Chapter 394: Bytes

I figured out the changes that the short video track may bring.

The expressions of Yang Mi and Miao Yuqing suddenly became much more serious.

"How was Douying's first day online?" Xu Jia asked.

"Very poor. Of course, I mean that compared to the strength of ByteDance itself, the results are obviously not in line with their status. The strange thing is that Douying did not enjoy the push and publicity investment. It seems that ByteDance has given up. This software is left to fend for itself," Miao Yuqing said.

She originally thought it would be another tough battle this time, but after seeing Dou Ying's results, she just felt at a loss.

What about the opponent?

Opponents seem to be unable to sustain themselves.

"It's not that they don't push and promote, but that they are testing the market and adjusting the direction of the software through the market's response."

Compared with others, Xu Jia has a more thorough understanding of Byte's actions.

After all, in his previous life, he watched this behemoth rise with his own eyes. At that time, he was still one of them holding a mobile phone.

"The short video track is a brand-new field for us and overseas. After all, it has not been long since mobile phones have become popular, and everyone is crossing the river by feeling the stones."

Xu Jia was very embarrassed when he talked about this. In the past, Huaxia companies followed overseas companies and followed suit.

Or put it on your own Internet according to other people's development.

Only this time, due to the rise of Xiaomi, China's mobile Internet has been able to stand shoulder to shoulder with overseas for the first time.

So much so that the people of Huaxia Internet looked up and realized that they had nothing to copy.

At this time, you can see the difference between each enterprise.

Penguin, Ali, Wanda, etc. continue to use the big to bully the small, and go to other industries to see if they can make Internet+.

People of real insight have begun to dig deeper into the changes.

For example, if you fight Xixi, the city belongs to Taobao, and the high-end belongs to JD. Then I want users from five counties and rural areas.

Using the tactic of cutting my red envelopes with one hand as a brother, I forcibly tore a piece from the e-commerce business.

To be honest, this is something that many people did not expect.

It's hard to imagine that Huaxia companies, which already have an advantage in e-commerce, can still make waves in this regard.

It can only be said that although those of us who play the Internet may not be innovative enough, our brains are definitely not stupid, and we know how to make money.

And Dou Ying obviously intends to go deep into the content track, which coincides with Xu Jia.

The former is an algorithm that dominates the world, and finally uses huge traffic to build its own moat.

For example, in the future, live broadcast sales, as well as various types of short video bloggers, can be said to have developed online to the extreme, and even if these three tricks are taken abroad, they will beat others to nothing.

On this point, I have to admire Zhang Yiming, he is really awesome.

"Then according to what you said, in fact, Zhang Yiming and Byte still don't have enough confidence in their software, and they haven't found a direction for the development of short videos. Is that what you mean?" Yang Mi analyzed.

She may not understand the Internet, but she is very clear about the human heart.

"That's right, if they are confident enough, they can't go online so quietly. I guess they plan to use this software to pave the way for the next software." Xu Jia said solemnly.

This is indeed the case. After Douying became popular in 2017, Byte only promoted it across the board, and then launched a small volcano video.

The latter even released incentives, as long as a certain amount of playback is reached, there will be cash rewards.

But still did not do Douying, until the two merged into one, Douying still swallowed the volcano.

It can only be said that on this point, the Byte management made a mistake in judgment.

But fortunately, few domestic short videos can compete with them, so that this small mistake has nothing to do with the overall situation.

Of course, it still created Kuaishou to seize part of the market share.

There is no way, Kuaishou has achieved the ultimate in the sinking market. As early as before Dou Ying was born, they occupied the vulgar and low-collar areas.

"They don't understand, I suppose you should?"

Yang Mi looked at Xu Jia with a smile that was not a smile, and she said quite proudly: "Based on what I know about you, if you don't have a perfect plan, how could you take the initiative to contact the people in Byte, and then after being angry, you are not arrogant? Keep watching impatiently.”

"There must be bad water in my stomach waiting for Zhang Yiming. If you really wait until someone finds you, I'm afraid he will die of pain if you take a bite."

Miao Yuqing was stunned by Yang Mi's analysis, and couldn't help looking at Xu Jia.

Really?

Unexpectedly, Xu Jia chuckled and said, "The one who knows me is none other than Xiaomi."

"Sister Mi! I think Xu Jia is itchy." Yang Mi frowned.

It can only be said that Sister Mi is still Sister Mi, even if she is gentle for a while, she is still the same as Sister Yu.

"Hehe, short videos are actually more simplified micro movies. I think from micro movies to online movies, you should be able to see that the public is paying more and more attention to fragmented time, or fragmented time is easier to cultivate the public. Habit."

"In the shortest possible time, a large amount of information is filled in the minds of the public. They don't need to actively think, they only need to accept passively. Coupled with the algorithm of bytes, it is clear what kind of content you like, and similar The content is pushed to you all the time, making you addicted to it, as long as you pick it up, it’s hard to put down the phone, and the time is stolen before you know it, this is the direction of short videos in the future.”

"And if you want a short time and a large amount of information to be directly delivered to the audience, then there are only two media methods, one is the picture, and the other is the sound."

"Short videos can't rely on pictures alone, nor can they rely on sound alone. When the two are combined, I think it must be accompanied by music at the beginning. Classic music is not needed. The climax is enough to brainwash the brain."

Xu Jia is so familiar with the short video, there is no way he is too familiar with it.

Even the entertainment industry in the future cannot be separated from this part.

People have a new name called new media, which is newer than self-media.

And regardless of whether Xu Jia took the initiative to accept this piece of information, the short video would take the initiative to send information to him, but he received more or less.

"With music..."

Yang Mi was lost in thought, and clapped her hands suddenly: "Wow! It seems to be true. Doesn't Xiao Kaxiu just use film and television dubbing to attract audiences to join in?"

"That's right, but they're too limited," Xu Jia said.

In fact, there are also short video software overseas, but they are more technically streamlined.

This is niche.

For users, niche may be more popular with them, but for companies, the more popular and popular, the more they love it.