Chapter 676: Bad Movies Always Produce Great Hits! This Meeting Directly Confused the Major Domestic Film and Television Production Companies

On the second day of the Chinese New Year, the New Year atmosphere is still strong!

With the box office exceeding 300 million on the first day, the box office performance of "The Martian" on the second day remained above 300 million!

When the data of 357 million appeared, Feng Xiaogang was immediately shocked!

"Earthquake" and "Private Tailor" had been trying to break through the 700 million mark for a long time, but it was broken by "The Martian" in just two days.

Where can I make sense of this?

At the same time, the other three "Journey to the West: Havoc in Heaven", "Ex-Files", and "Where Are We Going, Dad?" closed at 60.49 million, 3.71 million, and 64.25 million respectively.

By this time, the film market had almost been divided up by several films released at the beginning of the Spring Festival.

As soon as February came, the fantasy costume film "A Chinese Odyssey" starring Sun Li and Zheng Zhongji was released in theaters.

Unfortunately, the box office of 4.57 million on the first day directly sentenced this film to death.

This kind of film, which sounds like a bad movie just from the name, will not be paid much attention by the industry.

Even though Hu Ge also starred in it, this was not a movie starring him. At most, he just made a cameo appearance, which could not attract a large number of fans to support it.

It was just a pity for La Peikang, because this was another movie invested and filmed by Han Sanping during his tenure. If there were any problems later, he, the new chairman, would have to clean up the mess.

Chen Fei paid a little attention to it, but when he saw that Guo Degang was also in the main creative team of the movie, he directly gave the movie a pass!

From the movies that Guo Degang participated in or starred in the past, we can analyze a fact that as long as he participated in the movie, it would definitely not escape the title of "bad movie".

Even in Chen Fei's opinion, Guo Degang's box office appeal is not even as good as his apprentice Yue Yunpeng!

...

Although there are many failed projects, there are also many successful projects invested by China Film.

Just the two movies "Taking Tiger Mountain by Strategy" and "The Martian" are enough to multiply China Film's profits this year!

At this time, in order to maintain this "booming" heat, China Film announced new news.

"The film "Beijing Meets Seattle: The Unbreakable Love Letter", jointly produced by China Film and Feiyue Film and Television, directed by Xue Xiaolu, and starring Jiao Enjun, Wan Qian and others, officially started shooting today."

Although the Spring Festival has not yet passed, for the film and television industry, it is actually the same whether there is a Spring Festival or not.

Especially those idol artists, during the Spring Festival, they are even busier than usual!

Xue Xiaolu is a person who can't sit still. He went to shoot a movie on the fourth day of the Lunar New Year. No one else can do that.

However, it seems that there are many people who can't sit still like her.

Along with the announcement of the start of shooting of "Beijing Meets Seattle: The Unbreakable Love Letter", on the other side, the pony galloped again.

"The youth romance film "Fleeting Time" produced by Xiaoma and starring Peng Yuyan, Ni Ni and others officially started shooting today!"

When Chen Fei saw this group message, five words inexplicably emerged in his mind:

"A bad movie produces a divine song!"

Before his rebirth, he watched this movie with a female friend who was close to him. At that time, he was almost sick to death. The plot was simply bloody and scary!

However, most people in the industry did not pay attention to the name and plot of the movie, but focused on the producer "Xiaoma Pentium".

A few days ago, Xiaoma issued an announcement saying that the film and television project would operate normally.

Unexpectedly, less than a week later, the new film started shooting, which undoubtedly injected a shot of confidence into the hearts of many investors!

However, just when many people in the industry turned their attention to China Film and Xiaoma, only one day later, the great poet Chen could not sit still.

"The Republic of China fantasy martial arts film "The Taoist Goes Down the Mountain", directed by Brother Chen Kai and starring Feng Shaofeng, Guo Fucheng, Zhang Zhen, Fan Wei, and Lin Chiling, officially held its opening ceremony this morning."

"Promoting Taoism and challenging martial arts films, Brother Chen Kai has once again expanded the subject matter of his directorial films. We look forward to his success again!"

"It is reported that in addition to New Classics Media and BJ21 Century Shengkai Film and Television Culture Company, Columbia Pictures also participated in the investment of "The Taoist Goes Down the Mountain."

"..."

For a whole day, all major film and television information websites were full of news about Brother Chen Kai.

The great poet Chen is still pretty awesome. Although he has been on a downward slope in recent years, his position in the film and television industry is still very stable because he has won the "Golden Palm".

I just don't know why, in the second half of his life, he seems to have been proving that "Farewell My Concubine" is not his work!

Many people in the industry sent congratulations. Looking around, Brother Chen Kai's Weibo was full of praise.

Chen Fei, Feng Xiaogang, and Zhang Yimou did not join in the fun.

It is quite interesting to say that because Chen Kai used the movie "Searching" to snatch Feng Xiaogang's "1942" from the Oscar for Best Foreign Language Film, the two have not been getting along well in recent months.

When the Oscar nominations were announced, as expected, "Searching" failed to make the list!

This gave Feng Xiaogang an opportunity.

When the Oscar nominations were announced last month, Feng Xiaogang was very aggressive on Weibo, almost pointing at Chen Kai's nose and saying that he was no good.

The great poet Chen claimed to be a superior person, so he would naturally not be on the same level as Feng Xiaogang, an inferior person, but the two of them had a grudge against each other.

Whenever they met in public, they didn't exchange any words and just turned around and walked away.

This scene almost made Chen Fei burst out laughing.

He was half buried in the ground, but he still couldn't bend his noble waist!

...

"The Taoist Goes Down the Mountain" certainly caused a wave of popularity, but it was still not as good as "The Martian".

On the sixth day of the Chinese New Year, the North American box office of "The Martian" was reported back from abroad, and it once again topped the hot search list of major entertainment websites.

79.63 million US dollars on the first day of release, and 204 million US dollars in the first three days of the weekend!

If converted into RMB, this is equivalent to earning more than 1.2 billion RMB in three days!

If the current domestic box office is added, then this movie has already earned more than 2 billion RMB in box office revenue worldwide.

When this number was placed in front of everyone, it once again made the film industry feel incredible!

When did domestic films start to achieve such terrifying results worldwide?

Many experts in the industry began to analyze it, and the Film Bureau even organized several conferences to discuss how to replicate this success and spread it to other domestic films.

But unfortunately, after discussing it over and over again, there was not even half a result in the end!

In desperation, Tong Gang personally called Chen Fei and invited him to give a speech and share his experience.

Chen Fei naturally had to go because the big leader of the Film Bureau personally invited him.

At the meeting, a lot of industry bigwigs, directors, and producers came, all staring at him, wanting to learn from his winning experience.

Facing these people's "thirst for knowledge" attitude, Chen Fei said bluntly:

"Chinese-language films are weak. If you want to really go abroad, you need to spend countless resources!

The reason why "The Martian" and "Gravity" can go abroad is that the key is to rely on the influence and popularity of me and Liu Yifei around the world. A large number of fans who like me will naturally pay for the movies I direct, shoot or star in..."

Hearing this, many people below immediately showed disappointed expressions.

For many people, Chen Fei's success cannot be replicated.

Who can be like him, winning the three major European film festivals and Oscars, and directing many Hollywood blockbusters!

If this kind of success can be replicated, the Chinese film industry would have surpassed Hollywood and dominated the world.

It is no exaggeration to say that his achievements can be said to be "unprecedented and unmatched".

However, just when everyone was disappointed, Chen Fei suddenly changed the subject: "In fact, the two movies "Gravity" and "The Martian" cannot be used as examples.

So, I will use "Ghost Blows Out the Light" as a case to explain the key to the success of this movie in Hollywood."

Hearing this, everyone's eyes lit up and they looked at it intently.

"Ghost Blows Out the Light" is indeed an excellent case. The leading actor has no reputation at all abroad, but in the end it can still sell well at the box office. This case is too typical!

"First of all, at the beginning of filming, I invested more than 100 million yuan and started global marketing preparations.

During this process, I invited American sinologists and translators who studied Chinese traditional culture to systematically translate the original novel of "Ghost Blowing the Light" into English, and published and put the English version of the novel on the shelves abroad.

At the same time, I also acquired a comic company that specializes in drawing "Ghost Blowing the Light" comics to carry out early publicity, not only the English version, but also the Japanese and Korean versions.

Therefore, at the beginning of the first release, just for marketing and expanding the influence of the work, I have invested about 600 million yuan.

You may think that the first movie in the "Ghost Blowing the Light" series has a high box office, but in fact, compared with the early investment, the profit can only be broken, and more investment is needed in the later stage for publicity..."

Fade Chen talked endlessly on the stage, and the people below felt their heads numb!

In order for a movie to be successful at the box office, more than 600 million yuan was invested in publicity and marketing alone, and this was done with the help of many Hollywood companies!

If an ordinary film and television company were to do this, it would probably not be able to achieve this effect even if it spent 1 billion yuan.

Half an hour later, Chen Fei walked down from the stage and returned to his seat.

At this moment, the venue was silent, and everyone's eyes were very complicated. In addition to envy and admiration, their hearts were also filled with despair.

This kind of success seems to have traces to follow, but it is too difficult to replicate!

At this time, Tong Gang suddenly said: "If there are film and television companies in the industry willing to do this, the bureau can provide some help."

Although this was said beautifully, no one responded.

Let alone 1 billion yuan, even 600 million yuan is a fund that many film and television companies have to save for a long time to take out.

What if the movie loses money if all this money is invested in marketing? Wouldn't the initial investment be wasted?

Tong Gang's eyes swept across the faces of the bosses of the major film and television production companies on the scene one by one, but what made him depressed was that none of these people dared to look at him.

"Okay, let's end the meeting here."

A sharing session directly ruined many film and television production companies' yearning and pursuit of Hollywood. It's really unique.

Everyone knows very clearly that it is possible to make Chinese-foreign co-productions, but forget about things like "Ghost Blowing the Lamp".

I really have no confidence!

…

A week has passed by in a blink of an eye, and several movies released during the Spring Festival have officially opened a watershed.

"'The Martian' is constantly breaking box office records for domestic movies. After the first-day box office exceeded 300 million, the box office in the first seven days soared to 1.86 billion, far ahead of other domestic movies!"

"The box office of "Journey to the West: Havoc in Heaven" in the first seven days totaled 396 million. Its reputation plummeted and negative reviews abounded. The daily new box office is on a cliff-like downward trend."

"The box office of "Where Are We Going, Dad" in the first seven days totaled 350 million, ranking third in the Spring Festival box office list, and the theaters were mostly filled with younger audiences."

""Strategy of the Ex" ranks fourth on the Spring Festival box office list with a box office of 26.93 million. Many fans said that this is a movie that makes people laugh when they go in and cry when they come out."

"The daily new box office of "The Fairy Tale" fell below 1 million, and it is very close to the next movie..."

A lot of news bombards the industry in turn, which is dizzying and dizzying.

"Come on, drink! Why is there so much left in the cup? Are you raising fish?"

In the box, Han Sanping held up a wine glass and was urging Wang Changtian to drink the wine in the glass quickly.

"What kind of wine is this? Isn't it too spicy?"

Wang Changtian frowned and forced himself to swallow.

Chen Fei took over the topic: "Hey, my old man brewed it himself. Although it's a bit spicy in the mouth, it tastes great, and I guarantee you won't have a headache the next day after drinking it!"

The people sitting in the box are all the investors of "The Martian". This can be regarded as a celebration party for the movie in advance.

In a few days, Chen Fei will fly to Los Angeles to attend this year's Oscars ceremony. He doesn't know when he will come back.

Since there was a high chance that I would not be able to make it to the final celebration banquet, I simply asked my own people to have a meal first.

After finishing a glass of wine, Han Sanping suddenly said: "By the way, has the application for the extension key of "The Martian" been approved by the bureau? Do you need me to tell you?"

"It's already passed..."

Before Chen Fei finished speaking, Ren Zhonglun answered cheerfully: "I heard that the two movies "Taking Tiger Mountain by Wisdom" and "The Martian" are the two movies where the bureau is chasing you to apply. , the entire green channel, even if there are any irregularities, are the bureaus correcting them for you? "

"Haha, the Children's Bureau is a bit more anxious."

Chen Fei did not deny this fact.

Another thing he didn't mention was that in fact, he didn't even follow up on the whole process of "Pacific Rim 2". All the procedures were handled by China Film and the film bureau, so there was no need for him to bother.

Just like what Huang Bo once said on a certain show: "When you get better, you will be surrounded by good people!"

…

With a cliff-leading lead in box office results, "The Martian" has completely established its dominance in the Spring Festival.

There is a movie called "Beijing Love Story" on Valentine's Day on February 14th, which is obviously to ride on the popularity of "Valentine's Day".

It's just that, even if the starring team is composed of Liang Jiahui and Liu Jialing, the industry does not feel that this movie can have an impact on "The Martian".

The only one that Chen Fei can take seriously is the imported film "The Hobbit: The Desolation of Smaug" which will be released in the mainland on the 21st.

From now on, there will be no movies worthy of his attention.

Due to the popularity of the mainland film market, the Hong Kong Film Awards, which have attracted much attention in the past, have completely withdrawn from the stage of history this year.

Except for the slight splash of news that Zhang Ziyi was nominated for Best Actress, there is nothing else worth paying attention to.

Chen Fei paid special attention to the other candidates who were nominated. Looking at it, Hong Kong films still accounted for half of the total.

Especially among the best picture nominees, there is not even a single mainland film.

The only one with a relatively big reputation is probably Xue Xiaolu, who was nominated for Best Screenplay.

"Are you really going to mess around in that little den?"

Chen Fei curled his lips and made up his mind that he would never pay attention to the Academy Awards again.

This broken prize is completely useless!

…

As soon as the eighth day of the Lunar New Year is over, the flavor of the New Year has almost dissipated.

The operation of Feiyue Film and Television is on the right track again.

The film "Dear" was sent to the film bureau immediately, and it successfully passed the review in less than two days.

After communicating with China Film Group, "Dear" was finally scheduled to be released on March 28.

There is nothing special about this day. It is purely to avoid the impact of "The Martian".

When the news was announced simultaneously by the Film Bureau and China Film Official Website, it was immediately reprinted by major media:

"The anti-trafficking themed movie "Dear", produced by Liu Yifei, written by Chen Fei, and starring Huang Bo and Zhou Xun, has officially been finalized. Let's see you there on March 28th!"

"It is reported that all the box office proceeds of the "Dear" movie will be invested in the public welfare cause of anti-trafficking."

"For a new level of charity, just watch "Dear"..."

Relevant news continues to emerge, and many film and television production companies in the industry continue to lament.

April is originally the off-season for movies, and some small-budget movies rely on this time to recover their costs.

Now that "Dear" has entered the stage, it has immediately put them under tremendous pressure!

Although this is just a special drama, both the production team and the actors are "players" with overwhelming box office appeal in the industry!

...

In a blink of an eye, time has successfully crossed the Lantern Festival.

So far, the New Year has officially come to an end, and the familiar "class taste" has successfully descended on all workers.

Liu Yifei dragged Chen Fei to watch the "Beijing Love Story" shot by Chen Sicheng.

This movie is about the love between five couples.

Young and immature first love, 80s who fell in love at first sight until unexpected pregnancy, the man's cheating and the woman's despair after entering the grave of marriage, a couple with a rich life but lack of passion, and an elderly couple who stayed with their spouse until death.

The director used 121 minutes to tell five kinds of life and five kinds of love.

From the plot point of view, the five stories are slightly long and not too connected. They are purely related to the relationship between the characters rather than the content.

Let’s not talk about the plot first, the acting of the best actor and the best actress is really strong!

Even if Chen Fei thinks that the plot is a bit bloody, he can still watch it because the actors’ acting is strong enough.

Miss Liu is more exaggerated. After watching the whole movie, her eyes turned red!

If nothing unexpected happens, the box office of this movie should not be too bad. After all, the audience of love movies has always been very fixed.

Chen Fei did not pay too much attention to the box office performance of this movie, because the 64th Berlin International Film Festival is coming to an end.

Chen Guofu went to the film festival after attending the premiere of "The Martian". I don’t know if he will get a perfect answer?

…

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