Chapter 696: Two Yuan and Five Free Shipping, One Lump

When Lu Xingcheng heard that "free shipping for two yuan and 51 carats" was posted on Taobao, Lu Xingcheng felt a little absurd, and then had a kind of inexplicable suddenness.

No wonder... It's Mr. Nan's work.

But at the same time, he was a little apprehensive, Mr. Nan really did it? Even soldiers like Lu Xingcheng, who are not very sensitive to diamonds and don't know much about them, know that diamonds are the most precious and rare gemstones on this planet. Already understood its meaning.

Decades, hundreds of years of continuous advertising brainwashing, this can be said to be the most successful case in the history of marketing, the best "man-made scarcity" monopoly market, will it finally be broken?

"What is free shipping for two yuan and 51 grams? It's all a lie, it's all fake, it's not a diamond!" The person in the jewelry store obviously didn't want to admit this, "Man-made diamonds are no longer rare. , natural diamonds are the best diamonds, man-made diamonds are nothing but carbon..."

The people in the jewelry store trumpeted the purity of their diamond blood: "Look, our diamonds have certificates, and they are really valuable and preserve their value, not the kind of glass beads that cost $2.50..."

"Since your diamonds are so valuable, why don't you give us a refund? Anyway, you have nothing to lose, right?" Several customers who planned to refund were reluctant.

"Then... things can't be said like this, once our gemstones are sold, they will not be returned..."

"I've never seen you sell things like this!" As soon as this remark came out, the customers immediately became dissatisfied. The two sides pushed and shoved, and a conflict almost broke out.

A crowd of onlookers reached out and grabbed a gentleman-looking young man among the customers, and asked him, "Young man, what you just said is true? This thing is two yuan and five free shipping? So what... one carat?"

"Is it fake?" The young man took out a crystal clear diamond not much smaller than an egg from his pocket, "But it's not a carat, it's a lump..."

A pimple...

The people who were watching at the entrance of the jewelry store were all stunned. What is the unit of measurement?

A pimple?

The unit of measurement for diamonds has always been the carat, and one carat is equal to 0.2 grams.

A one-carat diamond has a diameter of about six millimeters, and the price is already tens of thousands.

At this time, the diamond that the young man took out from his pocket was the size of a small egg, and it was cut into a bright, most classic shape.

When he took it out in the sun, it was as bright as if the entire starry sky had condensed on his fingers, blinding people's eyes.

I don't know how many people heard the voice of swallowing their saliva: "Gudong!"

"Lanshen Technology said that the cost of this thing is too low, and it can be cut by a machine for free, but it is too troublesome to manually pick the size, so it is shipped randomly, and they are all about the same size, ranging from 50 carats to 100 carats. Unit, a lump. Mine is about 80 carats, with the highest clarity of FL..."

FL is a diamond that is almost flawless, and even a magnifying glass cannot see the slightest flaw.

For such a diamond, the people from Lanshen Technology actually have free shipping for two yuan and five yuan. Do you think it is too troublesome to choose?

"I checked on the Internet. This year's Sotheby's spring auction, a diamond about the same size as this one sold for more than 50 million dollars." The young man said, everyone was dazzled, who would have thought that such a diamond Diamonds, a month ago, were worth more than 50 million?

And now, two bucks five?

Really $2.50?

Everyone's ears seemed to be echoing the hoarse voice of TV shopping: "Two yuan and five free shipping, two yuan and five free shipping, don't need ninety-eight, or even ninety-eight, only two yuan and fifty cents, one hundred carats Carrying diamonds home, absolute hearts and arrows, absolute exquisite craftsmanship..."

Wait, no matter how low the TV shopping is, two yuan and fifty cents can't get back the money!

but……

"Boy, is it really two yuan and five free shipping? Is there a link? Come here, share it with me..." Someone next to him immediately took out his mobile phone and planned to buy it.

"Mr. Nan said that two yuan and five free shipping is a promotional price, and you will lose money... After selling for 20,000 yuan, the free shipping will not be available, and postage will be charged..."

It was only then that everyone realized, no wonder, two yuan and five free shipping, that Mr. Nan, isn't this stupid? How can there be such a sale?

If it's an activity, it's okay. I haven't seen those who won the big prize, are they all in the absolute minority?

If the so-called 20,000 yuan is robbed, how much will the rest be? How about... a few hundred dollars.

Everyone didn't realize that in an instant, their psychological price for a diamond had been reduced to a few hundred dollars a bump.

carat? What it is? Now let's talk about diamonds.

"Young man, how much did you spend on this one?" Everyone asked.

The young man smiled shyly, "Actually, I didn't get free postage for this one, and it cost five yuan for postage... But I bought seven yuan, and the average cost is less than three yuan per piece..."

For a moment, the onlookers next to him didn't want to speak.

Five dollars for postage, what a fart!

Everyone is sharing links with each other, hurry up and grab a few pieces, what if they are gone? Then don't regret it for the rest of your life?

The young man shook the huge diamond in his hand, then took out the small red velvet box next to it, opened it, and revealed a ring inlaid with 60-point diamonds inside, and put them together for comparison.

One side is huge and bright, like a star in the Milky Way starry sky, and the other side is dim and small, like a grain of sand sinking at the bottom of the water.

"A large 80-carat diamond costs two yuan and a 0.6-carat diamond ring costs 23,000 yuan. No matter how artificial it is, how can the price difference be so big? Can it really be so scarce? Who can tell the difference?" The young man smiled wryly, "My daughter My friend said, if I can't get the money back, I don't want to marry her..."

As we all know, neither platinum nor palladium and other white precious metals can preserve their value. No matter how prodigal a person is, he can't do this.

How much can you do with 20,000 yuan!

At this time, few people think of it. Back then, fiancés, boyfriends, and husbands sold their iron and blood, sold blood and meat to make money, and bought diamonds that could not be eaten, drunk, or kept in value.

Diamonds are always loved by women as if they are their lives, and men hate them to the bone.

But now, women hate it too...

Several people blocked the door of the jewelry store, but they couldn't get a refund after all. In the end, the police also came, and they didn't know what to do.

However, these people are blocking the door. Those who want to buy diamonds will at least think again. Even those who planned to buy gold jewelry before will not buy it at this time. Who knows if there will be any big changes two days later. ? Maybe gold will also be free shipping for two yuan on May 1st tomorrow?

Throughout the whole day, this jewelry building was crowded with many people, and there were only a handful of people who really spent money to buy things. Even if they did, they would spend a few dollars on silver earrings.

The face of the boss of the jewelry building turned green, and he immediately called his previous home.

What happened to this small county-level jeweler is just a microcosm. At this moment, the same thing is happening across the land of China. Almost all jewelry stores are surrounded by angry buyers demanding refunds. .

This is the "accidentally injuring the innocent" that Nan Ming has been hesitating about, but now, Nan Ming has thought about it.

When doing business, there are always gains and losses. When you take a worthless little broken stone and earn several times the profit of the buyer, they are laughing. Now it is their turn to cry. When the Internet bubble is squeezed out and the real estate collapses, During the financial crisis, the unlucky people have to admit that they are unlucky. Why should people in the luxury goods industry be unlucky?

Lazy God Technology has enough technology to change the world. Prior to this, Nan Ming has been carefully maintaining the balance, not letting this advanced technology affect the balance of the world too much.

But now, the era of change is coming, starting today, not only the luxury industry, but all industries that Lanshen Technology enters will be unlucky.

Diamonds have a strict distribution system. There are not even a few jewelers in China who have the real authority and strength to buy directly. Many people still recognize gold, so the impact is not big.

But in the international market, those big and small jewelers who started out with diamonds, as well as a lot of well-known luxury brands, have all suffered bad luck.

The stock price plummeted? Suffering a setback? Devastating blow?

Nothing is enough to describe their misery.

This day is called a disaster day by all practitioners in the luxury industry.

The combined market value of these companies evaporated in one day is at least tens of billions of dollars.

This is still news that has just come out, and the capital market is still reacting instinctively.

After this reaction, maybe there will be all kinds of troubles, chasing ups and downs...

Debitz is not a boss company, but a private company, not affected by the stock market.

But Debitz is only the core of this huge empire, not the main body. The Eslagon family owns many luxury brands, and has also invested in many luxury companies...

And just as the price of diamonds has fallen, all buyers will subconsciously go to the jeweler for trouble. Jewelers look for agents, agents look for distributors, and distributors look for big distributors.

And those distributors, members of the diamond empire built by Debitz, when they suffered a loss, the only thing they thought of was to find Debitz!

The shock that occurred at the bottom, like an earthquake deep in the earth's crust, instantly destroyed all the superstructures above.

And these people who stayed in the superstructure swarmed to the top floor again, intending to kill the boss to relieve their hatred!

And the collateral effect is still expanding-from diamonds to other colored gemstones, and then to precious metals, and even began to affect the prices of some non-precious metals...

When the news reached Miss Abi, Miss Abi was completely petrified.

In front of her, an interview was being broadcast on TV.

Dozens of reporters held the microphone together and interviewed the boss of Lanshen Technology named Wang Ziyang. Wang Ziyang's young face was full of confidence, and he said with a smile: "What's the difference between you and natural diamonds? I said, Miss, you I probably don’t quite understand what diamonds are made of. This thing is carbon. Let’s put it this way, although it’s a bit unkind to do so, we took some diamonds to participate in Sotheby’s spring auction before, and everyone knows the result. Check it yourself, Sotheby's in Hong Kong a month ago..."

"Some people still don't believe that there is no difference between man-made diamonds and natural diamonds. The so-called natural diamonds are diamonds that contain impurities... Do you think impurities are more individual? I can say this. With the current technology of Lanshen Technology, it is possible to manufacture Of all kinds of diamonds, you want colorless diamonds of the highest purity, that is the easiest. Do you want colored diamonds? That is also very simple, romantic pink diamonds, noble blue diamonds, ordinary yellow diamonds, special green diamonds Diamonds, exotic black diamonds, mysterious purple diamonds, gorgeous colorful diamonds? Whatever you want, we can make what you want, and we can make what kind of purity you want... Wait, how do I like Are you advertising for an internet company?"

After making a joke that was completely useless, Wang Ziyang widened his eyes again and said, "Why do you ask us to do this?"

Wang Ziyang smiled: "Because we can do it, isn't it very simple?"

Because we can do it?

This wayward reason was obviously unsatisfactory, and someone asked him again immediately.

"Effect? ​​What's the bad effect of this? It's just a few stones. It can't be eaten or drunk... You said that many people's property has evaporated? Let me tell you a story. You know that aluminum used to be the most precious thing on earth. Is it metal? In Mendeleev’s time, it was many times more expensive than gold, but now? My brother, the stand of your video camera, which was placed more than a century ago, can buy half of Britain..."

Wang Ziyang talked eloquently to all kinds of long guns and short cannons.

But Miss Abby, who saw this scene, felt that there was only a bitter taste of rust in her mouth.

At this time, she really wanted to find someone to give a deep French kiss, so that the other party could also taste the bitterness in her mouth.

Through the screen, from the depths of Wang Ziyang's smile, he seemed to see Nan Ming's lazy expression, as well as the sharp claws and sharp eyes under the lazy.

He seemed to be saying: "Miss Abby, I accepted your provocation, and I also paid it back. How do you accept it now?"

The Eslagon family single-handedly created the diamond empire of Debitz, and also created the real marketing myth of the scarcity of artificially manufactured diamonds.

But now, only tens of thousands of diamonds with free shipping have been sold, each of which is only a few dollars in wallet mail, and the total value is less than 100,000. It has overturned a company that has been in business for hundreds of years and has experienced two world Great wars, several economic crises, ancient industries that have risen and fallen in countless countries, have killed hundreds of billions of dollars in the market...

No, it's still too early. Ms. Abbie can still organize manpower and material resources, and find ways to re-wash the ground on the Internet, TV, and various media, and re-publicize the scarcity of diamonds.

But all of this is just lingering, even if you can persist for a day or two, a month or two months, or even a year or two, it will not change the result.

Nan Ming is showing his minions to Miss Abby, telling her a truth.

In the face of real technology, business methods and financial capital are nothing but a pile of money.

She, Miss Abi, was just a lump of **** in front of Uncle Ming.