Chapter 139 Roadshow and Box Office

Magic City.

Outside Xuhui Xinyinglian Cinema, a large group of viewers gathered to watch the movie.

Most of them are young people. At first glance, there are few over 30 years old, and most of their faces reveal a bit of childishness.

"I heard that Director Wu will bring Hu Ge and the others to the theater for a meeting today?"

"Yes, that's why I bought today's movie ticket. I bought it from someone else. It's 100 yuan a piece!"

"I watched it on the day of the premiere, and I watched it again today just to see them!"

"Will Liu Yifei come? She is so beautiful. I like her very much!"

"Hu Ge is more handsome. I have never heard of such an actor before. He is so handsome!"

"Don't you think Director Wu is more handsome? Although he is not an actor, he is more handsome than the male actors in the movie!"

As young people, the topics we gather to discuss are definitely more relaxed.

While chatting, they checked in one after another with movie tickets and prepared to watch the movie.

After three days of release, there have been many spoilers on the Internet who couldn't help but share the story after watching the movie.

Many movie fans already knew the general plot of the movie before coming.

But when they actually sat in the cinema and watched the more than 100 minutes of the movie, they were still moved to tears by the beautiful and romantic story of the movie.

In 2004, movies like "Your Name" were really destructive.

It needs special effects, a story, a novel editing technique, a picture full of beauty, and the leading actors are all very good-looking.

It's really hard to find faults.

Most of the girls watching the movie burst into tears while singing "Want to See You".

The male companion who came with them graciously gave them tissues that they had prepared in advance.

Of course, there are also some boys who cry so much that the girls comfort them and hand them tissues.

Yuan Duo, 21 years old, burst into tears after watching the movie.

Although he is a boy, he is naturally more emotional. He usually sheds tears when reading some sad literary works, let alone watching tear-jerking movies like "Your Name".

The girlfriend sitting next to him was in a very stable mood. Although her eyes were a little red, she did not shed tears.

Not surprised, she took out a pack of tissues from her pocket, pulled one out and handed it to Yuan Duo, "Look, I told you to bring tissues."

Yuan Duo sobbed, nodded, took the tissue and wiped his tears, "It's really touching. The love between Lin Wenjie and Sanye is very pure, and this rescue that spans time and space is also very touching."

"Fortunately, they met again in the end, and it was a happy ending."

Her girlfriend also nodded happily. Just as she was about to chime in, the door of the screening room suddenly opened and the lights came on.

Wu Yuan filed in from the door with Hu Ge, Liu Yifei and other leading actors.

Wow————

The audience sitting in the screening hall immediately stood up from their chairs and looked at Wu Yuan and his group excitedly.

"Hello everyone!"

"I am Wu Yuan, the director of "Your Name."

Holding the microphone, Wu Yuan smiled and asked the audience: "Do you like this movie?"

Without any hesitation, a chorus of responses rang out in the small screening room: "I like it!"

Yuan Duo yelled the loudest, even shouting Po Yin.

"As long as you like it." Wu Yuan nodded with a smile and handed the microphone to Hu Ge and others.

One by one, they introduced themselves to the audience, and each received warm cheers and applause.

After the main creators took turns to introduce themselves, the microphone returned to Wu Yuan's hand.

"Thank you very much for coming to support our film."

"Then let's talk about this movie."

"After reading it, are you dissatisfied with anything?"

Most of the audience shook their heads, but some looked hesitant.

Wu Yuan immediately motioned to the staff to hand over the microphone to the hesitant audience.

"Well, Director Wu, why did Sanye and Lin Wenjie forget each other?" A girl who looked weak and wore glasses asked: "If they hadn't forgotten each other, they wouldn't have to wait until eight years later to see each other again." Reunion."

"Because for Sanye and Lin Wenjie, their experience of exchanging bodies was just a dream." Wu Yuan took over the conversation and replied seriously:

"Dreams are always forgotten after you wake up."

"Actually, at the beginning, I envisioned the ending for both of them to return to a peaceful life. Sanye finally realized his dream and came to work and live in the capital, and Lin Wenjie also started a new relationship."

"The two of them missed it after all."

"But I rejected this ending in the end, because after thinking about it carefully, the audience may prefer to see a happy ending, although missing out and regretting may be more beautiful."

Many voices of relief came from the audience.

If Wu Yuan really shoots like this, they will definitely be dissatisfied!

"Director Wu, so this is a sister-sister relationship, right? Sanye entered high school three years ago. She is three years older than Lin Wenjie, right?" Another girl stood up and asked again with a smile.

Wu Yuan was also happy: "Yes, it is indeed a sister-brother relationship."

He blinked: "But in reality, Liu Yifei is younger than Hu Ge."

Liu Yifei covered her mouth and chuckled, her eyes narrowed as she smiled, making all the male compatriots in the audience elated.

A boy who came to watch the movie alone stood up and asked: "Liu Yifei, I'm your fan!"

"I want to ask, is the scene of stepping on the wine yeast in the movie a real shot? Did you really step on it?"

Liu Yifei didn't expect someone to ask this question. She answered embarrassedly: "It was a real shot."

"Did the wine yeast really make wine after stepping on it?" The boy's eyes lit up: "Did you really make the wine that Lin Wenjie drank later?"

Liu Yifei was stunned. What kind of question was this?

Wu Yuan answered for her with some amusement: "Of course not. The wine we drank later was prepared by the props team and bought from the local specialty wine.

"It tasted very good. We all drank it that night after the filming. ”

“Ah~~~” A disappointed voice came from many male compatriots. They also wanted to ask Hu Ge how the wine Liu Yifei stepped on tasted.

Wu Yuan shook his head and laughed.

Sure enough, no matter what era, men are like this.

After a while of joking, several main creators answered a few questions one after another.

It was the first time to interact with fans up close. The excitement on the faces of each actor was no less than that of the audience. No matter how strange the questions were, they tried their best to respond.

This is how road shows are these days. There is no such thing as playing games, taking selfies, or giving gifts. The segment was just a 10-20 minute Q&A session between the main creators and the audience.

However, both the leading actors and the audience were very satisfied with this.

It is really difficult to meet a star now.

There is no social software like Weibo that can narrow the distance between stars and fans.

In the eyes of most ordinary people, stars are high above and far away from the general public. It is enough to chat with such people face to face.

At the end of the roadshow, Wu Yuan took the microphone and said to the audience: "Thank you again for your support."

"After the movie was released, I actually received a lot of criticism."

"Some professors and experts, and so-called seniors in the film industry, said that the values ​​of our movie are incorrect, instigating premature love, and are bad works."

"They said that this movie has no film art at all, and it is a movie that promotes petty bourgeoisie and has extremely distorted values."

"They said that movies like "Your Name" should be banned immediately, and they will teach young people bad things and ruin the next generation of Chinese movies. ”

“There are many more nasty and naked words, which I will not say here.”

“What I want to say is that they cannot represent young people, nor can they represent the audience and fans.”

“Now that you have seen this movie, can you tell me, can a movie really teach you bad things?”

The fans and audience sitting in the audience looked at each other in confusion.

Young people are rebellious and unconvinced.

They do not agree with the opinions of the so-called predecessors and professors.

Those old-fashioned concepts are outdated!

“No!”

“This is a good movie!”

“I like it!”

“Well shot!”

Various voices of support rang out from the audience.

More and more voices echoed, and the miscellaneous voices of support gradually merged into the same sentence.

“We love to watch!”

Wu Yuan showed a gratified smile on his face, and several leading actors also had red eyes.

“As long as you love to watch, that’s enough.”

Wu Yuan led all the main creators and bowed solemnly to the audience.

“Thank you everyone! ”

Sitting on the bus to Suzhou, Wu Yuan looked absentmindedly at the passing scenery outside the window.

The box office performance of "Your Name" after its release is very gratifying.

12 million on the first day, 32 million in three days, 45 million in the first week, and the final box office of over 100 million is no longer a problem, and it is even possible to expect a box office of 200 million.

But as the box office continued to rise, "Your Name" also fell into the center of public opinion.

After all, this movie is a "love" story about two 17-year-old boys.

Even if Wu Yuan did not expose this matter from beginning to end, anyone who has watched the movie will regard this movie as a love movie.

And in 2004, "premature love" is definitely as terrifying as a tiger in the eyes of older people.

For mainland movies, this era is a good era.

The current film review standards of the General Administration are much wider than those in later generations. Many movies that would not have been released in 10 years are now It can pass the review.

But it can pass the review, which does not mean that the old scholars and so-called seniors in the film industry will approve it.

They came from the 1960s and 1970s, and they absolutely sneered at the youth love movie "Your Name", and even regarded it as a snake and scorpion.

Many old professors in colleges and universities, and some old directors, have publicly called in newspapers to stop the screening of "Your Name" and ban the film.

They believe that the value orientation of this film is too incorrect, affecting the physical and mental health of minors, and will make wrong guidance and instigate early love.

And the momentum of this public opinion is not small.

Before the release of "Your Name", the print media still published the praises of the film from the guests who attended the premiere. The reputation was so good that they wanted to praise the film to the sky.

However, after the film was officially released, the old professors and experts who have been in charge of the newspaper's "editorials" for many years immediately took back the right to speak and criticized "Your Name"!

I wish this movie would be a huge hit immediately!

The speed at which the print media changed its direction was so fast

Maybe this is public opinion, just like the weather in June, it changes at any time.

The amazing thing is that while the newspapers were full of condemnation, the box office of "Your Name" continued to rise and get better and better.

The young people who have experienced the changes of the new century and are in line with the international standards do not care about the ideas of these old scholars at all.

In fact, the more they criticize and criticize "Your Name", the more young people want to see what the movie is about.

The rebellious psychology is all aroused.

After watching it, the young people could not support Wu Yuan in the newspapers, but they supported and praised "Your Name" on the Internet with great momentum, and called on more people to go to the cinema to watch it.

So, in the early spring of 2004, a very strange phenomenon appeared in the Chinese mainland.

The major newspapers and media in the mainland published criticisms of "Your Name" by various scholars, professors, and directors, as if this movie was a scourge that would destroy Chinese teenagers.

On the Internet, however, all the comments were one-sidedly praising and complimenting "Your Name", as if this movie was the pinnacle of Chinese love movies, comparable to "Titanic". If you haven't seen this movie, you don't deserve to say that you are Chinese.

It's amazing.

It also made Wu Yuan quite worried. He was really afraid that the Ministry of Culture would really stop the screening of "Your Name" under pressure.

Fortunately, Director Han soon gave him a reassurance.

"Don't be afraid, the higher-ups have no opinions on your movie, it's very well made."

"The male and female protagonists are not really in love, and they haven't even confessed their love, so this is not a problem."

"The Ministry of Culture only hopes that the box office of this movie can sell better and expand the mainland movie market!"

"Director Wu, just rest assured to do the roadshow."

After receiving clear support, Wu Yuan breathed a sigh of relief.

It seems that the higher-ups are really focusing on developing and expanding the Chinese film industry!

He confidently led the leading actors to run through nine major cities in China in half a month, and held 1-3 roadshow meetings in each city.

Under the stimulation of his active roadshow, the subsequent box office growth rate of "Your Name" has remained very stable, creating a box office of about 10 million every day, which is even better than the performance when it was first screened!

Until March 16, when the national roadshow of "Your Name" ended, the cumulative box office of this movie has reached 146 million!

This result not only became the highest-grossing movie this year, but also successfully became the third movie in mainland China to break the 100 million box office!

Wu Yuan, a Chinese director who has set many box office records in Hollywood, has finally become a big name in the field of Chinese-language films and proved his appeal to Chinese-language film fans!

Although the results of Hong Kong Island, which was released simultaneously, were not so impressive, Wu Yuan relied on his popularity as a "Hollywood director". "Your Name" was released in Hong Kong Island for half a month and also earned a box office of 8 million Hong Kong dollars.

Before "House of Flying Daggers" was released, "Your Name" was destined to become the most dazzling and popular mainland movie in the first half of the year!

Wu Yuan, who achieved this good result, was not complacent.

The 150 million box office is just enough to make back the investment!

The journey of "Your Name" has just begun!

On March 21, when the mainland audience was still immersed in the tearful love story of "Your Name", Wu Yuan had already boarded a flight to Tokyo with Hu Ge and Liu Yifei.

The shameless director Wu took "Your Name" to export and sell domestically, and counterattacked the Japanese film market!

"Kung Fu", which was released in December of the same year, made rapid progress at a box office rate of 15 million per day. My 10 million is really not written randomly, but conservatively.

The General Administration has been strict on youth love movies mainly after "So Young". During that period, many love movies were approved. As long as they involved high school, the General Administration required that the male and female protagonists could not have a happy ending in the end, but must break up, miss each other, etc., just to avoid leading teenagers to early love problems.

This has really been exaggerated.