Chapter 495 Killing the Chicken to Scare the Monkey

There must be a brave man under a big reward. On April 21, when Zhang Haonan held a full-month banquet for Zhang Huan and Zhang Pei, the beer war in Chongzhou had spread from every supermarket to every barbecue stall.

Not only in Chongzhou city, but also in Jianggao, Gaodong, Waisha and other county-level cities under its jurisdiction, there are both verbal and physical fights. The verbal fight is to burn money to see who can make more compensation and give more profits; the physical fight is simple, there are collisions of large trailer trucks, and there are also gunfights with more than 100 people.

The large car dealerships in the riverside dock area, a few hundred meters from the ferry, have been watched by 20 police cars for a week, but it is still useless.

There are many people checking beer boxes in the barbecue stalls, small bars, and dance halls in the night market. If they don’t see that the goods are wrong, they will clear the place directly without any rules.

The second generation of Chongzhou locals have reached a delicate point in the internal consumption over beer. They all know each other and want to sit down and talk.

But one side has no way out after taking the Japanese foreign investment, and the other side is only promised huge profits by Boss Zhang. No matter which side it is, they can only bite the bullet and go on.

Both sides have burned their resources to the extreme. The industrial and commercial, public security, procuratorate, court, sanitation, fire... all the street offices that can be thought of have come out to show their faces, and the people in the office are willing to come out, if for nothing else, just to get money by posting a note, only a fool would not do it.

Anyway, it can't be said that they have offended anyone, so they just do things according to the rules.

As for the things in the underworld, it is even more heated. You find an old car driver who does logistics, and I will invite a ship boss who has been out for a long time. Who is more evil?

Even those who have retired from the underworld have to come out and serve three years in prison before retiring!

50,000 yuan a year, 150,000 yuan for three years, no deception.

This beer war completely scared the Japanese investors. So China's business war is mainly based on physics and supplemented by legal principles?

The key is that threatening to withdraw investment could scare the investment promotion department in the past, but it didn't work this time. The relevant departments dared not say a word. They could get something for free in this kind of fight. Why should they care?

Zhang Haonan was also very direct. He had the foreign representative's car smashed and a skinned dead weasel thrown in. His attitude was also very clear. If they continued to make small moves, he would change his tricks next time.

Takahashi Ichiro, the representative of the Japanese capital in charge of Chongzhou investment, also protested. Zhang Haonan had someone take a photo of his residence in Osaka and threw it in front of him. The devil finally stopped screaming and continued the orthodox business competition honestly.

The Japanese side prepared more than 100 million to burn, which was more than enough normally. As a result, they never expected that the Chongzhou market would be so difficult to burn. The estimated cost increased by more than five times. It was obviously impossible for the Japanese headquarters to burn 500 to 600 million in China at this time.

It was impossible and impossible.

But Zhang Haonan's momentum was not like burning 500 to 600 million, but preparing to burn 500 to 600 million.

In fact, the most tense time of this beer war in Chongzhou was less than half a month. The biggest expenditure was the rebate points, followed by the resettlement fee and hard work fee. For example, the collision of large trucks was a small amount of money.

It is more valuable to replace a large truck than to die. This is so magical these days.

Faced with this situation, the Japanese investors felt that it was not cost-effective to continue like this, so they gave up and burned more than 18 million in 15 days. In the end, the money was thrown into the water and heard a sound.

Zhang Haonan did not throw out so much. The real loss was that the profit was cut by more than half. Water beer was not profitable in the first place, and now it is equivalent to giving love in the urban area of ​​Chongzhou City.

However, if anyone thinks that Boss Zhang lost this time, then they are a bit naive. Even if Chongzhou City did not make a penny, the market of the counties and cities below was also in his hands. Relying on the three markets of Jianggao, Gaodong and Waisha, the "Shacheng Beer" in the entire Chongzhou area not only did not lose money, but also made a small profit.

In a year, beer has a sales period of up to eight months. In the absence of any competitors, you can make money even if you tie up a dog.

And unlike foreign capital and ordinary state-owned and private enterprises, "Shacheng Beer" can directly sink into the rural areas through the channels of "Shashi Group". The rural market is so vast that, in terms of beer sales alone, the rural market in Liangjiang Province is far larger than the urban market at this moment.

In this market, ordinary agents cannot distribute goods, and the best they can do is to do small wholesale.

In fact, the development and expansion of the rural market has a cyclical nature. In the era when state-owned factories were the main body, goods could still be circulated to rural areas through old channels.

However, with the decline of local state-owned enterprises, once beverage factories belonging to ordinary prefecture-level cities are closed, the rural distribution channels will also disappear.

So in the past few years, even in relatively developed provinces like Liangjiang Province, a large part of general consumer goods in rural areas need farmers to take the initiative to "go to the market" to obtain them.

The most attractive thing about the rural supply and marketing cooperatives of the "Shashi Group" is not only to make money for the cooperative households, nor is it just to increase the output of the land where the cooperative villages are located. It is actually an invisible force to transfer more industrial products and general consumer goods to the countryside.

This is also the reason why Wei Gang can hold his nose, and even Wei Gang's peers will applaud.

The tools and materials needed for rural agricultural production activities, such as fertilizers, farm tools, seeds, packaging bags, etc., if farmers go to the township market alone to buy them, they actually have to spend 10 to 20 points more. Some pesticides with better effects may cost double or even several times more.

This is a normal feature of commodity retail.

But with rural supply and marketing cooperatives, wholesale can be done. Even whether wholesale is done first and then statistics is done, or statistics is done first and then wholesale, it has little impact.

The mass and scale are there.

Theoretically, the larger the scale of the "Sha Food Group", the greater the breadth of its penetration into rural areas, and the higher the degree of control of the overall market. Therefore, in terms of the total wholesale volume of general commodities, the error is very small, less than One percent is easy, and the normal error should be only a few thousandths.

Twenty years later, the "big data" that capitalists like to talk about is actually an important component of the planned economy. However, the times are different, the statistical tools are different, and the statistical costs are also different.

Zhang Haonan just happened to use a more advanced tool - the computer - at the right time.

And just at this time, Huaban Company is promoting its wireless communication business, which perfectly meets the business needs of the "Shashi Group" and also perfectly complements the communication difficulties in the vast rural areas.

After the comprehensive promotion of ADSL began this year, basically "Shashi Group" is invincible in Liangjiang Province, at least in the rural market.

After all, the two levels of rural administration have not yet been connected, let alone computer offices and Internet offices. However, the "Sha Food Group" already has its own statistical system and management software.

Therefore, in this beer war in Chongzhou, even if the "anti-Japanese" war really enters the stage of strategic stalemate, the final result will not be reversed.

In the next few years, the overall urbanization process in Chongzhou will not be particularly fast, and the overall rural population is still much larger than the urban population.

When it comes to beverage consumption, rural people are still urbanites, and everyone is equal.

It's just a bottle of "shabeer". This is probably the cheapest wheat juice in China. After a day of hard work, soak it in well water for a while, open a bottle and enjoy it, add a plate of peanuts, it's a happy meal. A little diversion.

Craft beer cannot be sold here, but urbanites these days cannot afford a few sips of craft beer.

The intensity of this beer war has skyrocketed in just a few days. It is purely because Boss Zhang does not want to procrastinate. While cutting through the mess quickly, he also kills the chicken and scares the monkey.

A quick victory here in Chongzhou can also force Xiangtai and Guangling areas to save some energy. If they want to fight, they can take the beer war in Chongzhou City as a reference.

If you don't even have this level of intensity, if you can't afford to collide with big trucks, or if you can't afford to be beaten by hundreds of people, then don't play.

It doesn’t work if foreign capital doesn’t support it.

Things have indeed developed like this, and foreign investment representatives are not idiots. All they can do is to give up the market here in the short term, and then come back after the further construction of a rule of law society.

However, the way to come back is not to invest, but to find some vests with qualified scale. At the same time, they will no longer be arrogant, but will seek higher-level partners, at least the top second generation in the capital.

Now, we can only change our strategy and accept defeat in the face of Boss Zhang.

In Daqiao Town, "Daqiao Food" entertained the hotel. Zhang Haonan, who had served full-moon wine, invited the town and village cadres to come over and have fun together. Then the old workers also joined a few tables to eat and stir-fry. atmosphere.

Ding Kuishan also gave two red envelopes in a decent manner. Although he was not of high rank, he was Zhang Haonan's confidant. Even Lu Weidong would ask him to come and enjoy some small benefits when he got them.

Newcomers in logistics companies now know that the general manager can be offended, but Lao Ding is the "big brother" and sometimes speaks better than the general manager.

What’s more, the logistics department of my brother’s unit is very considerate to Lao Ding. There are really private jobs that he can take on in private. With Lao Ding here, it won’t be said that he cheated on the transportation fees.

"The brewery is going to be expanded, right?! I've heard that it's stable in Chongzhou. The brewery in Chongzhou City is now selling again. Some people from Chengjiang also came to me to inquire about the expansion, and the equipment Can be removed at any time.”

"Expansion is definitely necessary, but it's hard to say how big the main plant will be."

Seeing the excitement on Xu Zhentao's face, Zhang Haonan didn't hide it. After touching it with the wine cup, he looked at the people at several tables with their ears pricked up. He smiled secretly in his heart and simply pointed out, "But one thing is for sure, even if the scale is smaller, it is still Liangjiang." The largest in the province.”

When Xu Zhentao heard this, he was excited: "What do you think of Qiaotou Village? It is directly connected to the Yangtze River, and transportation is very convenient. From Shacheng Port on this river, you can sail directly to Lucheng, and half of Suzhou can be reached easily. Than Don’t have too many car lunches.”

"Two hundred acres of land, with an annual output of 300,000 kiloliters, and room for increased production. The target is an annual output of 500,000 kiloliters, which requires approximately 400 acres of land."

"Isn't this a coincidence?"

Xu Zhentao slammed the table, "There happens to be 300 acres of reed land in Qiaotou Village. I wanted to transform it 20 years ago, but there was no condition. Now it can be used. Three hundred acres of land, and another 100 acres will be acquired. Come out, use the two hundred acres first, and use the two hundred acres as a reserve, which is just right.”

"..."

Can you fucking put this on?

Zhang Haonan, who looked confused, thought about the quick wit of Xu.

However, how did Boss Zhang know that this time Director Xu was not just talking nonsense, but that there was such a piece of land? Not long ago, Village Chief Niu came to beg for alms and wanted to build a bridge first.

A good full moon wine, because of Xu Zhentao's troubles, it turned out to be a feast for workaholics. Director Xu couldn't wait to work overtime now to get the plan out first.

His current team of secretaries and assistants is quite large, and in the entire Shacheng, it would be at least among the top three.

In addition to the positions assigned by the municipal government, there are also special positions in the agricultural development zone, and the Daqiao Town government has also expanded a lot of non-staff positions, many of which are young teachers from schools who come to help. Xu Zhentao will help those who have the ability and opportunity, so within Shacheng, Xu Zhentao has a unique reputation among the grassroots intellectuals who want to complete class transition.

In this situation, Director Xu said that he would work overtime, and he would not exaggerate or slander, and there would really be a group of "temporary workers" rushing to work overtime.

"I haven't been to the municipal government yet. I have already discussed it with you privately. What will you say when the time comes?"

"It's a market economy. If the government interferes blindly, it will ignore the market economy. What does it do to the city? In two days... No, tomorrow, tomorrow we will go to Qiaotou Village for a field investigation."

"What? I don't know which reed marsh in Shacheng? I caught turtles and black fish in Qiaotou Village countless times. You don't need to go."

"As long as you are willing to go, I have no objection to naming the place after your descendants. The place name will be changed tomorrow. Today is the full moon wine. Your son and daughter must be healthy and live a long life. Boss Zhang, do good deeds, do good deeds..."

"..."

Zhang Haonan was speechless, and Xiaoniu, who was sitting at the same table, was stunned. Only then did he realize that he still had a lot to learn and a lot of room for improvement.

Compared with the old leader, he was still too immature, unfamiliar with technology, and not flexible enough at work.

It was really admirable that the old leader operated so smoothly and flawlessly.

It's not to mention that Xu Zhentao's words seemed to be spoken to Zhang Haonan, but in fact they were spoken to Shen Jinman. He couldn't blow pillow talk, but Shen Jinman would cherish her own son and daughter?

Others don't care about the word "accumulating virtue", but as a concubine... she also wants to decorate and decorate more.