Chapter 585 It’s Difficult, Okay
The central processing unit is the core of modern electronic products. The first CPU was born in 1971. Until now, Intel is still the most representative company in the global CPU manufacturing field.
In 1971, Intel launched the first processor 4004, which integrated 2,300 transistors. But thirty years later, at the beginning of the century, the Pentium 4 processor could integrate 42 million transistors, and just thirteen years later, the number of transistors in the Core i7 processor reached 1.86 billion.
Moore's Law has become an industry law from a prediction at the beginning.
Before Jiuzhou Technology intervened in the CPU processor industry, Intel was the world's largest computer CPU manufacturer, and AMD was second only to Intel. The global market share of the two was close to 100%.
But this seemingly glorious history has many dark secrets that ordinary people don't know.
Intel once exposed the ME incident, proving that there is a completely independent system inside the Intel processor.
This system can not only read the memory of the main system, but also connect to the network through a network controller. Most importantly, it can even run when the computer is in sleep or even turned off.
Technology company?
Spy company!
Therefore, after the Titan processor was launched, due to many reasons, its stock price plummeted by nearly 24% in just one month, and its market value evaporated by nearly 64.5 billion US dollars. It can be said that the financial report at that time was the darkest day in Intel's history, so Intel made great efforts in the vertical and horizontal alliances.
Although it successfully blocked the "export" of Jiuzhou Technology's products some time ago, as a semiconductor giant, Intel still has rival companies such as AMD to confront it. This was originally acceptable, but who would have known that Jiuzhou Technology's cross-era press conference would actually come up with a virtual reality technology product such as the Spirit Lander, and this device's support for games is also outrageous. This sudden change made Intel's new CEO very uncomfortable.
In January 1021 of the Xia Yin Star Calendar, the new CEO Pat Gelsinger took office. Under the leadership of this real technical expert, the Core series chips finally ushered in the first real innovation in 7 years-the first use of 10nm technology, and he also formulated an ambitious revival plan to try to return to the top, and announced to the outside world that it would re-achieve the catch-up of advanced processes in 1024.
But now...
Affected by the Titan processors of Jiuzhou Technology, the Spirit Lander, and the "shameless use of power consumption and stacking to improve performance" of its peer AMD, Intel still had no choice but to reduce orders in the first and second quarters of 2022.
As Intel's old rival, AMD is actually not doing well.
In February of this year, AMD completed the acquisition of semiconductor manufacturer Xilinx for US$49 billion. Affected by the news, AMD's stock price soared, and its market value once exceeded US$197.75 billion, surpassing Intel's market value for the first time in history.
But AMD was only so strong for a while, and then it was forced to join forces with companies such as Intel and Pingguo by the Titan processor.
"For enterprise-side servers, the Rocky X1 obtained by our laboratory has surpassed our flagship series in similar tests, and the Titan processor for personal users' desktop processors has even surpassed the times.
Pingguo also announced that it will convert all Mac series computers to M series self-developed chips by 2023. From M1, M1 Pro, M1 Max to M1 Ultra, Pingguo is rapidly improving its desktop processor product layout to prepare for the complete elimination of Core processors in the future.
TSMC is expected to mass produce 3nm process in the second half of this year, and Hanxing is also expected to start mass production of 3nm process in the second half of the year.
We not only have to compete with Nvidia for orders, but also with Intel and Pingguo.
Ladies and Gentlemen, I don't want to hide anything, but now we have lost the trump card of secretly adjusting the power consumption of user devices to overclock them. Jiuzhou Technology's products can only be blocked for a while. Now is the era of globalization. Their products are extremely competitive, and many people will be willing to take risks to smuggle.
How to face this increasingly fierce competition in the future is a problem. "
AMD Su Ma's face is not good either. Although the pigeon egg in her hand is still so bright, it is a little pale.
Mick, a graphics expert who jumped from Intel to AMD not long ago, is sitting in an office chair with a gloomy face.
He changed from the head of Intel's game & graphics department to vice president. Although he jumped and promoted, the burden on his shoulders is particularly heavy.
The CEO was talking about the process, market share, and orders on the stage. As an expert in the development of real-time ray tracing technology, he saw how powerful the light technology and engine interaction technology shown in the game presented by Jiuzhou Technology at the press conference were, even unmatched.
Unreal Engine V and Frostbite were like a toddler learning to walk compared to a middle school student who could run in front of the game engine presented by Jiuzhou Technology.
Mick had not slept well since he got the first-hand information, and now he heard the woman on the stage doing PUA. Yes, he thought so.
Mick pursed his lips and rubbed his head with little hair in pain.
And Su Ma on the stage was still arguing: "With the power of the world, can't we at AMD find talents who can develop the same framework?!
No, although Jiuzhou Technology has made strong anti-cracking settings, we still found out the chip framework structure while consuming a large number of Titan processors.
But we can't design it. Even if we design it, TSMC's technical experts said that they can't do OEM! "
The strong woman frowned and shook her head, and the directors and technical executives in the audience fell silent one after another.
Su Ma looked at Mick who was scratching his head and suddenly asked: "How is our image processing technology and graphics card optimization going now? Can it achieve 80% or 70% of Jiuzhou Technology's expressiveness?"
Mick faced the CEO and replied helplessly: "Our entire R&D team has completed the optimization of our own and NVIDIA graphics cards in the first half of the year, but Jiuzhou Technology obviously does not use the same technology as us.
So far, no Lingjing Lander has been delivered to us, so it is almost a pipe dream to copy it just by relying on the live video and our experience at the press conference. It is simply impossible. ”
Su Ma is an expert in technology, so she was helpless in the face of the new vice president’s “uselessness”.
“Although the request is somewhat difficult, it is better to take the initiative than to sit and wait for death. Nvidia, Intel, and Pingguo must also be discussing relevant countermeasures.
It is said that after the dinner a few nights ago, Nvidia was the first company to discuss cooperation with Jiuzhou Technology, but they did not get any benefits, so we are still at the same level at this time.”
Same level?
Someone was very keen to hear the hidden meaning of Su Zifeng’s words.