Chapter 46 Listed!
Summer vacation is a very special time period.
According to the latest census results, by the end of 1993, the total population in China was more than 1.1 billion, 17.2% were aged 0-14, and 8.3% were aged 15-22. Together, it was 25.5%, or 280 million More than five million people!
That is to say, from five or six-year-old kindergarten children to students in their early twenties who have not yet graduated from college, so many people have been in a state of great freedom in time for as long as two months.
They have nothing to do!
They need to travel, they need games, they need to read, they need to watch TV series, they need to watch movies, they need to listen to music, they need to date, they need to vent the excess energy in their young bodies...
For the major TV stations, this is the only time period in the whole year when the programs after 10 o'clock in the evening have the opportunity to challenge the ratings of the golden eight o'clock file. Even in these two months, even the morning file, The ratings of the afternoon file will have a huge increase, so in the morning and afternoon, TV dramas will be broadcast simultaneously, and various variety shows will be staged in the evening file! What followed was a substantial increase in advertising fees!
For the major film companies, from mid-to-late June to the end of August, the national box office within ten to eleven weeks will account for more than 50% of the total domestic box office for the year! Therefore, all kinds of blockbuster films, famous directors, stars, and big productions are scrambling to be released one after another, hoping to cut the biggest piece of fat from this grand gluttonous feast!
And for the recording industry, summer vacation is also an absolute decisive battle time!
Even, due to the long-term and continuous nature of record sales, the battle had already begun as early as the beginning of May. Almost every week, there are new songs hitting the charts, and almost every week, new albums start to go on sale. And various concerts have also begun to be held one after another.
By June, the fighting intensified.
And July and August, the two months of summer vacation, are the real decisive moments!
Almost all singers who are considering releasing an album this year will first consider releasing it within these two months. All of a sudden, big-name singers in the music circle are launching their new albums together.
Not to mention the male singers, but only the female singers. On July 23, the sixth studio album "Stars" released by the Queen of Sweet Songs, He Runqing, made a strong debut!
In just three days, "Stars" has reached the fourth place in the weekly album sales list of Dongguan Bookstore! At the same time, she also became the only one of all female singers' albums on sale to enter the top ten! No. 1 weekly sales of female singer's album of course!
At the same time, the album's title song "The Star in Your Eyes" also jumped to the top of the Chinese Music Golden Songs Chart, ranking seventh!
Of course, it is also the only song by a female singer.
There is no doubt that this is a blockbuster for the record market!
Perhaps for several major male singers in the circle, this result can only be regarded as a normal performance, but for female singers, except for Zhen Zhen who has not released a new album for more than two years, she is hard to come by.
Even for Zhou Mo back then, her first week results were only sixth on the album sales list!
However, such is the dominance of sweet songs!
According to the plan of the publicity and distribution department of Changsheng Records, from July 30th, Liao Liao took Huang Wenjuan back and forth between the studios of major radio stations in the capital and the recording studios of TV stations, and worked hard to sing the first song "" That Summer" was the first voice to promote his new album, and it didn't come to an end until August 8th.
And starting from August 12th, she will start traveling across the country again. Several relatively large provinces and several relatively large markets will go to the show to promote new songs and new albums.
Of course, recording a show is a trivial matter, and it’s okay to run around. The most uncomfortable thing is that many, many big-name singers are releasing new albums recently, so everyone is doing publicity. word, wait!
Everything has to wait!
Don't talk about first come, first served. In the entertainment industry, there has never been such a saying. You are a newcomer, a young singer, of course you have to line up honestly, you have to line up for the show and schedule, and you have to wait patiently for other people in the studio or recording studio to finish recording after confirming the schedule... and as long as a big name comes , OK, well ahead of you!
Other big singers are usually not invited. After finally releasing a new album, they offered to be on the show. Who would refuse? You're impatient... OK, I'm sorry, we did breach the contract, so let's go, you don't want to record it!
That's it!
So, during these days of publicity, Liao Liao did the most things every day: wait, wash his face, touch up his makeup, and then continue to wait...
Every night when she comes home, she just lays down and sleeps!
This job is much more tiring than writing songs and recording!
Finally, in the seemingly endless suffering, "Liao Liao" was released on August 6th!
…………
At twelve o'clock in the evening, in the living room of the Li family.
Li's parents and Li's mother were still not asleep. After taking a shower, they sat in the living room and chatted without saying a word. Squinting, even though the inside was bloodshot, both of them desperately widened their eyes and pricked up their ears.
A few days ago when Li Qian came over for lunch, he mentioned that Liao Liao's new album will be released, probably on August 6th. Father Li learned that Liao Liao will be on the show to promote the new album, so he deliberately Bought a small tape recorder back.
For a newcomer singer like Liao Liao, the company put all his efforts into public relations, and only got the opportunity to appear on two TV shows. One was one of the guests and had no chance to sing, and the other had the chance to sing for a minute. After the recording was finished, a big guy came later, and the TV station called the next day, and the broadcast of the show would be postponed for a week.
Therefore, if Dad Li and the others want to pay attention to Liao Liao's program, they can only listen to the radio.
And it's all late night broadcasts.
"Hello, Liao Liao! Welcome to the second part of our midnight rookie show!"
"Hi sister Lei, hello everyone, I'm Liao Liao!"
"Last year Liao Liao released her first single called "The Quiet You". I believe that many listeners like me like that song very much and Liao Liao's unique and lyrical voice. Then , Liao Liao, came to our midnight rookie show again after more than a year, did you bring any new works to the audience?"
"Uh, yes, in the past year, I have been working hard to make my first album, and now my album of the same name "Liao Liao" has been officially released today, and today I will bring you Here comes the first title song of this album, called "That Summer".
"That summer... it's a ballad, isn't it?"
"Yes. This song is written by Mr. Zeng Zimo and composed by Ms. Guan Fei. There are 11 very nice ballads! Of course, I don't think it's good, it has to be good for the audience!"
"Ha, Liao Liao is still so humble. Okay, listeners, let me listen to it first! I hope you will like "That Summer"! After the song, I will talk to you again. Liao Liao has a deep understanding of this song and the story behind this album, OK, "That Summer"!"
"The summer in my closet is your white shirt, and the summer in my photo has me and your smiling face..."
Li's father and Li's mother listened and felt that something was wrong. They both turned their heads and looked at each other at the same time, "Why is this song again? Last night's show seemed to be playing this song? She is... Why did this song play on so many radio stations over and over again? This is not what our Xiaoqian wrote for her..."
The songs that Li Qian sold to Liao Liao, Li's father even asked Li Qian to write down the names, and planned to buy Liao Liao's albums and listen to them one by one. The two of them were so excited that they hugged the radio every day, lest they miss the premiere of their son's work. As a result, the two of them stayed up for the third night and listened to three programs. summer".
Even though I usually don’t listen to any radio programs, but this kind of program where singers push new albums on the program, the content is roughly similar. After listening to the two programs, Li’s father and Li’s mother can even guess what they are going to talk about next .
What's the point?
So immediately lost interest.
Father Li rubbed his eyes and said, "Forget it, go to sleep, I don't go to work anyway, and tomorrow I'll walk around the street to see if there is any stock in the video store."
Mama Li yawned, "That's fine, go to bed!"
While talking and reading, neither of them moved.
Li's father lit a cigarette, frowning like a terraced field, glanced at the radio, and said, "Tell me, don't those songs written by our Xiaoqian get less attention? Otherwise, it's considered a rotation." Come on, he has five of the twelve songs, so it's time for one of these three shows?"
Li Ma said: "Didn't Xiaoqian say that the first wave of promotion was just to promote the first title song? What's the name of his song... I'm afraid, it's called "My Hometown of Passionate Love", isn't it the second title song! "
Father Li nodded, smoking a cigarette.
"This song...is not good!" he muttered.
…………
August 6th is Friday.
Of course, during the summer vacation, the concept of the day of the week only works for those who need to go to work. But it is undeniable that even if the office workers are taken apart, the students who are on vacation alone are already an extremely huge market, but when the office workers also start shopping on Saturdays and weekends, the consumer market will immediately jump up again. More than one level!
On August 6th, the dealers in Jinan Prefecture had already arrived. On August 7th, the album "Liao Liao" was already on the shelves of several large audiovisual chain stores. At least 30% to 40% of the large and small audio-visual stores in the entire Jinan prefecture have already put this album on the shelves.
On the early morning of August 7th, Dad Li went to the largest audio-visual store in Jinan Prefecture and contributed to the sales of five copies of this album.
…………
In the early morning of August 9th, Zheng Changsheng got the album sales chart of the previous week from Dongguan Bookstore through his connections.
Unlike the "Dongguan Weekly" which only lists rankings without specific data, this ranking is provided internally, and the data on it are all specific to single digits, which is extremely accurate.
From August 6th to August 8th, in three days, the sales volume of the album "Liao Liao" in Dongguan Bookstore was: 1128 copies!
Its ranking on the album sales chart is: No. 19!
Therefore, its name cannot be seen on the "Dongguan Weekly", which only lists the top ten rankings.
Dongguan Bookstore is currently one of the largest chain bookstores in China. Its data has always been considered to be of great reference significance by the publishing industry and the record industry. According to the statistical method unanimously recognized by major companies, the sales volume of Dongguan Bookstore is multiplied by 20 times. Basically, it is the sum of its sales in major audio-visual stores, bookstores, and supermarkets across the country.
Therefore, the sales volume of "Liao Liao" in the first three days of its release was around 20,000 to 22,000 copies.
Although album sales are not like movie box office sales, sales in the first week of listing may not be a big hit, especially for singers like Liao Liao who have only released a single, after a week or two of gestation and fermentation, sales will explode again , is also completely normal... However, the sales volume of 20,000 copies in the first week of release is already tantamount to directly declaring that the platinum record is hopeless!
Even in the past two weeks, its sales can explode, and it can sell a gold record within a year, which is already close to its limit!
Zheng Changsheng rubbed his brows, and comforted himself: "Wait a little longer, wait a little longer, at least it depends on the sales in the first three weeks." But as he spoke, he couldn't help but sigh.
Headache!
I won't talk about the later stage, the production cost alone is 800,000!
Oh, no, Liao Liao was quite intentional, and she didn't spend all of the 800,000 yuan she was awarded, so she left around 30,000 yuan at least...but that's useless!
Liao Liao is a newcomer, and the result of the company's discussion is to take the path of low price and high volume. Don't look at her 12 songs in an album, and 11 of them are new songs, but the price of this album is only 10 yuan.
At this price, audiovisual stores sell to consumers with a 20% discount, distributors to audiovisual stores with a 40% discount, and record companies to distributors with a 50% discount!
50% off, five yuan a piece!
Selling 500,000 copies, the total income is only 2.5 million!
After removing the production cost, removing the production cost, removing the publicity cost, and then removing the 7% sales share for Liao Liao, and then holding a celebration banquet for other horses, this album will earn five to six hundred thousand!
Only five or six hundred thousand! There are so many people in the company eating and drinking, water bills, electricity bills, phone bills, wages, bonuses, benefits, insurance...these fucking mean that they can't earn a penny!
Zheng Changsheng sighed again, and subconsciously shifted his gaze to the top ten on the ranking list.
In the third week of its release, He Runqing's "Stars" still maintains a strong market momentum, with a sales volume of 7433 copies in one week! Ranked fifth!
If this data is extended to the whole country, her sales last week should be around 150,000 copies!
Considering that she sold 160,000 copies last week, and 130,000 copies last week... In three weeks and 17 days since it was released, she has probably sold about 440,000 copies!
Don't even think about it, it will definitely break 500,000 next week! Breaking one million within two or three months is definitely not a problem!
Even, within a year, it won't be a big problem for her "Stars" to win double platinum!
This shit is simply a money printing machine!
The higher the sales volume, the thinner the cost will be spread. Everyone understands this truth. So, once you get a platinum record, it will immediately become a cash cow!
What's the MV shooting, what's the best collection, what's the sales commemorative edition...that's purely for money!
Even to say the least, He Runqing's "Stars" can bring millions of profits to Sony Records!
That's millions!
Considering all kinds of commercial performances and acupoints in the later period, and then considering what kind of concerts and so on... A He Runqing can at least bring eight-figure net profits to Sony Records a year!
This is worth all the profits of the entire Changsheng Records for one year!
Zheng Changsheng rubbed his brows, thinking to himself: "I don't know when my Changsheng record will release He Runqing!"