Chapter 708 I Say It Works, and It Works. The Ratings and Playback Volume of "The Journey of Flower" Are No. 1 in the Same Period!

Chapter 708 I say it works, and it works. The ratings and playback volume of "The Journey of Flower" are No. 1 in the same period!

"Maybe another movie with a box office of 2 billion yuan will be born."

At the end of June, everyone in the movie market focused on "Transformers 4", and there was constant discussion, and the words were full of emotion.

On the first day of release, the box office exceeded 200 million yuan.

Looking back, this was the box office record created by "Taking Tiger Mountain by Strategy".

At that time, "Taking Tiger Mountain by Strategy", directed by Chen Fei and starring Han Sanping, Jiang Wen, Fan Bingbing, Liu Yifei and others, eventually created a box office record of 2.235 billion yuan.

Now look at this "Transformers 4", it is obvious that it is following the old path of the former.

"This summer vacation, domestic movies may be confused again."

Chen Fei analyzed very confidently, because whether it is "The Breakup Master" or the subsequent "Tiny Times 3" and "See You Tomorrow", they can't be the opponent of this Hollywood imported science fiction blockbuster.

As for "Big Fish and Begonia", it is an animated film, so the influence may be slightly smaller.

With the start of the summer vacation, many TV dramas that will be released in July have officially started a vigorous sprint promotion.

On this side, the fans of Guo Jingming and Han Han are in full swing, while on the other side, the fans of Yang Mi and Zhao Liying have also started to compete.

Anyone with a discerning eye can see that "The Journey of Flower" and "Ancient Swords" are about to officially start a confrontation.

As the heroines of the two TV series, even if Yang Mi and Zhao Liying are not willing to do this kind of operation that may cause both sides to lose, they cannot control the behavior of their fans.

Driven by some people, the two sides have already started to argue on Weibo.

Both parties are now waiting for the day when the works starring their idols are online, ready to compare the subsequent ratings and playback volume to see who is stronger!

Although the heat of the competition is not as exaggerated as that of Yang Mi and Liu Shishi, it has also rushed to the headlines of hot searches several times, attracting a lot of attention.

However, overall, "The Journey of Flower" is more popular.

Although Zhao Liying is actually just a newcomer, Hu Ge and Huo Jianhua are "old men" who can't be any older, and the two are already the ceiling in the category of fairy tale dramas.

With the blessing of these two, the group of people in "Gu Jian Qi Tan" can't compare at all.

Although Li Yifeng is also a little popular, compared with the two first-line male stars, he has no competitiveness at all.

At the same time, Mango TV also got involved!

In order to make money, they pulled out Hua Chenyu, Ou Hao, Bai Jugang, Ning Huanyu, Yu Tian, ​​Zhang Yangyang and others from the 2013 Happy Boys and filmed a youth-themed movie "I Am Me".

I have to say that Mango TV is really "professional" in this regard.

This movie tells the story of a group of teenagers with different personalities but the same dream of music who participated in the "Happy Boys" audition and experienced a story of youth transformation in just 150 days.

When seeing the news, Chen Fei was still confused.

Isn't this just a movie of a few people participating in the competition? Now you can make money so openly?

There are a lot of doubts in the industry, but Mango TV doesn't care.

After reaping the benefits of "Where Are We Going, Dad?", they have become more and more unbridled.

This movie is what Ali said, a pure fan movie, and the target audience is exactly those boys and girls who like this year's Happy Boys.

And the most speechless thing is that in order to harvest the money of those students, Mango TV even invited the most popular trio TF boys this year to sing a theme song for the film.

I have to say, this trick is really wonderful.

The sister fans, aunt fans, and mother fans of these three little boys have begun to call on their companions to go to the movie together.

Chen Fei was just eating melons in his spare time, but he didn't expect that while eating, the melon actually fell on his head.

The main reason is a message announced by Happy Twist:

"The company's first film "Charlotte's Troubles" has completed all post-production work and has been successfully reviewed by the Film Bureau. It is expected to be scheduled for the Spring Festival."

Once this news was exposed, it immediately attracted the attention of many film and television industry practitioners.

When Chen Fei invested in this movie adapted from a stage play, many people in the industry thought he was crazy, otherwise how could he make such a muddled operation.

I never thought that the movie has been filmed now, and it is also ready to go to the Spring Festival. How confident is this?

You know, all movies that decide to be released during the Lunar New Year and Spring Festival are, without exception, very confident in the quality of their own films and believe that they will definitely get high box office.

But where does his confidence in "Charlotte's Troubles" come from?

"What's going on? You want to release a comedy movie during the Spring Festival? Are you so brave?"

"Charlotte's Troubles? Did you buy the copyright of Detective Charlotte and modify it?"

"Happy Twist and Feiyue Film and Television? Haha, what good movie can a company that mainly produces stage plays make? In my opinion, Chen Fei is just confused and started betting everywhere."

"He started out as a comedy filmmaker. Maybe he saw that this stage play was very funny, so he invested."

"It's ridiculous that a small company dares to shout out the slogan of fighting for the Spring Festival."

When Chen Fei invested in this movie a few months ago, the industry was not optimistic about his operation, and some even speculated whether he was fooled.

Now, many people in the circle have confirmed this idea.

They have already defined "Charlotte's Troubles" as a "cheesy comedy", and the unknown production team and cast undoubtedly confirm this.

As an investor, Chen Fei has been questioned by many people.

There are even many fans on the Internet who ran to his Weibo and asked him if he was deceived? Was he fooled by these skit actors?

Looking at these comments from netizens and the unfavorable voices of many people in the circle, Chen Fei just wanted to laugh.

In fact, he likes to play the pig and eat the tiger, but he can't play the pig in the entertainment industry. He must show his energy and means.

But the operation of "slapping in the face" can be used.

"You don't think it's good, right? Then I'll show you what a dark horse is!"

Fade Chen called Happy Twist again: "Next time you promote, just announce the release date, don't do these ambiguous promotions.

We want to tell the outside world that we are going to hit the Spring Festival, and this will never change."

On the other end of the phone, almost all the core team members of Happy Twist were present.

Listening to Fei Chen's words, Yan Fei, Peng Damu, Zhang Chen and others grinned.

"Director Chen, do we really want to schedule it during the Spring Festival? I heard that there are so many blockbusters during the Spring Festival this year, and the competition is very fierce!"

Happy Twist had done research long before.

As far as they know, there are at least six or seven movies that are currently scheduled to be scheduled during the Spring Festival, and they are all big-budget, big-cast movies.

But "Charlotte's Troubles" has a total investment of only about 30 million, which is just a small-scale comedy.

Wouldn't it be a dead end to compete with blockbusters?

"What? No confidence?"

"To be honest, I really don't have it. The competition during the Spring Festival is too fierce."

"Then let's change it."

Chen Fei's words made Yan Fei, Peng Damu, Zhang Chen and others secretly relieved.

But his next sentence made everyone's heart almost jump out of their throats!

"If you don't have confidence, go to the Lunar New Year period. The competition this year seems to be less fierce. At present, except for "Ghost Blows Out the Light 2" and "Pacific Rim 2", there seems to be no other blockbusters."

Yan Fei, Peng Damu, Zhang Chen: "..."

This is called no blockbusters?

You know, "Ghost Blows Out the Light 1" and "Pacific Rim 1" are both the leaders in the field of more than 1 billion box office, and the former even won the Oscar for Best Foreign Language Film.

In front of such opponents, how can their small comedy win?

"Forget it, let's go to the Spring Festival period."

Several people are about to cry. There are too many voices of doubt on the Internet. They can't stand this wave of pressure!

"Don't worry, it's not like I haven't seen the movie. If I say it's good, then it must be good. Don't you believe in my judgment? Or do you think those laymen are more professional than me?"

When these words came out, the people on the other end of the phone were stunned.

After a moment of trance, they suddenly came to their senses.

Yes! Among so many professionals in the circle, who can have more experience in the field of comedy than Chen Fei?

Crazy series, Heart Flower Road, Embarrassing series... these are all achievements made by Chen Fei, and no one has surpassed them until now!

It is no exaggeration to say that what he says is the Bible in the comedy circle!

"Director Chen, we understand. We believe in you. "Charlotte's Troubles" will definitely work. It has to work even if it doesn't work. It has to work even if it works!"

"Haha." Chen Fei smiled and reminded: "The recording of "Running Man" is about to start. You can ask Shen Teng to mention the drama he starred in more during the recording. This is also a good publicity channel.

This is a comedy, so we will promote it in a comedy way. Variety shows, interviews, and programs should be on a large scale. Some funny promotional clips can also be sent out one after another to attract attention..."

In the next half an hour, Chen Fei used his experience to teach the three people on the other side a lesson, which directly confused the three people.

Until hanging up the phone, the three looked at each other and could see the surprise in each other's eyes.

"So...promotion can be played like this?"

In fact, Deng Chao is the one who works hardest in publicity at the moment.

In order to make the box office of "Breakup Master" higher, he really gave it his all!

In a promotional event in the capital, he wore a tight leather jacket, black stockings, high heels, and heavy makeup on his face, and danced pole dancing in a coquettish manner, which stunned the fans at the scene!

When the relevant video was exposed and posted online, it was not surprising that it directly triggered heated discussions on the entire network!

After seeing the video, Chen Fei suddenly had a concrete concept of the term "born comedian" in his mind.

From the video, it can be seen that Deng Chao was not dissatisfied with dancing this kind of dance, and his face was full of enjoyment.

"This is born for "Running Man"!"

Chen Fei commented with emotion.

And with his hard work in promotion, it was not surprising that the box office of "Breakup Master" really ushered in a wave of increase in the first three days of the weekend.

On the morning of the 30th, the box office of "Breakup Master" officially reached 153 million in the first three days of the weekend, successfully recovering all costs.

Although Deng Chao, a fledgling director, has received a lot of criticism, he is undoubtedly very qualified in terms of box office performance.

And no matter how much income he makes next, it will be pure profit. Therefore, Deng Chao officially returned to the team and followed the "Running Man" program team to Hangzhou to prepare to start the first recording.

Chen Fei had talked with the "Running Man" program team before. There is no need to keep this kind of outdoor reality show too secret. Relevant media and fans can watch the recording from a distance.

As long as they don't disturb the recording process, they can be allowed to watch and shoot.

This is actually a disguised form of publicity. The looming feeling can arouse the curiosity of the audience and attract greater attention.

As for the imported film "Transformers 4" released at the same time as "Breakup Master", so far, no film and television company in the circle has regarded it as an opponent or target.

The box office on the first day exceeded 200 million, and the box office in the first three days of the weekend was 657 million.

How can this be compared?

How else can this be compared?

Who can compare?

At the same time, as the summer vacation officially kicked off, many movies released in May also ushered in the end of the show.

Chen Fei paid special attention to the box office of "Big Hero 6".

The domestic box office was 636 million, which can be regarded as the initial achievement of the expected goal.

The film industry has temporarily stopped, and there is no need to guess that Hollywood blockbusters will definitely lead the way next.

After checking the subsequent film schedule, many people have already set their sights on several movies such as "Tiny Times 3", "Big Fish and Begonia", and "See You Tomorrow".

Everyone is looking forward to how big a storm these three movies will set off.

However, in the TV industry, the dispute has begun again!

"White Night Chase" has finished its first round on Youku, and the number of views has directly reached 2 billion, successfully defeating the two online dramas "Psychological Crime" and "The Darker Side".

And Netflix has already begun to cooperate in overseas promotion and preheating.

Given the high reputation and high ratings of this movie, major domestic TV stations are chasing it very closely, and the bids are higher than one another.

Moreover, the TV stations that participated in the bidding are all satellite TV stations, and those second-tier TV stations have no chance at all.

At the same time, while paying attention to "White Night Chase", many people have set their sights on "The Journey of Flower", which is about to premiere.

Many TV production companies in the industry have seen the ambition of Feiyue Film and Television!

Because it was not until the TV series began to be promoted that everyone discovered that the copyrights of the TV series, movies, stage plays and the exclusive agency rights of the game of "The Journey of Flower" were all purchased by Feiyue Film and Television, making it a complete IP system.

The production and marketing of TV series and mobile games are jointly coordinated by the copyright holder, platform holder and game developer. In production, the two parties are coordinated in timeliness and content, and in marketing pace, they cooperate with each other, help each other, and maintain a highly consistent pace.

It is no exaggeration to say that Feiyue Film and Television has invested marketing resources that are unimaginable to the outside world in this TV series!

This also made "Gu Jian Qi Tan" inexplicably panic.

Suddenly, they found that their own TV series, whether in terms of cast or publicity investment, seemed to be not as strong as those of their rival companies.

Under such circumstances, they even scheduled "Gu Jian Qi Tan" after "Hua Qian Gu", which was undoubtedly a very wrong decision.

But now the matter is done, and it is useless to say more.

Now they can only pray that "Hua Qian Gu" will be criticized by netizens for details such as pictures, plots, and special effects after it goes online, so that the number of views will be directly cut in half, and the awesomeness of "Gu Jian Qi Tan" will be highlighted.

But will this happen?

At 7:30 pm, with Weibo's strong dominance in hot searches for promotion, the first and second episodes of the first unit of "Hua Qian Gu" "Three Lives of Love" were officially launched.

In an instant, countless drama fans flocked to the Youku platform.

Seeing that the server received the huge amount of online traffic very smoothly, Gu Yongqiang secretly breathed a sigh of relief and reminded the relevant person in charge again:

"Once the load is generated, start the backup server immediately to ensure that the audience will not experience lag and flashback during the viewing process.

This is not only a test for the Youku platform, but also an opportunity. We must withstand the pressure!"

After a mobilization, Gu Yongqiang quickly left the scene and went to the next meeting room.

The first episode of "Running Man" has begun recording, so the preparations for "Go Fighting" will start next.

In his opinion, the potential of the latter is no less than that of the former.

If these two outdoor reality shows can be done well, Youku will definitely dominate the entire online video playback platform!

What iQiyi, Penguin, Mango, all have to stand aside.

He heard that Alibaba seemed to be preparing to set up a video website by itself, but it was funny just to think about it. It was just a latecomer, what could it compare with Youku?

...

In a blink of an eye, July officially arrived.

Huanrui began to make its final effort. The so-called large-scale ancient costume fantasy drama "Gu Jian Qi Tan" directly suppressed "The Journey of Flower" and jumped to become the number one on the hot search list.

Since there are only two days left until the official launch, Huanrui has released a lot of promotional tidbits, and various press releases are flying all over the place, causing the popularity and discussion to continue to soar.

As the heroine, Yang Mi's role in publicity far exceeds that of others.

It's just that Huanrui's use of the slogan "Yang Mi's another fairy tale masterpiece after "Legend of Sword and Fairy 3"" once caused dissatisfaction among the people of the Tang Dynasty.

Cai Yinong started to make trouble again and spread a lot of black information about Yang Mi.

However, no matter how much the two families compete with each other, they still cannot reach the climax of "A Thousand Bones of Flowers"!

When Youku announced the playback data of "Flower Thousand Bones" eight hours after its release, the entire TV industry was immediately shocked.

"The TV series "A Thousand Bones of Flowers" has been online for 8 hours. The first episode has been viewed 110 million times, and the second episode has been viewed 89.63 million times. It ranks No. 1 among all online dramas and currently airing TV series at the same time!"

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