barrage surged.

"Ancestors and sages, please accept my respects."

The current prosperity of China is all due to the unremitting efforts of the sages. They deserve this respect.

"Junior, why is China one?" Fu Sheng asked.

"Since ancient times, it has been one."

The audience applauded. Yes, the nine states of China have been one since ancient times. Whoever dares to split the nine states is a sinner of China.

The barrage kept refreshing the screen, "Since ancient times, it has been one!"

The unification of the motherland has been the persistence of the Chinese people for thousands of years.

Whether in power or not, the first thing is to unify the world. This unification of the world is the nine states.

Fusheng sat down tremblingly and told the story of his book protection.

"On the way, he encountered a military robbery. The beloved son protected the book and fought for his life, but was killed by the chaotic soldiers."

Xiao Sa lowered his head and remained silent, while the others had tears in their eyes.

The wife refused to burn the books to keep warm until her death, and froze to death in Fusheng's arms.

In order to protect these books, the son died and the wife died. This is a story that future generations have never known.

Many people even complained about why there are so many books, but they didn't know that these endless burdens in their eyes were exchanged for the lives of countless people.

The most classic part finally arrived.