Chapter 449 Pre-Promotion Begins!

On June 25, Wu Yuan flew to Los Angeles, USA, ending his and Liu Yifei's trip to South America.

They did not go back to China directly, but transferred from South America to North America.

There is no way, the pre-publicity and distribution work of "Interstellar" is about to begin.

No matter how interesting traveling is, it is not as important as work, not to mention that "Interstellar" is a work that Wu Yuan has high hopes for.

After Wu Yuan arrived in Los Angeles, he went directly to the Light Times headquarters without even returning home, where he immediately learned about the "Interstellar" promotion plan and the company's current situation.

"Daniel, you finally have the heart to care about the company."

In John's office, John looked at Wu Yuan, the hands-off shopkeeper sitting opposite him, and sighed heavily.

"Did you enjoy your vacation?"

"Of course." Wu Yuan, who had long been used to John's complaints, nodded with a smile.

"Then do you know that the company's "The Twilight Saga: Eclipse" will be released in three days?" John then asked.

Wu Yuan's expression stiffened for a moment, and he smiled awkwardly: "Of course, how could I not be clear about such an important matter?"

Not to mention, Wu Yuan, who was having fun in South America, really put this matter behind him.

John told Wu Yuan about the release date of "The Twilight Saga: Eclipse" in March this year. Wu Yuan still remembered it vividly at that time.

"This is good news, isn't it?" He said with a smile: "The second part has earned 711 million U.S. dollars at the global box office. This is a crazy result that puts countless Hollywood blockbusters to shame, but I believe that this third The box office results will be better.”

"The company is not as optimistic as you." John shook his head: "According to research by the company's data department, fans of the "Twilight" novel basically contributed to the box office of the second part."

"You know, 'Twilight' is a very extreme movie series, and only young girls like it, and 99 percent of them are fans of the original series."

"People who haven't read the original novel of "Twilight" or don't like this novel will hate this series very much."

The reputation of the "Twilight" series of novels and movies in North America is extremely polarizing.

Well, it's probably a bit like Guo Xiaosi's "Tiny Times" series.

Teenage girls who like this novel simply love the vampires and werewolves in the story, and are obsessed with this romantic fantasy love story.

Apart from them, most groups in society have a bad feeling towards this series of novels and movies.

Including their boyfriends or dates.

With such polarized reputation, the "Twilight" movies are entirely supported by the fan economy, and there is no hope of any passerby market.

When John confirmed that the box office of "The Twilight Saga 2" was the highest level of enthusiasm that fans could contribute, he became less optimistic about the box office expectations of the third film.

It's not that it will be bad, but it is impossible to have a higher box office like the "Pirates of the Caribbean" series.

After reaching a peak period, it will always decline, and it will never be as brilliant as "Harry Potter".

The most optimistic scenario is that it will achieve a global box office of US$700 million like the second film.

In a less optimistic scenario, the global box office may only be US$600 million.

But this is already very profitable for the Light Age. After all, the production cost of "The Twilight Saga 3" was only US$70 million. Although it has doubled compared to the first film, the profit margin left for the Light Age is still Very high.

Regarding John's pessimistic attitude, Wu Yuan raised his eyebrows, somewhat surprised.

This bad old man's vision is pretty accurate most of the time.

What he just said about believing that the box office results of the third film will be better this time are really just casual remarks, and the meaning of encouragement is greater than the actual meaning.

Wu Yuan is very clear that "The Twilight Saga 3" will not perform as well as "The Twilight Saga 2" at the box office.

This series of movies itself is overdrafting word-of-mouth in exchange for box office. It can both make money and attract criticism.

The second installment, "New Moon," is widely considered to be the dullest installment in the "Twilight" series, with a slow pace, but in terms of box office performance, it was the best, excluding the first and second installments of the fourth installment, Breaking Dawn. The best box office among the three.

Of course, this has nothing to do with the quality of the movie itself, it's all about fan support.

It’s no wonder that the higher the box office of this movie, the more criticism it gets.

The emergence of the "Twilight" series has completely broken the box-office development of Hollywood, which relied on hard power such as film quality and standard to obtain box office. The box office was entirely supported by the fan economy.

Its bad influence is similar to that of "Tiny Times", "Happy Camp Movie" and "Running Man Movie" that appeared successively in the years when mainland movies were popular.

So, the global film industry is actually the same. When it expands to a large enough level, all kinds of "bad movies" will also appear. The Chinese film industry is not the only one that has experienced this era of bad movies.

Many knowledgeable people in the Hollywood industry were absolutely furious when they saw "Twilight" selling so well at the box office.

I'm not angry that the money was taken away by the Light Era, but I'm angry at such a bad-natured fan-oriented movie, which is very likely to become rat shit and ruin the porridge of Hollywood.

Of course, the Hollywood Big Six, which hold capital, do not have so many complaints about this. Instead, they are eager to try and replicate the success of "Twilight". In recent years, they have bought a lot of best-selling North American teen idol novels and plan to try to adapt them into movies.

Maybe they can also make money happily like the Light Era?

"Okay, let's not talk about "Twilight" for now." Wu Yuan spread his hands and brought the topic back to business.

"John, how is the promotion plan for Interstellar going? Is it about to start?"

"Well, the posters and the first trailer are ready." John nodded and said solemnly: "Universal will undertake the global distribution of Interstellar this time."

"They are full of confidence in you, or in the new viewing experience of IMAX 3D. This time they plan to invest 200 million US dollars in publicity and promotion!"

"Of course, this 200 million is not only in the United States, but also in the global publicity and promotion costs."

"From Britain, France, Germany and Italy in Europe, to the countries sitting on the gold mines in the Middle East, to the six countries in East Asia, and Mexico and Brazil in North and South America, they will all be the main positions for publicity."

"Universal is full of confidence to create a science fiction blockbuster that is not much inferior to Avatar!"

"After all, they really invested money in this movie."

"The profits earned by 20th Century Fox from Avatar have made Universal and Paramount envious."

"This time, Interstellar has encountered a good opportunity." (End of this chapter)