Chapter 1019 The Flagship Product Is Here

After settling the divorce lawsuit with Wang Ruizhi, Qin Lingling sold the club where Wang Ruizhi spent a lot of effort at a discount of 200 million yuan. Together with the 200 million yuan in cash recovered, she suddenly had a cash flow of 400 million yuan in her hands. Instant relief from “everyday” financial crises.

Of course, the financial crisis has temporarily eased, but the situation "every day" is still not optimistic.

After Wang Ruizhi lost the divorce lawsuit, he was already red-faced. He often spread rumors outside that Qin Lingling was a liar, defrauding him of all his wealth and stealing many of his "everyday" big clients.

Not only that, Wang Ruizhi also re-registered a medical beauty company, and at the same time actively contacted the previous "old department" in an attempt to make the most of "every day".

Pantry.

Na Wei was making coffee for himself when Jiang Shan suddenly ran over and asked mysteriously: "Has brother contacted you?"

"Why is he contacting me?"

Jiang Shan bumped Na Wei with his elbow: "Pretend, keep pretending, among us, you are the most trusted by my eldest brother. Now that he wants to come out to compete with Qin Lingling again, the first one he will look for will definitely be you."

Na Wei smiled self-deprecatingly: "Maybe people don't look down on me at all."

"Brother really didn't look for you?" Jiang Shan was obviously stunned when he saw that Na Wei didn't seem to be joking.

Na Wei shook his head and was about to leave.

Jiang Shan held Na Wei's shoulders and whispered: "If, I mean, if the eldest brother comes to find you, will you leave?"

Na Wei sneered: "If you want to leave, I won't stop you. I definitely won't leave anyway."

Jiang Shan looked at Na Wei with some surprise, and then nodded: "That's right, brother, this friendship is a friendship, the foundation is still there every day, and Mr. Xiao Qin promised that the Series A financing is completed, and our option rewards It can be fulfilled.”

"Brother, to put it bluntly, it's just a grassroots team now. Whether it can be built up is another matter. We are all seniors and juniors. When we open our eyes, we have to worry about mortgages, car loans, living expenses, and children. There is no need to pay for any tuition fees.”

In fact, most senior executives every day have this mentality. They do not deny Wang Ruizhi's ability, but the current environment is no longer what it used to be.

In the past, the medical aesthetics industry was a blue ocean market. Competition was not so fierce and it was relatively easy to do business. But now the medical aesthetics industry is a red ocean market. If a new company without scale wants to start over, the chances are too low.

Wang Ruizhi worked hard for several days, but in the end only Liu Yan was willing to continue to follow him.

"They are all a bunch of white-eyed wolves. If you hadn't supported them, cousin, they wouldn't know where to make a living now. How could they live in high-end communities and drive luxury cars now?"

Wang Ruizhi rubbed his temples: "These people have no structure, forget it, they are not sweet."

"Let's see, you can find Na Wei. Although he is not very capable, he is still loyal enough and can be used as a makeshift person."

"Okay, I'll call him right now."

However, Liu Yan just dialed Na Wei's phone: "Hey, it's always me, Liu Yan..."

Before she could finish her words, Na Wei hung up directly.

Liu Yan was dumbfounded: "What's going on?"

"Is the signal not good? Try calling again."

Liu Yan had no choice but to continue dialing, but this time Na Wei hung up and blocked her mobile phone number.

Wang Ruizhi had no choice but to use his own phone to call, only to find that his number had long been blocked.

"What's this Na Wei doing?"

Liu Yan said cautiously: "Cousin, maybe he thinks that since you have become a monk, the previous number will no longer be used."

"Well, it's possible." Wang Ruizhi comforted himself.

"In this case, find an opportunity and I will interview him in person."

That afternoon, Wang Ruizhi was waiting for Na Wei in the underground garage.

But after seeing Wang Ruizhi, Na Wei got into the car and hit the accelerator, almost hitting Wang Ruizhi, and Wang Ruizhi was so angry that he cursed.

"White-eyed wolves, they are all a group of white-eyed wolves!"

It happened that at this time, Qin Lingling, Qin Hao and Qin Feng also went down to the underground garage. Seeing Wang Ruizhi's embarrassed appearance, Qin Lingling's mouth corners unconsciously raised 45 degrees.

"You deserve it." Qin Feng also gloated.

Upon seeing this, Wang Ruizhi quickly got up from the ground, patted the dust on his hands, and then spoke harshly to Qin Lingling.

"You won't be proud for long. Sooner or later, I will take back every penny you stole from me."

Qin Lingling sneered: "Really, like you just did?"

Wang Ruizhi's face turned blue and white, and then he glared at Qin Lingling and Qin Hao: "Huh, let's see."

After Wang Ruizhi left, Qin Hao and his party also got into the car.

Along the way, Qin Feng couldn't help but said to Qin Lingling: "Ling'er, this grandson of Wang Ruizhi has been working hard to poach corners of the company recently, and we just watch?"

Seeing Qin Lingling frowning, Qin Hao said lightly: "If Wang Ruizhi can really poach a few senior executives, it will be a good thing for us."

Qin Feng retorted after hearing this: "Haozi, are you awake? Is it a good thing for the company to be poached?"

Qin Lingling also looked at Qin Hao with doubtful eyes.

"Now among the company's senior executives, only Jiang Shan and the others are really useful. The rest are a group of guys with little ability, waiting to die. If Wang Ruizhi poached a few of them, it would save us a large amount of compensation." , and the seats can be freed up for those who are capable, why not?" Qin Hao was too lazy to answer Qin Feng, and turned to Qin Lingling to explain.

Qin Lingling breathed a sigh of relief after hearing this. To be honest, she still recognized Wang Ruizhi's ability. Ever since she knew that Wang Ruizhi was going to compete with her, she was still a little worried.

"In the current market environment, it is not easy to survive every day, let alone a newly founded company by Wang Ruizhi, so our main focus now is still on our own development."

Qin Lingling nodded unconsciously.

"Haozi, now that the lawsuit is over and the money is back, please explain to me. What are you going to do next?"

Qin Feng felt extremely sour next to him. After all, he was also the eldest brother in the family. As the saying goes, an elder brother is like a father. However, it turned out that it was not good now. Instead, he became a marginalized figure.

"Sister, you don't think I've been playing these days, do you?" Qin Hao smiled.

Qin Feng was worried that he would not find a chance to report to Qin Lingling: "You still have the nerve to say that, as the general manager, you only spend no more than three hours in the company a day..."

Before Qin Feng could finish what he said, Qin Lingling interrupted impatiently: "Brother, can you listen to Haozi finish what he said."

Qin Hao couldn't help but laugh when he saw Qin Feng's expression as if a mouse had seen a cat. These two brothers and sisters really did have one thing for the other.

"Sister, actually I have been in the factory laboratory these days."

Qin Lingling's eyes lit up: "Factory laboratory? Are you developing the flagship product you mentioned before?"

"That's right."

"What kind of product is it?"

"You will know at the regular meeting tomorrow."

The next day, before it was time to go to work, Qin Lingling suddenly appeared in the company, making some senior executives who came late to feel uneasy, but Qin Lingling's mind was not on them at all, and she didn't sleep well all night last night. , all he could think about was what Qin Hao's flagship product was.

It was finally time to go to work, and Qin Hao was late.

In the conference room, before Qin Hao could sit down, Qin Lingling couldn't wait to say: "Mr. Qin, why don't you show everyone your achievements these days?"

Qin Hao took out a package directly from his bag and distributed one to all the executives present.

It immediately aroused whispers among the executives.

Jiang Shan took the portion in his hand and whispered to Na Wei: "What kind of achievement is this? Isn't it just an ordinary facial mask?"

In fact, it’s no wonder that executives like Jiang Shan are not optimistic. The competition for facial masks has been very fierce in 2018. There are thousands of facial mask factories in the Pearl River Delta alone. The competition can only be described as fierce.

Na Wei lowered his voice: "Don't worry, listen to what Mr. Xiao Qin says."

In Na Wei's opinion, Wang Ruizhi was the most outstanding person he had ever seen, both in terms of scheming and methods. However, he was frustrated by Qin Hao's plan. How could the things produced by such a person be ordinary?

Qin Lingling also looked at Qin Hao with some suspicion.

Qin Hao said unhurriedly: "This is our future flagship product of 'Every Day'. I call it 'hyaluronic acid mask'"

"Hyaluronic acid? Mask?"

The executives present were all stunned. Having been involved in the medical beauty industry for many years, they naturally knew what hyaluronic acid was. Its scientific name is: hyaluronic acid, which is a polysaccharide that naturally exists in the human body.

Initially, it was commonly used in eye surgeries as an adhesive. Later, it was discovered that hyaluronic acid can absorb and lock moisture in the body, so it is widely used in the medical and aesthetic industry.

Hyaluronic acid is expensive in the morning, and imported hyaluronic acid costs tens of thousands per unit. This requires booking long in advance, and only some high-end medical and aesthetic institutions have purchasing channels.

Later, academician Ling Pei developed full molecular weight hyaluronic acid, which quickly brought down the price of hyaluronic acid in the world.

Of course, even so, the price of hyaluronic acid is not cheap, with the cheapest one costing over a thousand yuan.

And what about the price of the facial mask? The retail price is only five yuan a piece, or even lower.

These two things are particularly incongruous when put together. Hyaluronic acid is so expensive. How much is the appropriate price for a facial mask?

If it’s too expensive, no one will buy it; if it’s too cheap, it’ll be a loss.

Just when the executives thought this was just a joke made by Qin Hao, they heard Qin Hao continue.

"You must be thinking how much such a facial mask should cost and what the retail price should be, right?"

"What if I told you that the cost of such a mask is less than three yuan?"

impossible! This was the first reaction of all the executives present.

Qin Lingling also said in a suspicious tone: "Mr. Qin, false propaganda will have a great impact on the company's reputation, right?"

"False propaganda? Why false propaganda?" Qin Hao asked with a smile.

Qin Lingling frowned and said: "But if it is real material, according to the price of hyaluronic acid, how can it be possible to control the cost to three yuan per piece?"

"Who stipulated that all ingredients in hyaluronic acid masks must be hyaluronic acid?"

As soon as this statement came out, there was another burst of whispers in the conference room.

"Yes, no one stipulates how many masks can be made from one kilogram of hyaluronic acid, right?"

"Wonderful. Although our costs have increased in this way, with the popularity of hyaluronic acid, it shouldn't be a problem if the price increases several times."

Jiang Shan's eyes also lit up: "Old man, this Mr. Xiao Qin really has two skills."

"Otherwise, why do you think Qin Lingling asked him to be the general manager?" Na Wei muttered.

The executives present were all insiders and knew very well the reputation of hyaluronic acid. Once this product is launched, there is almost no need to promote it, and medical and aesthetic institutions will rush to buy it like crazy.

Of course, Qin Hao's plan goes far beyond that.

"The product has entered the trial production stage, and what we need to do next is marketing."

"There is no need to say much about publicity. The main keywords are hyaluronic acid, hydration, and anti-aging. In fact, similar products have already appeared on the market, but they are still mainly aimed at medical beauty institutions. What we need to do is to avoid confronting them head-on, expand our influence on the retail consumer side, establish our brand, and make this hyaluronic acid mask our "every day" flagship product."

"As for sales, the channels of medical beauty institutions can be put aside for the time being. As long as we become famous in the consumer market, these medical beauty institutions will take the initiative to buy from us."

"So retail is the top priority. My requirement is that short videos, live broadcasts, and various beauty bloggers should be used at any cost to let the entire network know about our hyaluronic acid mask."

Qin Lingling couldn't help but feel a little painful when she heard the four words "regardless of cost", but the market prospects described by Qin Hao made her willing to take this risk.

As Qin Hao said before, the problem with Everyday is that it has no future, and now Qin Hao's plan is undoubtedly pointing the way to the future for Everyday.

Qin Lingling wants everyone to know that although "Everyday" was not founded by her, she can lead "Everyday" to a better future, which is something her ex-husband Wang Ruizhi could not do.

With the support of Qin Lingling, Qin Hao's plan was strictly implemented.

For a time, beauty bloggers on Weibo, Xiaohongshu, and Douyin began to "plant grass" a "hyaluronic acid mask", and the magical effects of hydration and anti-aging were displayed one by one in front of many female users.

Most female users are irrational, especially in the fast-paced rhetoric of some anchors: a hyaluronic acid costs thousands of yuan, and a pack of ten hyaluronic acid masks is only 150 yuan, and there is no need to go to a medical beauty institution for injections, and it can be applied anytime and anywhere, which is simply too cost-effective.

In just one week, the hyaluronic acid mask of "Everyday" was sold out, and this was only the retail consumption end. Those medical beauty institutions also swarmed in to smell the smell of money.

Qin Lingling had to divide the order to other factories for OEM. Fortunately, the manufacturing process of this thing is not complicated, but even so, it is still in short supply. Many retailers have begun to sell at a premium, which has also given some customers the illusion that the brand "Everyday" is very high-end.

Of course, all this also has a price. In just one month, more than 80 million yuan was spent on marketing expenses alone. When the finance department asked Qin Lingling to sign the order, Qin Lingling's hands were shaking. She had never spent so much money in her life.

Fortunately, the return is also very generous. In one month, the sales of hyaluronic acid masks alone reached 240 million, and this was when it was out of stock for a period of time.

What made Qin Lingling more confident was that the originally unknown "Everyday" had already gained a place in the entire beauty market through this wave of publicity. (End of this chapter)