Chapter 794: Opening at the Same Time, Attacking From a Lower Dimension

On July 3, 1991, the Shenzhen Stock Exchange officially opened for business.

The business hall of Zhenye Building on Shennan East Road was crowded with people, all waving banknotes to buy stocks.

As in the Shanghai Stock Exchange, at this time, people holding stocks were waiting for the stocks to soar, so how could they easily sell them?

As a result, the stocks of the only listed companies soared all the way. On the opening day, the increase of all stocks exceeded 50%. In 1991, whether it was the Shanghai Stock Exchange or the Shenzhen Stock Exchange, they basically copied the system of the US stock market, without setting the daily limit and the daily limit. Some stocks could even double in one day.

At the Shenzhen Sales Department of Nan Guotou, Mr. A and his team also fell into madness as they watched the rising stocks.

In fact, in such a warm atmosphere, no one can resist such temptation. Imagine that you invested 100,000 yuan in the morning, and it became 200,000 yuan in the evening.

Earning 100,000 yuan a day, this was 100,000 yuan in 1991.

Earning more in one day than in the past ten or even twenty years.

This is a real opportunity to get rich quickly.

After the news spread, many people from all over the country tried their best to come to Shenzhen. At this time, Shenzhen was not a place where you could come just because you wanted to. There was a barbed wire fence outside the customs. You had to pass the customs inspection to enter Shenzhen. You also had to apply for a temporary residence permit. There were patrol inspections every day.

Even so, it still couldn't stop stockholders from all over the country from flocking in. Most of these people didn't know what stocks were, nor did they know any financial knowledge.

Some people even ran to the business hall and said to the trader: "Buy me that stock, the kind that can make money if you buy it."

This is a barbaric and chaotic market. You don't need to have any financial knowledge. The main feature is that resources are scarce. As long as you buy it, no matter how bad the performance of this listed company is, it will not affect its stock price soaring.

In just one month, the 70 million invested by Qin Hao has become 140 million, which has doubled directly. Such an increase is rarely seen in mature financial markets, but it is a common phenomenon in the Shenzhen stock market.

It's a pity that the plate is too small to accommodate more funds. Otherwise, if the funds withdrawn from the Japanese market are invested, Qin Hao will not have to worry about insufficient funds in the next few years.

However, Qin Hao could hold back, but Mr. A could not. He found Qin Hao again and wanted him to make additional investment.

Qin Hao decisively refused. He went to the poker table to earn chips, not to buy the entire casino.

Obviously, Mr. A had an illusion about his ability and strength because of the smooth sailing. What he wanted now was not just to manipulate the stock price, but to control the entire Shenzhen stock market.

God would make anyone crazy before he destroyed him. Obviously, Mr. A had fallen into madness.

According to Qin Hao's intelligence, after being rejected, Mr. A first sought investment in the financial circle, but investors like Qin Hao were only a minority. After no success, Mr. A could only borrow from the private sector. The interest rate of such private loans was terrifyingly high. An annualized rate of 50% was normal, and he borrowed a full 60 million.

After learning that Mr. A borrowed from the private sector, Qin Hao focused all his attention on the investment promotion of Shenzhen MixC Plaza and Hema Supermarket. Those who could borrow so much money at one time were not good people. Once Mr. A could not pay back the money, his fate could be imagined.

The recruitment of Mixc Plaza was very smooth. With the Shanghai store as a precedent, the representatives of manufacturers were eager to enter, but the recruitment of Hema Supermarket was somewhat bumpy.

After all, Hema Supermarket has no successful precedent in the mainland. In addition, the threshold of the membership system is doomed. Its consumer group is definitely not as wide as Mixc Plaza. Moreover, if manufacturers want to be on the shelves of Hema Supermarket, they must set up a large package separately. The effect has not been seen yet, and the cost has risen first.

In this regard, Qin Hao's response is also very simple. Those who are willing will go, and those who are unwilling will not be forced. Anyway, there are not many other things in the mainland, but there are many manufacturers. As for brands? When Hema Supermarket becomes famous, whoever Qin Hao says is a famous brand will be a famous brand.

Of course, publicity is naturally indispensable. Since June, paper media in Guangzhou and Shenzhen have successively published advertisements for Mixc Plaza and Hema Supermarket.

The difference is that the advertisements of Mixc Plaza are more popular, and the slogans are relatively simple.

"Gather at Mixc Plaza and enjoy a good time."

The advertisements of Hema Supermarket focus on the middle-income group.

"Hema boutique supermarket, the secret garden of high-end people."

From the effect of the two advertisements, the advertisement of Hema supermarket is actually better. The two words "high-end people" and "secret garden" are enough to make people imagine.

After discussion, Qin Hao finally set the opening time of Vientiane Plaza and Hema Supermarket on October 1st. Originally, according to Liu Sen's idea, the opening time of the two supermarkets should be staggered to avoid competition.

But Qin Hao felt that it was unnecessary, because the positioning of Vientiane Plaza and Hema Supermarket did not conflict, and the customer portraits were completely different. Opening at the same time would not only not generate competition, but would more easily cause economies of scale.

The fact was just as Qin Hao expected. On the opening day of October 1st, long queues formed in front of the two supermarkets early in the morning.

Relatively speaking, there were more customers queuing in front of Vientiane Plaza, and although there were fewer people queuing in front of Hema Supermarket, the parking lot was full of private cars at eight o'clock.

"Hey, Brother Sen, are you ready?"

At half past eight, Qin Hao called Liu Sen on the intercom.

Soon, Liu Sen's hearty laughter came from the intercom: "Don't worry, we are already in place and can start at any time."

"Okay, then proceed as planned. There is still half an hour left. All departments should be ready to welcome customers."

"The security department has received it."

"The sales department has received it."

At 8:50, the queue of people suddenly became agitated.

Escorted by security personnel, Alan Tam, Jenny Tseng, Jiang Yuheng, and Pan Meichen appeared on the stage at the entrance of Vientiane Plaza.

In the 1991 Spring Festival Gala, these four artists appeared on the stage as Hong Kong and Taiwan artists and contributed very wonderful performances, which made them famous in the mainland in one fell swoop.

The 1990 Spring Festival Gala is undoubtedly a star-making machine. Those variety shows in later generations are not worthy of it. Every year, the Hong Kong and Taiwan stars who appear on the Spring Festival Gala will have their songs become the hits of the year. Their voices are all over the speakers in the streets and alleys, especially pirated tapes, which sell dozens or even hundreds of times more than the genuine ones.

Although the on-site sound effect is not very good, the four are all powerful singers, and the on-site atmosphere is comparable to a concert.

After the performance, they started to interact with fans cordially. It must be said that the Hong Kong and Taiwan stars of this era are ten streets ahead of the later domestic entertainment in terms of professionalism.

Compared with the excitement of Vientiane Plaza, the opening ceremony of Hema Supermarket was relatively simple. There were only two people attending the opening ceremony, one was Chow Yun-fat and the other was Jackie Chan.

Both of them were dressed in suits and interacted with customers with a smile, showing the style of superstars.

At nine o'clock, Vientiane Plaza and Hema Supermarket opened on time. When the door opened, Vientiane Plaza was like a dry pond, with a crowd of people. Some people even had their shoes stepped on. This was the result of queuing in advance. If customers were allowed to enter at will, the door would probably be squeezed.

On the other hand, Hema Supermarket relies on swiping cards to enter, which is obviously much more orderly. Customers with membership cards looked at the chaotic scene next door and felt a little proud. It was worth spending a hundred yuan to apply for membership cards.

Some of the service staff of Mixc Plaza are old employees transferred from Shanghai, and the other part are new employees who have undergone three months of training. Mr. Xu is very experienced and arranges an old employee in each area. When new employees encounter emergencies and don’t know how to deal with them, these old employees can stand up and give instructions.

With these old employees in charge, the problems encountered by the opening of Mixc Plaza in Shenzhen are much less than those of the Shanghai stores, and customer satisfaction has also increased a lot.

In fact, most customers will not question the service of Mixc Plaza, because there is no other shopping mall in Shenzhen that can compare with Mixc Plaza in service.

"No wonder Mixc Plaza is so famous in Shanghai. It's really good. Even the toilets are fragrant and there are free paper towels. It's really thoughtful."

"There's even an amusement park here. Our daughter will definitely like it."

"Dear, there are so many styles of clothes here, and the material looks good, and the price is not expensive."

Compared to the Shanghai store, Mixc Plaza in Shenzhen has five floors and a larger area. Naturally, there are more types of shops inside. In addition to regular goods such as clothing, luggage, jewelry, and electrical appliances, it also includes catering and a large number of amusement facilities, which really makes eating, drinking and having fun worry-free.

Liu Sen stood on the top floor and looked at the dense crowd below. He snapped his fingers excitedly: "Ahao, I knew I would follow you. It's right."

Qin Hao smiled and patted Mr. Xu on the shoulder: "Mr. Xu is our great contributor."

"No matter where, it's the bosses who gave me the opportunity." Mr. Xu said modestly.

Liu Sen laughed: "Mr. Xu, don't be so modest. We all see your hard work. Don't worry, we agreed before that the option reward will be paid at the end of the year."

"Thank you, both bosses."

Qin Hao interrupted with a smile: "With the options, you are also one of the bosses."

"Haha, that's right, you will be a boss in the future." Liu Sen put his arm around Mr. Xu's shoulders and patted him hard. The latter was full of gratitude. As Qin Hao said, having shares and not having shares are completely different. No matter how high the salary is, he is just a senior employee. No matter how well the company develops, he can only get a bonus at most, and it depends on the boss's mood. With shares, no matter how much, he is qualified to share this cake.

"Then I'll leave this to Mr. Xu. Ahao, let's go to Hema to take a look."

Compared to Mixc Plaza, Liu Sen actually cares more about Hema. After all, Mixc Plaza has a successful precedent in the mainland, and whether Hema's business model is suitable for the mainland market is still an unknown.

And Liu Sen also told Qin Hao that if Hema can achieve good results in the mainland, he is ready to apply for listing on the Hong Kong stock market.

Now Hema has opened three stores in Hong Kong. According to the scale, it can apply for listing. However, affected by the bursting of the Japanese economic bubble, the current situation of Hong Kong stocks is not very good. Liu Sen thinks that the number of stores in Hong Kong has reached its peak. There is no point in opening more stores, but it will increase operating costs.

And listed shareholders look at not only the current benefits of the company, but also the future growth rate. If Hema does not make a splash in the mainland, listing will not have much effect, but will be a waste of money and manpower.

"Mr. Qin, Mr. Liu."

Qin Hao and Liu Sen came to the Hema supermarket opposite. The scene inside seemed a little quieter than that of the Vientiane Plaza, but there were not many people. It was mainly due to regional planning. The aisles of the Hema supermarket were designed to be wider and look more refreshing.

The most popular areas are still cooked food and braised food, and Chinese and Western pastries. Whether it is decoration or taste, they are basically copied from Hong Kong stores.

The Hong Kong market has long been mature, and customers have seen everything. Hema Supermarket can still attract many customers with these two areas. In Shenzhen, it is basically a dimensionality reduction attack.

Many customers have never seen such exquisite Western pastries, such as croissants and baguettes. Every time they come out of the pot, they will be snapped up.

As for braised food, roast goose and barbecued pork are also popular.

"No wonder you need to become a member to enter this Hema supermarket. You see, the things here are cheaper than those in other stores."

"Of course. Didn't you see it in the newspaper? This Hema supermarket basically doesn't make money from buying things. It completely relies on collecting membership fees to subsidize operating costs."

"Which newspaper? Why didn't I see it?"

"It's a newspaper in Hong Kong."

"Do Hong Kong newspapers also know about Hema?"

"Hema is originally from Hong Kong, okay? It has opened three stores in Hong Kong, and the number of members is more than 500,000."

"So that's why I was wondering why it looks so high-end. It turns out to be a supermarket in Hong Kong."

"That's right. I heard that celebrities like Chow Yun-fat often go to Hema supermarket to buy groceries in Hong Kong."

There is no doubt that the opening of Mixc Plaza and Hema Supermarket was quite successful.

At one o'clock in the morning, Qin Hao got the financial statements of Mixc Plaza. The first-day sales of Mixc Supermarket reached 6.38 million, and the sales of the entire Mixc Plaza exceeded 18.63 million. Judging from the data alone, it has far exceeded the Shanghai store.

Of course, there are also factors that the Shenzhen store is larger than the Shanghai store, and the consumption power of Shenzhen customers is higher than that of Shanghai customers.

But in general, the performance of the Vientiane Plaza Shenzhen store has reached the ceiling of the industry, and no other shopping mall will be able to surpass it for a long time in the future.

The sales of Hema Supermarket was 5.62 million, but the number of members exceeded 100,000. You must know that in order to avoid overcrowding at the opening, Qin Hao only opened the membership card application three days in advance, and more than 50,000 customers came to apply for membership today alone.

"Ahao, I think we can apply for listing."

Liu Sen said excitedly after seeing the financial statements of Hema Supermarket.

"Well, we can prepare for IPO."