Chapter 1087 Come to a Blitz

Early the next morning, Xia Yu finally came to the location of the French branch of Bright Fund, which is located near the Paris Stock Exchange in the second district of Paris.

Leo Martin held a company executive meeting with great interest, and solemnly introduced Xia Yu, the major shareholder and director of the British parent company, to all the executives, and announced that Xia Yu could mobilize all the company's resources and intervene in all affairs. .

Although Leo Martin did not announce the identity of Xia Yu's boss, these statements alone are enough for all the company's executives to deeply remember Xia Yu's name and give Xia Yu enough respect.

After the meeting, Xia Yu visited the company accompanied by Leo Martin, especially to have a detailed understanding of the company's investment and key businesses.

One morning passed in a busy way.

In the afternoon, Xia Yu called Leo Martin to his office alone and ordered him something.

"Leo, next, the company will build a pillar in each of the three fields of French fashion, wine, and retail. There is only one goal in the near future, and it will be the first in France in these three fields!"

Seeing Xia Yu raising his fingers with ease, Leo Martin was taken aback. He didn't have long contact with Xia Yu, so when he suddenly faced Xia Yu's style, it was inevitable that he would be restrained.

Xia Yu didn't care about this. He continued: "I know that the French branch does not have enough funds, so I will directly allocate the funds to achieve these strategic goals into the company. You only need to cooperate with me to achieve these goals."

"Is there a problem?"

Leo Martin was overwhelmed with surprise, shook his head sharply and said loudly, "No problem!"

The boss is indeed the boss!

Talking and acting is so domineering!

It seems that the French branch of the Bright Fund that he is in charge is about to rise strongly!

This opportunity must be seized firmly, while the boss is still in France, as much as possible to get more support from the boss.

Xia Yu nodded slightly satisfied, then threw a plan on the table and motioned for Leo Martin to pick it up.

"Leo, put this away and take a good look."

When he opened it, Xia Yu instructed: "Here are my temporary plans. The two most important tasks are to acquire Moët Hennessy and Louis Vuitton."

"You should set up an acquisition team before tomorrow, collect the detailed information of the two companies as quickly as possible, and make a preliminary acquisition plan for me. I will personally check this acquisition."

"In addition, you have to arrange for the department to investigate the market situation and company situation in the corresponding field according to the fields mentioned in the plan. I hope that when I need relevant information, you can provide it as soon as possible."

"Is there a problem?"

Xia Yu's resolute attitude is undoubtedly revealed, and this is the first thing the boss really does. Of course, Leo Martin agreed unconditionally.

Besides, these things were not difficult last night, the key is to do it well and leave a better impression on the boss.

With a serious face, he said without hesitation: "Boss, promise to complete the task!"

A smile appeared on Xia Yu's stern face, and he nodded slightly: "Well! I see your performance!"

"Hurry up and get busy!"

"Okay, boss, I'm going down first!"

After speaking, Leo Martin slowly exited Xia Yu's office.

Five days passed in a flash...

When Xia Yu came to the company early in the morning, Leo Martin came to his office with a confident smile and stepped on a steady pace to submit a task to him.

"Boss, here is all the information you want about Moët Hennessy and Louis Vuitton."

"This is the list of members of the acquisition team, as well as the proposed acquisition plan, please review."

Xia Yu glanced at the relatively thick material and realized that it would take at least an hour to read.

He didn't intend to waste Leo Martin's time either.

He showed a smile to Leo Martin and praised: "The efficiency is good, I'll let you find you after reading it first, you can go to other work first!"

"OK!"

After Leo Martin left,

Xia Yu opened the information of the two companies.

The first choice is Moët Hennessy Wine Group, which is now a large wine group in France and ranks third in the French wine market.

After all, in the wine market, there are many categories of champagne, brandy, red wine, anisette, etc.

The Moët Hennessy Wine Group is the dominant player in two of these areas, namely the champagne market and the brandy market.

This has to mention the previous situation of Moët Hennessy Wine Group.

This group of companies was formed in 1971 by the merger of Moet & Chandon, the leader in the champagne industry, and Hennessy, the world leader in brandy.

Although the two companies have merged, the main reason is the exchange of channel business and resources. In fact, the two companies are still allowed to produce their own wine internally, which can ensure that the production will not be chaotic and the quality of the wine will be guaranteed.

As of last year, Moet & Chandon had a total of 664 hectares of vineyards, and the various champagnes produced accounted for a quarter of the total amount of champagne exported to France!

The Hennessy Company did not give in too much. Although the directly owned vineyards were only 585 hectares, there were still 25 vineyards that signed contracts with Hennessy Company to supply all the grapes they produced.

In terms of production, Hennessy also owns 28 distilleries, with extremely strong industrial production capacity.

It is precisely because of this strategy of Hennessy that its output is very considerable. Last year's financial report showed that Hennessy sold 130 million pieces of brandy worldwide, occupying 100% of the world's cognac market. Forty-one percent of the share, Hennessy brandy is properly synonymous with brandy!

Therefore, after the merger of these two giants, the strength is even stronger!

In addition, Alain Chevalier, the professional manager who volunteered to be the general manager of Moët & Chandon Champagne House more than ten years ago, and helped to promote the merger of Hennessy, has great ambitions and did not want to let Moet Hennessy Winery Group. bound.

Therefore, in 1978, he also led the group company to acquire the perfume distribution business owned by the Bussac Group, a large textile enterprise with 30,000 employees, and operated the sales of perfume brands such as Dior, Labs and Roc.

The two companies were listed on the Paris Stock Exchange before the merger. After the merger, they are also listed companies. Now the company's market value has reached more than 5.85 billion francs, which is nearly 1.3 billion in US dollars!

The company's total share capital of 24 million shares was 243.75 francs at the close yesterday.

In terms of equity, the distribution structure is what Xia Yu wants to see.

It is also thanks to the fact that Moet Hennessy Wine Group was merged, and after a series of mergers and acquisitions, the equity is relatively scattered.

Among them, the Moët family is the largest shareholder, holding 2.4% of the shares, the Hennessy family is the second largest shareholder, holding 17.5% of the shares, and the rest are some banks, with a cumulative shareholding of up to 36.8%, followed by investment institutions holding shares, reaching 15.4%, and the remaining 8.9% held by large and small retail investors.

Of course, the Moët family and the Hennessy family are not fools. Of course, they know that they need to prevent being acquired.

Although the total shareholding ratio of the two companies is only 38.9%, because these two families are the founding families of the original company, they made a series of plans when they went public, and the Moët family owns 100% of the shares. Of the twenty-nine voting rights, the Hennessy family holds twenty-three percent of the voting rights.

The two companies have a combined voting power of 52%, so they can control the board of directors.

Then there is the Louis Vuitton Group, which mainly deals in handbags, travel supplies, small leather goods, and personalized customization services.

The current Louis Vuitton company is not listed, so its strength is not as strong as later generations.

Without the support of huge funds, now Louis Vuitton has not set foot in the well-known accessories, shoes, ready-to-wear, watches, fine jewelry and other businesses of later generations. The number of global stores now is far less than the more than 400 in later generations, only 64.

In terms of equity, because of the development in the past 140 years and the founder of the Vuitton family was only an apprentice, the Vuitton family's shareholding in Louis Vuitton is only 4.2%, and Unlike those powerful old-fashioned families, they can keep 100% of the company's equity.

The current president of the Louis Vuitton company is Henri Rigamir, the son-in-law of the current patriarch of the Vuitton family, Henri Vuitton.

...

After reading the information of the two companies, Xia Yu looked relaxed and was in a very happy mood.

Even if he didn't look at the acquisition plan made by Leo Martin and others, in response to this equity situation, Xia Yu had many acquisition methods in his mind.

He picked the right acquisition target!

If it were Hermès and Chanel, he would be stunned.

No wonder the later Bernard Arnault, known by the French as the "Napoleon of the boutique world", will focus on these two companies, that is, because these two companies are the best acquisitions.

After a short rest, Xia Yu once again opened the acquisition plan made by Leo Martin and others. After browsing it, he found that the acquisition plan was quite well done.

But not without changes.

The key is that the acquisition team does not know Xia Yu's determination and capital, so the seemingly bold acquisition plan still has some limitations.

In order to lay a foundation in the fashion field at the fastest speed, Xia Yu decided to play a blitz in France, and also used this opportunity to play the Bright Fund and his fame.

Do it when you think of it.

Xia Yu made some changes in the acquisition plan.

Then called Leo Martin and told him to make a new plan immediately.

At three o'clock in the afternoon, Xia Yu convened the entire acquisition team and assigned tasks to everyone according to their responsibilities.

With his order, the entire Bright Fund began to operate rapidly.

n.