Chapter 290 This Forum Has a Great Structure
Wei Gang's recruitment trip to Songjiang this time was said to be going to university campuses, but it was mainly for research institutions, and it was not a scientific research institution, but an economic research institution.
To be more precise, it is the marketing of agricultural and sideline products processing and food processing industries. Local milk brands have seized part of the market share in the Yangtze River Delta region. An important reason is that they are very successful in marketing.
The government's assistance has become a cushion.
Wei Gang felt that it was necessary to invite a more professional team to enter Shacheng and operate local agricultural products.
A brand like "Shacheng Food" has not been launched yet and has little reference value. After all, what is strong is people and execution. The product itself does not have any characteristics, and it is not competing for a large market, so Wei Gang does not care about "Shacheng Food". ” product marketing.
But Shacheng’s local sika deer, three-yellow chicken, crabs, soft-shelled turtles, rice, grapes, celery, peaches, etc., all have packaging value.
During his administration, although the peaches in Shenniao Town had become famous, they were also topped by peaches from Liangxi, so the market share was actually only that large, basically equal to that of several nearby county-level cities.
The real single product that has opened up the market is actually grapes. It made its appearance through the "World Horticultural Exposition", and the total industry scale has reached 50 million yuan.
But if you want to break through to 100 million, that is a threshold.
First, the local grape growing environment is not as good as that of the Western Regions and Yunnan. Second, the varieties are single and there is no research and development capability. Wei Gang plans to use Songjiang's research institutions to reach cross-regional cooperation.
Songjiang has a large number of cooperative units and related enterprises in the southwest and northwest, and has close ties with many large farms and construction corps. If cooperation can be negotiated, it can lay eggs.
Therefore, he also took great pains in this job fair. Selling old faces is just a basic operation. How to make the job fair more classy, more attractive, and more advanced with the times requires all aspects to be considered.
In Wei Gang's view, the "Yangtze River Agriculture Forum" is a platform with great potential in terms of structure. Through Zhang Haonan's clever management, it has been continuously tied to "Shacheng Food", "Daqiao Food" and Shacheng Modern Agricultural Development Zone, and also to all levels. The government continues to contact and cooperate. Although it does not have official authority, it objectively and factually has a reference significance for certain industry development exchanges.
For example, if the counties and cities under Chongzhou want to build large-scale modern pig farms, they will directly refer to the basic elements of various industries from the "Yangtze River Agriculture Forum", which is very helpful in saving repeated investment and ineffective investment.
In addition to the cooperation between "Shacheng Food" and rural areas in various places, in order to clearly track the status of the "Shacheng Food" rural cooperative, the local government, in addition to sending cadres to the countryside for research, usually tracks its development through the internal publications of the "Yangtze River Agriculture Forum".
In the internal publication of the "Yangtze River Agriculture Forum", the supply and marketing development status of rural cooperatives in various regions will be introduced separately, as well as a part of the total output.
If the relationship between local people is relatively fierce, the data will be withheld and not released, but the total delivery volume of agricultural products will be announced. The delivery volume is based on the purchase price of "Shacheng Food", and local cadres can easily calculate it as long as they have graduated from elementary school.
Therefore, from the perspective of a veteran cadre, "Shacheng Food" for Wei Gang can only be said to be unsatisfactory and satisfactory, but not particularly satisfactory.
But the "Yangtze River Agriculture Forum", which was born out of "Shacheng Food", has something special.
Zhang Haonan, who has no structure, actually came up with such a good thing.
If I don't borrow it, I'd really be sorry for my old face.
"How much do you pay? The price is right. It doesn't matter if I lend it to you."
"I can't do without your benefit. What do you call a coward? It costs money to borrow it and use it?"
"You can't say that. You can use it. I'm with you. If I take the opportunity to borrow it in the future, what do you say? Don't tell me that you can't."
I poured Wei Gang a cup of tea. The purple clay teapot brewed it was Biluochun. It tasted good after the beginning of autumn and paired with some biscuits.
"If you have any requests, just ask."
Wei Gang didn't mind that Zhang Haonan acted cautiously. He was right to be cautious, and his appearance was ugly everywhere.
"To cooperate with the 'Yangtze River Agriculture Forum' in your own name, I will hold a separate 'Weigang·Songjiang Special Talent Recruitment Fair'. The name is arbitrary, but it must be in your personal name. If you want to cooperate with the official government, we will engage in public-to-public personnel matters." The problem is, not yet.”
"Why not yet?"
"Because I'm not strong enough. When a few brands are launched next year and become well-known trademarks, it will be easy."
"Can."
Although the "Yangtze River Agriculture Forum" is still very weak now, it is very promising in the future with the support of "Shacheng Food" and a large number of county and government agricultural departments.
In addition, Zhang Haonan spent a lot of money to launch the "Expert Lecture" project, where outstanding government officials and outstanding experts from schools all conduct industry technical exchanges on a platform. This foundation is so solid, how could it fall into the hands of Ah Mao and Ah Gou.
To put it bluntly, cross-city and cross-regional agricultural product clusters can even be established in the future, and a large amount of fragmented non-basic agricultural land can be managed and planned in a unified manner, which can completely achieve the output of a super farm.
That is to say, the "Yangtze River Agriculture Forum" is used to unify agricultural guidance for non-basic farmland arable land, and then the "Shacheng Food" supply and marketing system is used to unify procurement, storage, processing, and sales.
In this way, to a certain extent, small farmers who depend on nature can at least quadruple their annual income by entering this system.
In fact, even if the current cooperation status of "Shacheng Food" has more than doubled, Zhang Haonan has to consider the uncertainty of the future.
For example, the abandoned farmland, uneven management efficiency, and the high and low levels of cadres in various places, taking an average lower limit can also be regarded as a bottom line.
Of course, it doesn't matter where you go. In Jianggao City, where you can reach out, it doesn't matter if you brag about the growth of five or ten times. It doesn't matter if it's almost the same.
The relationship between cadres and the masses in Pengcheng rural areas is tense, so just shout a small increase of 50%. Even if it is a satellite and a big boast, after all, it is necessary to avoid a big psychological gap.
At the turn of the century, ordinary peasant families with an average annual income of less than 1,000 yuan will easily experience a mental imbalance between themselves and their neighbors during the "surge" in income.
Zhang Haonan still invited many experts in publicity. Some retired old men with rich experience in rural grassroots were specially invited from Chengjiang and Benniu. These people have at least five years of in-depth understanding of rural areas in various parts of the province.
This is why the "Yangtze River Agricultural Forum" and "Shacheng Food" do not use a one-size-fits-all approach in their publicity, but rather "one area, one publicity".
Wei Gang is attracted by this thing, which embodies advancement, foresight, science and rationality. It is very classy when it is hyped up, and it is very useful to fool experts who like to save face.
Regardless of whether it is really useful or not, just like the Huoxi A6 or Hutouben, its social attributes in different classes are far greater than its commodity attributes.
"Besides that, I have a small request."
"Bullshit, you can make a small request?"
Boss Zhang just ignored Wei Gang's quality. As Wei Gang's quality was so low, Boss Zhang didn't care, but said calmly, "Gusu used to do product planning for the state-owned chain of soy products. Can you help invite him out for dinner?"
"Retired?"
"He retired last year. I want to invite him to come and re-employ him as the marketing director of 'Daqiao Food', but I don't have enough face, so can you take the trouble, old man?"
"I'm not saying anything bad about you. You are so young, why do you stare at the old man all day long?"
"You know nothing. You are old and don't know anything. Having made a lot of money, you know what business acumen and business perspective are? Come on, do me a favor or not. "
"I'll make a phone call tonight. The Suzhou bean products state-owned chain store... I remember that it was restructured at the beginning of this spring. Is the old way really useful?"
"I've told you that you don't understand..."
Zhang Haonan said with a mocking look, "I can't be an official; you can't make money."
I really want to pour the Biluochun in the teacup on Zhang Haonan's face, but I don't want to waste it. Wei Gang finally drank the tea and said, "It's up to you. This little favor is really just a small favor and it doesn't violate the principle."
When leaving, the old man Wei, who did not violate the principle, left the villa with two Huazi in a swagger. He could refuse the money, but he couldn't refuse the cigarettes.
Especially Zhang Haonan's cigarettes. If he didn't smoke... wouldn't it be a waste if he didn't smoke?
It's shameful to waste.