Chapter 450 The Universe Is the Ultimate Romance of Mankind

If it were in the past, even if Interstellar was co-invested by Universal and Paramount, and directed by Wu Yuan, one of the most famous commercial film directors in Hollywood.

As a distribution company, Universal might not be willing to spend $200 million to promote this movie.

But the situation is different now.

After the sudden appearance of Avatar, the world's film industry was refreshed like primitive people seeing industrial civilization.

It turns out that movies can be made like this!

It turns out that the global film market is so huge!

Before Avatar appeared, everyone thought that the global film market could only have a billion dollars per film.

The global box office of Titanic is already an insurmountable ceiling, even a record that Cameron himself cannot break.

Then, Cameron used Avatar to tell the capitalists in the global film industry that Titanic is far from the limit.

2 billion US dollars is not a short-lived box office limit, but can be replicated or even surpassed.

The method is to use this new technology called IMAX 3D to attract global audiences back to the cinema with a more shocking and exciting movie experience!

Is this the truth?

At least it is the truth in the Chinese film market.

In the 1980s, the average annual box office revenue of Chinese films reached more than 2.2 billion yuan, the average ticket price was about 0.3 yuan, and the average annual audience reached 7.3 billion.

Before 1994, the annual box office of the mainland film market also maintained a total box office of 20+, 30+ billion.

However, starting in 1995, the total box office of domestic films fell to an era of less than 1 billion.

The state-owned cinemas that were very popular in the 1980s and 1990s closed down on a large scale.

After experiencing this film winter that lasted for more than ten years, in the first decade of the 21st century, the new generation of Chinese people actually had no habit of going to the cinema to watch movies.

Even after 2003, the mainland film industry began to recover, blockbusters emerged in an endless stream, and the annual box office total returned to more than 3 billion, and even rushed to 500 million or 600 million.

But at this time, the ticket price of mainland movie tickets also rose from an average ticket price of 0.3 yuan to 30 yuan.

In other words, the total box office of mainland movies must rise to at least 20 to 30 billion yuan before the number of moviegoers/people returns to the level of the 1980s.

It can be said that until 2010, the number of moviegoers in the mainland was not even half of that in the 1980s, and a large number of Chinese people had no interest in going to the cinema to watch movies.

So how did the mainland movie market start to explode again?

This is thanks to the emergence of "Avatar".

The 3D viewing experience introduced by "Avatar" is revolutionary.

This way of watching movies makes it impossible for the audience to experience it by watching pirated discs and free resources.

If you want to watch 3D movies and experience this immersive viewing, you must go to the cinema.

Countless Chinese people who never went to the cinema to watch movies bought movie tickets for the first time and walked into the cinema because of the 3D movie era brought by "Avatar".

After that, 3D versions of movies continued to emerge in the mainland, and the mainland movie market also exploded rapidly.

China is not isolated.

Many parts of the world have seen rapid growth in movie box office performance since 2010. Hollywood blockbusters released around the world have broken box office records every year. From the previous number of movies that broke $1 billion in the global box office, which could be counted on one hand, to more than 100 in 2020, all thanks to the emergence of IMAX 3D movies.

IMAX 3D movies have brought a comprehensive recovery and a new era to the global film industry.

Of course, all the senior executives and analysis departments of Universal are not fools.

Perhaps they were not sure before "Avatar" was released, but after this movie swept the world, everyone at Universal knew that there would be a brilliant movie era next.

And "Interstellar" is the second true IMAX 3D movie in this era, in addition to the pioneer "Avatar"!

It is worth investing any publicity and promotion funds in this movie!

Because it will really make a lot of money!

Following Avatar, the movies such as Arthur and His Mini-Kingdom 2, Alice in Wonderland, How to Train Your Dragon, Shrek 4, and Harry Potter and the Deathly Hallows, which were released like mushrooms after the rain, all provide IMAX 3D versions, but they are all converted from 2D to 3D, and they were not even shot with IMAX cameras.

The IMAX 3D effect they presented is very poor. The problems such as blurred images and too deep shadow rendering caused by 2D to 3D conversion make the IMAX 3D versions of these movies not very good.

Especially when ordinary film is converted to IMAX film, the stretched and raised frames make the proportions of the characters a little out of balance.

These behaviors of following the trend of IMAX 3D will not only not bring them more box office, but will disappoint the fans who came with excitement and make them feel more like watching a real IMAX 3D movie.

This is even more beneficial to Interstellar.

After movie fans have been "hurt" by these fake IMAX 3D movies, the release of "Interstellar" will definitely make them burst into great enthusiasm.

These fake IMAX 3D movies of "Before the King" unintentionally brought about the effect of "Interstellar"'s desire to advance before it suppresses.

As long as Universal does a good enough job in global publicity and seizes on the gimmick of being the second true IMAX 3D movie after "Avatar" as a selling point, the box office of "Interstellar" is likely to become a miracle.

After all, "Avatar" is a predecessor who planted trees, and "Interstellar" stands on its shoulders. It is too easy to succeed or even surpass.

"The mysterious universe has always been what humans yearn for and want to explore most."

Wu Yuan and John lamented: "From Europe to Asia to the Americas, the ancestors who were still in slavery in ancient times had already looked up to the sky and carried out endless daydreams and deconstructions of the universe."

“From the very beginning of primitive religion and theology, the universe has been its most important component.”

"The gods in world mythology all live among the stars above the sky of the universe."

"Divination, occultism, and astrology are all inseparable from the interpretation of stars and constellations in the sky."

"Before we even understood how big the land was under our feet, how high the mountains were, and how deep the water was, humans were already exploring the stars and exploring the mysteries and unknowns of the universe."

"It can be said that the development history of human beings for tens of thousands of years is also a history of exploration of the universe."

"Human beings have never given up exploring and seeking knowledge about the universe and stars."

“The universe is humanity’s ultimate romance.”

"Interstellar is a movie that tells the story of the mysterious universe. It is a movie that explores the appearance of the universe from a realistic scientific perspective."

"I believe that this movie will definitely attract the attention of movie fans around the world, just like the universe has attracted humans for tens of thousands of years, making people obsessed!" (End of this chapter)