Chapter 413 "Goblin" Is on Air!

[A Sino-Korean co-production, starring international director Wu Yuan! "Goblin" will be broadcast on tvN soon! ]

[The first TV series in history in which a great director personally starred, an international great director lowered his status for a Korean drama! ]

[Wu Yuan x Liu Yifei, the hottest couple in the Asian entertainment industry, co-starred in the TV series "Goblin" to be broadcast! ]

Looking at the newspapers of the day delivered by his assistant, Wu Yuan chuckled and said, "These Korean media are quite good at finding hot topics.

"Chosun Ilbo, United Daily News, JoongAng Ilbo, Hankyoreh, are all the most influential newspapers in Korea."

"That's right, Director Wu, the movie you personally starred in, these Korean media must be chasing and looking forward to it! "Assistant Xiao Zhang smiled and praised.

Although the Korean entertainment industry is quite exclusive, with the support of CJ, and Wu Yuan's personal fame and status in the world film industry are indeed a bit too high, it is difficult for the Korean media not to write articles for him.

Not to mention anything else, just the box office results he achieved in Hollywood alone are not achieved even if all Korean movies are tied together.

Not to mention that he has won so many awards in Europe.

As we all know, most Koreans are now spiritual Europeans and Americans. They can't believe that an Asian can occupy a place in the international film industry where Europe and the United States control the discourse.

Although their inferiority complex is still crazy, at least on the surface they still have to sing praises for Wu Yuan.

And sometimes it is a good thing for foreigners that a small country has too high self-esteem!

Because CJ's important selling point for "Goblin" in Korea is that this is a Korean drama in which Wu Yuandu personally starred!

Yes, the promotional positioning of this drama in China and other overseas markets is a Chinese-language film, but the promotional positioning in Korea is under the banner of "Korean drama".

Because CJ did bear half of the investment for this drama!

Although they borne half of the investment, they could only get the exclusive broadcasting rights of Korean TV stations and the advertising income of Korean TV stations, but on the surface, this drama is half Korean and half Chinese!

CJ is a local, they know how to not stimulate Korean audiences and make them interested in this TV series.

First of all, it must not be advertised as a Chinese TV series.

Even if the male and female protagonists are both Chinese!

As long as "Goblin" is under the banner of This is a Korean TV series. At least it should be a Korean-Chinese co-production. Then, Korean audiences will not feel hostile to this drama.

Secondly, since it is a Korean drama, Korean audiences will be excited!

Why?

Because Wu Yuan, the top Hollywood director, personally plays the leading role in a Korean drama!

This is such an awesome thing for Korean audiences.

If you say this drama is a Chinese drama, they will not be so interested.

But if you say this is a Korean drama and Wu Yuan is cooperating with the Republic of Korea, then Korean audiences will be interested immediately.

Our Korean TV series are so good that even China's top international directors are willing to condescend to act in them!

What?

You said the script of this drama is from the era of light and shadow Written by?

How many people who watch TV dramas will pay attention to who wrote the script?

As long as CJ and the Korean media groups make arrangements, let them focus on Wu Yuan's performance and the cooperation between China and South Korea, and don't explore the deep cooperation mode and the producer of this drama, then everything will be fine?

The Spring and Autumn style of writing is not only used by historians. In fact, media people know how to avoid the important and how to let the public see the information they want them to see!

In this way, Wu Yuan just arrived in South Korea, and the whole of South Korea was flooded with news that "Goblin" will be broadcast.

Various news reports promoting this drama are emerging in an endless stream, making it impossible for local Korean audiences not to know about this drama.

As one of the major chaebols in South Korea, CJ is still very powerful in this small piece of land.

】

As CJ's own son in the Korean entertainment industry, tvN Pay Limited TV has also ushered in a surge in paying users.

tvN's method of bypassing the three major domestic TV stations and introducing foreign capital to break the "monopoly" in a roundabout way has really worked for him!

tvN, which originally had less than 500,000 subscribers, added as many as 1.2 million subscribers in two days.

At the same time, the Korean site of Guangying Kuaibo was officially launched on the Korean Internet.

In this regard, CJ had no intention of promoting Guangying Kuaibo, and there was no such part in the cooperation contract.

However, Wu Yuan was not in a hurry.

As a country that closely follows the United States and is vigorously developing the entertainment industry, their anti-piracy work is naturally very good.

Now is the Internet age.

When a Korean audience sees the TV series "Goblin" on TV and likes this drama, they will naturally search for relevant information about this drama on the Internet.

Without much effort, they can find Guangying Kuaibo on the Internet.

Because only here can you find the exclusive online source of "Goblin".

At least the Korean version must be available only on Guangying Kuaibo's Korean site.

This is much simpler than Wu Yuan promoting Guangying Kuaibo in China.

There is no need to worry about pirated video sites grabbing traffic in advance, and as long as the drama itself is good and can become popular on Korean TV stations, there is no need to worry about Guangying Kuaibo being a cold reception.

"The laws and regulations of the Internet industry in South Korea are relatively complete." Wu Yuan sighed and said to the Korean person in charge of Guangying Kuaibo: "Your work in South Korea is much easier than in China."

"As long as you put a poster advertisement for "Goblin" offline, you can attract a large number of users to visit our website."

"By the way, how are your copyright negotiations with the three major TV stations going?"

A middle-aged man wearing glasses and a suit, who looks like an elite, respectfully reported to Wu Yuan: "Mr. Wu, according to your instructions, we have negotiated with the three major TV stations to introduce more than 30 TV series."

"Including the popular dramas "Boys Chunhyang", "Full House", "My Girl", "Witch Yoo Hee", "Sorry I Love You", "My Name is Kim Sam-soon" and other dramas in the past few years have been introduced to our platform."

"Although the price is not cheap, these TV dramas are all popular dramas in South Korea, and they are still very popular in the eyes of Korean audiences."

"Originally, they could only buy DVDs and VCDs to play and watch them at home, but now they can watch them directly from the online video platform, which will definitely attract many users."

It is not that there is no online playback platform in South Korea.

For example, the official websites of the three major TV stations, KBS, SBS, and MBC, have online viewing services for TV programs and also provide TV drama on-demand services.

But the online business of these three TV stations is only a small part of the company's business after all, not the main line.

To make an analogy, it is like the official website of CCTV in China. Although there are also dramas and program on-demand services, it cannot be said that there are no netizens who really go to the official website of CCTV to watch videos, but it is really rare.

There is no truly professional platform that only provides online video services in South Korea at present, only internationally used American platforms such as YouTube.

The emergence of Guangying Kuaibo can be regarded as preempting the market in South Korea.

Whether this battle to seize the market will succeed depends on "Goblin"!

Under the nervous waiting of the producers and the high expectations of the Korean audience.

The third day when all the crew members of "Goblin" arrived in South Korea.

January 1, 2010.

At 19:30 in the evening, "Goblin: The Lonely and Great God" officially started broadcasting on tvN TV! (End of this chapter)