Chapter 788 The Advent of a New Era

At the beginning of the lanterns, the neon lights on the Yellow River Road are flashing, the lights are feasting, and there is an endless stream of passers-by.

"Mr. Qin, please go slowly."

"Mr. Qin, please come and sit in our store when you have time."

After seeing Qin Hao off, the boss ladies each glanced at Jin Fenghuang with disdain and then left.

After the Cadillac disappeared at the intersection of the Yellow River, Jin Fenghuang faded the stiff smile on his face, glared at Commander Cai fiercely, and walked angrily to the hotel.

Commander Cai could only follow him in a hurry, but it was difficult for his old arms and legs to keep up with Golden Phoenix.

In the office, Jin Fenghuang swept away the desktop and shouted at Commander Cai with red eyes.

"I usually talk about how capable I am, but what's the result? Is this what you said you would do for me?"

"How can I attract customers when the stage is gone? I might as well close Golden Phoenix."

Commander Cai looked helpless and could only wait for Golden Phoenix to spread his anger.

"If the stage is moved, then move it away. You forgot that last time two tables of guests almost got into a fight over a song request. When opening a restaurant, the main thing is to look at the environment and the food."

It was okay not to mention this, but when he mentioned it, Jin Fenghuang became angry again and pinched Commander Cai hard.

"Withdrawing ten signature dishes in a row, how can I compete with Jin Meilin and the others?"

Commander Cai put his arms around Jin Fenghuang's shoulders and comforted him softly: "Don't worry, I've already thought about this for you. Jin Meilin and the others also have these dishes. They're not signatures. I found a Su Cuisine restaurant for you." Master, differentiation is the only way to stand out.”

"Is it really as powerful as you say?"

"We'll be here tomorrow. You'll know after you try the food."

Jin Fenghuang turned his anger into anger: "This is what you said. If it doesn't work out, don't think about me talking to you again in the future."

"Don't worry. I, Commander Cai, have never fought a battle that was uncertain."

"You have some conscience."

As winter approaches, the temperature drops sharply, and it’s November 1990 in the blink of an eye.

The autumn wind is sharp and the trees are colorful. Golden fallen leaves are flying, covering the earth with a beautiful carpet,

Qin Hao and Wang Mingzhu walked hand in hand on the Nanjing road where the leaves were falling. Whether it was too cold or shy, Wang Mingzhu always lowered his head, with two red clouds hanging on his cheeks.

"Is it cold?" Qin Hao asked softly.

Wang Mingzhu shook his head for a while.

Qin Hao was so happy that he dragged Wang Mingzhu and trotted all the way to Vientiane Square.

Perhaps due to the change of seasons, there are so many people in Vientiane Square, especially in the clothing area, where every shop is packed with people.

To be honest, the clothes in Vientiane Plaza are not cheap, especially some foreign brands, which can easily cost several hundred yuan, but they still cannot stop customers from buying them. As for those domestic brands, there are even more people, after all, they can spend several hundred yuan. There are only a few people who can buy a piece of clothing for just one piece.

"How about we change to another store? The clothes here are too expensive. My monthly salary is not enough to buy two pieces." Wang Mingzhu stopped in front of a foreign women's clothing store.

It has to be said that the salary at the Foreign Trade Corporation is still very high. When Wang Mingzhu first started working, her monthly salary was more than fifty. Later, as Abao's foreign trade business grew bigger, her bonuses also increased steadily. In just three years, the monthly salary has exceeded 1,000 yuan, which was definitely a very high salary in the 1990s.

"If I go shopping with you, can you still spend money?"

"That's even worse. The organization has regulations and you can't just accept gifts from others."

Qin Hao was amused for a while: "I'm not your client. Why do you still report the gift from your boyfriend to your girlfriend to the organization?"

However, Wang Mingzhu's attitude was very determined, and she pulled Qin Hao and squeezed into another store.

"Look, what do you think of this one?" Wang Mingzhu held a burgundy coat in front of her and compared it.

Qin Hao admired it for half a minute before slowly nodding: "Well, I have good taste. It's quite beautiful."

"Yeah, I think it looks good too." Wang Mingzhu smiled and took another look in the mirror.

"Wait for me, I'll put it on and take a look."

While Wang Mingzhu went to change clothes, the salesperson hurried over to say hello.

"Mr. Qin."

"Good morning, Mr. Qin."

Qin Hao nodded to them one by one: "How are you doing lately? Are you tired?"

"fine."

"fine."

Qin Hao asked again: "Are you satisfied with the salary?"

"Satisfied, extremely satisfied."

The salary of salespersons in Vientiane Plaza is quite good. They can get about 300 yuan a month. Although it is not as good as Wang Mingzhu, it is already better than many skilled workers. Moreover, the salesperson job in department stores during this period is still relatively good. She is decent, able to work here, and has higher requirements than ordinary women when it comes to blind dates.

Not long after, Wang Mingzhu had changed her clothes and came out.

"How about it?"

Qin Hao looked at it for a while and then gave a thumbs up: "She is beautiful and looks good no matter what she wears."

"Come on less." Wang Mingzhu snorted softly, but she was actually very happy in her heart.

The salesperson on the side also snickered when they saw this.

In the end, Wang Mingzhu insisted on paying the bill herself. She was still very satisfied with her results today.

"Look, the materials and styles of these clothes are all the same. Foreign brands cost more than 400 yuan, while domestic ones cost less than 40 yuan. There is no need to spend that wasteful money."

Qin Hao smiled: "Then let me test you, why are these foreign brands so expensive, yet so many people are willing to spend ten times the money to buy them?"

"It's just vanity."

"That's right, that's wrong. Why can't domestic products be sold at high prices? Because most domestic manufacturers now only make money from processing. Foreign brands spend so much money on promotion and publicity every year. It's not in vain. Every time they fight, An advertisement, every poster posted, every picture printed in fashion magazines are all creating value for one’s own brand.”

Wang Mingzhu nodded thoughtfully: "So, this is why you are determined to promote the three guarantees policy?"

"Yes, quality is the first condition for building a brand. If you can't even do this, everything will be out of the question. I want to build Vientiane Plaza into the most high-end shopping complex in the country. Those who can't keep up with me will Just kick them off."

Seeing Qin Hao's passionate expression, a feeling of admiration arose in Wang Mingzhu's heart.

As Qin Hao said, since that day when Qin Hao proposed a three-guarantee service for the goods he sold, many manufacturers secretly wanted to make him withdraw his orders, and even used hard and soft tactics to threaten to withdraw from Vientiane Plaza.

In this regard, Qin Hao only had one sentence: it was easy to get together and to part ways.

Faced with Qin Hao's lack of oil and salt, some manufacturers have set their sights on raising prices, hoping that consumers will bear the costs. After all, Vientiane Plaza is such a high-end store, so it seems reasonable for the items sold to be more expensive than elsewhere.

However, when modifying the price, I got stuck. All management of Vientiane Plaza, including product listing information, is the responsibility of the Vientiane Plaza management team, and manufacturers cannot adjust prices privately.

Mr. Xu also took out the contract, and there was a clause on it that said that if the supplier's supply price is found to be higher than that of other shopping malls, he will be warned and fined for the first time, and the cooperation will be canceled directly for the second time, and the deposit will not be refunded.

After two months of back and forth, a battle of wits and courage, the manufacturer representatives saw that there was really no room for them to take advantage of, so they had no choice but to agree to sign a three-guarantee commitment letter.

As for those who are unwilling to sign, without exception, they will automatically get out when their contracts expire next year.

After everything was ready, Qin Hao began to work hard on publicity. For a while, major newspapers in Shanghai began to publish the three guarantees policy of Vientiane Plaza.

"Oh, do you think it's true that Vientiane Plaza guarantees returns, exchanges and repairs?"

"How can it be false? People have already published it in the newspapers. If it is a lie, do you dare to make such a big show of it?"

"Is there such a good thing? Then I will only recognize Vientiane Plaza when buying things from now on."

"Yeah, last time we bought a TV at Hulian Commercial Building, but it broke within half a year. They said they would send it back to the factory for repairs, but it took half a year to repair it. It broke again less than half a month after we came back. The Wanxiang Plaza is good. It guarantees return within seven days, replacement within three months, and repair within two years. You will no longer have to worry about buying electrical appliances in the future.”

In 1990, there was no concept of three guarantees. The quality of products consumers could buy depended entirely on luck. In addition, the concept of quality in this era was relatively weak, and the defective rate was extremely high. Products that had been bought with great effort and at a high price , it is very sad to find something wrong after you get it.

Qin Hao's move can be said to have hit the target of consumers. In addition, as the end of the year is approaching, many families have begun to buy new year's goods, and the Vientiane Plaza was almost overcrowded.

The scene of customers rushing in was no worse than when it first opened. Compared with the opening when many customers were just curious to visit, the customers at this time were all there to buy things. For three days in a row, Sales at Vientiane Plaza increased by nearly 20% compared with the same period last year.

This also made those manufacturers who had signed a three-guarantee agreement with Qin Hao smile from ear to ear. With such low sales, even if the three-guarantee return will increase some costs, what does it matter? What's more, customers' recognition of their own brands is also rapidly increasing.

As for those manufacturers who would rather withdraw from Vientiane Plaza than sign a three-guarantee agreement, they almost regret it, because as a very few brands that are not within the scope of the three-guarantee service, Vientiane Plaza also "considerately" reminds customers when they pay. Which products do not support three guarantees?

"It doesn't support three-pack? What if I buy it and it breaks?"

"Refunded, really, what the heck, this brand has no confidence in its products, and the quality is definitely not good either."

If those manufacturers can still grit their teeth and persevere despite reduced sales, then brand and quality cannot be equated, which is something manufacturers cannot accept no matter what.

But they still can't explain it to customers, because customers only need to ask: Since there is no problem with your product, why don't you dare to promise three guarantees?

Instant kill!

"Mr. Qin, they can't stand it any longer. They are all begging to sign the three-guarantee commitment letter." Mr. Xu looked at Qin Hao's back with admiration.

Qin Hao stood in front of the window, turned around and smiled at Mr. Xu: "Well done."

"You are the one making the plans, I'm just running the errands."

"According to what you say, I'm just talking. Haha, okay, let's stop being modest. The Chinese New Year is coming soon. Do you have any ideas?" Qin Hao motioned to Mr. Xu to sit down and talk.

After sitting down, Mr. Xu said sternly: "That's right, I plan to build some sheds and a flower market in the open space in front of Vientiane Square from the Little New Year to the Spring Festival, and launch a New Year's Festival in conjunction with it, so that customers don't have to No matter how busy you are, you can just come to Vientiane Plaza and buy all the new year’s goods at once.”

"Well, this is a good idea. Just follow this plan." Qin Hao praised it.

Busy time always passes quickly. Before we know it, 1990 has entered its last month.

On December 19, 1990, the Shanghai Stock Exchange officially opened, marking the first step of the mainland securities market to face the public.

For a time, people from all over the country flocked to Shanghai. These people were gold diggers with a keen sense of smell and full of adventurous spirit.

On the first day of opening, the Shanghai Stock Exchange was packed with people.

However, compared with the surging crowd, the trading volume on that day was not large. The reason was very simple. There were too many wolves and little meat.

Although the stock exchange was established, there were actually only eight stocks that could be circulated in the market, which were commonly known as the "old eight stocks".

Those who bought these stocks before were all old stockholders. They all knew that when the stock exchange was officially put into operation, the stocks in their hands would definitely rise sharply. How could they easily sell the stocks in their hands?

Therefore, in the entire trading market, there were more buy orders and fewer sell orders, and the trading volume could not go up, but the stock prices were soaring all the way.

Take Qin Hao's previous purchase of 16,000 shares of Yanzhong Industrial for example. In the past two years, the price has only doubled to 400,000. In less than half a month after the opening of the market, the price has risen to 1.6 million, directly quadrupling. Moreover, the price is still rising every day. There is no way. It is too popular. Investors from all over the country are rushing to grab these eight stocks. It is difficult not to rise.

In fact, even these eight listed companies are very puzzled. How come their company's value has doubled several times in less than half a month?

Speaking of soaring stocks, the happiest ones are Abao and Commander Cai's joint fleet. They are the first batch of people to enjoy the dividends of the opening of the stock exchange. According to Abao, everyone in their joint fleet has at least tripled their wealth.

Commander Cai, who made money, was in a very good mood. He invited people from the joint fleet to the Golden Phoenix for a three-day banquet. This also attracted many retail investors to join the joint fleet, including the later Fagen, and of course the Golden Phoenix. However, she did not join the fleet on the surface, but was very attentive to Commander Cai and extracted information from him. From the beginning to the end, she just treated Commander Cai as a tool.

The prosperity of the Shanghai Stock Exchange after its opening also gave Shenzhen hope. According to Mr. A's report, the higher-ups were already working hard to study the establishment of the Shenzhen Stock Exchange. At the same time, Mr. A did not forget to ask Qin Hao indirectly whether he wanted to increase investment.

"Don't worry for now, wait until the Shenzhen Stock Exchange opens." Qin Hao's tone was full of inexplicable meaning, but Mr. A was only thinking about getting more funds from Qin Hao, so he didn't notice it.