Chapter 160 Support
Cao Shen wanted to say that you really couldn't handle the chip I wanted to make, but he still nodded in a friendly way to express his gratitude.
The tall man fell into deep thought. He had thought about making electric cars and promoted this matter, but the result was obviously not as expected.
This is not a glorious event for his entire career.
However, after only hesitating for a moment, the tall man decided to share this "failure case" with Cao Shen.
The first is to give him a warning, and the second is to know what good ideas he has.
This was something he had regretted and wanted to mend.
So, the tall man said with a heavy voice:
"Cao Shen, our country has also promoted the development of electric vehicles. In order to support this area, the country has also invested a lot in car companies.
The first batch of electric vehicles were launched in 2008, but the market response was very poor, and this matter was not promoted vigorously.
Overall, consumer acceptance of electric vehicles is really low.
You will definitely face this problem when making an electric vehicle.
It is impossible for you to launch self-driving electric vehicles to attract the market from the beginning. I estimate that the first batch of products will be equipped with assisted driving systems.
In terms of functionality, at least on the surface it looks similar to mid- to high-end fuel vehicles.
You spend a lot of time, energy and cost. If the sales of the car you make are not good, it will be difficult to make up for the cost. What are you going to do?
The cost here is not just time cost, but also opportunity cost.
Entrepreneurs like you may get a more certain return if you spend your time, energy and money on the mobile Internet. "
Cao Shen nodded, the tall guy was really a down-to-earth leader.
He has ideals, sentiments, and is also very down-to-earth.
Cao Shen said:
"In this regard, our mobile Internet company may have some advantages in making cars."
"Oh? What do you say?" The tall man was very interested.
“The first thing our mobile Internet company must consider when making products is the usage scenarios of this product.
If you leave the scene and talk about products, the probability of failure is almost certain.
The same goes for electric vehicles. From the market expansion route, the first thing we consider is the scenario.
As ordinary consumers, of course, it is impossible to accept electric vehicles immediately.
After all, electric vehicles have a rigid problem of battery life. Before the domestic charging pile network is intensively rolled out, they are only suitable for urban transportation.
For most consumers, this makes electric cars the ‘second’ car of choice.
Families or individuals who can own two cars at the same time obviously have the ability to buy mid-to-high-end cars in terms of financial strength.
A new brand of electric vehicles is obviously more difficult to target.
Unless you try to attract emotional users, emotions cannot support true scale.
Therefore, the electric vehicle usage scenario we first choose is definitely not individual consumer users.
First, the product may still need to be adjusted. From the launch of the first car to truly meeting consumer needs, a lot of user experience needs to be improved.
Secondly, we hope that the electric vehicles sold to consumers in the future will at least reach the L2+ or even L3 level, rather than ordinary electric vehicles.
This requires us to have mature products for at least L2+ and L3 in autonomous driving.
Autonomous driving itself requires a large amount of data for training. It is impossible for us to let consumers be guinea pigs and accompany us to complete this upgrade process.
This in itself is damage to the experience and brand for consumers.
In Internet product design, there is a link called grayscale testing.
The so-called grayscale test is to first conduct a small-scale trial work, and then slowly increase the volume until this new function covers all system users. In other words, there is a gray between the black and white of the new function.
When applying this method to automotive products, our principle for grayscale testing is to conduct it based on the scenario.
First of all, our electric vehicles with autonomous driving systems will be used in scenes such as ports and industrial parks, and are mainly used to carry cargo.
In this scenario, the road conditions are relatively simple and the resilience to accidents is relatively high.
Path planning is also somewhat complicated because it involves transportation and the interaction of multiple vehicles.
These data will help us further improve the scheduling, safety and efficiency of the autonomous driving system, and can also improve the level of path planning algorithms.
In fact, the demand for this type of scenario is not small, and the income can basically guarantee the normal operation of the company.
Later, when in this scenario, the security of our system reaches a certain indicator.
We will expand the scene to fixed route scenes such as scenic spots and a small number of buses.
This scenario has higher safety requirements because it carries people, but the lines are relatively fixed and the complexity is not that high.
Later, we will expand the scenario to more complex highway driving, focusing on freight transportation.
After it becomes more mature, it will be expanded to high-speed passenger transportation.
After that, we hope to use cars with L2+ or even L3 driving systems in taxis through government centralized procurement.
First of all, taxi drivers are high-frequency driving users. They face complex urban road conditions every day, which naturally allows us to return complex urban driving data to us.
Second, they have rich driving experience. When the autonomous driving encounters an emergency and cannot handle it, they can take over in time to avoid safety problems to the greatest extent.
Third, they are high-intensity drivers. Autonomous driving can greatly reduce their labor intensity, and they will have a positive demand for this product.
Fourth, their use of new energy vehicles is a good demonstration for the majority of passengers, allowing ordinary consumers to contact and experience the advantages of this new type of car.
In this way, the market education work for consumers is gradually completed.
In addition, the use of new energy vehicles by taxis is also conducive to the demonstration of urban environmental protection work.
Of course, the centralized procurement of taxis also requires the support of leaders.
Otherwise, we will not be able to complete this last link.
When all links are completed, we will push new energy vehicles to consumers.
Of course, consumers buying new energy vehicles is conducive to the development of the domestic automobile industry, as well as environmental protection and energy security.
As of this year, the number of cars in China has reached 120 million, and it is expected that this number will reach 280 million by 2020.
By then, the annual consumption of refined oil by cars will be about 400 million tons.
According to 7.33 barrels per ton of crude oil, that is about 2.9 billion barrels.
Calculated in this way, cars alone need to consume 2.9 billion barrels of oil a year, equivalent to 8 million barrels a day, which is 60% of our daily oil consumption of 13 million barrels.
Two-thirds of East China's current oil consumption needs to rely on imports.
According to our current oil consumption development rate, it is expected that the amount of imported oil will exceed that of the United States by 2017.
As a major oil user, cars will become the main force of dependence on imported oil, resulting in an increasing amount of oil imports in East China.
This will affect East China's energy issues and strategic security.
Therefore, I hope that the country can vigorously develop new energy vehicles.
For enterprises and individuals who purchase new energy vehicles, some policies can be given, such as tax cuts and subsidies. "
Cao Shen glanced at the round-faced lady and continued: "For example, financial credit concessions, etc. "
Everyone nodded, thinking.
Yes, the energy problem is a critical international issue.
The significance of developing new energy vehicles is not only an issue at the industrial and technological levels.
This has a higher strategic significance!
The tall guy listened to every word very carefully.
Today, he really got a lesson!
Scene!
Gray test!
R&D feedback loop and market penetration rhythm!
He finally realized why the country invested so much money before, but there was no splash at all.
It's not enough to just invest money, there must be a strategy!
Previously, car companies took the money to make cars, and then sold them after the cars were made. There was no such detailed step-by-step planning!
I learned, I really learned.
Is this what Internet companies often call iteration and penetration!
It's really worth it to listen to a speech today!
Sure enough, we should learn more across borders and learn more from outstanding young people.
They have active thinking and dare to try, but they are rational, strategic and rhythmic.
Great! It's really great!
The tall guy was so excited that he trembled all over, and his fingers scratched the edge of the table and said:
"No problem!
Cao Shen, I can agree to your request now.
Taxis centralized procurement, yes!
Subsidies, tax cuts, no problem!
And it must be a big subsidy!
If you have any other needs, just ask.
Even if you don’t think of it today, you can write a document for me later, and I will fully support you if I can do it!
You think very well, very perfect!
I believe you can do it! ”
The round-faced lady also continued:
“We will also support the preferential policies in finance for the purchase of new energy vehicles.
This is a mutually beneficial thing! ”
Cao Shen nodded to express his gratitude and continued:
“In addition, the network of charging piles is an important concern for users to buy new energy vehicles.
Therefore, in the laying of charging piles, we also hope that the country can provide some support policies.
For example, venues, funds, power line support, etc.
Especially in the prosperous commercial centers of big cities, every inch of land is worth a lot of money.
But users usually drive the car to nearby places to eat, go shopping or do business. It will be very inconvenient if they cannot charge. ”
Everyone nodded, and Old Man Yu spoke as a representative:
“That’s no problem. We can issue relevant documents later.
Let the local government give the green light. ”
Cao Shen said to Ms. Round Face again:
“Charging piles are the type that require initial asset investment and can only slowly recover the money in the later stage.
And they are to be laid all over the country, so the initial asset investment is very large.
In this regard, I hope the country will provide relevant financial services to companies that build charging piles. ”
“Oh?” Ms. Round Face said with great interest: “What kind of financial services do you want?”
“Asset securitization.” Cao Shen said.
Ms. Round Face nodded:
“This is a good idea. The subsequent income of charging piles can be packaged into assets and split into financial products for sale.
This will allow charging pile laying companies to quickly recover their investments and reinvest the funds in new laying.
This financial model should be calculable. I will ask someone to make a model to see if it meets the standards of asset securitization.
If it meets the requirements, we will give a relatively loose policy to allow qualified institutions to sell or act as agents for such financial products. "
Cao Shen expressed his gratitude to all the leaders for their support.
At this time, the old man who had not spoken spoke up:
"I am very envious of everyone's enthusiasm.
Our Science and Technology Commission also wants to participate.
Autonomous driving new energy vehicles are exciting to think about.
But it seems that I have nothing to do with it. It's a pity. I am sorry, old man!"
Cao Shen grinned at the old man:
"Of course not, you are very important here, I was just about to say it!"
The old man's eyes lit up:
"Really! Come on and tell me!"
——-A new month's monthly ticket request^_^