Chapter 131 "Your Name" Is Scheduled to Be Released, with a Novel Promotional Method

Chapter 131 "Your Name" is scheduled to be released, a novel way of publicity!

During the Spring Festival of 2004, Wu Yuan was not happy.

To be precise, he is never happy every Spring Festival.

Friends have their own homes to return to and relatives to reunite with, but Wu Yuan can only guard the courtyard by himself, eat reunion dinner and watch the Spring Festival Gala alone.

Even this year’s Spring Festival Gala was not as good as in previous years.

Uncle Benshan's classic sketches such as "Water Delivery Man" and "Selling Kidnappers" are still a bit less interesting.

On the other hand, Guo Da and Guo Donglin's "Good People Don't Discount" was quite funny and made Wu Yuan laugh for a while.

It's just that this lively Spring Festival has nothing to do with him after all.

On the second day of the Lunar New Year, after friends visited relatives one after another and paid New Year's greetings, Wu Yuan boarded a flight to the United States, leaving China in the midst of the festive atmosphere of the Spring Festival.

After five months of long post-production, the special effects of "Your Name" were finally completed.

The reason why it was done so slowly was not because it was difficult, but because Industrial Light & Magic didn't have enough manpower.

After all, Wu Yuan jumped in the queue. Even if he only did a little more than a minute of special effects and one or two hundred special effects shots, Industrial Light and Magic only assigned him a few special effects artists and not many rendering computers.

So it took five months of procrastination to complete it.

Wu Yuan came back to the United States to inspect the finished products.

The effect is not bad.

As one of the top special effects companies in Hollywood, Industrial Light and Magic's level is still very good, and Weta Digital can stand shoulder to shoulder with it.

For a team that can make a large-scale science fiction movie like "Independence Day", it is definitely not a problem to make scenes like meteorites and meteor showers.

After watching the entire film, Wu Yuan paid the final payment with satisfaction and returned to China with the original tape of the film.

The first thing I did when I returned to China was to find China Film.

Although it is still the Spring Festival holiday, with Director Han's status and status, there is no holiday to speak of.

On the eighth day of the Lunar New Year, Wu Yuan made an appointment to meet with him at the China Film Office.

It’s still the same as before, first watch the finished film in the viewing room inside China Film.

It's just that compared to Wu Yuan's previous "science fiction movie" "The Night the Comet Came", the shock of "Your Name" he brought this time is different.

"Director Wu, you are awesome." After watching the 106-minute movie, Director Han held it in for a long time before uttering this sentence.

He said with some excitement: "This should be regarded as the first special effects blockbuster in China, right?"

Yes, although the total special effects scenes in this movie only last for less than two minutes, meteorites fall from the sky and destroy villages. How can this be considered a "special effects blockbuster"?

Chinese special effects movies started late, and it can even be said that they have not even started yet. Naturally, the standards cannot be the same as those of Hollywood.

But Wu Yuan did not agree with Han Dong's statement, "This is not a special effects blockbuster. "Pirates of the Caribbean" didn't even dare to call itself a special effects blockbuster."

"My film "Your Name" is a youth love movie. When China Film Group announces it, we can't just sell it on someone else's head!"

Although Wu Yuan planned to make these few special effects scenes into a trailer and release it on the Internet, he did not dare to use the gimmick of a "special effects blockbuster" when promoting it.

The banner of "youth love movie" must be clearly displayed, and all publicity should be centered around this point.

"High school students, romance movies?" Han Dong murmured hesitantly, "This radio and television is not acceptable, right?"

"Why not?" Wu Yuan smiled slightly: "When I submitted the script for review before, the General Administration approved it without any guidance.

"Director Han, although the male and female protagonists of this movie are high school students, they did not fall in love. They just swapped bodies in their dreams."

"At the end of the movie, when they finally met again in the capital, it was already three years later. And I left the ending open, but I didn't say that they fell in love after they met."

"Well, when we promote it, we can use it as a "youth campus movie" and not talk about love."

As we all know, in China, many "bottom lines" are flexible.

If you are an ordinary director and want to make a campus romance movie, it will definitely not work. The General Administration will not be able to give you a review.

But if you are Zhang Yimou or Wu Yuan, then the bottom line has to be discussed.

Wu Yuan did not clearly tell the audience in "Your Name" that the male and female protagonists are lovers or lovers.

The core attraction of this movie is a rescue that spans time and space.

In fact, in the original movie, the male and female protagonists did not break the window paper to confirm their relationship. They could only say that they liked each other.

Is this considered promoting puppy love?

If it was shot by another director, then forget it.

It was taken by Wu Yuan, so it doesn't count.

Anyway, when Wu Yuan submitted the script to the General Administration, it was smooth and he was given the green light all the way without changing a word.

A leader from the General Administration also praised him for the good ending. The hero and heroine met again three years later, leaving a space for the audience's imagination.

As a member of the system, Director Han is naturally very knowledgeable.

"Yes, since the General Administration has no objection, then I don't have to worry about it."

"So when is it planned to be released? Will the promotion work start now?"

Wu Yuan nodded: "The sooner the better. I want to release it as soon as possible before this winter is over, and while high school students and college students have received red envelopes during the Spring Festival and have some spare money."

"Let's schedule it in early March. How about March 1st?"

The same thing, except for the Lunar New Year period, there is no schedule for mainland movies now.

The summer vacation is still far away, so Wu Yuan can only choose to release it in March.

Of course, the advantage of not having a popular schedule is that there are not many movies released every month, so there is no need to compete for scheduling, and Wu Yuan is not afraid of competing with other directors for scheduling.

"Boss Han, are all the posters I asked you to prepare last time ready?" Wu Yuan asked again.

"All ready, as long as the order is given, they can be immediately rolled out in bus stations, subway stations, and large squares in first-tier cities across the country."

Talking about this, Boss Han also became excited.

The scale of publicity and promotion that Wu Yuan is going to do this time is very large.

It is basically the same as the publicity momentum before the release of "Hero" (referring to the mainland), and Guangying Times has spent 10 million yuan on this!

Except for "Hero", no movie has ever spent so much publicity.

In order to cooperate with Wu Yuan's publicity and promotion plan, China Film helped contact the poster factory and helped to connect with the governments of first-tier cities.

After all, bus stations and large squares are basically built by the government now, and it is easier to contact advertising spaces in this area through China Film.

However, after this experience, if Light and Shadow Times wants to do such publicity in the future, it can contact them by itself.

"Okay, just make the posters. Wu Yuan nodded with satisfaction.

The promotion methods of mainland movies these days are really super primitive, and even Hollywood's three tricks have not been learned.

99% of mainland movies only hang a poster in the cinema when they are released, which is considered publicity.

The remaining 1% will focus on publicity and do some online and offline marketing.

Why "Hero" is the first blockbuster in China is not only because of the large scale of filming, but also because its publicity and promotion level is also benchmarked against Hollywood blockbusters.

"Hero" is the first mainland movie to post posters everywhere in major cities, put trailers in squares, and advertise everywhere on the Internet.

And now Wu Yuan has to taste the second mouthful of soup first.

And the promotional posters he prepared, But it is different from the simple and crude promotion method nowadays.

After confirming the release date with Mr. Han, Wu Yuan returned to the company and convened the company's publicity department to connect with China Film Group to prepare for the ground promotion.

Several employees who were specially recruited by Wu Yuan from Zhongguancun to be responsible for online publicity were also urgently recalled to the company.

During the Spring Festival, everyone worked three times the overtime pay without any complaints and immediately got into work.

February 1st, the eleventh day of the first lunar month.

The festive atmosphere of the Spring Festival has gradually faded in big cities, and there are more pedestrians wearing red and green on the road.

Most industries have resumed work, and only the vast student group is still enjoying their winter vacation.

Ye Xingmei is a college student at Beijing Normal University. She is a sophomore student. Today, she made an appointment with a few classmates to go to a newly opened skating room in Xicheng during the holiday.

Now skating is one of the favorite sports of high school and college students. Every holiday, the skating room is full of young people skating.

Fearing that she would be late and have no shoes, Ye Xingmei left home in a hurry a little after ten in the morning and waited for the bus at the bus stop not far from her door.

After waiting for only seven or eight minutes, the No. 12 bus she wanted to take did not come.

Ye Xingmei looked around a little bored, and soon she noticed a poster that she had never seen before on the bus sign.

Two young and beautiful men and women were on both sides of the poster, with their backs to each other.

The man kept The bangs hairstyle is very fashionable nowadays, and the girl's shoulder-length hair falls behind her shoulders.

Both of them are wearing school uniforms, but the backgrounds are different. The boy's background is in a big city, while the girl's background is on a hillside.

And the school uniforms they wear are also different. The boy's school uniform is obviously the style of Beijing, imitating the shirt and trousers of the Japanese school uniform, while the girl wears a worn-out "face pocket" sports school uniform.

Although she can only see their backs facing each other, Ye Xingmei thinks that both of them must be very good-looking and have good temperament.

But this is not the point that attracts her.

What really attracts her is the line of big words in the middle of the poster that separates the two people.

"No matter where you are in the world, I will definitely see you again."

This line of words is arranged vertically and written in thin gold font, which just separates the two people on the poster from left to right.

And at the top of the poster, there are two horizontal titles.

"Your Name"

"March 1st, let's watch it together. ”

At the bottom of the poster, there are also two lines of horizontal subtitles.

"Director Wu Yuan's latest work."

"Starring: Hu Ge, Liu Yifei."

Seeing these two lines of subtitles, Ye Xingmei immediately knew that this was a movie poster.

She knew the director Wu Yuan. Last year, she and her classmates went to the cinema to watch "Pirates of the Caribbean"!

Wu Yuan is a director who can direct super blockbusters in Hollywood.

Ye Xingmei doesn't understand film art, nor does she know the three major European film festivals, so in her opinion, Wu Yuan is better than Zhang Yimou, the director of "Hero".

Zhang Yimou's "blockbuster" is only a Chinese-language movie, while Wu Yuan's blockbuster is released worldwide!

Such a powerful director has a new movie to be released in China, and it looks like it was shot by Chinese actors. Ye Xingmei was immediately moved.

Especially the sentence in the middle of the poster, when she read it silently in her mind, she felt it was so romantic.

No matter where you are in the world, I will definitely see you again.

Ye Xingmei, who is in her youth, has no resistance to such romantic copywriting.

Bus No. 12 has arrived.

After taking a deep look at the poster, remembering the sentence on the poster and the release date of March 1, Ye Xingmei got on the bus.

She planned to tell her classmates about the movie when she arrived at the skating room!

Magic City, Xuhui.

As the country's leading economic city, the economic conditions of residents in Magic City are generally much better than those in inland cities.

Computers, which are not popular or even rare in inland areas, are already a very common household product in Magic City.

Chen Wei, a freshman this year, is a senior netizen.

During the Spring Festival, a national festive day, he did not go out to play with his friends, but locked himself in the room and surfed the Internet with the big-butt desktop computer his parents bought for him.

In early 2004, the Internet ecosystem in mainland China was still relatively primitive.

Although the number of registered QQ users has risen to 200 million, most netizens have no other ways to entertain themselves except chatting in chat rooms, browsing forums and playing games.

The first video platform in mainland China will not be established until November, that is, LeTV.

However, the lack of professional video websites does not mean that there are no videos posted on the Internet.

Now many forums have access to the function of uploading videos, and users can upload some videos shot by themselves with DV to share on the forum.

In recent days, a video has been spreading wildly in major forums on the domestic Internet and forwarded among QQ friends.

This video is the movie trailer of "Your Name".

Watching movie trailers on the Internet is definitely an extremely novel experience for mainland netizens.

Even now, not many movies will make movie trailers!

The last movie that made a movie trailer was "Hero", and the trailer of "Hero" was only shown on TV!

Watching movie trailers on the Internet is still a very novel experience!

Chen Wei was attracted by this interesting thing.

It doesn’t matter whether the trailer itself is good or not, the main thing is that watching the trailer on the Internet is really interesting.

Chen Wei clicked on the link sent by a QQ friend and entered a forum for discussing movies.

He clicked on a post pinned to the top of the forum, and a flash playback page popped up immediately.

Because Chen Wei’s computer had flash decoding software, the video played smoothly after the buffer icon turned a few times.

The trailer opened with a picture at least in the stratosphere, with a huge meteor with a gorgeous tail flame passing through the camera.

“That day, a meteor shower that occurs once in a thousand years descended.”

“Everything was like a dream.”

As Hu Ge recited, the camera followed the meteor falling to the ground.

At the beginning, it was such a cool picture that deeply attracted Chen Wei’s attention.

Is this a picture that Chinese movies can have?

Chen Wei, who is well-informed and has seen many Hollywood movies (although they are pirated discs), was shocked on the spot.

He stared at the screen.

The comet in the picture passed through the clouds and appeared in the sky.

The camera turned, and a girl wearing the costumes of southwestern ethnic minorities on the ground looked up at the meteor shower passing through the sky, with a touching smile on her face.

"So beautiful!"

Chen Wei and the girl exclaimed at the same time.

But the girl in the trailer exclaimed about the beautiful meteor shower, while Chen Wei exclaimed about the girl's face.

"Isn't this Wang Yuyan!" Chen Wei was stunned for a moment before he realized that he knew this girl!

There was no time for him to think more, and the compact trailer quickly jumped to a small, somewhat shabby room.

Hu Ge, who was sleeping in his pajamas on the bed, suddenly woke up and sat up.

The background BGM also began to enter, and a prelude full of pop rock music sounded.

"After class? Sorry, I have to go work part-time."

"I've had enough of this small village. I must be reborn as a handsome man in Beijing in my next life!"

The scenes in the trailer kept jumping. Sometimes it was the hero's life and work in Beijing, and sometimes it was the heroine in the countryside cooking, going to school, and playing basketball.

Chen Wei began to feel something was wrong.

Especially when he saw Liu Yifei jumping up and shooting in the trailer, which made the male classmate sitting opposite him look like a pig.

Just when he was confused, the answer appeared.

Liu Yifei, who was standing in front of the mirror with a ponytail, murmured to herself: "Speaking of which, I have been having strange dreams recently."

"In the dream, I seem to have become another person."

The scenes in the trailer began to jump rapidly again, and the fragments of the two people's life exchange appeared in fragments.

From the initial confusion to gradually unbelievable.

"Could it be?"

"We exchanged bodies in the dream?"

At this point, the scene of the trailer stopped abruptly and the screen went black.

Just when Chen Wei thought the trailer was over and picked up the mouse to close the video, the screen suddenly lit up again.

It was still the comet at the beginning, but this time it was from the front.

The comet, with flames and tails, rushed straight towards the camera, getting bigger and bigger.

A sense of oppression and tension rose from the bottom of Chen Wei's heart.

This shot was too real. This comet, no, meteorite looked completely real, as if a meteorite was really about to fall on his face.

Just when the meteorite was about to hit the camera, the picture went black again.

This time it was really gone.

A subtitle at the end of the film lit up.

"Director Wu Yuan's work"

"Your Name"

"On March 1st, let's watch it together."