Chapter 710 We All Owe Zhou Xingchi a Movie Ticket. Ma Yun's Era? Or Ma Yun of the Era?

Although Zhou Xingchi is from the film industry, he is still quite concerned about the recent hot searches and hot events in the TV industry.

It has only been two days since "The Journey of Flower" was launched on Youku. The first four episodes have exceeded the 200 million mark, and the average number of views has remained at 150 million.

In the face of such results, Zhao Liying, as the heroine, has undoubtedly enjoyed the greatest "favorable treatment".

She has gained millions of fans on Weibo, and her popularity and topic have remained high, as if she is going to become the top-tier actress in the mainland.

If she can join the "Mermaid" project, with her current popularity, it will definitely add to the box office performance after the movie is released.

However, Zhou Xingchi has always had a rule, that is - he has the final say in his crew.

Therefore, in the face of Chen Fei's recommendation, he thought for a moment and replied: "Director Chen, you have worked with me before, and you should know that I have always had the final say in my crew, and outsiders are not allowed to interfere."

This made La Beikang and Wang Changtian stunned for a moment.

Good guy, so direct?

Do you really not give the investors any face?

However, Chen Fei did not mind: "Of course, I am also a director, and I always believe that my crew has the final say."

Zhou Xingchi breathed a sigh of relief: "Thank you Director Chen for your understanding."

But the next second, he added: "In fact, in my original idea, in order to ensure the publicity effect of this movie, I was going to hold a 2 to 3 month audition to select the heroine."

Hearing this, several people in the conference room were brightened.

As we all know, among the topics that people talk about in the circle, "Star Girl", "Mou Girl", and "Dragon Girl" are all the focus of the whole network.

Especially for newcomers, once they can hang a "Star Girl" title, as long as they do not violate the principles in the future, there will be absolutely no problem in staying in the second line.

This also leads to every audition of the heroine, which can arouse huge discussion and attention from the outside world.

The same is true this time. If Zhou Xingchi can hold a national audition for "The Mermaid", the publicity effect will definitely make a sensation on the entire network!

"This is a good idea."

Wang Changtian quickly agreed. He was born in the media industry and naturally understood how strong the publicity effect of the "Star Girl" audition was.

La Peikang also nodded and said, "China Film supports this audition method."

"It's really good."

From the perspective of an investor, Chen Fei is indeed very satisfied with this publicity plan.

Although he failed to get Zhao Liying the opportunity to be appointed internally, he didn't mind it very much. At worst, he could find her another project later. What he lacks the least is good scripts and good projects.

However, just when Chen Fei thought that the matter was over, Zhou Xingchi suddenly opened his briefcase and took out a document from it and handed it over.

"This is a character profile I wrote about the heroine of "The Mermaid". Director Chen can hand it over to Zhao Liying together with the script. She is also welcome to participate in the audition."

"Hmm?"

Feng Chen raised his eyebrows, quite surprised.

It has been rumored in the industry before that Zhou Xingchi has very low emotional intelligence, but now it seems that the real situation is not as the rumor says.

But on second thought, it seems reasonable.

How could a person with extremely low emotional intelligence reach such a height now?

Talent alone is not enough to help him reach the current level.

"Then I would like to thank Director Zhou on behalf of Zhao Liying."

Feng Chen said this, but he secretly thought in his heart that he would have to give Zhao Liying a few more words when the time comes.

After all, Zhou Xingchi and his former star girls did not have a very pleasant quarrel. It was common for them to go to court and publicly fight each other.

There is an old saying that courtesy should be exchanged naturally.

Facing Zhou Xingchi's show of goodwill, Chen Fei prepared to give him a gift that was not particularly expensive but of great significance.

"In fact, I also have an idea in terms of publicity and marketing."

Hearing this, the other three people in the conference room all turned their heads to look at him.

Zhou Xingchi was even more curious and said, "Director Chen, please tell us, if it is feasible, we can definitely use it."

As the most popular director in commercial films shot worldwide, Chen Fei's various publicity strategies have always been the focus of learning for many directors and publicity teams.

The best recent example is "The Journey of Flower".

Copyright development + publicity and marketing, this set of operations simply stunned a group of film and television companies and distribution companies in the industry!

Under the gaze of the three people, Chen Fei said calmly with a confident smile on his face: "It is well known that Director Zhou's movies have a lot of audiences in the mainland.

But what is depressing is that before the release of "Kung Fu", most people watched pirated copies or on-demand on some online platforms, and there was no channel to watch the genuine version.

Because of this, many people actually have a kind of unsatisfactory emotion in their hearts, always thinking that they can support their idols in some ways, and this is also the reason why every movie of Director Zhou can sell well."

Wang Changtian echoed: "Indeed, many people born in the 80s and 90s, and even in the 70s, are fans of Director Zhou Xingchi."

"So, are you going to use this emotion for marketing?"

"That's right." Chen Fei nodded slightly and said word by word: "In fact, many of us still owe Zhou Xingchi a movie ticket."

As soon as he finished speaking, Zhou Xingchi's eyes suddenly widened!

And Wang Changtian, an old media man, was stunned for a second, then jumped up and shouted: "What the hell? Is this still possible?"

La Beikang's reaction was a little slow, but after a while, his eyes began to glow green.

"Your idea is so cruel!"

As we all know, once emotions are mobilized, the energy they unleash is huge!

Just imagine how crazy those fans and moviegoers will be when the phrase "We all owe Stephen Chow a movie ticket" appears on the Internet?

It is no exaggeration to say that this sentence is worth at least 500 million box office!

But at this time, Chen Fei added: "But this marketing has a premise that it may overdraw the audience popularity that Director Zhou has accumulated over the years, and this method can only be used once, and it will have no effect if used again in the future. "

The conference room fell into dead silence again, and everyone's eyes fell on the person involved, waiting for him to make a decision.

If it were Huayi, after thinking of this method, I'm afraid they wouldn't notify Zhou Xingchi and just use it directly.

But Chen Fei cannot do this kind of operation. What he values ​​​​is the future and the future, rather than just focusing on immediate interests like the two brothers of the Wang family, making a fortune and running away.

Zhou Xingchi didn't think about it for too long, and responded after a moment: "If it works, let's do it."

As a businessman, director, producer, and screenwriter, plus the fact that he makes commercial films, Zhou Xingchi’s first priority is naturally the box office results.

As for the future, let’s talk about it later.

He knows in his heart that this marketing method will indeed consume the audience popularity he has accumulated, but isn't it just for today that he has accumulated for so many years?

Hearing Zhou Xingchi's affirmative reply, smiles appeared on the faces of the other three people.

Audition star girl + Owe Zhou Xingchi a movie ticket, these two sets of moves are used together, the power is not ordinary!

Breaking 500 million is the basis, breaking 1 billion is normal!

But this is why Zhou Xingchi is suitable for this kind of promotion method. After all, in Xiangjiang's "Two Weeks 10%", his fan base and viscosity are much higher than the other two.

After discussing some details, the four of them finally reached a cooperation plan.

While sorting out the project documents, Zhou Xingchi said: "I will finalize the contract as soon as possible. Then I will notify everyone to come and sign. Let's complete these preliminary preparations as soon as possible so that I can carry out follow-up work."

It can be clearly seen that he was indeed frightened by Huayi, otherwise he would not be so anxious.

"I may not be able to be there in person by then, but I will arrange for someone from the company to come over, and the money will arrive as soon as the contract is signed."

Chen Fei also stood up and packed up the information in front of him: "It's getting late, so I'll leave first. I have to rush to the Magic City overnight."

Wang Changtian looked confused: "In such a hurry? Why don't you go out for a drink?"

"Next time." Chen Fei smiled bitterly, "If the crew is delayed for one day, it will cost at least millions of dollars. We really don't have time."

"Okay, then we'll have a chance to get together again."

…

He hurried to the airport, and it wasn't until he got on the plane that Chen Fei finally breathed a sigh of relief.

If he didn't catch up, he would have to take a train overnight to go to Shanghai.

It was still early, and Chen Fei didn't feel too sleepy. He changed into more comfortable clothes, lay on the sofa, and started to read the news.

Although July 2nd is a very ordinary day, it is not so ordinary for the entire film and television and entertainment circles.

Because a lot of noteworthy events happened today.

First of all, the love movie "There's a Place Only We Know", directed and acted by the well-known female director Xu Jinglei, with Alibaba's participation in investment, starring Wu Yifan, Wang Likun and others, has started filming in the capital.

For this "princess" in the Beijing circle, the big guys really dote on her.

Wang Shuo personally served as the screenwriter and producer, and many big names even posted on Weibo to support the show. They also praised Wu Yifan, whom he highly praised, and considered him a well-deserved "one of their own."

As one of the investors, Alibaba Pictures has also become the target of discussion in the industry.

Although everyone had expected it, they never thought that Alibaba Pictures would be hooked up with the Beijing circle as soon as it entered the market, and it was obvious that they were ready to work together in the future.

As an Internet company, Alibaba’s expertise in marketing is not comparable to those in the traditional film and television industry.

The movie had just started shooting, and Alibaba's entire ecosystem was in operation, and relevant news quickly spread throughout the entire Internet, attracting a lot of attention.

"Tsk tsk? It's really rare to enter a movie that looks like a bad movie at first glance."

Fade Chen joked happily, waiting to watch the fun.

However, what makes him regretful is that a large number of film and television companies and celebrities in the industry did not see the true nature of these Internet companies, and they all approached them with a look of disdain.

The methods of capital are merciless. Knocking on the bones and sucking out the marrow is their true face!

Alibaba is one of the most typical representatives. After several outbreaks, it has stepped into the forefront of the times and successfully promoted itself to become a capital upstart.

But under the cloak of the Internet, there is an arrogant and ignorant temperament like a nouveau riche. He scorns all professional technologies and is willing to fish for profit.

In their eyes, it seems that everything is created for big data. They only care about traffic and profits, and ignore everything else.

If things go on for a long time, they will poke out even the roots of the horse!

Ma Yun has been saying that he has opened his own "Ma Yun era", but little does he know that there is only Ma Yun of the era on this land, and there is no Ma Yun era at all.

But he can't see clearly now, and even the entire Alibaba system can't see clearly.

High profile is the style of Internet companies.

It was just announced in the morning that the movie "There is a Place Only We Know" was officially launched, and in the afternoon, Alibaba made another big news.

Media reports are now flooding all major entertainment news websites:

“It is reported that Alibaba has reached a cooperation with the famous Hong Kong director Wong Kar-wai, and will bring the novel "Passing by Your World" to the big screen in the future.”

“Director Wong Kar-wai accepted an interview and confirmed this fact.”

“According to Wong Kar-wai, he is currently discussing with Alibaba. The first movie of the two parties’ cooperation will be an excerpt of a unit story from the novel "Passing by Your World". It is not ruled out that the author of the novel will direct it himself.”

“After Guo Jingming and Han Han, the third writer who changed from a novelist to a director is about to be born.”

“Ali Pictures will unswervingly maintain the strategic policy of popular IP + fan movies + celebrity directors and forge ahead!”

…

On July 2, in addition to Alibaba’s big fanfare, Hairun, which mainly focuses on TV series, also made a big move.

After nearly two months of reorganization, Hairun officially went public through a backdoor listing!

Shen Ke Co., Ltd., the company that was "shelled", issued an announcement stating: "The company intends to dispose of all assets and liabilities except the balance of raised funds, and intends to acquire 100% of the equity of Hairun Film and Television by issuing shares.

After the transaction is completed, Shen Ke Co., Ltd. will hold 100% of the equity of Hairun Film and Television, and its main business will be transformed from the production and sales of sliding bearings to the production and distribution of TV series, and Liu Yanming will become the company's controlling shareholder and actual controller."

The shelling valuation of Hairun Film and Television is 2.522 billion yuan, with an appreciation rate of 336.08%.

So far, the film and television industry has added another listed company!

However, the figure of 2.522 billion made Chen Fei laugh.

After working so hard for so long, even at the cost of backdoor listing, the estimated market value is only this little, which obviously proves that the company has extremely low potential.

Let alone other things, compared with the leading company Huayi, Hairun's market value is even less than one-tenth of the former's valuation, which is really miserable.

However, Deng Chao and Sun Li finally followed Huang Xiaoming's path and embarked on the road of capital.

In the past few years, the number of listed film and television companies in the industry has increased, and the valuations are also high and low, uneven.

And if we talk about the most promising in the industry, at present, Huayi is the only one.

Of course, this is an analysis based on the premise that Feiyue Film and Television has not been listed.

If Chen Fei is willing to let Feiyue Film and Television go public, it is no exaggeration to say that the market value will definitely be able to leave Huayi behind and even the taillights can't be seen.

However, he is too rich, and Feiyue Film and Television has never had a situation where the company lacks funds from beginning to end.

It is precisely because of this that Chen Fei has never thought of letting the company go public.

He dare not gamble whether the company will still belong to him after the listing, and whether the control can still be firmly grasped in his hands.

Therefore, even if many people urge him, persuade him, or even ridicule him for eating alone, he ignores them all and still does his own thing.

There are some second-generation officials who want to forcefully buy shares, but just as they started, they were frightened by just revealing the tip of the iceberg!

As the current face of China's external publicity, Chen Fei's power is already very powerful, and his power behind the scenes is even more powerful!

Who dares to come up and try?

Just a hit, even if you don't die, you will lose a layer of skin!

...

In addition to the movement made by Alibaba and Hairun, the most popular thing today is naturally the premiere of "Gu Jian Qi Tan".

In fact, Youku also bought the online broadcast rights of "Gu Jian Qi Tan", but unfortunately, it is not an exclusive broadcast.

Mango TV is notoriously overbearing. They directly notified Huanrui that since it will be broadcasted on Mango TV, then their Mango TV must also have the right to broadcast online, and the price must be lower than other platforms.

If it were other satellite TV stations, they would not have the qualifications to say this, but who makes it Mango TV.

As the No.2 after CCTV, with a large number of Korean stars and entertainment programs, the number of young fans that belong to them is even more terrifying!

This also makes Mango TV have a huge market influence in the field of TV stations, which is also their capital for arrogance.

Chen Fei was bored, so he simply went to Douban.com to check the approximate ratings and reviews of this fairy tale drama starring Yang Mi and Li Yifeng.

Although only two episodes have been released, from the production effects of the first two episodes, the subsequent results can actually be roughly inferred.

At present, the Douban comprehensive score of "Gu Jian Qi Tan" is 8.2, which is a full point less than "Hua Qian Gu", after all, the latter is stable at 9.2 points.

In terms of netizens' comments, this drama presents a polarized state.

"Not bad, the plot and character performance fully restore the details of the game, I, a fan of the original work, really love it!"

"Li Yifeng is the most suitable actor to play Baili Tu Su in "Gu Jian Qi Tan". Whether it is expression, action or eyes, Li Yifeng plays Baili Tu Su just right! No one can surpass him!"

"It's a very good costume drama, especially when Yang Mi calls Su Su, she is so cute!"

"This special effect really makes me speechless. Can Huanrui be more serious? It makes me feel like I'm watching a TV series from more than ten years ago."

"Is that a stand-in? I can see the face of the stand-in! What are you doing?"

"The plot is really good, and it is in line with the preferences of the original fans, but the picture is too rough. Compared with "The Journey of Flower" by Feiyue Film and Television, it is simply crushed!"

"Love Fengfeng! I want to hug Fengfeng! I want to give birth to a child for him! Ahhhhh!"

...

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