Chapter 519: Struggle Where the Sun Cannot Reach

In mid-July, while busy welcoming the academic delegation from Afghanistan, the "Shashi Group" was also in full swing in the beer business. Subsidies, rebates and other means have been used for three months. The foreign-funded joint venture beer investors had to seek a large amount of high-interest loans in Liangzhe Province to maintain the terrible consumption in such a short period of time.

In fact, it is not impossible to borrow money from the overseas parent company and then repay it when it is due, but the time is still too tight.

Because in addition to the money war, there is also a hot war.

Gu Ding was specially assigned by Zhang Haonan to return to his hometown in Yuzhou for a fight. At the same time, in terms of official public relations, in addition to Zhang Haonan's own deterrence, Zhang Haonan used the killer weapon of "sentiment" to target the complexity of Yuzhou's officialdom.

As long as Prince Beer is killed, I will restore your "Huaguoshan"!

Huaguoshan beer is a zero concept for many young people these days, but for the older generation, this is an indispensable "sentiment".

The people above are willing to pay for "sentiment", and most importantly, Zhang Haonan uses this routine in the beer wars across the province.

Liangxi's "Taihu Water" can also be retained. The investors of Xingjiapo wanted to negotiate, but Zhang Haonan directly told them to fly the plane steadily.

Talk? Talk, what qualifications do you have to talk to me?

In June, the new trademark of "Shazhou·Taihu Water" was actually settled. Xingjiapo's investors withdrew and took over completely. Of course, some people in Mashan Town were dissatisfied. However, Zhang Haonan had accumulated favors when he was making canned bayberry, and he had found out all three teams of the brewery.

No matter how many years you have retired, you should go to jail.

All the reports were made in real names. The Liangxi Municipal Government did not expect that the "Shashi Group" would be so crazy, so crazy!

It's really unreasonable!

It must be... warmly welcomed.

There is no way, Boss Zhang said that "Shapi" accepted the investment and shareholding of the Liangxi Municipal Government Finance Bureau.

He, really, gave too much.

The intensity of this year's beer war has not been felt by county-level cities, but at the prefecture-level city level, it is known.

Zhang Haonan didn't need to talk nonsense about burning 10 million yuan. The salesmen all knew that the boss was burning money. Therefore, many old employees resigned from "Shacheng Food" this year and returned to their hometowns to start businesses. Of course, there were local tyrants in their hometowns who invested in setting up agency companies in their hometowns, but you have to know that this kind of wealth that falls from the sky may not come once in eight lifetimes.

How much money did the boss prepare to burn?

390 million yuan, all sales teams know it.

There are many gold medal sales who transfer to regional agents, just because they know this total amount.

Why do they know?

Because Zhang Haonan said that there are 30 million yuan in each of the 13 cities in Liangjiang Province.

Also expanding simultaneously is the reorganized "Shazhou Logistics". The entire "Shazhou Logistics" has absorbed nearly 500 rural veterans from six provinces and one city in East China.

This involves the title of "Model of Supporting the Police and the Army". Under the matchmaking of the Jiankang Military Region, the "Shashi Group" has signed a large number of contracts with veterans resettlement associations in various places.

Including but not limited to technical training and re-education, the two new classes added by the "Agricultural Machinery Technical School" in Wujiadai are for veterans to swipe their certificates. Many car soldiers or other technical soldiers only need to swipe their certificates here, and then get an internal technical certification certificate stamped by "Shashi Group" to work at all agricultural machinery stations of "Wujia Agricultural Machinery".

The entire career development process is actually quite troublesome, and can only be taken step by step. Fortunately, Liangjiang Province specially supported the rural supply and marketing cooperatives of "Shashi Group" at the beginning, which can be regarded as borrowing strength. In the end, the acceptance inspection of Jiankang Military Region was quite satisfactory.

The military region does not care much about the issue of employment in the local area, but only looks at the treatment. After all, it is impossible for all veterans to get a job in the establishment or street village office. It is very good to be able to work in a large enterprise and get a good salary.

If "Longdun Security" can be regarded as a professional counterpart before, then "Wujia Agricultural Machinery" and "Shazhou Logistics" of "Shashi Group" have a bit of universal benefits.

The principle of more work, more pay, more work, more pay.

Of course, it looks light and airy, but in fact, the money burned is still higher than that of "Shacheng Beer", and it is at the same level as that of LCD panel factories. It's just that Zhang Haonan's momentum has risen, so many small places are going smoothly, and the locals have a bit of "surrender at the sight of the wind". After all, if you really want to fight with Zhang Haonan, no one dares to bet whether "Shazhou Logistics" will have a broken capital chain, no backers, or Zhang Haonan is dead...

In fact, adding up all the local competitors from other places, "Shazhou Logistics" is simply a fart. It's a pity that the competitors can't be linked together to form 18 princes, and Zhang Haonan is not Dong Zhuo who "holds the emperor hostage to command the princes". When fighting, it is often the local county-level city that cooperates with the provincial documents and then "cracks down on gangs and eliminates evil".

Therefore, the invisible pre-advanced advantage of the beer war is actually the expansion of the scale of "Shazhou Logistics", especially when Zhang Haonan organized the fleet the year before last, he absorbed a large number of boatmen along the river and coastal areas of Jiangbei. Gu Ding's old father is just a microcosm of many cases.

While increasing the overall income of boatmen, it also established advantages in near-shore and inland shipping. This was the reason why Zhang Haonan dared to let Zhang Jishen go to his hometown in Kecheng and bark like a dog.

It took Kecheng 20 years to get an inland port terminal of Mingzhou Port. The predicament of western Zhejiang is actually difficult to break through 20 years later, because the two Zhejiang provinces in 20 years have already completed industrialization as a whole. The former prosperous water would rather flow to the central and western regions on both sides of the Yangtze River than to western Zhejiang.

Capital, especially private capital, really walks on its feet.

Zhang Haonan has exerted his "momentum" to the extreme. A tiger strolling around is enough to scare the jackals within a radius of ten miles.

So the nature of Gu Ding's return to his hometown this time is similar to Wang Aihong's return to his hometown, except that Wang Aihong prefers a righteous act under the sun, while Gu Ding's distribution is a pure underworld operation that cannot be seen in the light.

While "Shacheng Beer" is being distributed, the new trademark of "Shazhou·Huaguoshan" has long been prepared. As long as the Yuzhou Municipal Government is almost done, the rest is a final decision.

As for the things in the law, there is not much chaos. Many "big brothers" who can call the wind and rain after five years have started with three and a half years. The highest two were sentenced to death. After all, there is no room for negotiation on drug-related matters.

It's not that no one has threatened to fight Gu Ding to the death. In fact, Gu Ding's hometown was indeed attacked. The detonator used in the mine was transformed into twenty or thirty homemade grenades. The biggest vicious case in Yuzhou in the past 20 years was born in such an environment.

Fortunately, Gu Ding was fine, but he was still injured. It is not clear how long the lawsuit will take. However, the "Shashi Group" immediately pulled help from the province. In Yuzhou, nearly two hundred people squatted in the classroom or went directly to the sewing machine.

But for ordinary people, this matter is very far away. After all, the fire is not on the street, and the business grabbing is mostly in entertainment venues. At most, the barbecue stalls are a little more lively, but the conflict at the barbecue stalls can be handled by the police station, and it will not form a big public opinion environment.

It was not until the initial reports of the whole case began to appear that the people of Yuzhou remembered that there was such a thing.

But overall, the struggle strategy of "Sha Beer" was still very successful.

There was no biased environment at the government level. The failure of the official public relations of the foreign-funded joint venture was a victory for "Sha Beer".

Secondly, the retention of the brand of the old local brewery can be regarded as the revival of local state-owned assets. Zhang Haonan's original promise at the provincial government meeting did not deteriorate, and he did agree to the local city finance bureau or state-owned assets company to invest and acquire shares.

"Sha Beer" itself, an old brand of local beer, has corresponding investment models for the finances of different local cities. Generally speaking, the richer the family assets, the more dividends can be obtained.

For example, the Liangxi City Finance Bureau invested in "Sha Beer" in the name of investing in high-tech, and the "Taihu Water" brand was sold directly to "Sha Food Group" at a cash discount.

Gusu and Jiankang are basically the same operation. At the same time, the central grain group is naturally in the same position as the prefecture-level cities with strong financial resources.

Because of the fierce internal struggles in the government, Yuzhou was more cautious in finance, so it chose to invest in "Shazhou·Huaguoshan" and just take the local share.

In essence, there is no difference between "Shapi" and "Shazhou·Huaguoshan". They are all produced by the same production process, and the price difference is only 40 cents or 50 cents.

The advantage of this approach is that it is highly accepted. The local brand can be said to have been swallowed up, but it has been preserved. The province actually hopes that Zhang Haonan will "unify the world" in Liangjiang Province as soon as possible. Zhang Haonan did this, how can I say... unified, but not completely unified.

However, the capital was very satisfied. Wei Gang probably received some news and came to Wujiadai to eat crayfish.

"This is actually a model, at least it preserves urban employment in relatively poor areas. Although it is a bit wasteful from the perspective of asset optimization, in the long run, there is a complementarity of 'transportation, storage, and production', and there is no need to worry about the problem of insufficient supply caused by the sudden surge in demand in the area. It's just that in terms of management, it depends too much on the level."

"So Mr. Lu is also busy, and he has recruited several of his students to help. I have more than a dozen general manager positions for branches, which is enough."

The bald old man picked up a crayfish, pinched the shrimp tail, and with a snap, the shrimp shell was easily opened. He threw it into his mouth and the shrimp meat was gone.

Zhang Jin, who was sitting at the same table, widened his eyes: "Dad, dad, grandpa eats so fast!"

"Then I peel it faster."

"Come on, dad!"

Zhang Jin ate the shrimp balls one by one, but unfortunately he couldn't eat them after a while. Zhang Ranyu was very interested and was still showing off with his old father.

The crayfish I caught and brought back by myself are really delicious.

"Hahahahahaha..."

Wei Gang laughed heartily at the two little guys, then picked up a bottle of iced "Sand Beer" and clinked it with Zhang Haonan. After taking a sip, he smacked his lips and cursed, "It's so unpalatable. This kind of garbage can actually be sold. Fortunately, it's cheap enough for ordinary people to afford..."

Despite the curse, he still drank half a bottle and continued to peel crayfish.

Zhang Haonan was speechless and reminded, "The beer company has a third quarter training. I hope you can help me go to the northeast. There are several closed breweries. Help me recruit the old masters on the production line."

"Where is Wang Aihong?"

"He doesn't have enough face, so he can be easily taken advantage of."

"Then let me go? Do you think I'm a god?"

"Tsk."

Zhang Haonan smacked his lips, "Qian Xianfeng's research projects are all in Shacheng, isn't that good? I promise you, he will definitely become an academician of the Academy of Engineering in three years at most. Academician, think about it, it's enough to open a local university."

"..."

The bald old man didn't believe the nonsense Zhang Haonan said, but what can I say, half off, that's still worth listening to.

Half off, Qian Xianfeng can't become an academician in three years, let's count it as six years, that's also a sure win.

"Is it true? Didn't Qian Xianfeng just pass the acceptance?"

"Nonsense, the next step is to look at the social benefits, let me ask you, when will the social benefits of my project be enough?"

Zhang Haonan, who never drafts when bragging, said frankly without blushing.