Chapter 436: Start Building China's Own Movie Universe!

"New Era?"

The word Wu Yuan threw out made many executives present look at each other.

This term is not unfamiliar, but when it comes to the entertainment industry, it is a bit unfamiliar.

I’ve never heard of the term “era” in the entertainment industry?

The entertainment industry is not like the Internet industry, where there are all kinds of slang every day.

Seeing the confused expressions on the faces of the executives present, Wu Yuan also smiled. He had indeed used a word casually.

In order to make them understand his meaning better, Wu Yuan paused and began to explain:

"The company's previous movies and TV series were all disorganized and worked independently."

"It doesn't mean that this production method is bad. In the past few decades, both domestic and foreign film and television companies have done this."

"Different movie series, different story concepts, background concepts, and a movie or TV series have nothing to do with each other. They all work on their own."

"In this way, if we do more than ten projects a year, even if only 1-2 are successful, the benefits can offset the remaining failed projects, and we can even make a small profit."

"If four or five projects are successful, it will be even more profitable."

"This operating model is very good. All six major Hollywood companies do this."

"But now, I want to introduce you to a new production system."

After taking a sip of the tea prepared by Xiao Zhang to moisten his throat, Wu Yuan faced everyone's curious eyes. Instead of continuing, he suddenly asked: "Have you all watched "Iron Man" and "The Incredible Hulk" released the year before last? "Bar?"

"Marvel Studios is playing a big game right now."

"On May 2, 2008, "Iron Man" was released."

"On August 20, 2008, "The Incredible Hulk" will be released."

"Iron Man 2 has been filmed and is scheduled to be released on May 7, 2010."

"In addition, another solo movie of the superhero Thor, also from Marvel Comics, is already being filmed. If everything goes well, it will be released in May next year."

"In addition, Marvel Studios also has a top superhero, Captain America, a symbol of American will. His personal movie is also being filmed and will be released to the audience in the summer of 2011."

"Marvel is also disclosing to the outside world that they are preparing a big movie that will bring all the above-mentioned stars together to star in it!"

"This is called a big event in Marvel comics!"

"The first big event movie Marvel is preparing is "The Avengers," which is expected to be released in 2012."

"Marvel refers to this series of movies collectively as the first phase of the Marvel Cinematic Universe."

"Yes, Marvel has come up with a concept called the Cinematic Universe!"

Many executives understood what Wu Yuan said.

Wu Yuan has been laying out the "movie universe" one after another before, and has also instilled this concept with some senior executives.

However, at that time, we were limited to letting the screenwriters of the TV drama department connect the story of "Soul Ferry 2" with the backgrounds of "Along with the Gods" and "Painted Skin 2". Everyone simply thought it was a linkage easter egg and did not think about going that deep.

Now Wu Yuan is talking about the layout of Marvel Studios. As a senior executive of the Light and Shadow Era, no one is a fool.

"Movie universe, this is a very interesting and ambitious plan." Wu Yuan put his hands on the table and said with bright eyes: "Once it is completed, the entire movie universe will become a steady stream of gold. mine."

"Take Marvel as an example. Because of the excellent performance of the first part of "Iron Man", the audience and fans are looking forward to "Iron Man 2". However, at this time, Marvel did not immediately make the second part, but continued to win The movie "The Incredible Hulk" came out."

"Although Li Yu failed and failed to make "The Incredible Hulk", because this movie has not been linked to "Iron Man", it is just a story that takes place in another city in a larger context, so the failure will not affect it. The overall layout.”

"After that, Marvel will have two independent superhero movies, "Thor" and "Captain America."

"Once these two superhero movies are successful, and "Iron Man 2" is also successful, the stories of these three superheroes will be connected together."

"Although I haven't seen the film, I can definitely guess that Captain America or Thor will definitely appear in "Iron Man 2", whether it is in the form of an easter egg or a side mention."

"Just like in our story of "Soul Ferry 2", we borrowed Zhao Li's words to mention the stories of catching monsters and monsters in the Han Dynasty. This is to let the audience know that these stories take place in a complete world and are not completely independent. "

"In this way, the audience and movie fans will naturally look forward to the next new works and more interesting stories that will happen in this world."

"Once Marvel's first phase of layout is successful, they can continue to add new superheroes and new world views."

"Successful movies will be included in the Avengers, and failed movies will not affect the main line."

"It's like planting a big tree. The trunk keeps growing, and the branches keep growing, and eventually it grows into a towering tree. Even if some branches and leaves are broken, just cut them off, and it won't affect the development of the entire tree. ”

"This is much more viable than the independent film IPs created by the six Hollywood studios. A single story IP, whether it is "Pirates of the Caribbean" or "Lord of the Rings", three, five, or eight films, will always have a time when the story comes to an end."

"But a movie universe will not, because this universe is too huge and there are too many stories to write."

"It can continue to be filmed for ten, twenty, or even thirty or fifty years."

"The audience will also have inertial dependence. When an audience has watched five, eight, or ten films derived from this movie universe, even if the subsequent movie universe works are not as good as before, everyone will continue to watch them."

"Because they have watched more than ten films, it is too high to give up this huge movie universe at this time."

"As long as it is not feeding shit to the audience, a work with a passing score of 60 points can sell for 80 points with the support of the entire movie universe."

"Ant-Man", "Black Panther", "Captain Marvel", "She-Hulk", "Black Widow", "Eternals" and other peripheral films and TV series launched by Marvel in the third and fourth phases are really good?

Not necessarily.

But in the North American base camp, these works, whether TV series or movies, have achieved very good box office results and ratings.

Why?

Because North American audiences have watched the Marvel Cinematic Universe for more than ten years, from the first stage to the fourth stage, there are more than ten or twenty works.

Everyone is used to watching this series, and it is no longer abandoned.

"Marvel" has become a gold mine, as long as you dig casually, you can continue to produce gold.

Wu Yuan is too greedy for this sustainable exhaustion.

The excellent movies and TV series in his mind will always be emptied one day.

But if he can create a Marvel-like movie universe in the Chinese and even Asian film circles before it is emptied, then he will really have no worries for the rest of his life.

As long as a movie universe system can be maintained, the subsequent production of various derivative movies and TV series will naturally be born in this system.

Marvel's advantage is that they have a comic copyright library to support it.

But Wu Yuan is not without this advantage!

Looking back, the Chinese mythology system can be regarded as a continuation of the past, with a large number of complete system legends from the primitive to the gods and then to the cultivation of immortals.

Looking forward, the online novel IP library that major Internet movie companies continue to dig is also a good thing for producing IP continuously.

Based on these two "film and television resource treasures" unique to China, the era of light and shadow has the opportunity to create a Chinese-style movie universe!

The premise is that they must act quickly and build the first stage of the moat before the Internet film and television companies have reacted!

"Next, we will race against time!" Wu Yuan said firmly to the company's senior management.

"Five years, I will give you five years, you must complete the first stage of our light and shadow era movie universe!" (End of this chapter)