Chapter 1681: Pull on Tata (3/5)

"La Dan, I'm Feng, are you interested in some car brands in the United States?"

Tata Motors has entered the field of passenger vehicles since 1999, and has always been engaged in commercial vehicles. But they don't have any good brands in the field of passenger cars, that is, they are not bad in India, but their development has not been very good.

So they have always wanted to acquire one or two good passenger car brands, so as to expand the popularity of Tata Motors.

Hearing what Feng Yu said, Ladan immediately became interested: "Feng, which company owns the car brand in the United States? Tongyong, Ford or Coresle?"

Apart from these three major auto companies, there are no car companies in the United States that can be sold, or there is no car company that Radan Tata can look up to.

Rather than buying a small company, it is better to reinvest in building a factory by yourself. The brand they want now, of course, also needs some passenger car technology.

"Forget it, we got news that there is an American consortium planning to repurchase Colesle and separate from Daimler. They not only have sufficient funds, but also have good interpersonal relationships. We want Acquisition will cost more money, which is not worthwhile.”

"But Tongyong and Foote are different. Both of them plan to sell some businesses, including brands, factories, stores, etc., and even some R&D centers. How about it? Are you interested?"

"What brand?" La Dan didn't ask anything else. He didn't care much about those factories, stores, and R&D centers. What he cared about was the brand.

Factories and stores can invest by themselves. In terms of technology, Tata Motors has also made great progress over the years. But brands, especially brands that have been in business for decades, cannot be achieved overnight, and this is the most important thing in the minds of pull orders.

"Hanma, Land Rover, Saab, Volvo, etc., as well as some third-tier passenger car brands, including the shares of Mazida in Foote's hands, etc."

As for Jiebao, Feng Yu didn't say anything about it, because Feng Yu wanted to win this one.

With the decline of Hanma in the United States, the sales of Dongfang Shenlu's low-energy and high-performance SUVs will inevitably get better and better. In terms of cars, Feng Yu still sticks to his own Songjiang brand. After years of promotion, this can be regarded as a third-tier brand in Europe and America.

What's more, with the large number of exports of elves, it can also drive the popularity of Songjiang brand to increase.

However, in terms of sports cars, Bingcheng Machinery Manufacturing Group is still very weak. Even in China, the sales of Songjiang sports cars are average.

But it doesn't make money either.

Jiebao still has a certain foundation in sports cars. Combined with the technology of Songjiang Automobile, the launch of a new generation of sports cars should be very popular.

Feng Yu's plan is to build Jiebao into a brand that focuses on speed. Whether it is a sports car or a crossover, it must pay attention to speed, drag coefficient and so on.

In this way, we can use Jiebao's sales channels to promote other brands of cars, so that Bingcheng Machinery Manufacturing Group's car sales can reach a higher level.

As for Volvo, it is not bad, it has always been a leader in safety, but Volvo does not have passenger cars, but also commercial vehicles.

Although Bingcheng Machinery Manufacturing Group is also engaged in the research and development of commercial vehicles, it has gradually abandoned its own production business. It is good to focus on passenger cars like BMW, and it is easier to sell the research and development results of commercial vehicles for profit.

If Woerwo can be split up, then Feng Yu is more interested. But hearing that Yangcheng Motors had already set their sights on Woerwo, Feng Yu didn't intend to continue competing.

The pull order chose Land Rover almost without hesitation, because the company is in the UK, and India belongs to the Commonwealth of Nations. Many things will be very convenient, and it is also relatively famous in India.

Moreover, Land Rover is also the most famous off-road vehicle brand in Europe, which is of great help to Tata Motors' entry into the European passenger car market.

Of course, they also need a car brand, Volvo and Saab, this needs to be considered. But when he thought about the order, he laughed. This is a cooperation with Feng, and he can't take all the benefits. Feng hasn't said what he likes yet.

"Feng, I personally like Land Rover better, and I also want a car brand. By the way, is Tongyong Daewoo in South Korea going to sell?"

South Korea's Daewoo is also the second largest auto company in South Korea. It also took the joint venture route at the beginning, and then expanded rapidly after the joint venture ended.

Who is the joint venture party? It is the same use. This example also inspired Huaxia car companies. They believe that joint ventures are not hopeless. They can improve their technology and gradually become famous in the world.

But at the end of the last century, Daewoo went bankrupt, Daewoo Motors was acquired by Tongyong and became Tongyong Daewoo, and then three years ago, Daewoo's commercial vehicles were sold to Tata Motors and became Tata Daewoo.

In this way, Tata Motors' commercial vehicles in South Korea have developed very well, and they have also been exported to China and Russia. It would be great if GM Daewoo can be acquired as a whole, and it will be of great significance to their strategy in Southeast Asia.

Feng Yu also wanted to buy the same-use Daewoo. Unfortunately, Tongyong said that they would only sell one of the same-use Daewoo and the same-use Daewoo in Shanghai. In this case, Feng Yu chose to take back the state-owned brand first.

Moreover, GM Daewoo mainly produces brands under Tongyong. The factory is definitely very good, but the brand technology has been abandoned.

"Pull orders, they won't sell this. Both Tongyong and Foote have problems in their operations. They found my Fengyu Holding Group and wanted to sell it to me. And my motherland also has state-owned assets and wants to buy some .”

"We are partners. This kind of thing that is beneficial to everyone, I will definitely not make it cheaper for outsiders, so this time, I also notified you."

"Foot has another brand that he doesn't plan to sell, and I'm talking to people about it. That's Jay Leopard. I'm bound to get it. Since you like Land Rover, then I suggest that you also win the defending horse, so that You're going to be the best in off-road vehicles."

"As for cars, you can also take a look at the brands under Tongyong and see what you like. Let's talk about it later."

"Feng, you are such a good friend. Alright, I've done my research here, and I'll call you right away!" Radan Tata said loudly.

"By the way, pull order, there is one more thing I want to tell you in advance. I plan to register a new company, count it as a bridge, come forward to acquire in the name of this new company, and then carry out asset restructuring and sell high-quality assets to What do you think of our respective companies?"

"Okay, this is the best way to save trouble. But how to register this new company, how to allocate capital contribution ratio and equity ratio?"

"The preliminary plan is that you Tata, Fengyu Holdings will enter into a joint venture with a certain state-owned enterprise in our country, and then we will discuss the asset restructuring. We will also discuss the final asset distribution. We will discuss the specific conditions in detail."

"Where are you? New York? Okay, I'll take someone to New York in two days, let's meet and talk!"

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