Chapter 411 Don’t Forget the Well Digger

As for the so-called big three.

Cannes, Venice, and Berlin are all about personal relationships.

Familiar faces are naturally more likely to be selected, and even if they are not popular, they will be given some consolation prizes.

Let’s talk about Harvey Weinstein, the current gold medal producer in Hollywood. This man was originally a little transparent in Hollywood.

It was by relying on awards operations and introducing independent films to make the first pot of gold that Miramax was founded.

When it comes to awards alone, he is more proficient than the Big Six in Hollywood.

Tens of thousands of judges all have contact information.

Many films that would have been a hit or miss will definitely win awards in his hands.

It's just that this person is already a thing of the past, and next year he will be imprisoned by the metoo movement.

In Xu Jia's view, it was actually because this guy was too arrogant and offended people he shouldn't have offended, and ended up being pushed down by everyone.

In short, the operation of the awards requires funds, and Bong Joon-ho is here for this expenditure.

Of course, it would be better if Jiaxing could use his own energy to work for him.

"These are not problems. Today is October 26th, and the East Jing Film Festival should still be in the submission period. We will apply one by one."

Xu Jia touched his chin. Jiaxing had not gone through this road yet, but he could take this opportunity to explore it.

After all, the content of "Parasite" itself is quite in line with the appetite of these film festival judges.

It swept all major film festivals in its previous life, so it shouldn't be a big problem in this life.

Use this opportunity to familiarize the company's people with the processes and operations of major film festivals.

"Yuqing, check the time of the A-level film festival. Set up a team in the company specifically for the "Parasite" awards. If there are not enough people, we will recruit from outside. In short, we must build this team for me at all costs, and then hand over Give me a solid plan.”

After Xu Jiachao ordered Miao Yuqing, he turned to look at Bong Joon-ho, who couldn't hide his joy, "But the specific strategy can only be decided after the film is completed. Each film festival has different preferences. You can understand this." ?”

In his previous life, he only knew that "Parasite" swept through major film festivals, but he didn't know the specific operation method. This still requires professional planning.

In addition, the people who lead the company have a look at the finished film, so that they can unify their thinking.

This will save some people from thinking this is unreliable.

"No problem, I understand, I will listen to your arrangements."

Feng Junhao nodded heavily, feeling more and more glad that he chose Jiaxing as the investor at the beginning.

Based on how much Xu Jia attaches importance to the film, there will be no less funds designated for the follow-up awards operation.

The quality of the movie itself is like the barrel of a gun, and the money is like the bullets. Whether it can hit the prey depends on not only the quality of the gun itself, but also the accuracy of the shooter's skills, and the number of bullets is also key.

…

The next day arrived in a flash.

Screening room.

In addition to Xu Jia and Feng Junhao, Zeng Jia, Cai Yinong, Yang Tianzhen and other high-level people were also sitting.

The third master heard that Jiaxing planned to compete for the prize, so he would come too.

But when I heard it was a Korean movie, I didn't mention it again.

Xu Jia had to make a special call to explain. Otherwise, you, the kid, are making money from the domestic market, investing in overseas movies, and helping others win prizes. What's going on?

Eat inside and outside.

"Third Master, are you busy? Is it convenient to talk?"

"I'm not busy. If you have something to say, you can tell me."

"Isn't this what I want to explain to you about "Parasite"? This film was received when we were negotiating with Warner Bros. for "The Meg" and talking to overseas companies about importing and exporting it. I think this film is quite interesting. Mainly It’s suitable for winning prizes, so I’ll accept it.”

Xu Jia paused and said, "It's not that we won't invest in our local films, but I think we came out of this path. After finally developing the market, we should industrialize the film instead of following the old path."

"In addition, through this movie, don't we get more familiar with the operation of the award, and it will be more handy when we make our own movies later."

It's not that Xu Jia bowed his knees in front of the officials, it's that other people are not birds.

But Third Master was different. To be honest, he had helped him many times, all for free. How could he bear to disappoint such an elder who silently supported him.

As for whether the other party believes his own words or not, then he can't control it.

All you can say is do what you should do.

Han Sanping was silent for a long time, and then slowly said: "It's not that I don't want you to invest in overseas movies, I just don't want you to follow the old path. When it comes to humanities, we have been here for five thousand years. Just pull out a paragraph that is enough to study, but The industrialization and commercialization of film is our biggest shortcoming."

"When I started the blockbuster project against everyone's opinions, even if it seemed like a face-saving project at that time and was criticized by others, I didn't regret it at all, because this is the inevitable route. I have to go early or late. I would rather go early. Do it, add lessons and experience for the younger generations, and don't want to do nothing."

"Winning awards is certainly a good thing, but compared with the prosperity of the film market, it is nothing. Only when the market itself has vitality can this field prosper, instead of relying on abnormal subsidies and support. To put it bluntly, in my eyes Here, a hundred awards are nothing compared to a box office of 100 million."

In terms of awards, Lao Mouzi, Chen Kai, etc. are not internationally renowned, regular guests of Cannes, Berlin and other film festivals.

But is the film industry getting better?

In fact, no, the improvement of the film industry happened precisely after the recovery of national power and the entry of Hollywood blockbusters.

Because Hollywood blockbusters can attract audiences to spend money to enter movie theaters, movie theaters have the funds to replace equipment with better equipment to improve the viewing experience, which in turn forces producers to improve the quality of movies.

This is a virtuous circle instead of always pursuing the depth of the movie, which will only alienate the public.

Just like Wanwan's movie, because the directors were obsessed with the idea of ​​making literary films, Wanwan's commercial films suffered a big blow.

In the end, except for the half-dead art film theater chain, the local film industry was hit to the ground.

It is so sad that we can only rely on introducing overseas movies to attract audiences.

In the final analysis, this is the consequence of making something worse than buying it.

"I understand all of this. Projects such as "The Meg", "The Wandering Earth", "Devil Boy", "Monster Hunt", etc. are all relying on the film industry. But as you know, we have just started in this area. It’s late, it still takes study and time.”

"Awards are just an accessory. It would be better if you can grasp them with both hands. If not, it can be a supplement. I know the focus of production well."

Xu Jia patiently chatted with Han Sanping, completely treating him as his close elder.

Don’t forget the well-digger. I can enjoy such a good Chinese film market now, and it is inseparable from the contribution of Sanye, the well-digger.