Chapter 1021 Personnel Optimization

"Sister, don't be impatient. We have expected this situation a long time ago."

Qin Hao poured a glass of water for Qin Lingling.

Don’t think that only the Internet industry can plagiarize. In fact, the physical industry is the originator of plagiarism. Today you open a steamed bun shop on this street and your business is booming. A week later, a new steamed bun shop opens next door to you. It’s half price for three consecutive days after opening, so I’m asking you if you’re afraid.

Moreover, the hyaluronic acid mask itself has no technical content. If you buy a few pieces and go to a random laboratory for testing, you will know the ingredients inside. There are no technical barriers at all.

Qin Lingling took it but didn't drink it and put it on the coffee table.

"But I didn't expect them to move so fast."

In fact, it is no wonder that Qin Lingling is impatient. The hyaluronic acid mask has only been launched for a month, and the brand has just gained a little fame every day. Seeing that the fruits she has sown with so much hard work are about to be picked by others, who can not do it? urgent?

Qin Hao said unhurriedly: "If you don't react within a month, it can only mean that this industry is run by a group of blind people or fools."

"No matter how they follow the trend, our hyaluronic acid mask has become famous. Now what we have to do is to fully develop the consumer market."

"Furthermore, if we want to make the pie bigger in the hyaluronic acid mask category, it's impossible for us alone. Now there are other manufacturers helping us expand our market share, so why not?"

According to market information, the sales volume of the surface mask market in 2018 was around 23 billion yuan. However, this market is not blank, but is occupied by major brand manufacturers. Business competition is like this. If you eat more, I will eat less. Take a bite.

What Qin Hao is interested in is naturally not the leftovers left by the big-name manufacturers, but to build hyaluronic acid facial masks into a mainstream category, thereby eating up the market share of the big-name manufacturers.

To achieve this, it is definitely not possible to rely on Everyday alone, and it is also easy to be retaliated by big-name manufacturers, which can destroy people's financial resources, such as killing their parents. The entry of other manufacturers can not only help Everyday expand the influence of hyaluronic acid masks, It can also help share stress.

Of course, the most important thing is that the company's foundation is too poor, with neither strong R&D capabilities nor a mature sales system.

Qin Hao was given a bad deck of cards. All he could do was to play the bad cards as well as possible instead of pursuing "bomb + spring"

"Then what are you going to do next?" Qin Lingling asked eagerly when she saw Qin Hao's confident look.

Qin Hao said seriously: "Continue to deepen our cooperation with live broadcast e-commerce. In addition, we should not lose our cooperation with medical beauty institutions. Walking on two legs is always safer than one."

Qin Lingling thought for a while and frowned: "Can we cooperate with some offline retailers? For example, beauty chain stores such as Watsons."

"You can try, but to enter chain stores of these offline brands, the relationships that need to be established are not comparable to those online, and the initial investment is huge. With the current situation every day, it may be difficult to support the opening of a third battlefield."

In fact, there is no problem with Qin Lingling's thinking. The key is that her foundation is too poor every day. Qin Hao can still find ways to make up for this problem online, but offline he is helpless.

"Well, you're right, I need to do a detailed market survey." Qin Lingling didn't slap her forehead directly. Although her ability was lacking, she was very strict and could listen to advice.

Just when Qin Hao thought that Qin Lingling had finished speaking and was about to send her out, Qin Lingling suddenly sat down again.

"There is another problem. The company's personnel are aging seriously and there are not many who are truly capable. I think it's time to replace them with a new batch of fresh blood."

Qin Lingling is not just doing it on a whim, but every day she has to open up the consumer market and enter offline beauty brand chain stores, which requires a large number of talents who can expand the territory.

However, the personnel structure of "Every Day" is seriously aging. Qin Lingling looked around and saw that few of the large number of senior executives could really be used.

"Sister, are you planning to lay off employees?"

Qin Lingling nodded: "When I first took over Tiantian, there were internal and external troubles, so I really needed to win over these veterans to maintain the company's internal stability. But now we not only have our own flagship products, but also have the support of several investment institutions. Favor, it’s completely possible to optimize personnel.”

"Are you planning to lay off all the veterans in the company in the name of financing?"

Qin Lingling showed a happy smile on her face: "It seems that we want to go together."

"I will not be involved in this matter."

Qin Hao understood that from Qin Lingling's perspective, layoffs were inevitable. On the one hand, people like Na Wei were trained by Wang Ruizhi. They had no loyalty to Qin Lingling at all. In addition, Wang Ruizhi had no loyalty to Qin Lingling. Her betrayal, these people hanging around in front of her eyes every day, inevitably remind Qin Lingling of their past collusion with Wang Ruizhi.

Don't expect a woman to be big-hearted, and don't expect a middle-aged woman who has been betrayed by her husband not to take revenge.

"Well, it's not easy for me to come forward in this matter, so I'd better let my eldest brother take care of it."

On the other side, Qin Feng had just come out of the bathroom and sneezed inexplicably.

"Who is scolding me again?"

…

Turning around, Qin Feng came out of Qin Lingling's office in a lively manner, full of energy.

He had always felt that Qin Lingling was too partial to Qin Hao, and that she listened to him in everything, and that he had no say in the company.

But now he didn't think so. Just now, Qin Lingling gave him a difficult and sacred task - layoffs.

And in Qin Lingling's description, layoffs were not only related to the A round of financing, but also to the future development of "Everyday".

Qin Feng felt that his position in his sister's mind was still very important because Qin Lingling gave him such an important task instead of Qin Hao.

So, Qin Feng immediately called the administrative department to a meeting to discuss the layoff list.

As expected, the news that the company was going to lay off employees soon spread all over the city.

Tea room.

Na Wei was pouring water, and Jiang Shan ran over eagerly.

"Brother, have you heard about it?"

Na Wei was puzzled: "What did you hear about it?"

"Layoffs, the whole company is going crazy about it, don't you know?"

Na Wei was stunned for a few seconds: "Where did you get the gossip? Didn't Mr. Qin say before that there would be no layoffs?"

"My silly brother, you believe this, it was to stabilize us old officials of the previous dynasty, but now it is different from the past, the company is developing better and better, and the A round of financing is about to be negotiated. If we are not laid off, the option reward will be redeemed." Jiang Shan hammered the tea table hard.

Na Wei almost lost his grip on the teacup when he heard this, and the hot water spilled all over the floor. Fortunately, he didn't get his hand burned.

"Where did you hear all this?"

"Why should I listen to this? This is obvious. If we cash out our options, it will be at least 20 million, right? Our severance pay is at most a little over 1 million. Even a fool can do the math."

Jiang Shan became more and more angry as he spoke: "Damn it, if I had known this would happen, I might as well have changed jobs. If it didn't work out, I could have worked with my eldest brother. I shouldn't have believed the lies of Qin Lingling and her brother."

"Brother, what's wrong with you? Are you okay?"

Seeing that Na Wei was stunned and didn't respond at all, Jiang Shan gently pushed him, and Na Wei came back to his senses: "It's okay, it's okay."

He said it was okay, but in fact, Na Wei's mind was as messy as a paste. He went back to the office and locked himself up. After thinking about it, he called a subordinate from the marketing department in.

"Where did you hear about the company's layoffs?"

"It was always from the administration department. I heard that at least 30% of the employees will be laid off."

Na Wei panicked when he heard this. He knew very well that he had no core competitiveness. His only praiseworthy loyalty was completely useless to Qin Lingling. As Jiang Shan said, laying him off could save a lot of money. If it were him, he might do the same.

"Boss, boss..." The subordinate looked at Na Wei in confusion.

Na Wei came to his senses: "You go and get busy first."

After get off work in the afternoon, Na Wei went home and lay on the sofa. His eyes were dull and he stared at the ceiling without saying a word. The nanny noticed something was wrong and told Shen Lin.

Shen Lin handed the child to the nanny and walked in front of Na Wei.

"Husband, what's wrong with you?"

Na Wei tried to perfunctorily get by, but was directly exposed by Shen Lin.

"Husband, we have been married for so many years, there is nothing we cannot say. Tell me what you encounter, I can still help you with advice. Have you forgotten the matter of Mei Cancan?"

Seeing Shen Lin's serious face, Na Wei could only helplessly tell her that the company was going to lay off employees.

"What's the situation? Didn't you just go back to work not long ago? Why are you going to be laid off again?"

Na Wei smiled bitterly: "Last time, Qin Lingling caught the handle of Mei Cancan's matter, this time the company is laying off 30% of the employees..."

"Don't get angry, my wife, I may not be among the 30%..."

Before Na Wei finished his words of comfort, Shen Lin interrupted impatiently.

"Not necessarily, that's a probability, right? And 30% means almost one out of three people will be laid off, this probability is not small. Have you forgotten that you were fired before? You have been at home for so long, and you have submitted resumes before. Have you found a job with a monthly salary of more than 20,000? Our family's monthly expenses are more than 30,000. How long can we support it with that little savings?" Na Wei crossed his arms and said depressedly: "Then what can I do? This time it's a total layoff." "No, why? They sent you back when the company's performance was not good before, and now the company's performance is good, they want to lay you off again. What about the promised option bonus? How can they do things like this?" Shen Lin's eyes were red as she spoke. Na Wei was silent. He knew that Qin Hao asked him to go back to work to stabilize the company, but did he have any other choice at that time? "Okay, my wife, it's a blessing, not a disaster. It's a disaster that can't be avoided. After all, this is a layoff. N+1 I have been in the company for so many years, and I can still get a good compensation." Na Wei comforted his wife distressedly. Shen Lin wiped her tears and suddenly grabbed Na Wei's hand: "How about you invite Mr. Qin to your home and we can try to get in through the back door."

Na Wei shook his head when he heard this: "Mr. Qin is Qin Lingling's brother, can he still be on our side?"

"As long as there is a glimmer of hope, we have to fight for it, it's better than you doing nothing."

"But..."

"But what but, let's make it this way, you can say that you want to thank him for helping you get back to the company last time, and invite him to dinner at home."

Na Wei hesitated and said: "How about I invite him out to eat?"

"The atmosphere is so formal when eating outside, you can't say some things, and I can help you at home, just tell him that I prepared some braised food, and ask him to try it and give some advice."

"Well... OK, I'll make an appointment with him tomorrow."

The next day, Na Wei came to the company's underground garage early, but it was almost time to go to work, and he still didn't see Qin Hao, so he had to go up first.

As soon as he opened the door and was about to enter the office, he was stopped by Qin Feng.

Instantly, Na Wei's heart was shocked.

"Boss, there will be a meeting in the conference room in ten minutes, don't be late."

Na Wei looked at Qin Feng's steps when he left, and his heart was hanging in his throat.

At the door of the conference room, Na Wei met Jiang Shan.

Jiang Shan whispered: "Brother, you see, this time it is probably a bad time."

Na Wei's face suddenly became ugly.

Another executive whispered, "I don't think I saw President Ling and President Qin come to work today."

Jiang Shan said unhappily, "Isn't it obvious? They were the ones who promised to keep us and redeem the option bonus. If they were to lay off employees, wouldn't it be a slap in the face? Wouldn't that be pushing that idiot out to take the blame?"

As he was talking, Qin Feng walked into the meeting room with a step that didn't recognize his relatives, and the meeting room suddenly fell silent.

Qin Feng was very satisfied with the performance of the executives. In the past, he would definitely not have received such treatment, and he would have been happy to hold the sword of layoffs.

"Ahem, I believe everyone should have heard that in order to cope with the company's increasingly rapid development, the company has decided to carry out a major personnel optimization."

"Each department must have a certain proportion of tasks, and the current target is tentatively set at 40%"

Everyone panicked when they heard this. They thought the number of 30% was already terrifying before, but now Qin Feng told them to lay off 40%, which is already a small half.

"Boss Qin, if you lay off so many people, what if it affects the normal operation of the company?"

"Yes, this is too much. If you lay off everyone, who will do the work?"

Faced with the excited emotions of the executives, Qin Feng smiled coldly.

"Don't worry, you can apply for a shortage of staff, and recruit a group of more energetic new employees."

Na Wei's heart tightened. The threat in Qin Feng's words was obvious. These executives have worked longer than ordinary employees and are generally older than ordinary employees.

Ordinary employees can be replaced, and these "old guys" can also be replaced.