Chapter 170: Plan Ahead!
Cao Shen had originally planned to do takeout.
At the beginning, he asked Yourong Technology to expand merchants and build a cash register system, which was to "put in an eye" in advance.
But according to the plan, he didn't want to do it so quickly.
First, he wanted to let other takeouts fly for a while before he could harvest them and earn more money.
Second, although he had the "smart logistics" system, he needed to modify it to be suitable for takeout, and he needed to do a lot of modification and development of new functions.
The technology involved here is not something that people in 2012 can handle.
He can only do it himself and let the system work.
Cao Shen himself has a lot of things to do, even the donkey in the production team needs to take a break.
So, according to the plan, this matter has to be put aside.
On the other hand, Cao Shen's e-commerce delivery needs to employ about 7,000 people, and so many people must maximize their value.
According to the previous plan, these people should be sent to "Yourong Technology" to deliver takeout first.
Originally, this plan was to wait until we recruited people on our side. Now, let Yourong build the team as soon as possible!
It would be better to directly set up a joint venture with Yourong to form a "on-site delivery + instant delivery" company, so that the senior sister would have less management pressure.
The more Cao Shen thought about it, the more reliable it seemed.
Cheng Zhuo was better at managing offline teams than the senior sister.
Now, because he only had 40 warehouses, the first batch of delivery staff only had 7,000 people.
In the future, e-commerce delivery and takeaway will be done together, including other "instant delivery" and "on-site delivery" businesses. Obviously, 7,000 people are far from enough, and can only be used as the "spark" of the vanguard.
Taking the original world's Meituan delivery as an example, by 2019, its average daily active riders had reached 800,000.
The daily order completion volume is at the level of 30 million, and the business covers 2,800 cities and counties.
Such a large team, although it has its own system and technical background as support.
However, it is more appropriate for a specialized company and people who are more proficient to manage it.
Cao Shen, who ate "gutter oil", decided to arrange everything immediately!
Of course, the "far-sighted" Mr. Cao had planned to do takeaways long ago, and now it is just ahead of schedule.
Therefore, the early preparation is enough, so that it is not a newbie and caught off guard.
It is obviously too small to let Yourong only do a store SAAS and collect some payment "tolls".
Cheng Zhuo, the CEO of Yourong Technology, is a person with strong offline promotion ability. Just look at their efficiency in laying WIFI, developing cash register systems, and penetrating "Tongfubao".
Such a good team should not be wasted.
The future "local life services" will be their core battlefield, and they deserve a market of 100 billion!
Of course, there are other "local life services" besides takeaways, but let's start with takeaways.
And the takeaway market alone is large enough. In the original world, the transaction volume of the catering takeaway market in 2019 has reached 600 billion.
Under this transaction volume, the penetration rate of takeaways in China's catering industry is less than 15%.
This means that there is still a lot of room for growth in the future, and it is not impossible to reach a trillion-dollar scale.
In addition, instant delivery can also penetrate into "fresh fruits and vegetables" in the future. The scale of this market is more than 5 trillion, but the penetration rate of fresh products in e-commerce in the original world is only 6% by 2020.
The localized "instant delivery" network is more suitable for the "fresh fruits and vegetables" category than traditional e-commerce. After all, the requirements for timeliness of fresh products are much higher than those of ordinary e-commerce products.
The original world's instant delivery originated from takeout, and the largest proportion of orders is still takeout.
However, since 2019, the proportion of instant delivery orders for takeout has dropped significantly, from 81% in 2018 to 70%.
At the same time, the proportion of fresh fruits and vegetables, retail convenience stores, etc. has increased rapidly.
The proportion of fresh fruit and vegetable orders has increased from 8% to 12%, and the proportion of retail convenience store orders has increased from 5% to 10%.
From this, we can see that starting from takeout, after user habits are cultivated and the distribution infrastructure is improved, the "lazy economy" has also begun to exert its strength in other aspects.
The number of instant delivery users in China was 124 million in 2014, and reached 421 million in 2019. In 2020, the number of users further increased to 482 million, and the development speed was extremely fast.
The scale of instant delivery orders was 1.17 billion in 2014 and reached 18.28 billion in 2019, with a five-year order scale CAGR of 73.3%. There are not many industries that can grow faster than this.
There is a lot to do in the Dongguo market!
Dongguo is just starting to deliver food.
In the future, when the "near-field e-commerce" that meets the high-frequency needs of consumers' lives within a radius of 3 to 5 kilometers develops, the market will be even larger.
For "near-field e-commerce", the instant delivery network is the infrastructure.
Layout, layout in advance!
The reason why Cao Shen asked Yourong to develop the cash register system first was to pave the way for future takeout.
Merchants have already used the entire cash register system, and it would be a good thing to have more takeout orders.
Once the takeaway orders are received, this cash register system can immediately transform from a cost expenditure product for merchants to a revenue collection tool.
Moreover, the cash register system already includes the function of "purchasing, selling and inventory", so the supply chain can be directly established.
This way, from consumer purchases, order statistics, financial management to supply management, inventory management, etc., it is a one-stop service.
Now, what about Hungry Wow? Tuantuan’s takeaways are still playing tricks on the surface orders, so it is not difficult to replace them.
But if competitors want to replace Yourong’s entire system, it will be very difficult.
After all,
First, my software and hardware are used by merchants.
Second, the merchant’s data has continuity, and replacing it means that you have to switch over their previous data.
Whether you can switch over and whether you can switch over smoothly depends on whether I open a good interface for you.
If you want to do it, the data belongs to the merchant and I am embarrassed to not give it to you, but I can torture you for two or three months.
Opportunity is a war opportunity, you can’t afford to waste time with me.
Besides, my cash register system has been developed for several months, and the backend is hosted on my system.
If you want to spend the same amount of time and make it as easy to use as mine, it seems that there is no way!
In addition, it involves the issue of delivery economy.
Takeout is just getting popular now, and it has only been a month since it entered the white-collar market from campus.
A large number of merchants have not yet expanded, and users have not yet formed the habit of eating five meals a day.
Therefore, the delivery work of takeout drivers is now seriously structurally overloaded and undersaturated.
During the peak period at noon, there are not enough takeout drivers.
But before noon, from lunch to dinner, and after dinner, the takeout drivers have nothing to do.
It is said that when it is busy, it is very busy, and when it is idle, it is very idle.
This is obviously a waste of manpower and resources.
Cao Shen plans to deliver food in the early stage, before it is expanded to deliver vegetables, medicine, and messes, and people do not have five meals a day.
Let the takeout drivers deliver meals at meal times, and deliver their own e-commerce express delivery at non-meal times.
In this way, a high degree of manpower reuse is achieved, and the income of their own takeout drivers can at least double.
In this way, it will be more convenient to recruit people in the future.