Chapter 400: Whoever Gets the Traffic Wins the World

"Kuaishou, you Jiaxing also agreed to Weishi's invitation?"

Zhang Yiming's pupils constricted violently, feeling both unbelievable and reasonable.

Xu Jia can do one fish and three meals.

"Yeah, there are many friends and multiple paths. I can't agree to you when Byte comes. If you change to another company, I will refuse."

Xu Jia smiled, seemingly friendly but indifferently said: "Our Jiaxing brokerage department operates independently, and we must consider the interests of artists. As long as the money is in place and it does not violate laws and regulations, invitations are generally not refused."

Are you kidding me, can I still push the money to my door?

Still do not do business.

Even if Jiaxing is the leader, it can't stand doing this.

"Yes, it is indeed necessary to consider for my own interests. I am thinking about it."

Zhang Yiming smiled wryly, just now he actually had an illusion that his own personality charm made the other party succumb, so that everything went so smoothly.

Looking at it now, I am afraid that in the eyes of the other party, it is just a normal cooperation.

Only he himself would think that his bytes are special.

In fact, compared with Penguin, Ali and other established manufacturers, Byte has no superiority except for the special advantages of its algorithm.

For other small entertainment companies, he might be able to rely on Byte's ability to spread public opinion to make a difference.

But on the opposite side is Jiaxing, an entertainment giant who can create meteors and spread public opinion by himself.

Before coming here, Zhang Yiming specifically checked that almost half of the news in the entertainment section of Toutiao was directly or indirectly provided by Jiaxing.

In a sense, people can be regarded as their parents.

Seeing that Zhang Yiming was a little lost, if he continued, he might give up the idea of ​​cooperating with Jiaxing.

Xu Jia coughed twice: "In my opinion, celebrities are just a foil for short videos, and they are part of the color, but not the most important part."

"Just like the battle between bibs and blogs, the difference between the two lies not in the number of celebrity artists, but in the preference of domestic users."

It would be a pity if Zhang Yiming gave up the idea of ​​cooperation.

In the previous life, Douying reached the peak of traffic through his own adjustments. At that time, there were no artists to help.

It can only be said that the advantages of algorithms in short videos are too obvious, and byte's attainments in algorithms are too profound.

Not to mention that the Toutiao products made by others have accumulated a lot of user information.

On the contrary, big factories such as Penguin and Ali seem to be powerful, but on the other hand, their large scale also leads to their bloat, and the wrangling and constraints of various forces make them procrastinate in their actions.

This point is far inferior to emerging companies.

Even if Xu Jia turned to a big factory like Penguin, he would probably be involved in the vortex of fighting for power and profit in the end.

But I have a clear understanding of the future, coupled with Douying's powerful algorithm.

Two big and small kings put together is the king bomb, so why take other detours?

Purely for anger?

Come on, adults really aren't that naive.

Besides, the conflict between the two parties is almost like playing a house.

"Follow what you like?"

Zhang Yiming came back to his senses, and a faint inspiration flashed through his mind, but he still didn't catch it.

He stared at Xu Jia closely, and had a premonition that what the other party said next might help him open up new cognitions.

Sometimes with a simple layer of window paper, you can see the new world.

"The blog was first born, and it was spread to China from overseas. In fact, it is a bit unacceptable."

"First, blogging was born early, and the Internet speed was not ideal at that time. Overseas netizens gradually got used to this method, but we have transitioned from the SMS era. When the bib appeared, the domestic Internet environment has actually developed quite soundly. "

"In this way, the updated, faster and closer communication is what domestic netizens expect and love. The scarf has fewer words and a large amount of information, and the update is timely, which meets the requirements of users. Of course, there is another very important reason, that is, the public. Time is becoming fragmented."

Xu Jia also felt quite emotional when talking about this, thinking that they could immerse themselves in a whole day holding a magazine or a famous book in their arms.

Even the big tomes of novels are enjoyed with gusto.

Now, there are so many choices, but I don’t know which one to choose.

novel?

If you don't like it a little bit, change another one.

Magazine?

Dozing off after more than five minutes, there is no good headline news, just looking at the headlines is already shocked.

TV drama?

Fast forward, fast forward, fast forward!

It's a movie, due to the restrictions of movie theaters.

On the contrary, it is the place that is least impacted, and coupled with the high ticket price, it also makes the audience more patient to sit down and watch.

In fact, the things that cost money are not enough for two hours, and everyone still feels that it is not worth the fare.

"In general, these fragmented times are the so-called traffic in my opinion. Nowadays, everyone has a mobile phone, and the public uses various apps to meet their needs. Enterprises with a large number of users have lost their monopoly status."

"Whoever controls the fragmented time of the public will control the flow, and those who get the flow will win the world!"

The key point here is that the improvement of mobile phone performance has allowed the Internet to transition from the computer side to the mobile phone side, and everything has been reshuffled.

This gives space and gaps for emerging software such as Byte and Pinxixi to rise.

Otherwise, with the domineering and greedy styles of Penguin and Ali, it is impossible to give latecomers a chance.

grass!

Zhang Yiming let out an excited roar in his heart.

Mao Sai suddenly understood, especially the term fragmented time.

Although he has known it for a long time, it is far from as clear as Xu Jia's description.

"Listening to your words is better than reading ten years of books."

Zhang Yiming looked at Xu Jia with emotion, "I'm a little thankful that you are in the entertainment industry, otherwise you must be a strong opponent to enter our Internet industry."

Byte was able to break through successfully under the siege of big companies, because it has mastered the fragmented time of users.

Use the algorithm to test the user's preferences, and then push relevant information to let the user stay.

A large part of the reason why they are confused on Douying is that they suddenly don’t know how to attract users after breaking away from the vulgar and direct content such as shit and fart in the early stage.

After all, the previous jokes were finished due to this part of the reason, so we can't follow in the same footsteps.

"It's okay, although you have lost a strong opponent, it's not that you have welcomed an excellent partner." Xu Jia laughed.

He didn't expect Zhang Yiming to be convinced by his words.

As a successful entrepreneur whose achievements are no less than Ma Yun's level, the other party must also have his persistence and self-confidence.