Chapter 138: Nationwide Release! Hot Movie Market!

The premiere of "Your Name" was very successful.

The movie itself is really good, and everyone is generous with their applause and flowers.

For people in 2004, the movie "Your Name" is simply too novel!

Whether it is the setting that the male and female protagonists swap bodies in a dream, or the fusion of its fictional scenes and reality, and the use of parallel time and space, it is a dimensionality reduction blow to the current mainland movies!

Although this is a love movie, it is definitely a love movie that mainland audiences have never seen!

Wu Yuan uses editing techniques to tell a "Nolan-style" complex and wonderful story.

He uses a double-line narrative technique, combined with flashbacks, interpolations and supplementary narrations, to weave small fragments into an intricate story network.

The plot is very tight and not dragged out. In the process of constantly creating suspense, it constantly lays foreshadowing and then solves and takes care of it one by one, and at the same time, it is interspersed with various small humors.

Whether it is the day when the heroine "disappeared" in the front, or her trip to Beijing later, through the techniques of interweaving and supplementary narration, a story that may be very ordinary in a straightforward manner is filmed with a sense of suspense, and the audience's emotions are well mobilized.

Wu Yuan is like a conductor holding a baton. Through editing techniques, he makes the audience's mood dance with the baton in his hand.

Until the end of the movie, the two finally met, and the warm tears that the audience had been holding back all the way finally slowly poured out with the ending song.

Delicate and detailed pictures, the beauty of flowing light and shadow, the gripping plot, the narrative with appropriate details, the exciting rhythm, and the unique characters...

When a movie has the above advantages, it will definitely be a successful movie.

Even the several theme songs of this movie left a deep impression on the guests.

Whether it is the pop rock-flavored "Previous Life", the "Good" that often appears in the background of the heroine in the middle, or the "Want to See You" at the end.

The excellent soundtrack that fits the plot of the movie has created a finishing touch for this movie.

Many female guests couldn't help but get teary-eyed when they heard the last song "I want to see you, I only want to see you, the future is over, I only want to see you".

You know, most of these female guests are actors in the circle, or people working in the film industry. They have seen too many movies, and their tear threshold is not low at all. They are still moved to tears by the soundtrack and the plot.

It is conceivable that when the movie is released nationwide later, how many emotional audiences will shed tears in the theater.

When the screen went dark and the credits began to roll, the applause in the screening room rang continuously and could not be calmed for a long time.

Wu Yuan also led the main creators to bow to the audience again and again.

For a director and actor, it is the proudest thing for a work to receive flowers and applause.

Hu Ge and Liu Yifei were like the ending of the movie, with tears streaming down their cheeks, but their smiles were particularly bright.

They were really under great pressure.

Other actors even hugged each other and cried.

A great director like Wu Yuan used a group of new actors. To outsiders, they were extremely lucky.

But for them, except for the excitement when they first confirmed the roles, every day after joining the crew was filled with increasing anxiety and pressure.

They were afraid that they would not perform well and ruin such a good movie, and they were also afraid that they would drag down Wu Yuan's reputation.

Fortunately, all the pressure and anxiety disappeared under the applause.

Wu Yuan shook his head with a smile and signaled several staff members to take the main creators backstage to touch up their makeup.

And he himself was surrounded by some guests.

"Director Wu, this movie is well made!"

"This ending, and the plot of Sanye coming to Beijing to meet Lin Wenjie three years ago, are very well arranged."

Zhang Yimou said with emotion: "I understand your idea. Your movie actually wants to convey a meaning to the audience."

"People who truly love each other will still fall in love with each other without hesitation when they meet again, even if they don't know each other anymore."

"It was like this three years ago, and it's still like this eight years later."

"I thought it was a marriage in the previous life, but it turned out to be a confusion of time and space."

Wu Yuan smiled and nodded: "Director Yimou is right."

The version of "Your Name" he adapted removed a lot of the so-called "spirit-inducing" plots, and the temple line was basically cut cleanly.

So how can the male and female protagonists swap bodies and save each other at all costs, and make it reasonable through non-theological and metaphysical methods?

Wu Yuan thought of the four words "destined".

The "parallel time and space" of the whole story is a cycle, and the key to this cycle is the red hairband that travels through time and space.

This hair tie was given to Lin Wenjie by Sanye at a subway station in Beijing three years ago.

Three years later, it brought Lin Wenjie back to Sanye's body three years ago to save her.

In the end, when the two of them traveled through time and space and met on the top of the mountain, the hair tie was returned to Sanye three years ago. The whole body swap ended, the cycle ended, and the two forgot each other.

In other words, the beginning and end of all these stories originated from this red hair tie.

And this red hair tie represents the destined meeting of the two.

As for why this headband allows the two people to swap bodies, it can be attributed to the meteor shower that occurs once in 1,200 years, or it can be attributed to the destined love between the two.

It’s up to the audience to interpret it specifically.

This is also a processing technique used by most movies involving parallel worlds and time travel.

Just like the top at the end of "Inception", it leaves the audience with a space for deep thought.

When Wu Yuan changed "Your Name", he still referred to Nolan to some extent, and it has a very obvious "Nolan-esque" style.

However, Nolan has not yet filmed "Inception" and "Interstellar", so this is his own ingenuity.

"This red headband is interesting." Jiang Wen also smashed it and said, "You gave this red rope too many close-ups in the movie, as if you were afraid that the audience wouldn't understand it."

"When the hero and heroine recognize each other at the end, you have to give a close-up of the red string tied behind her head."

"It's so literal."

Wu Yuan rolled his eyes.

Yes, yes, "The Sun Also Rises" is not straightforward, but how many viewers can understand it?

"Director Jiang, after all, movies still serve the public." Wu Yuan sighed: "Most of the audience are not senior movie fans. Sometimes it is better to be more direct."

There was still half a sentence he didn't say.

Never overestimate the reading comprehension ability of the audience. It is best to treat them as eight-year-old children.

As long as the plot is more complicated and reaches a level that can only be understood by a 10-year-old child, it will affect the box office market.

"Wolf Warrior", "Charlotte", "Hello, Li Huanying" and other movies with a box office of billions have proven this.

"Anyway, I don't like it." Jiang Wen curled his lips. He always said whatever he wanted. If he didn't like it, he just didn't like it.

Chen Kaige glanced at Jiang Wen. Although he couldn't stand him, Director Kaige also agreed with Jiang Wen's idea.

He also didn't like such a straightforward shooting technique. He wanted to point the camera to the red rope and tell the audience that this thing was the key.

But he is much smoother than Jiang Wen.

"Director Wu, this time "Your Name" has put more effort into the screen than "The Embalmer"."

In the movie "Your Name", the presentation of mountain village scenery and urban style is particularly good, especially the forests, lakes, comets, the comet passing through the clouds at the beginning, and the overlooking of the male and female protagonists on the mountain top at the end, etc. are all super beautiful. .

It can be seen that Wu Yuan has indeed grown in terms of lens aesthetics.

"Thanks to Director Kege for his generous teachings." Wu Yuan thanked with a smile.

The shots of "Your Name" this time are much more beautiful. It cannot be said to be comparable to the animation-like rendering, but it does capture a lot of "wallpaper"-level beautiful scenery.

This is thanks to the previous exchanges between Wu Yuan and Chen Kaige. He did learn a lot of photography knowledge from Director Kaige and used it flexibly.

Director Kege is an arrogant person, but he is indeed willing to teach. In other words, most fifth-generation directors are not self-conscious.

Of course, the premise is that people like you and are willing to teach you.

"Director Wu, what a sharp movie!" Cheng Long also came over, gave a thumbs up and said: "This movie is so well made, I almost cried while watching it."

"I didn't expect you to be so good at making romantic movies."

"I'm even more looking forward to our Rush Hour 3 now."

A thunderous thunder exploded on the ground.

Several senior directors, as well as Han Dong, Gong Huang and others who came around, looked at Wu Yuan and Cheng Long in surprise.

Wu Yuan to direct "Rush Hour 3"?

This is big news!

But obviously Wu Yuan didn't want to talk about this on this occasion.

He smiled coquettishly and changed the subject: "Everyone, a press conference has been prepared in the next room, so I will go there first."

"There will be a dinner party planned for later in the evening. If you have time, you can attend."

After saying that, he apologized and squeezed out of the circle and walked to the next hall.

The others had no choice but to surround Cheng Long and began to ask questions.

The next day.

Various domestic entertainment newspapers were covering the premiere of "My Name" and the interviews conducted by the invited guests.

In this era of print media, occupying the headlines of newspapers, its influence is equivalent to being the top trending search on Weibo!

"Your Name", which has been widely promoted online and offline in China and has become well-known among young people, has received the last big tonic.

Reports written by various reporters almost all praised this movie.

"A movie that makes you cry and laugh at the same time!"

"From the storyline to the graphics to the performances of the male and female protagonists and the soundtrack, everything is perfect!"

“One of the most worth watching movies this year!”

"Gong Li was in tears at the premiere, International Chapter's eyes were red, and the two of them praised "Your Name"!"

Perhaps due to instructions from superiors, the major newspapers did not introduce the film as "romance" or "romantic film", but rather praised the movie itself.

And because there is still one day until the movie is released nationwide, they have a tacit agreement not to discuss the plot details of the movie.

But the more this happens, the more curious fans become.

Originally, some movie fans were worried that this movie would not be good to watch. After all, not even Zhang Yimou can make every movie well.

A movie ticket costs 30 yuan, so you have to be careful about how much you pay.

But from the media to the actors, filmmakers, and industry insiders who attended the premiere, all of them stood up to praise the film, and the fans put aside their last concerns.

March 1.

With the praise of various media, "Your Name" was released simultaneously in the mainland and Hong Kong Island!

Countless young people who had prepared their money long ago came to the cinema with three or five friends or with their favorite objects.

Cinemas in various places, which have been very deserted since the beginning of the year, have once again ushered in a wave of movie-watching craze!

"Two tickets for "Your Name"!"

"I want the nearest show!"

"Are there any tickets for 8 o'clock in the evening? Three!"

"Can you help me get two tickets for this afternoon and two tickets for the evening? I want "Your Name"!"

The waiters in major cinemas happily collected money and made orders.

Even if some customers came alone, but wanted to buy two or even three tickets for two people for "Your Name", they also happily opened the bill.

No matter if he wants to watch this movie with several girls at a time, it's good to make money.

On the first day of the premiere, "Your Name" sold 400,000 movie tickets in the mainland!

Some of them were on March 1st and some on March 2nd.

Almost every theater that scheduled "Your Name" sold out the movie tickets for this movie!

In this era, it is not possible to count the attendance rate, and China Film, which is responsible for the distribution, does not know what the attendance rate will be on the final premiere day.

But the result of 400,000 movie tickets shocked everyone in China Film.

After "Hero", no other movie can sell so many movie tickets on the first day of the premiere!

Don't look at the number of 400,000, which seems very insignificant under the base of China's 1.2 billion population.

But a movie ticket for "Your Name" costs 30 yuan!

400,000 movie tickets are equivalent to a daily box office of 12 million!

When Wu Yuan received a call from President Han in person to notify him of this news, even though he had sold more than 700 million US dollars at the box office, he still excitedly clenched his fist and waved it!

This is a perfect start!

"Roadshow, we must start the roadshow!"

Wu Yuan said to Mr. Han on the other end of the phone: "Beijing, Shanghai, Guangzhou, Shenzhen, plus Shudu, Chongqing, Xi'an, Suzhou, Hangzhou, these nine cities will hold roadshows!"

"I will lead the team myself and take the film's creators to the local area!"

Roadshow!

This is a word that is somewhat unfamiliar to most mainland movie fans and filmmakers.

Currently, few movies are released on the roadshow.

The first mainland movie to have a roadshow during its release was the Hong Kong movie "Infernal Affairs 3" released last year.

At that time, Bona learned from the Hong Kong film company and began to arrange celebrity meet-and-greet activities before the film was released.

From Hong Kong, Taiwan, Singapore, Malaysia and Thailand to the joint meet-and-greet in five cities in Beijing, Shanghai, Guangzhou and Shenzhen in the mainland, it can be regarded as the earliest roadshow activity.

But the roadshows at that time were very primitive. They were called roadshows, but in fact they were more fan meetings.

The real "running around" type of large-scale roadshow activities began after 2011. Fan Xiaopang's "Guanyin Mountain" held a total of 79 promotional activities across the country. Fan Xiaopang basically followed the roadshow activities throughout the whole process, and was so tired that he couldn't even hold the flowers in the second half.

But the effect was really very good. The leading actors personally went to various parts of the country to do roadshows, which greatly stimulated the desire of movie fans from all over the country to watch movies. One-third of the box office of "Guanyin Mountain" was attributed to roadshows.

So far, after the release of mainland movies, intensive roadshow schedules have become the default promotional work. In a month's release period, there are at least 20 to 30 shows, and at most 70 to 80 shows!

Wu Yuan will certainly not work so hard. The current mainland film market is not mature enough. He only plans to do some roadshow activities in several major ticket warehouses in China.

"No problem!" Director Han is of course very happy to see Wu Yuan take the main creators to major ticket warehouse cities to hold activities.

This is a good thing that can promote box office growth!

The better the box office of "Your Name" sells, the more money the distributor China Film will make!

"I'll arrange it right away!" Han Dong said neatly, and then hung up the phone.

Wu Yuan also called the company to inform them to prepare, and informed the film's creators to stop whatever they were doing and cooperate with the release promotion!

Three days later, Wu Yuan led the cast to the first promotion stop!

Magic City!