Chapter 481 "Huaihai Campaign"

February 7th is the Lantern Festival. During this period, Zhang Haonan mainly stayed in Wujiatai for meetings. In addition to the company's group affairs, some "model units" of rural supply and marketing cooperatives were also invited to attend the "annual meeting".

It is a little bit of humanistic care of the "Shashi system". It is not necessarily the best performance. After all, the output value of selling dried vegetables and dried meat is different.

In addition to output value, the internal selection latitude also includes customer satisfaction, product sampling pass rate, cooperation prospects, etc., and the weight of local word-of-mouth research is actually quite high.

The "Shashi system" does not prohibit the behavior of "showing off wealth", but if the behavior has a negative impact, the contract termination of the cooperative individual business will occur.

After all, you "show off your wealth" and you are happy, but the reputation of "Shacheng Food" is ruined, which is not acceptable.

The reputation of "Shacheng Food", especially the "word-of-mouth" communication path, can be regarded as an important core of the development of this company.

After all, at present, the main business is still for government and enterprise organizations, and the marketing is completely different from "Daqiao Food".

Like the "Brave Pigs Are Not Afraid of Difficulties" campaign by "Daqiao Meat Floss", that is what branding requires.

These days, farmers only care more about brands and places of origin for big items. If they are serious about making money, it is fine as long as they can be used. In fact, it will be the same in the next 20 years.

This year's "Annual Meeting" is obviously much more lively. In addition, the scale of "Shashi Group" is there, so the "Annual Meeting" is also a Lantern Festival Gala, jointly organized by Shacheng TV Station and Xuanniao Culture and Entertainment Co., Ltd.

The off-site activities are at "Wujia Lake". In addition to various folk performances, there are also various opera performances and songs and dances.

The party on the field was held at the Agricultural Machinery Technical School, not only for the reason of making full use of resources, but also for the purpose of enhancing the pride and confidence of teachers and students of the Agricultural Machinery Technical School.

The "Shashi System" has begun to form its own set of standards for vocational and technical positions, so except for those older students who are eager to learn technology and go back to their hometowns to make money, the first batch of eligible students are very much looking forward to the graduation certificate three years later.

The key is that there is no atmosphere for hooligans to become school bullies. Wujiadai will not talk nonsense with you. If you dare to hooligans, you will be beaten. They are proud of "Swordsman" and will let you see the dangers of the world in advance.

The school atmosphere is of course good, and it cannot be bad.

After all, teachers' salaries are not low, and teaching staff themselves have business pressure. It is much more difficult to slack off than the administrative building of "Shacheng Food".

Zhang Haonan usually does not attend such activities, but the "Annual Meeting" is a little different. Some outstanding farmers from other places have never seen him, but they really want to see him. Zhang Haonan still gives this face.

Another thing is that the Shacheng Municipal Government wants to make the annual meeting of "Shacheng Food" a regular practice, that is, every Lantern Festival in the future, the city TV station will be combined with the annual meeting.

The idea is very direct. Farmers from other places get rich and improve their lives, which can be associated with Shacheng. This is the "silent" style of urban propaganda.

Another thing is that the city TV station has a fixed business every year. The activities on the Lantern Festival also cost a lot of money to organize. At the lowest, it costs 600,000 or 700,000 yuan.

After all, in addition to organizing folk activities, "Shacheng Food" also needs to spend money to invite opera troupes. People from far away need to come to sing a piece. A small folk Henan opera troupe costs about 10,000 yuan. Huangmei Opera is also a copy of the upper and lower ones. Only Errenzhuan is slightly cheaper. A small troupe of brothers can do it for 3,000 or 4,000 yuan, and a couple can sing for 2,000 yuan for a whole night.

If you really sing for a whole night, you will have work on the 14th day of the first lunar month. Because of Wang Aihong and Yu Wenjing, the "Shashi system" also has a "Northeast Gang". Of course, the scale is the same as that of other places, and there will be no absolute proportion, but the total number is here, so there is naturally a foundation for entertainment demand.

However, this year's Lantern Festival, "Shacheng Food" still invited some celebrities to come, and it didn't cost much to sing a song, and some even didn't cost money, which was considered a favor to Zhao Feiyan.

But if it is next year, it will be a different matter. The difference will be charged more, and the singers don’t need to say it themselves. Zhao Feiyan’s social skills are much better than Zhang Haonan’s.

Boss Zhang has always been a freeloader.

It is also because he has some connections in the entertainment industry. The Shacheng Municipal Government has a good idea, which is to hope that the annual meeting of "Shacheng Food" will be as large as possible. If it is well held this year, it can also cooperate with the neighboring city to hold a Lantern Festival party next year.

So this year's "Shashi Group" annual meeting and Shacheng TV Lantern Festival Gala were hung up, and the Shacheng Municipal Government Propaganda Department did local publicity.

The warm-up started in the winter of last year, and the newspapers of government agencies were all rotten, and the official letter was just inserted directly.

The effect is not bad, mainly for the sake of excitement. Boss Zhang has a good point. He likes fireworks and firecrackers very much, so he specially invited experts from Sanxiang to set off fireworks.

Not to mention, Wujia Lake was as smooth as a mirror on the 15th day of the first lunar month. When fireworks were set off by the lake, the goods worth 500,000 yuan were worth more than 1 million yuan.

After eating Yuanxiao, on the 16th day of the first lunar month, several buses were organized to take the cooperative households to visit various processing plants and farms.

Many cooperative households saw such a modern pig farm for the first time. In their cognition, the pig farming business was completely different.

Several agricultural machinery parts processing production lines, vegetable dried production lines, and meat floss production lines also opened their eyes.

The "modern" feeling that can only be seen on TV made them curious and nervous, just like going to a western restaurant for the first time to eat foreign food, but not knowing whether to hold a knife or a fork in the left hand.

Fortunately, Boss Zhang has always been happy to serve foreign food as he pleases. The people who gave explanations to the outstanding farmer representatives carefully used their fellow villagers. When the local accent comes, the first thing to talk about is where the people are from.

Especially those in Andong County, they became more relaxed after chatting, and they also knew which ones had better sales and which ones were more profitable.

After the visit on the 16th of the first lunar month, Zhang Haonan also boasted to the farmer representatives at the banquet about how much money he should make this year, how much the scale should be expanded, etc. It was exciting to hear it.

"...The market was good last year, and everyone also made some money. Let's work hard this year to see if the increase can reach another 50% or 70%. When the company competes for the market, it is a war, and the war is about logistics. . Then this year we will treat it as another 'Huaihai Battle'. Whether the company can achieve great results depends on how much energy everyone has to push the small cart..."

Zhang Haonan actually made everything clear in his speech on stage. He probably wouldn't understand the business terminology, but when he talked about the "Battle of Huaihai", he could understand it immediately.

Whether the performance of "Sasa Food Group" can explode this year depends solely on production capacity.

The reason is very simple. In addition to the foreign trade business that will flourish again this year, there is also heavy demand from the "Sha Food Group" in the domestic consumer market.

For example, in the processing of "vegetable buns", "Shashi Group" received an order for instant noodles and vegetable buns invested by South Korea in China.

Originally, it was impossible for this order to be given to the Chinese, but because of the LCD panel project, a linkage effect was produced. In the end, the original South Korean vegetable bag supplier was ruthlessly kicked out, and the "Shashi Group" got the order. .

And this order made the local instant noodle manufacturers in the three provinces and cities of Northern Hebei, Sanjin, Jingcheng, and Haidai also choose "Shacheng Food". The Jingcheng side believed that it could supply South Korea, so it was of a high level. In addition, Similar related companies in the three provinces were just picked up by companies in the capital.

Have to follow.

"Shacheng Food" also has businesses in the wheat processing industry and flour food industry, but currently the only market-oriented business is the crispy noodles manufactured for "Daqiao Food".

There is no serious instant noodles yet, but the production line has been designed. Whether it will be located in Chuzhou or Pengcheng is still under discussion, and the governments of both places are also trying to win over.

This is not a picture of how awesome the instant noodle factory is, but a picture of the follow-up related investments of the "Sha Food Group".

Therefore, if the outstanding farmer representatives attending the annual meeting in Shacheng to visit the "Sha Shi Group" companies are smart enough, they can become a big grain grower at this time. In addition to earning some money by selling to the country, they can also sell to the "Sha Shi Group". "You can still make a little extra money.

Especially last year, the product line of rice products and snacks has begun to be laid out. Lu Weidong has prepared more than 40 million in marketing expenses this year. The program "Brave Youth Goes Forward" has invested in advertisements before and after the program. CCTV's animation sponsorship has not overtaken the competition. rivals, otherwise the marketing expenses would be directly 100 million.

The banquet at noon was still lively. During the meal, a small theater troupe came to perform hard, mainly Huai opera, telling the story of Sun Dasheng, to make it lively.

After dinner, it was free time and a direct dialogue session with Zhang Haonan was also organized.

In fact, the ideas of the cooperative households are quite similar. Asking questions is more direct and there are not so many empty-headed ideas.

"Boss Zhang, I grew mushrooms last year, and I saw that Lao Shen from Xiangtai did a good job making ducks. I just wanted to grow ducks this year. Can I sign a contract?"

"This depends on the quota of the cooperative. If the quota was full last year, it would not be signed. But if the company predicts that the production capacity is not enough, it will definitely be replenished. But it is first come, first served. The old Shen duck of Xiangtai is well raised, so he will definitely be given priority. Ask him if he wants to add duck houses and water surfaces. Basically, the company will announce its needs in advance through the cooperative. My personal suggestion is that the breeding span is too large, so it is not necessary.”

Zhang Haonan patiently said to the cooperative customer from Chuzhou, "The company's rules and regulations are quite strict, and I, Zhang Haonan, am not qualified to dictate. After all, this is a matter of scientific management. The preliminary training for raising ducks also takes time. After the training, , a lot of time is wasted in selecting duck species, building duck houses, and planning the water surface. Similarly, if others are raising ducks well and are eager to sell mushrooms, it is also a waste of time to build a greenhouse. ”

"I just want to make more money."

The cooperator smiled and didn't feel embarrassed at all.

Zhang Haonan also laughed and said, "As long as the company doesn't close down, you can make as much money as you want."

"That's right."

Afterwards, there were all kinds of questions, most of them thinking about whether their stall could be expanded. That is, after making money last year, they all thought about expanding reproduction.

It’s just that there is obviously no way to talk about this kind of thing. Expanding reproduction by one family is not a big problem. If hundreds of families come together, it will be fun.

In fact, when we talk to Zhang Haonan about the future, we can't come up with anything. The system of "Shacheng Food" is quite transparent. Those who caught up last year will catch up, and generally they won't be able to wait until this year.

Of course, this year's situation is a bit special. After all, there is a new gap there. If the conditions are right, the newly added rural supply and marketing cooperatives can increase their income, but basically it still depends on the quota.

For example, if orange juice is a big hit, it would be impossible to allocate a thousand tons of production quota to the rural supply and marketing cooperatives in Pengcheng. That would be unrealistic. Basically, those in the south are better.

The reason why we still need to hold this kind of face-to-face activities now is not to really implement anything, but the main purpose is to strengthen the sense of participation and belonging of the cooperative households.

"Shacheng Food" cannot control the constraints on personal life, but after having a sense of participation, farmers will naturally regard themselves as a part of it. In fact, "Shacheng Food" does have some small benefits, such as insurance, condolence money, etc.

The sense of participation and belonging cannot be reflected in production benefits for a while, but if time is extended, the social benefits are very significant.

After all, if competitors come to poach high-quality self-employed households in the future, then first of all, in the distinction between "us" and "them", competitors will have to add a little extra cost.

This is also why Zhang Haonan does not object to spending money to cooperate with the Shacheng Municipal Government for publicity. With the participation of the government, farmers will have a higher degree of trust. Even if he and the local village cadres wish to perish together, the village cadres are just physical individuals, not the government organization.

In order to save a stable and generous pension, Boss Zhang does not mind the small things at this time.

For farmers, being able to appear on TV, have a big banquet, hold a conference, win one or two honors, and hang medals and certificates on the wall is much higher than "showing off wealth".

So, when the farmer representatives who stayed in Shacheng received calls from home, in addition to bragging to their families, they were very straightforward when describing whether they could make more money in the new year.

I am going to participate in a big project at the level of "Huaihai Campaign" this year, how can I not make money?