Chapter 1104 Shocked the World's Sales!

Chapter 1104 The sales that shocked the world!

After a long time, the noise from outside woke up the Forbes father and son in the office.

In a few seconds, several executives came to the door in panic, and almost all of them had newspapers or magazines in their hands.

Mercon Forbes instantly understood what was going on.

He couldn't help but think that the executives knew it, so how many people in the whole company were talking about it?

Thinking of the consequences of the company's turmoil, Mercon Forbes had to try his best to pack up and keep his composure.

"come in!"

As his voice of vicissitudes fell, several executives at the door immediately walked in, and you reported the situation to Merconn Forbes word by word.

"Chairman, we have encountered a huge crisis..."

It's just that when they keenly saw the "Economic Weekly" magazine on the desktop and the shredded newspaper, and saw that Merconn Forbes said nothing, they also realized that the chairman already knew the news.

"Chairman, should we call a meeting of all the company's employees now?"

"The news of the two global lists published by "Economic Weekly" has spread throughout the company, and most employees have been affected, especially those in the data analysis department. When I came, I saw that some people's mentality had collapsed …”

An executive said worriedly.

Anyone who has insisted on the goal for more than a year suddenly sees no hope, and their mentality will be out of balance! Not only the employees, but also himself!

It's time to stabilize the military!

Merconn Forbes nodded heavily and said to them after thinking about it: "You go and notify all the executives and have a meeting in the conference room within three minutes!"

"Yes!"

The executives nodded quickly in response, and then hurriedly left the office to inform other colleagues.

"Come on, Steve, accompany me to the data analysis department and calm them down first."

After speaking, Merconn Forbes and Steve Forbes walked out of the office together.

...

The situation was the same as Xia Yu had predicted.

With the accumulation of media resources all over the world under his Jiuding Consortium, the popularity of "Economic Weekly" exploded directly.

In particular, CNN, which has become a national news network in the United States, has comprehensively reported the relevant news of "Economic Weekly".

The customers who will pay to subscribe to become CNN are basically the middle class and above. People in these classes have received double promotion from TV stations and newspapers, and they are very curious about the two lists of Economic Weekly.

So even though it was only the first day of the publication of "Economic Weekly", it achieved explosive sales worldwide.

The total sales volume in North America is 1.09 million, of which 820,000 are in the United States!

The total sales in Europe reached 1.12 million copies, of which the UK and France were the main sales contributors, accounting for 71% of the first-day sales in Europe, of which the UK's first-day sales reached 430,000 370,000 copies were sold in France on the first day, and 800,000 copies were sold in the two countries in total.

Almost equal sales in the US market.

Then Asia...Oceania...South America...

The final statistics show that the global first-day shipment reached 3.45 million copies!

And Xia Yu asked Yan Wenhan to print 10 million copies worldwide!

The first day of sales accounted for more than one-third!

This magazine has six more days to sell!

And according to the law of magazine sales, the second and third days are the outbreak period of sales!

In fact, on the morning of the first day, after learning about the worldwide shipments, Xia Yu realized that the sales of "Economic Weekly" were about to explode, and he gave an order to Yan Wenhan, who came to report the situation on the phone, to let him An additional five million copies were printed, allowing him to access print resources worldwide.

After the first-day explosive sales of "Economic Weekly" was deliberately reported, it immediately caused a sensation, readers became more and more curious, and the media and the publishing industry studied "Economic Weekly" one after another.

The following week, under the watchful eye, the sales of "Economic Weekly" rose steadily.

The next day, "Economic Weekly" sold 3.77 million copies worldwide, breaking the historical record of 7.19 million copies sold by the world's best-selling magazine "Reader's Digest" in a week.

On the third day, "Economic Weekly" sold 3.75 million copies worldwide. The weekly sales of "Economic Weekly" exceeded 10 million copies, reaching 10.97 million copies, becoming the world's first weekly sales volume. The magazine with more than 10 million copies is also the first weekly magazine in the world to sell more than 10 million copies!

On the fourth day, the popularity gradually dissipated, and the daily sales of "Economic Weekly" began to decline, directly falling below 3 million copies, and the global sales volume was only 2.69 million copies.

Sales also fell on the fifth, sixth and seventh days.

In particular, on the seventh day, sales dropped to 620,000 copies worldwide.

And with the end of the seventh day, the global weekly total sales of "Economic Weekly" also came out.

16.88 million copies!

This is a splendid statistic that amazes the entire industry. Economic Weekly is like a mountain that suddenly appeared, pressing down on all the magazines, making it awe-inspiring.

After that, the Guinness World Records certification team gave the "Economic Weekly" magazine a world record medal, and this brilliant sales was also included in the "Guinness Book of World Records" for the world to praise.

After finishing the world record certification, Yan Wenhan called Xia Yu.

After Xia Yu, who was far away in Paris, received the call, he praised Yan Wenhan, and then reminded him earnestly, telling him to adjust his mentality and manage the company's employees well. The shocking sales volume is the result of many factors, and it is estimated that it is its peak. The subsequent sales will definitely drop sharply, so you must be mentally prepared.

Fortunately, Yan Wenhan did not float away. He has a clear understanding of this point. He knows that the reason why the sales of this issue can be so high is entirely because Chairman Xia Yu mobilized global media resources for publicity.

Furthermore, readers are also looking for a sense of freshness and buying to satisfy their curiosity.

In each subsequent issue of the magazine, the list of "Economic Global Rich List" and "The World's Top 500 Companies" will not change too much, and only when the quarterly financial report is released, will there be relatively large changes. change.

Therefore, it must be impossible to expect those readers who buy the magazine for freshness and curiosity to subscribe to the next issue. It must be spent on other content of the magazine to consolidate and increase sales.

The fact is as Xia Yu expected.

By the second week, the sales of Economic Weekly had plummeted below 10 million, to 9.26 million copies.

Although Yan Wenhan was prepared, when this scene happened, he was still depressed.

But this also aroused his fighting spirit. He held a meeting of all executives and set a goal within one and a half years, that is, to stabilize the weekly sales of "Economic Weekly" at more than 9 million copies.

Once this happens, the monthly sales of Economic Weekly will reach 36 million copies, surpassing Reader's Digest, which sells more than 27 million copies per month, and secure the throne of the world's number one magazine.

This task is arduous and challenging, but the results are also extremely attractive, inspiring the employees of "Economic Week" magazine to work hard!

Of course, Xia Yu didn't pay much attention to these, especially the sales of "Economic Weekly" magazine in the second week.

Because this week, his attention is on France.

Especially since February 8, important meetings have been held within the French government, and all forces are also making final efforts, and the whole of France is full of undercurrents.

Finally, on February 11th, with the conclusion of a conference at the highest level chaired by François Mitterrand, the dust settled!

In the afternoon, the French government held a press conference and promulgated the "Nationalization Decree"!

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