Chapter 709 Bold Copyright Development Operation! Investment Share of "The Mermaid"!

As the first and second episodes of "A Thousand Bones of Flowers" were officially released, all kinds of ratings and comments on the Internet poured out like a blowout:

"It's good to watch, I love watching it, I like watching it. It is indeed a TV series produced by Feiyue Film and Television. Both the production and the drawing are top-notch!"

"It's a very good fairy tale drama. Huo Jianhua's performance of Bai Zihua is so good, it's very unexpected!"

"The pictures are beautiful and the scenes are spectacular. The story and character design are innovative compared with dramas of the same theme. The complex and contradictory plots, character designs, and character emotions are extremely attractive to the audience. It is not an exaggeration to call it a "high-quality product" ”

"I really like the shape of the small bones. It's so cute. The little bun face is so cute."

"Aww, cry to death, why is it a weekly drama! Can't it be updated like two episodes a day?"

"When will Hu Ge come online? I'm really looking forward to the scenes between him and Huo Jianhua."

Along with the high ratings and high-quality comments from netizens, major entertainment news websites also joined in the fun and followed up with reports from a professional perspective:

Tencent Entertainment: "The acting skills of the leading actors are very good, especially Huo Jianhua's interpretation of Bai Zihua, which is very good. His high popularity and reputation accumulated over the years have brought more attention to the series."

NetEase Entertainment: "Zhao Liying's smart performance has been highly praised, and the sense of taboo between master and apprentice with Huo Jianhua has made the audience look forward to it."

Douban Movies: "The series uses movie camera shooting techniques. The pictures are beautiful and the scenes are spectacular. The overall production quality is top-notch in the industry. The special effects, soundtrack and other aspects have also received a lot of praise. It is full of sincerity among domestic dramas." "

With a lot of praise and various marketing methods, not surprisingly, "Flower Thousand Bones" once again suppressed "Gu Jian Qi Tan" and returned to the top of the hot search list.

As the well-deserved number one heroine in this fairy tale drama, Zhao Liying has gained millions of followers overnight!

Up to now, the number of her Weibo fans is still rising by "10,000", and the related discussions and topics on Weibo continue to soar!

Many brokerage companies, actors, celebrities, etc. in the industry are so greedy to see it.

Watching Zhao Liying's number of fans continue to rise, everyone seemed to see a new star rising!

If the subsequent plot of "A Thousand Bones of Flowers" can maintain its current quality, then Zhao Liying will definitely take this opportunity to become a top-notch little girl!

What shocked many companies in the industry was that Feiyue Film and Television was not proud of the popularity surrounding the premiere of "A Thousand Bones of Flowers".

In just one day, the industry suddenly understood what real copyright development is!

On the afternoon of the second day after the premiere, all kinds of peripherals related to Hua Qiangu were put on the market, ranging from daily necessities to food to toys.

At the same time, MiHoYo also launched the mobile game of the same name "Flower Thousand Bones" at the same time. On the first day of launch, the recharge turnover was as high as 100 million+!

Even the song "Annual Rings" written by Wang Sulong and sung by Zhang Bichen has reached the top of the major music charts, and its popularity has skyrocketed!

Huanrui, on the other hand, was completely confused after seeing the various publicity and marketing methods of "Flower Thousand Bones".

"What the hell? This... can you still play like this?"

The TV series has just started its first round of broadcasts, and subsequent copyright developments such as games and peripherals have followed suit. The speed is simply astonishing!

Is Feiyue Film and Television so confident that its own dramas will be hits?

You know, if "Flower Thousand Bones" is less popular and fails to attract the attention and pursuit of the entire network, the development of games and peripheral projects will be in vain.

Judging from the current scale, in addition to other marketing promotions and copyright development other than the TV series production itself, Feiyue Film and Television has invested at least 200 million!

This even far exceeds the price of the TV series production itself.

If there is even the slightest mistake, all the hard work will be wasted!

It means that Feiyue Film and Television has a great career and has the courage to do this. If it were done to other companies, absolutely no one would dare to do this kind of behavior.

Anyway, Huanrui would never dare to do this.

They don't dare to bet, because if the ratings of "Gu Jian Qi Tan" fail to meet expectations, it will be completely ruined!

"What? In less than a day, you gained 2 million followers?"

Listening to the assistant's report, Yang Mi felt mixed emotions.

She could tell. After Zhao Liying guest-starred in two movies that exceeded 1 billion, the foundation and energy she had accumulated completely exploded in "A Thousand Bones of Flowers"!

At this moment, she seemed to see Liu Yifei, who played the role of Xiao Longnu in "The Legend of the Condor Heroes".

At that time, she could only watch with envy as "Guo Xiang" as Liu Yifei won the title of "Tianxian", and her fame and popularity soared until her back was no longer visible.

But now, Yang Mi actually saw the shadow of Liu Yifei in Zhao Liying.

If she can appear in a movie as the leading female lead and earn high box office, her future prospects will be limitless!

…

The popularity of "A Thousand Bones of Flowers" was already expected by Chen Fei, so he did not appear as excited as the outside world.

In the face of many congratulations, he just smiled.

When a star becomes popular, the influence it can bring is not just a tiny bit.

Many people in the industry are curious about Zhao Liying's next arrangements. Various new projects, new endorsements, and new scripts are floating into Feiyinghuang Agency like snowflakes.

However, under Chen Fei's instructions, Zhao Liying did not choose to take a new play immediately, but only took two endorsements that suited her.

His original words were: "Don't rush to take a new play. I will find you a high-quality crew and role that suits your current identity and status."

In this regard, Zhao Liying agreed without thinking.

Since Chen Fei helped her get rid of Huayi's targeting and public opinion suppression, she began to trust Chen Fei unconditionally.

She believed that Chen Fei would definitely find a crew suitable for her.

Time flew to July 2nd. The fairy tale drama "Gu Jian Qi Tan" exclusively produced by Huanrui Century and starring Yang Mi and Li Yifeng was officially launched on Mango Channel and Mango TV for simultaneous broadcast.

At the same time, Chen Fei left the crew of "Avengers 2", took a private plane back to the capital, and secretly appeared at China Film Corporation.

When he arrived at Lapeikang's office at the agreed time, he saw many familiar faces here.

"Mr. La, Mr. Wang, Director Zhou."

Feng Chen greeted the three people with a smile, picked up a bottle of water on the table, unscrewed it and took a big sip.

Lapeikang asked with concern: "Just back? Have you eaten? I asked someone to send some food?"

"No, I ate on the plane."

Feng Chen waved his hand casually, put down the mineral water, and urged: "Everyone is here, right? Then let's start directly? I have to rush back to Shanghai later."

"You are really busy."

Zhou Xingchi sighed. Compared with Chen Fei, he is still far behind in terms of professionalism.

If it weren't for the trick he was tricked by Huayi during the filming of "Journey to the West: Conquering the Demons", I'm afraid that the release time of "The Mermaid" would have to be pushed back a few years.

"Every movie you make is a hit, and every TV series you make is a hit. I wonder if you came back from the future. How can you be so accurate in controlling the market trend?"

Fade Chen felt a sudden "thump" in his heart and looked at Wang Changtian deeply.

I have to say, this guy's guess is really accurate!

...

At the invitation of La Beikang, several people went into the small conference room next to them.

Only after they sat down did Zhou Xingchi open the briefcase he had been holding in his arms and took out several documents from it.

"I think everyone knows what happened between Huayi and me last time, so I hope that all our contracts will be signed in advance this time to ensure that there will be no disputes or even lawsuits in the future."

Zhou Xingchi's expression was very serious. This time he chose to cooperate with China Film, Feiyue Film and Television, and Guangguang mainly because of the reputation and credibility of these three companies.

Before that, LeTV and Bona had been contacting him, but because the reputation of those two companies was not good, he didn't pay any attention to Jia Yueting and Yu Dong.

Whether it is La Beikang, Wang Changtian, or Chen Fei, at least for now, they are all well-known in the circle.

After receiving the project book and the script, the first thing that caught my eye was still the three words "Mermaid".

"The story was inspired by "Andersen's Fairy Tales". My original intention was to convey the protection of the marine environment and animals. The subsequent publicity will also be carried out around these..."

Zhou Xingchi chattered about his script creation and shooting ideas, as well as his expectations for the shooting process and the release of the film.

However, he was soon interrupted by La Beikang.

"Why is the budget column blank?"

Hearing this question, Zhou Xingchi was slightly stunned, his expression was slightly embarrassed, and he did not answer for a while.

Chen Fei withdrew his eyes from the script and fell on Zhou Xingchi.

Wang Changtian was the same.

"To be honest, the budget of this movie may be higher than all the movies I have made before."

"Huh?" La Beikang cast a surprised look: "I remember that the investment of "Journey to the West: Conquering the Demons" was 130 million, right? Does "The Mermaid" have to reach 200 million?"

If the investment cost is 200 million, then the payback line is about 600 million.

As a movie directed by Zhou Xingchi, it should not be a problem to achieve this box office result.

Therefore, La Beikang did not show too much shock. The cost of 200 million, if divided among several companies, is actually not much.

But the next second, Zhou Xingchi's words suddenly made him widen his eyes!

"In my plan, the production cost of "The Mermaid" is about 330 million yuan, and the later publicity and distribution costs are between 60 million and 80 million yuan, so the total investment cost is about 400 million yuan."

"What? 400 million?"

Hearing Zhou Xingchi's words, Wang Changtian and La Beikang exclaimed in unison.

If it really takes 400 million to invest, then the pressure to pay back will reach 1.2 billion.

Before that, even the total domestic box office of "Journey to the West: Conquering the Demons" had just reached 1.2 billion.

Now Zhou Xingchi suddenly announced an investment cost of 400 million. How can he guarantee that the box office of "The Mermaid" can exceed 1.2 billion?

"Director Zhou? I am confused. They are both fantasy movies. Why did the previous "Journey to the West: Conquering the Demons" only cost 120 million, but "The Mermaid" cost 400 million?"

La Peikang frowned and pointed out the key point directly.

China Film Group has money, but it doesn't spend money like this!

It's a comedy, and it's a comedy with a modern background. Even if it's a fantasy movie, the budget shouldn't be so high!

If what was placed in front of him was a science fiction script created by Chen Fei, then he would naturally not say anything, let alone 400 million, he would have no objection even if it was doubled.

After all, the box office of "The Martian" exceeding 3 billion is too exaggerated!

But compared to Chen Fei's science fiction movie project, Zhou Xingchi's comedy movie is not even a bit worse.

Wang Changtian also echoed at this time: "La Dong's doubts are also my doubts. With an investment of 400 million, is Director Zhou sure that it can return the original investment? This risk is not ordinary!"

At this time, even people from Ali will feel guilty sitting here.

Zhou Xingchi is undoubtedly a celebrity director, but he does not occupy the two categories of popular IP and fan movies. They dare not bet on whether this movie will be successful in the future.

Chen Fei closed the project book without saying a word, waiting for an answer.

"Phew!" After taking a deep breath, Zhou Xingchi said in a deep voice: "These are all experts. You should know that as a director, you usually don't get paid when you make your own company's movies."

"Yes, that's true."

Chen Fei nodded slightly and agreed with Zhou Xingchi's statement.

For example, when Chen Fei himself was filming "Taking Tiger Mountain by Wisdom", he did not receive a salary. Instead, he counted the salary as an investment share in order to get a share later.

But this time, Zhou Xingchi was bitten by a snake once and feared the rope for ten years.

In order to avoid further problems in the future, he was prepared to take away the remuneration directly and no longer confuse it with investment.

La Geikang frowned and continued to question Zhou Xingchi: "But is this budget really reasonable? Your previous projects did not have such a high budget."

Zhou Xingchi was silent for a moment and glanced at the project book on the table. He did not answer directly, but said slowly: "La Dong, I can understand your concerns, but this project is unprecedented in terms of special effects and scene construction. Challenge, what we need is high-quality presentation, which naturally requires corresponding investment.

Although the budget seems high, every expenditure is necessary and there is no unnecessary waste. "

After hearing this, La Geokang's expression softened, but he still hesitated: "But, what about market acceptance? With such a high cost, if the box office is not satisfactory..."

Zhou Xingchi interrupted him with a firm look in his eyes: "Although what we do is art, it is also business. I believe that good works will naturally speak for themselves, and this time I have a careful marketing strategy to reduce risks as much as possible.

Of course, if you three are inconvenient to invest too much, then I can also find other investors to enter the market to ensure that there is no investment limit. "

After a heated exchange of words, both sides became quiet.

La Geikang frowned, still hesitating.

Zhou Xingchi, on the other hand, had a firm expression and had no idea of ​​cutting the budget.

Wang Changtian's eyes unconsciously fell on Chen Fei. He wanted to hear this more professional person's opinion.

"Director Zhou, if we follow the budget you mentioned, how much investment share can we get?"

Chen Fei suddenly spoke and changed the topic.

Perhaps no one knows how good the project "Mermaid" is better than Chen Fei, not even Zhou Xingchi knows as much as he does.

400 million investment, compared to the box office after release, it is simply not worth it!

Moreover, this is a movie written and directed by Zhou Xingchi. The addition to the box office effect is unparalleled. Coupled with the publicity channels of several investors...

Chen Fei is confident that he will push the box office of this movie to a higher level!

And he doesn't think anyone can convince Zhou Xingchi. After all, this person's emphasis on "money" is recognized as the number one among many directors in the industry!

If Zhou Xingchi's soul was allowed to pass through Zhang Yimou, I'm afraid he would have broken up with Zhang Weijing long ago.

"Xinghui will take 30% of it."

Zhou Xingchi said and added: "You three can rest assured that even if you can't invest that much, I can still find other investors to ensure that it will not affect the establishment of the "Mermaid" project."

Although this is a bit blunt, it is very true.

Zhou Xingchi's projects usually don't lack investors.

In other words, "Mermaid" was just written and directed by him. If he is willing to star in it, then La Gekang will definitely have no problem with it.

You know, any movie or TV series in which he appears, even if the production is a bit shoddy, the ratings and box office will never be too bad.

After realizing that Zhou Xingchi would not change the budget, Wang Changtian thought for a long time and finally said: "The light can get 20%!"

He decided to give it a try. After all, this was Zhou Xingchi's project, and maybe his bicycle would turn into a motorcycle.

La Geikang took a deep breath and said: "China Film Group can also take 20%."

The lighting doesn't matter, so there's no reason why China Film Academy would like to do anything wrong.

Because of the two projects "Taking Tiger Mountain by Wisdom" and "The Martian", China Film Group is very powerful!

The next second, everyone in the conference room focused their attention on Chen Fei.

Zhou Xingchi suddenly said: "If it's inconvenient for Director Chen, I can just take a smaller share. I can find other old friends for the rest."

"No need." Chen Fei smiled slightly: "It's only 30%, which is only 120 million. I'll just cover it up and save other people the trouble."

Just 120 million? ? ?

Zhou Xingchi suddenly fell silent, and for a moment he didn't know how to answer.

Wang Changtian praised, "As expected of Mr. Chen, he is really powerful! He can easily make nine figures!"

La Beikang also had some feelings. Even if Feiyue Film and Television is not listed, according to statistics, it can successfully beat Huayi, a listed company, in terms of revenue.

In this regard, Feiyue Film and Television is really awesome!

However, just when the three people were extremely impressed, Chen Fei suddenly mentioned another thing:

"Director Zhou, I just read the project book and the script. The heroine in it seems to be very similar to an artist in my company. Otherwise, I will recommend her by the way?"

"Oh? Which one?"

Zhou Xingchi looked at Chen Fei with some doubts. In fact, in his original idea, he was going to prepare for an open audition for the heroine.

This will not only attract a lot of attention, but also create a lot of momentum, which is very beneficial to the later publicity and marketing of the film.

He was thinking, and heard Chen Fei said, "What do you think of Zhao Liying?"

"Hua Qiangu?!"

Zhou Xingchi's eyes lit up immediately.

……

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