Chapter 1111 Parents Are Really Rich (8000)

However, what is unexpected is that Walmart has encountered great problems in the operation of its stores in China. In recent years, it has closed several stores every year, and last year it closed 25 stores at once. Moreover, the trend of Walmart closing stores in China has not slowed down at all, and there is even a trend of acceleration.

Walmart explained that the property lease has expired, but the view of competing personnel is that with the continuous increase in rent and labor costs, Walmart cannot afford the next rent. On the other hand, with the vigorous rise of e-commerce in recent years, traditional stores like Walmart have lost their competitive advantage.

Not only Walmart malls, but also traditional retail supermarkets such as New Mart, Jiajiale, RT-Mart, China Resources Supermarket, Lianhua Supermarket, etc. have all experienced a certain degree of decline.

It's just that some are fast and some are slow, and there are also supermarkets that react quickly and take the initiative to do online.

It can also be seen from the data of the Double Eleven Shopping Festival that the growth rate of online sales in the past two years is indeed very fast, which makes people feel caught off guard.

Fortunately, Xuemeng Food Factory has paid great attention to this area from the beginning.

They stopped pursuing big customers and turned their attention to big wholesalers or other chain snack retailers, while also doing their best to sell online.

At this stage, Cao Shujie arranged Chen Hong, who is in online sales, to pay attention to live streaming.

He took the lead this time. When other similar brands did not react, he prepared in advance and even sold goods first on Taobao live streaming, catching them off guard.

Coming down from upstairs, Cao Shujie went to the sales department on the second floor.

I saw that many salesmen who did not go out were busy calling customers.

In the other area, the employees of the online sales department were also busy in front of the computer.

Going further in, in a small room specially separated, Chen Hong and another girl who looked very pretty were live streaming inside.

The room was specially decorated, and the lighting and sound effects were also specially adjusted.

The pretty girl is called Sha Xuerong. Facing the camera, she went from being embarrassed at the beginning and not knowing what to say to being fluent now, and she also overcame various setbacks during the period.

In addition to Sha Xuerong, there are three other people like this in the company. They are all live streaming on Taobao. Although the sales volume through this method is not large at present, being able to sell means that someone recognizes it, which is a good start.

In fact, Cao Shujie's wife Cheng Xiaolin is an expert in this area, but she is busy with the park and the orchard now and can't get away at all.

According to Cheng Xiaolin, there is nothing to teach about this thing. It is a matter of exploration in the early stage, and it mainly depends on personal understanding in the later stage.

Then do a good job of live copywriting.

Although it sounds a bit unpleasant to say this, live streaming is a routine, but the personality of each broadcaster is different.

Some people have done a good job of personality, which will make you have a subconscious desire to consume from him willingly.

Carefully thinking about it, this feeling of being led by the nose from beginning to end is actually terrible.

But it is obvious that Sha Xuerong and others have not reached this level. Cheng Xiaolin's desire for "money" is not that high, and she disdains to do so. She just sincerely introduces the goods from her own perspective, and customers can buy or not.

Cao Shujie was thinking about something while standing at the door quietly watching Chen Hong and Sha Xuerong who were busy inside. He did not go in to disturb them.

Chen Hong still saw a figure at the door from the corner of her eye. She thought it was an employee who was not working properly again, so she came to peek. When she was about to scold him, she turned around and saw that it was the boss standing there. She quickly called "boss".

Sha Xuerong also looked over when she heard the manager's address.

When she saw Cao Shujie standing there, thinking that the boss had been watching her performance just now, Sha Xuerong subconsciously became nervous.

"Manager Chen, you just keep busy, I'll just take a look." Cao Shujie said so.

Chen Hong told Sha Xuerong to keep busy, and Chen Hong came out of the room again.

"Manager Chen, what do you think of the effect of this?" Cao Shujie asked her.

The two walked towards Chen Hong's office together, and when they came over, they ran into Guan Boyong coming out of his office.

Seeing the boss coming, Guan Boyong also came over. The three of them gathered together and talked about selling goods through live streaming on the Taobao platform.

Since last year, the Taobao platform has launched this live streaming to sell goods, but at the beginning, Cao Shujie had not yet realized it, and Chen Hong and others did not have a clear understanding. Last year, Cao Shujie personally took part in it.

But he could not show up every day, so he handed this part over to Chen Hong.

Chen Hong said: "Boss, the current effect is okay. It was really not good at the beginning, but now we have been developing it for a few months, and the recent sales growth is very obvious."

"Boss, I think this area can be a mainstream in our future." Chen Hong thought so.

She also mentioned this to Guan Boyong.

Cao Shujie said to her: "Manager Chen, Manager Guan, you should try it boldly. If you have any questions, tell me, don't be afraid to spend money."

"I can tell you this, no matter how much we can sell now, we are just exploring experience. When you have more experience, if there is a better platform, then we can play our advantages." Cao Shujie said.

This made Guan Boyong and Chen Hong feel very confused.

They were wondering if there was a better live broadcast platform than Taobao Live?

Chen Hong felt that Alibaba, the parent company of Taobao, is one of the largest Internet companies at present. As the largest online shopping platform in China, the live broadcast section he created is not the top stream?

Cao Shujie only said one thing: "What do you think about selling goods on Kuaishou?"

Chen Hong and Guan Boyong stopped talking immediately.

It is obvious that the volume of watching live broadcasts on Kuaishou is larger than that on Taobao.

Thinking of this, Chen Hong said to Cao Shujie: "But boss, Kuaishou mainly broadcasts entertainment and games. There are not many live broadcasts with goods, right?"

Cao Shujie asked him: "How do you know there are not many? Who told you that there are not many?"

"I think everyone goes to watch those beautiful and handsome broadcasters singing, dancing, playing games..."

Chen Hong lost confidence as she spoke. She only took a cursory look at some entertainment broadcasters there and never paid attention to this matter again.

Guan Boyong also realized that they didn't seem to know much about Kuaishou.

As a mature sales manager, they still made such a mistake, which was really wrong.

Chen Hong continued: "Boss, I will take a look at Kuaishou's model later and study whether there is a possibility of bringing goods."

Cao Shujie nodded and said nothing else.

Guan Boyong was also thinking about studying several of the largest live broadcast platforms in China and taking a good look at their development models. Perhaps he could find a model that is more beneficial to the company's product sales.

Before they knew it, the three of them had been chatting for almost an hour. Cao Shujie then left Chen Hong's office and walked out with Guan Boyong.

Cao Shujie was thinking about going to the second factory to see how the laboratory was being built, and Guan Boyong was also going to go to the workshop to see the production plan.

The recent sales work has been very busy, with a large amount of shipments.

The company originally had a lot of inventory products, but during this wave of sales peak, they were basically sold out.

This was something Guan Boyong had not expected.

When other companies that made similar products withdrew from the market, because of their inferior products, they left this market gap, which allowed Ai Meng Preserved Fruit to take advantage of the situation and get the biggest benefit.

Although Ai Meng Preserved Fruit is expensive, it has good quality and taste, and quickly occupied the market with the cooperation of all-round advertising.

So far, Xue Meng Food Factory has a market share of more than 30% in the preserved fruit sector, and it is still growing rapidly.

In view of the future development, Xue Meng Food Factory has been studying corresponding policies and making timely adjustments to the market.

The tasks have been assigned to the heads of each module, and Cao Shujie does not need to be in charge all the time.

He came to the second factory and walked to the northernmost laboratory on foot.

Seeing that the workers were still busy in and out of the construction, Cao Shujie was looking forward to the completion of this laboratory and the installation of the corresponding equipment. He continued to start the research on the nutrient solution. How far can it develop in the future?

When Cao Shujie worked in a research institute in Beijing in his previous life, his research work had completed the first stage and explored most of the second stage. Even the incomplete nutrient solution of the second stage was prepared by Cao Shujie and used in his own orchard.

However, its performance was much lower than expected, but it was better than the nutrient solution of the first stage.

Now Cao Shujie only waits for the completion of this laboratory. He will recruit people to reproduce the research results of the first stage and continue to invest in the second and third stages of research.

Relatively speaking, the biggest advantage of studying the same topic in his own laboratory compared to when he worked in a research institute in Beijing is that he has more autonomy now, which also determines that their efficiency will be higher.

Unlike in the research institute, each stage of research requires a corresponding report, the experimental process, and the application for the next stage of funding.

Each stage wastes a lot of time.

But if he doesn't do this, he won't get the funding for the next stage. At that time, Cao Shujie was very passive.

Now he invests everything himself, and the overall flexibility is not comparable to before.

Cao Shujie has also planned that when all the equipment is in place and the experimental results of the first stage are replicated, Cao Shujie will transfer money from Xuemeng Food Factory when he enters the second stage of research.

If the money is not enough, Cao Shujie will not hesitate to sell the Bitcoin or Kweichow Moutai stocks he holds.

These things are dead things to him, and are definitely not as important to him as the results of the nutrient solution research.

Some people will greet Cao Shujie when they see him here.

Everyone is used to the boss coming over often.

After seeing the boss walk away, everyone looked at the building under construction and felt confused.

The tall building to the south is the company's comprehensive office building, which is also the headquarters building of Xuemeng Food Factory.

There are two 5-story buildings to the east, which are the company's dormitory buildings.

So what is this tall building that looks a little different used for?

This is also a puzzle for many people in the factory. They don't know, and they haven't heard anyone else talk about the purpose of this building.

Some people also asked their leaders curiously, but there was no answer, which is very interesting.

…

After returning home from the town, as soon as he entered the door, Cao Shujie saw his grandfather Cao Zhenghu and his son Cao Yirui playing together.

Mother Wang Yuelan laid a sponge mat in the shade, and the grandfather and grandson sat on the mat to stack building blocks.

Grandpa's hands are not as sharp as before, and Cao Yirui is even more useless. He is just making trouble.

Cao Zhenghu was trembling with the building blocks he had just stacked. When Cao Yirui stood up and rushed to stack them higher, he didn't stand firmly and used his other hand to support the building blocks, easily knocking the stacked blocks crooked. He also sat down on the sponge mat.

The little guy raised his head and looked at the fallen building blocks innocently, then looked at the old grandfather. He blinked his eyes, as if saying, "It wasn't me who did it."

Turning his head, he saw Cao Shujie coming in. The little guy stopped playing with the building blocks and quickly stood up with his hands on the sponge mat and ran towards Cao Shujie: "Dad, Mu, Mu fell down."

Cao Zhenghu was also very happy to see his grandson come back: "Shujie, why did you come back so early."

"Grandpa, there was nothing to do, so I came back early. How do you feel?"

"Very good, I can eat and sleep, don't just worry about me." Cao Zhenghu also patted his body to show that he was very strong.

He also said: "Besides, if I feel uncomfortable, I will go to Dr. Lu to get some medicine."

Cao Shujie: "..."

What can he say?

He also wants Lu Yuanzhi to live a long life.

"Grandpa, there is a saying that medicine is three-point poison. We can't just rely on taking medicine for treatment. Eat more good things to replenish the body." Cao Shujie said.

Cao Zhenghu nodded: "Yes, you have a point."

Cao Yirui kept yelling for his father to help him stack the building blocks.

Cao Shujie was annoyed by his son, so he quickly stretched out his hand to stack the blocks, and chatted with his grandfather. Seeing him happy, Cao Shujie was also happy.

While he was busy, his mother Wang Yuelan came over.

"Shujie, your sister called me just now. She has completed the resignation procedures. She will return the house tomorrow and go back. They will go directly to Yiling City at that time. Do you think I should buy her a house in the city?"

Cao Shujie was confused by the question. He looked at his mother and confirmed again: "My sister will be back tomorrow."

"Yes, didn't she tell you?" Wang Yuelan asked her son.

Cao Shujie thought to himself, what the hell is she telling me.

"Mom, why do you want to buy her a house in the city? Do you have enough money?"

"Enough, enough, your dad has made about the same amount of money since he set up the stall last year. If it's still not enough, your sister has some money in her hand, let her pay the rest." Wang Yuelan made it clear.