Chapter 213 Aesthetic Consumption, Aesthetic Consumption [10,900 Monthly Tickets for Additional Updates]

"Hello, ladies and gentlemen, what kind of watch would you like to choose?"

The female saleswoman of Hermès had a pair of piercing eyes, and she instantly sorted out Wang Yan and Lin Weiwei from the customers who were wandering around. She was extremely enthusiastic.

There is a misunderstanding here - many people think that luxury brands have very good sales attitudes, are polite, neither humble nor overbearing, and treat all customers equally.

NO!

That's not the case at all.

Regardless of whether it is domestic or foreign, in more than 95% of luxury stores, sales depends on the customer.

Being able to be polite and neither humble nor overbearing to ordinary customers is one of the very few salespeople with outstanding personal qualities.

The real situation is - in most cases, salespeople just maintain basic courtesy to ordinary customers, and then are extremely enthusiastic towards rich people.

It is unrealistic and impossible for people to receive hundreds of customers a day and be warm to everyone.

Therefore, only a few people can enjoy the best service and the warmest smile.

There are two types of minorities -

One is a celebrity, and the other is a person who looks rich.

With Mr. Wang's current temperament, he is in the minority wherever he goes.

One, two, three, four, counting out the four watches, Wang Yan and Lin Weiwei came to the reception area, sat down firmly, and waited to take action.

The price range of those four watches that struck Wang Yan as stunning at first glance was very wide.

The first piece is called the English Garden. It has a blue strap and is made of crocodile leather. There are no numbers on the dial. It is an entire garden dotted with snow trees.

It should be a snow tree in winter, right?

Wang Yan wasn't sure, but that watch looked so beautiful.

The second piece is called Red Phoenix, with a red crocodile leather strap. The dial also has no numbers. The phoenix pattern micro-painted on the mother-of-pearl plate is equally beautiful.

The third piece is called Tsukuyomi. The all-black belt and dial are micro-painted with two full moons, one up and one down, and then each is covered by a date dial and a small half of the time dial.

Maybe it’s describing a partial lunar eclipse?

All in all, it is a very calm, low-key, but very sense design.

The last piece is called Time Stop. According to sales, it is the most outstanding series of Hermès.

The model that Wang Yan is interested in is a 13-year-old model with the number AR8.97A.435. It has the darkest tone in the entire series and has an elegant and mysterious temperament.

Among the four watches, none is the classic Hermès large H type.

Mr. Wang now has a very high aesthetic taste and is very resistant to wearing a bunch of big logos on his body.

If some people can recognize non-basic items when they wear them, it means they have good taste.

All kinds of big LOGOs are piled on the body. Anyone can recognize most of them and exclaim: Wow, that sheep is so fat!

Stupid or not? !

Spending money makes people feel stupid, rather than being laughed at, which is a great lesson.

Wang Yan is studying hard.

Therefore, when sales launched a big deception, Wang Yan smiled and said nothing, only picking out the useful points to listen to.

What's most useful?

Of course it's the selling price.

The time stop is the most expensive, priced at 390,000.

Phoenix comes second, priced at 260,000.

Ranked third in monthly reading, priced at 210,000.

The English-style garden is the cheapest, priced at 180,000.

Then Wang Yan knew why the Shadow Stop was so hard to sell. A fashionable watch produced by a non-professional watch manufacturer was sold for a high price of 390,000. What kind of person would have to be taken advantage of to buy it?

After muttering, Wang Yan was shocked to find: Damn, you got yourself in...

Isn’t he just a classic scapegoat?

As long as it looks good on you and doesn't hold anything in your mouth, it's cost-effective, right?

You just breathed for two days, why are you talking to me about being professional or unprofessional? !

Of course, there are basic quality issues to consider. If you wear the product for a few days and then have to return it to the factory for repair, that’s nonsense.

He turned around and asked Pingzhi: "Hey, how is the Hermès movement?"

Lin Weiwei was immediately confused.

"Ah?! I just care about your clothes looking good. What the hell are you talking about with me?!"

Okay, typical woman’s thinking, it’s unnecessary to ask you!

Sale immediately wanted to start cheating, but Wang Yan waved his hand and took out his cell phone.

Whoever I was looking for when I bought Cartier last time, I’m done looking for whoever I am looking for now.

Chi Haomiao, a parallel importer, can't do anything else, but the famous watches are all treasures.

"Brother Chi, I have to trouble you again." Wang Yan got straight to the point.

The parallel importer complained half-truthfully: "Brother, talking about trouble is too external, isn't it? But whenever you have time, it's serious to come out and get together."

Wang Yan smiled and responded calmly: "I'm studying in the south recently and I'm very busy, but I should have time on November 1st. Then I'll treat you and Brother Wanmian to a drink and let's have a good chat."

Chi Haomiao is happy, it would be nice to have friendship.

"Okay, Mr. Wang, if you have anything to say, you can tell me what you want!"

"I'll ask Hermès about men's watches..."

"Fuck!"

Before Wang Yan could finish his words, the parallel importer cut him off in surprise.

"Master, you are really a god... Why do you go to those flower shelves when you buy something? What can you do with that money?"

Wang Yan's eyes clicked: "Very fancy?"

"What a beauty! The bezel despises the bottom of the chain. It's not as good as the Cartier you bought last time!"

"But it looks good."

Wang Yan's four-word reply made Chi Haomiao completely ache.

"Brother, you are my brother. His watch is really not worth the price! When you buy it, it will be discounted by 30% immediately. After a year, only one-tenth will be left..."

Wang Yan wanted to laugh.

You knowledgeable people, why do you always think of problems from a practical perspective?

You can’t say it’s wrong. After all, it’s not easy for you to earn some money through hard work.

But the problem is, it’s easy to make money!

It’s breathless and not tiring. You can buy the most expensive model in two days. It looks good!

If you pick up a piece of Hermès on the street for nothing, will you bend over? !

bend?

Then shut up.

…

"Brother Chi, I only care about one thing: quality. Will there be any problems while wearing it?"

Mr. Wang's voice was still so calm, with a hint of smile, which immediately calmed Chi Haomiao down.

Opposite the phone is a legendary mining province.

Maybe, others spend three to four thousand, just like I spend three or four thousand...

So what else are you advising?

The issues are not considered on the same level at all!

After thinking about it, Chi Haomiao felt so sad that he almost exploded, but his attitude became more enthusiastic.

"Okay, since you really like it, I won't talk nonsense."

"In terms of quality, it actually depends on the model."

"Hermès invested in a high-end movement factory called Vaucher in the first few years. That factory is huge, providing movements to Parmigiani Fleurier, Richard Mille, and Corum."

"So you can look at the movement configuration. If it starts with the letter H, it is a high-end movement, and there is no problem with the quality."

"If it's quartz or eta... Hey, what am I thinking? The watch you buy must start at 100,000 yuan, and they are all high-end movements!"

"Anyway, cost-effectiveness aside, under normal use, the possibility of problems is unlikely, so you can buy it."

Done.

That's what Wang Yan wanted.

The quality is good, the time is accurate, and the rest is good-looking.

It is bought to be used as a fashion symbol and to be worn with clothes. Is there any difference between it and the Xiaomi Mi Band?

…

Well, if the benchmark is the Xiaomi bracelet, there is still a bit of a difference.

The inner gadget is really ugly and useless, and it's better than tying a girl's hair tie.

At least you can help girls do their hair, right?

…

After hanging up the phone, Wang Yan put aside his worries and began to seriously consider the issue of appearance.

It’s useless just to look at it, you’ll know it once you put it on.

The four watches have different dial sizes, but those are not problems.

The real problem is the lugs.

Three of them have circular dial hoops and half-ring lugs. They look beautiful from the front, but cannot bear to be scrutinized from the side.

For a fashionable watch like this, Wang Yan thought it would be better if it had a little more edges.

So there is only one alternative left - the English garden.

180,000, the cheapest one.

Okay, since it was less than a day's salary, Wang Yan didn't bother to weigh it again and got up directly.

"Let's place an order, this is the one."

Sale smiled brightly and immediately started busying himself.

"Sir, our Hermès has recently launched an event, in terms of discounts and points..."

Bah bah bah didn't stop.

No matter how well Hermès' clothing and bags sell, it has nothing to do with the watch.

The sales volume of high-end watches is inherently low, and Hermès is the younger brother among them. It is very uncompetitive and difficult to sell.

But conversely, a difficult sale means a high commission.

How high?

Second only to home.

Salespeople really wish they could meet such happy and generous customers every day.

When the salesperson went to place an order, Wang Yan took a stroll and picked up a set of autumn clothes.

Autumn in Star City is very comfortable. It is not so hot during the day, not so cold at night, the humidity is suitable, and the autumn air is crisp.

Unfortunately it's too short.

So you don’t need to prepare extra autumn clothes, a few sets are enough.

After paying and spending the money, sales suddenly asked Wang Yan for his contact information.

"Sir, because of your consumption limit, you already have a quota to buy a birkin or kelly bag. You just need to wait in line for a while. Are you interested?"

"No... uh, wait."

Wang Yan was about to refuse when he suddenly remembered something.

After receiving such a big gift from Lin Weiwei, Wang Yan always wanted to give her a gift in return, but it was difficult to choose and there was no chance in Star City, so he put it on hold.

Now that you have the opportunity, why not buy her a Hermès backpack?

Well, there is a square, milky white silly bag that seems particularly suitable for Pingzhi.

It's like yelling: White board when playing mahjong!

OK, confused!

With a secret smile, Wang Yan changed his mind and asked sales: "How long will the queue take?"

The salesperson replied: "Based on the current list, it will probably take three to five months."

Gee, the shelf is really big...

Wang Yan had neither the right nor the intention to question their brand strategy. He just asked again: "Is that a pre-order package?"

"Sadly, not really."

Sale shook his head: "I just reserve a place to purchase. We will notify you when the next batch of bags arrives at the store, and then you come to choose. Basically, whichever one you grab counts."

Wang Yan was completely shocked and turned to look at Lin Weiwei: "Is this an exaggeration?"

Lin Weiwei sighed and nodded: "It's really that exaggerated. Each of those two series of bags is unique and purely handmade... You still remember the boy downstairs who makes handmade chocolates, right?"

"Remember, Qi Heng."

Wang Yan nodded and accurately named the pastry chef he had only met once.

Lin Weiwei raised her hands, with her left hand lowered to her waist and her right hand raised to her chest, to explain to Wang Yan.

"That one came from the INBP Academy and is famous for its pastry chefs. The level is right here on my left."

"And the position on my right hand represents Ferrandi, the strongest and most powerful."

"The three best courses of Ferrandi College are desserts, French cuisine, and handmade leather goods making. The biggest dream of every student who applies for handmade leather goods making is to become a Hermès bag maker."

"To realize this dream, we need to work hard for at least ten years or even decades."

"So far, Hermès is the only luxury brand that still insists on not using industrial production, so you understand why the two BK bags are expensive and difficult to buy, right?"

Wang Yan nodded: "It's respectable to stick to tradition."

Regardless of whether that thing is really worth that much money, how much hype is involved in it, the craftsmanship is commendable.

The exception is the Japanese craftsmanship spirit, every dozen is fake.

Sale was completely stunned by Xiu, and praised him sincerely: "Ma'am, you know so much. I, a trained salesperson, don't even know about things like school."

Lin Weiwei smiled and said nothing.

Yes, Pingzhi really likes that thing.

Nothing to say, just line up one!

Wang Yan took the form and started filling in the information.

While filling it out, he told me: "Be sure to notify me two days in advance when the goods arrive."

"Okay, okay, sir, don't worry!"

Lin Weiwei still didn't realize that the bag was actually lined up for her.

He gloated and laughed at Wang Yan: "Silly man, be mentally prepared. The store will give you a lot of groceries when the time comes..."

What the hell?

Wang Yan didn't quite understand and looked at sales in confusion.

The saleswoman smiled awkwardly and said hesitantly: "It depends on the style... If it is a higher-level bag, consumer support is inevitable..."

"Haha, your words are really advanced."

Lin Weiwei couldn't help but laugh, and then motioned to Wang Yan to turn around and look next door.

"Watch department, clothing department, jewelry department, home furnishing department, scarf department, leather goods department... Wow, guess which department is the most annoying?"

Wang Yan turned his head and glanced at the messy handicrafts in the store, and immediately understood.

Tea cans, gift boxes, silver cups, crystal goblets, blankets, bath towels, beach towels...

The above are all normal, but the really weird ones are the mini saddle, USB flash drive, old-fashioned diamond-encrusted padlock, shoehorn and pebble clip!

Okay, just be happy.

As for that pebble sandwich that actually has pebbles in it...

Wang Yan went to take a closer look and found that the thing was actually a hand-sewn elastic band cover that could be carried.

In other words...it can hold absolutely anything!

Wow, this is really useful...

Very good, good, worth buying.

Wang Hao Benhao is actually very indifferent to the hidden rules of distribution.

In three months, the new villa should be ready for people to live in. You have to buy home decorations anyway. When the time comes, come directly to scan the goods and buy what you can use!

Shenhao originally needs details to support its style. As long as things look good, there is no problem if they are more expensive.

There are many rich and willful people. In the field of luxury consumption, what really determines height is never cost-effectiveness, but aesthetics.

"Let's go to the next target."

After calling Lin Weiwei, Wang Yan picked up the shopping bag and left.

Turn right when you go out, and you haven't walked out for 50 meters before you arrive.

God, save my biological clock. . .