Chapter 132 The Publicity Effect Is Explosive! The Cast of "The Butterfly Effect" Is Determined

The one and a half minute trailer made Chen Wei look confused.

He could understand the previous plot. A boy in the city and a girl in the countryside seemed to exchange bodies for some special reason to experience each other's life.

And they both brought some jokes and troubles to each other's life.

But why did the camera turn to a falling meteor in the end?

This made him a little confused and incomprehensible.

But the meteor was really realistic!

Chen Wei, who had rich experience in watching Hollywood blockbusters, had to admit that this special effects shot was not inferior to Hollywood blockbusters.

It might even be made by a Hollywood company. Chen Wei didn't believe that there was any special effects company in China that could make such awesome movie special effects.

Just for this special effect, you have to go to the cinema to watch it!

And Chen Wei knew Wu Yuan.

Among the vast number of high school and college students, Wu Yuan's popularity is still quite good, which is mainly due to the two movies "The Night the Comet Came" and "Pirates of the Caribbean".

Although the combined box office revenue of these two movies is less than 100 million RMB, there are many students who have watched pirated copies.

Wu Yuan's new movie is still very appealing among students.

After watching the trailer, Chen Wei casually scrolled down the post, and a dense number of replies and comments came into his eyes.

"This is a movie made by a Hollywood-level director, you must watch it!"

"Men and women swap bodies, this gimmick is interesting!"

"Is this director Wu Yuan the same Wu Yuan who made "Pirates of the Caribbean"?"

"It's him! He also made "Departures" and won the Berlin Best Director Award. He is a very awesome director!"

"Is there anyone as awesome as Zhang Yimou?"

"He is really better than Zhang Yimou. Ten Zhang Yimous combined have a lower box office performance than Wu Yuan!"

Watching the discussion of netizens gradually go off topic and get into the debate of whether Zhang Yimou or Wu Yuan is better, Chen Wei felt a little funny.

He also started typing on the keyboard and posted a comment.

"I don't know who is better between Zhang Yimou and Wu Yuan, but I definitely have to watch this movie! This is a movie directed by the fairy sister Wang Yuyan!"

As soon as he posted this comment, after refreshing it, someone immediately replied to the post.

"What Wang Yuyan, her name is Liu Yifei, and she is only 16 years old this year!"

"I don't know either of the two actors, but I saw in the trailer that they acted very well, and they felt like high school students. If you have money, go and watch it."

"Fans of Liu Yifei, please go to "Yifei Xianju", where her fans gather."

Chen Wei read the comments with relish, and even searched the forum of "Yifei Xianju" to learn about Liu Yifei, a new star.

It's not just him.

Looking up, you can find that almost half of the countless mainland netizens who are surfing the Internet at this time are watching the trailer of "Your Name".

In 2004, it was the period of the explosion of Internet cafes in China, and it was also the time when the number of Internet users exploded.

At this time, most ordinary people were not so extravagant as to buy a computer for home use just to surf the Internet.

Almost every Internet cafe that has opened is full of netizens who come to surf the Internet.

The Internet fee of 50 cents or 1 yuan per hour allows them to experience the new world of the Internet at a very low price.

In the Internet cafe, almost half of the computers in every row that are surfing the Internet are playing the trailer of "Your Name".

Even many netizens who have no money but still come to the Internet cafe to watch others play games are also gathered behind to watch together.

"Hey, isn't this Wang Yuyan?"

"This meteor shower is so beautiful!"

"Is this meteorite made of special effects? It's too realistic!"

"Fuck, men and women swap bodies, this setting is interesting, if I can swap bodies with a woman, just think about it"

"Is this a love movie?"

"It should be, swapping bodies thousands of miles apart, isn't this a love across space?"

"Hehehe, this heroine is so beautiful, it's worth watching!"

In every Internet cafe, discussions about the movie "Your Name" are endless.

In this era when online entertainment is still relatively barren, being able to release a movie trailer on the Internet is enough to make most netizens interested in watching it.

And how many netizens were there in 2004?

94 million.

Among them, nearly 50 million netizens were under the age of 24.

Coincidentally, the movie "Your Name" is mainly aimed at young people, and young people aged 16-28 are the main target of this movie.

It is already 2004.

Pork hind legs in first-tier cities are already more than eight yuan per pound.

A movie with an average ticket price of 30 yuan is no longer an unbearable burden for young people (first-tier cities).

Even high school and college students can definitely save enough money for a movie ticket by saving money for a month.

For young people aged 20-28 who have already joined the workforce, 30 yuan is not a burden.

And movies as a form of entertainment are also respected and loved by young people today, and are becoming popular among young people.

Inviting a beloved girl or a girl you have a crush on to watch a movie has also become the first choice for young people to date or pursue each other.

If 5 million people can be attracted to the movie theaters to watch "Your Name" by the trailer among the 94 million netizens, excluding minors, the box office of this movie will be 150 million!

Moreover, the publicity and promotion of "Your Name" is not just done on the Internet.

The real large-scale publicity and promotion is still in the offline battlefield.

In major cities across the country, as long as there are movie theaters, bus stations are posted with posters of "Your Name".

In major first-tier cities, billboards on large squares are also replaced with movie posters of "Your Name"!

These movie posters are different.

Some are the same as what Ye Xingmei saw, while others have different copywriting and different backgrounds.

"No matter where you are in the world, I will definitely see you again."

"As long as I remember your name, no matter where you are in the world, I will definitely see you."

"If we meet, we will definitely recognize each other at first sight."

"Even if I don't remember your name, I will keep looking for you desperately."

"Dusk is not day or night, it's because I try but can't see your face clearly."

"I can't remember your name, but I still want to find you."

These posters are all full of youthful flavor, very fresh, and the copy is full of sad literary atmosphere.

After 20 years, such copy may be commonplace, even a little annoying and indifferent.

Too pretentious!

But at a time when Guo Xiaosi, Annie and other sentimental youth literature authors have not yet shined, these copy can attract the attention of contemporary young people.

Almost all young people who have seen the posters will find it difficult to forget the pictures on the posters and these copy that they remember deeply after reading them once.

Pretentious is right!

Young people nowadays like this!

Through online and offline joint offensives, the movie "Your Name" quickly became popular among young people in the mainland.

In schools, factories, and office buildings, young people are everywhere discussing the trailer of the movie "Your Name".

Ask everyone you meet: "Hey, have you seen the trailer of "Your Name"? "

Unlike Director Feng's main market for middle-aged people, Wu Yuan's main strategy is still the young people.

Because young people represent the future!

Three years later, five years later, this group of young people will gradually enter society, or become the backbone of society, and they happen to be the main force of moviegoers after the explosion of the mainland film market!

Wu Yuan wants the future more!

So he chose such a youth fantasy movie.

Now it seems that the effect is very good!

"Director Wu, now all the major forums on the Internet are discussing our movie!"

"The theater is also very confident in our movie. The number of copies ordered has reached 200!"

"China Film is still working overtime to produce copies. It is expected that 300 copies will be produced for "Your Name" this time, and then all cities in the mainland can see this movie!"

In the office of Light and Shadow Times, assistant Xiao Zhang is reporting to Wu Yuan on the recent publicity and promotion.

In general, the form is not just good, but great!

Although this movie has almost no publicity effect among the middle-aged group.

Middle-aged people over 30 years old are not very interested in the story of two high school students crossing each other.

But among the young group, this movie is completely popular.

And seeing that "Your Name" has such a high momentum in the ground promotion and online, theaters in various places naturally raised their expectations for this movie.

Since the opening of the mainland theater market in 2001, more than 80 new cinemas have been built across the country in the past three years.

Well, China is so fast!

In 2002, only 200 copies of "Hero" were needed to cover mainland cinemas.

But when "Your Name" was released, 300 copies were needed!

The increase in cinemas alone shows that the mainland film market is now one-third larger than when "Hero" was released!

Although "Your Name" targets a different audience group than "Hero".

But Wu Yuan believes that even if this movie cannot achieve a box office of over 200 million like "Hero", it can at least get a box office of over 100 million!

This year is the beginning of the trend of mainland movies breaking the 100 million box office.

Since the official box office statistics, there have been only two movies in the mainland that have box office over 100 million.

One is "Life and Death Decision", which organized a large-scale viewing.

The other is the exaggerated 250 million of "Hero".

But this year, there will be "House of Flying Daggers" and "A World Without Thieves", two mainland movies with box office over 100 million, plus "Kung Fu", the annual champion of the mainland box office of 173 million!

At this point, the mainland film market began to enter the fast lane, and every year thereafter, it continued to break box office records and set new highs.

And "Your Name" will be released before these movies!

Wu Yuan wants to take the third place in the mainland box office first!

In fact, a box office of more than 100 million is a loss for Wu Yuan

The production cost of "Your Name" alone is 60 million, and the box office must be at least 150 million to break even.

Of course, Wu Yuan will not only rely on the mainland market.

"Have you contacted the theaters in Japan and South Korea?" Wu Yuan asked again.

"China Film Group has helped to make the connection. With the precedent of "Departures", the theaters in Japan and South Korea are still very willing to introduce "Your Name"."

"And I heard from the person in charge of China Film Group that after watching the sample film, the theaters in Japan and South Korea are very optimistic about this movie and think that this movie will be very popular in Japan and South Korea."

"Especially the representatives of Japanese theaters, they even hope that Director Wu and the leading actors can go to Japan for the premiere and appear on some programs for promotion."

"The Japanese representatives are willing to do their best to promote this movie in Japan and ensure the number of screenings. I hope Director Wu can cooperate with them more."

Wu Yuan nodded with satisfaction: "This can be discussed. At that time, I can take the main creators to Japan for promotion."

Now Japan is the second largest box office market in the world!

Later Hollywood blockbusters, and even Marvel movies, can bring the leading actors to China for grand premieres. Why is Wu Yuan so arrogant and unwilling to go to Japan for promotion?

He plans to run the Japanese market as his own backyard!

Even Wu Baige's "Red Cliff", Wu Yuan was thinking about whether to take over the filming when the time comes.

This movie can still be saved if it is modified. It is really a waste to let Wu Baige shoot it!

It is better to let him shoot it and expand his influence in Japan!

"Then I will report it to China Film Group?" Xiao Zhang confirmed.

"Just report it, but we have to wait until the domestic publicity is over before we can find time to go to Japan." Wu Yuan nodded and said, "By the way, how is the preparation for "The Butterfly Effect" going?"

"Director Wu has already started casting." Xiao Zhang opened the notebook he carried with him, found the page about "The Butterfly Effect", and reported to the director:

"After the Spring Festival, Director Wu has been preparing to set up the crew and select suitable actors."

"However, because the several leading actors of this movie need actors in the three periods of childhood, adolescence, and youth, it is not easy to choose."

"Currently, Director Wu has only confirmed A child star named Zhang Yishan has been chosen to play the male lead in his youth, and Yang Ni'ao will play the female lead in her youth. "

"The most important young lead has not yet been determined."

"Director Wu wanted to invite Chen Kun to play, but Chen Kun declined. He now has his sights on Xia Yu, and wants to invite Yuan Quan to play the young female lead."

"As for the actors in their childhood, Director Wu heard that Henan Central TV made a TV series called "Happy Planet."

"The leading actors in this TV series are all five or six-year-old actors, so he is contacting the crew to try to see if there are any suitable ones."

Wu Yuan nodded as he listened.

Wu Ershan's casting is interesting!

Zhang Yishan and Yang Zi are together.

The male and female protagonists are still Xia Yu and Yuan Quan, a real couple.

The young actors will be selected from "Happy Planet".

If this is filmed, it will be an "all-star" level movie ten years later, making later generations sigh that "this lineup can never be assembled again"!

"This casting is interesting." Wu Yuan said with a chuckle.

Xiao Zhang didn't quite understand and thought Wu Yuan was dissatisfied, so he asked cautiously, "Director Wu, do you have any instructions for Director Wu?"

"Nothing, let him decide on the casting."

"By the way, go inform the creators of Your Name, we're going to have a grand premiere this time!"