Chapter 49 Outburst
The time is August 17th, Tuesday, morning.
The location is the streets of Beijing.
The beginning of autumn has passed, but the autumn tiger should not be underestimated, especially in a big city like Beijing, where the sun is scorching hot, the asphalt road is scorching hot, and the air-conditioning units on both sides of the road are constantly spitting out heat waves. Every car passing by will bring There is a heat wave mixed with the smell of lead oil... Even if it is eight or nine o'clock in the morning, standing on the street for three minutes is still hot and sweaty.
Liu Xiangdong was standing outside a video store in a T-shirt and shorts, holding a stack of printed A4 paper in his hand.
As a professional investigator, his task today is to complete the 100 questionnaires in his hand. Of course, considering various unexpected factors such as invalidation and damage, in order to ensure that more than 80 valid questionnaires can be recovered, he has The actual number of questionnaires received was 120.
This is a survey about the sales of the first album of the same name "Liao Liao" released by a singer named Liao Liao. The company has organized a total of 12 people to participate in this survey, and eight of them are from other cities. Yes, there are four people in charge of the capital, including him.
The scope of investigation assigned to him is in the east of the city, the specific place is optional, any audio-visual store, bookstore, convenience store... In short, as long as he can find someone who is buying or planning to buy the album called "Liao Liao" , let them fill out the questionnaire.
This is not a very easy survey, because the sales models of records, books, etc. are quite scattered. It would be better if big-name singers and authors just released new works. The most troublesome ones are some small singers , Investigation of the sales situation of small authors, because you may stand guard at the entrance of an audio-visual store for an hour, and no one may come to buy their works. In contrast, these investigators prefer to accept the survey of movie impressions, because only one person needs to guard a movie theater, and three to five hours is enough to collect 100 qualified questionnaires .
And this Liao Liao, and her album, obviously belong to the ranks of headaches.
Because Liu Xiangdong himself also likes listening to music, and because of the special nature of his profession, when everyone goes to the theater to watch a movie, the investigators need to wait outside for everyone to come out after watching the movie, and the wait is at least an hour and a half , or even two hours. After such a long wait, playing music to pass the time is obviously the best choice. And when they stay in bookstores or video stores, they don't even need to bring Walkmans, because the music in the stores never stops.
Therefore, those songs and singers that are popular in the market, who have done questionnaires on related characters or albums, needless to say, even those who have not received relevant lists, he is quite familiar with them.
To put it bluntly, in fact, their job is basically on the periphery of the literary circle, and they naturally have a certain degree of familiarity and understanding of this circle.
But the name Liao Liao...he had never heard of it.
So he knew that this job would probably be similar to before, requiring two full days of work.
This time he chose a private bookstore that he had been to many times before, and it was quite famous in the east of the city, called "Zuozhao Bookstore". It has four openings. The downstairs sells books, audio-visual products, etc., and the upstairs is a teahouse. Even if you don’t buy books, you only need to order a pot of tea, and you can pick a few books from the bookstore and take them upstairs. Watch it while drinking tea.
The scale of the bookstore is not large, but there are two universities outside this street, there is a supermarket and a movie theater on this street where you can gather for consumption, and there are three large-scale communities within two kilometers nearby, so the source of tourists There is absolutely no need to worry. Every time he came here to do research before, he could always complete his work relatively quickly.
When Liu Xiangdong came here, it was just half past eight, and the bookstore had just opened. He waited patiently outside the door. The boss went around the store, and when he turned around and saw him standing outside the door, he beckoned him in. wait.
In the past two years, he has come to this store to do research at least thirty or fifty times, and he has known him for a long time. In addition, it is too hot outside, so Liu Xiangdong is not polite, standing inside the door, blowing a fan, etc. .
Soon the flow of people increased, and he soon got his first survey subject.
It was a boy, about 20 years old, probably a student from a nearby university. As soon as he entered the door, he directly asked if there was any tape of the album "Liao Liao", and the clerk brought it for him. The other party paid the money and was about to leave happily. Liu Xiangdong hurried over, explained his work, and invited him to fill out a questionnaire, and the other party readily agreed. So, a few minutes later, Liu Xiangdong received his first qualified survey.
Then, Liu Xiangdong was surprised to find that after about an hour, more than 20 questionnaires in his hand had been sent out, and all of them were returned and passed.
He recalled with a little surprise that about one out of every seven or eight people who came to this store came straight to the album "Liao Liao"-this surprised him, because in In his impression, the name Liao Liao was really unfamiliar, and he was definitely not a big-name singer, but judging from the sales in the past hour, her album was definitely a market performance that only top singers would have.
Then, before his astonishment fermented, an accident occurred. When another person bought a tape of "Liao Liao", the clerk suddenly reported to the boss that the tape of "Liao Liao" was out of stock.
This is a very rare thing!
You must know that before books, tapes, CDs, video tapes, etc. are put on the shelves, the production and distribution parties must have a rough estimate of the market performance after listing, and arrange production according to this estimate. Under normal circumstances, these things will not be out of stock when they first go on the market.
Since it is out of stock, there is only one explanation, and that is: the production and distribution parties greatly underestimated the market performance of the commodity, resulting in insufficient production, insufficient stock, and insufficient distribution.
Specifically speaking of the album "Liao Liao", the publisher never expected that this album would sell so well!
Surprised, Liu Xiangdong was about to ask how much the Zuozhao bookstore had bought, but before he could ask, someone came in to buy "Liao Liao". When the other party heard that the tape was gone, he asked for a CD instead, only to find out that the CD was actually There are only two left, and the other party will wrap it up!
Liu Xiangdong was even more surprised!
Up to now, he has sent out and received nearly 30 questionnaires, and it only took less than an hour and a half. Looking back carefully, these 30 questionnaires should represent that Zuozhao Bookstore sold 40 A tape or CD of "Liao Liao".
In the bookstore, the boss used his mobile phone to ask the dealer for goods, but the conversation became more and more heated. Seeing the posture, he almost started arguing, and finally hung up the phone. The investigator should have an acquaintance at the record company, right? Can you help me get some tapes and CDs of "Liao Liao" from the inside?"
Where did Liu Xiangdong have that ability? Hearing this, he quickly explained that he was really just a professional investigator and had nothing to do with the record industry. Then the boss complained, saying that he found out that "Liao Liao" started to sell very quickly the day before yesterday, and since then he kept calling to ask for replenishment, but the dealer kept saying that it was out of stock, and the result was In this way, there are still two vinyls left in the store that almost no one buys, and the tapes and CDs are all sold out. I can only watch the stores that still have the goods continue to make a fortune!
After complaining to Liu Xiangdong, he asked the little girl at the cash register, "Why did you change this disc? Where is the "Liao Liao"? Put that!"
Then, Liu Xiangdong heard the album "Liao Liao" for the first time.
When he first listened to it, he thought it was very ordinary, the kind of urban love songs that he usually hears on the street, but this singer's voice is very distinctive, and his singing has more taste than other singers.
However, when he heard the fourth song, he was suddenly moved by the unrestrained rhythm and unique lyrics-it turned out to be a country-style song!
Then, the sixth song gave him another huge surprise!
So much so that after listening to this song, he couldn’t wait to ask the shopkeeper what the name of the song was for the first time, and the shopkeeper said happily: "You also like this song? This song is called "Persistence"! I also like it very much! There are two songs that are similar in style to this song "Persistence", and they are both super nice! By the way, the country ballad just now is also good, right? That one is called "My Hometown of Passionate Love"! By the way...look at your According to the questionnaire, there should be quite a few people who came here because of that song!"
Liu Xiangdong picked up the returned questionnaires and looked through them. Sure enough, when answering "Which song in this album do you like the most", many people chose "My Hometown of Passionate Love" and "Perseverance". ", in addition, there are two songs called "Cheers, Friends" and "Wild Flowers", which are also liked by many.
So, the next time is suddenly happy!
"Liao Liao" was playing in the store, listening to the sometimes lazy and sometimes soft, but always very textured and extremely pleasant voice from the stereo, listening to the moving melody and charming rhythm, Liu Xiangdong's work is progressing rapidly!
Of course there is no "Liao Liao" for sale in the store, but it does not mean that only those who have bought it can fill out the questionnaire. As long as you want to buy it, then it is a suitable survey object. And maybe it was because the song "Liao Liao" was playing on the speakers at the entrance of the store. In the next hour or so, the proportion of people who entered the store asking about "Liao Liao" was much higher than before.
After a long period of busy work, just after twelve o'clock at noon, Liu Xiangdong was surprised to find that he had sent out and successfully returned 104 questionnaires.
In other words, his investigation work, which would have taken two days, has been successfully completed!
This surprised him more than anything else!
So, when he thanked the shopkeeper and was about to leave, he thought about it, and turned around and came back. After a lot of bargaining, in the end, he used 20 yuan to get the ticket from the shopkeeper, whose actual price was only 8 yuan. , and bought the last CD that had been unpacked and played many times.
In the end, Liu Xiangdong, who spent a lot of money to buy CDs, walked away with a smile on his face. The shop owner, who made a profit of several copies of a CD, had a heartache on his face.
And on this day, in the capital, in Songjiang, in Guangzhou, in Chengdu, in Shenyang... all the investigators responsible for investigating the sales of the album "Liao Liao" almost all spent one morning, The survey was successfully completed.
So, in the afternoon of that day, all the questionnaire results were collected and fed back to the survey company. Two hours later, the survey questionnaire was counted, calculated and analyzed by professionals, and a systematic survey analysis was released.
But what is impossible to write into the investigation and analysis is that among the twelve professional or temporary investigators who participated in the investigation, nine of them chose to buy a tape or CD of "Liao Liao" after the investigation was over. , Seven of them even bought second-hand goods at high prices like Liu Xiangdong.
But unfortunately, each of them didn't feel the slightest feeling of being cheated.
On the contrary, the store owners who sold the trial CDs in a moment of confusion, many of them were very depressed afterwards, so they had to call frequently to urge the goods, and vented their depression on the dealers.
…………
August 18th, Wednesday, morning.
In the general manager's office of Changsheng Records, Zheng Changsheng was surprised to receive the pick-up notice from Dongguan Bookstore from Liu Zhongxin, the manager of the Publicity Department, his face was full of shock and astonishment.
A manager of the other party personally called to urge the goods to hang up just now, and the official pick-up notice has arrived here, which shows how anxious the other party is already!
Zheng Changsheng swallowed, raised his hand and rubbed his brows, shaking the bill of lading in his hand, he couldn't tell whether it was surprise, puzzlement, surprise, or all kinds of emotions, "Two hundred thousand tapes? The Guanshudian family has to carry twenty cassettes?...Are they crazy or am I crazy?"
Shaking his head, he slapped the pick-up notice on the table, stared at Liu Zhongxin, and asked, "How much is the first shipment to Dongguan Bookstore?"
Liu Zhongxin immediately replied: "Tape 15,000, CD 1,500, vinyl 500, a total of 17,000 sets."
Zheng Changsheng unconsciously rubbed the delivery notice under his palm, then bent down suddenly, opened the drawer and looked through it twice, found a folder, muttered to himself and counted, "They reported it last week. The sales volume is 4386! Last week... I checked, it was 1128, yes, this is it! I am not good at math, I am afraid I may make a mistake, Lao Liu, Xiao Wang, please help me to calculate, this is a total of two How much did Zhou Jia sell together?"
Lao Liu was stunned for a moment, but he didn't come back to his senses for a while, but the secretary Xiao Wang was really used to listening to the boss's casual orders, and he was almost reflexive. He lowered his head and pondered for a while, and then reported the number, "Total It's 5513."
Zheng Changsheng pointed at her, "Yes! 5513! Then you can do the math for me? What is 17000 minus 5513?"
Old Liu was stunned again, but this time it was Xiao Wang who replied, "It's 11487."
With a bang, Zheng Changsheng slapped the table fiercely, "Eleven thousand and four hundred and eighty-seven! I'll take it! As of last weekend, they had 10,000 copies left in Dongguan Bookstore." More than 1,000 copies, it only took two days, and now tell me that the more than 11,000 copies are all sold out! You, you... Can any of you tell me if this is true or not? Why do I feel like I can't turn the corner! Is this Liu Mingliang's album? Zhang Chang's? Or...Zhen Zhen is back? Or...Flying Band has jumped ship to our Changsheng Records?"
Secretary Xiao Wang and Liu Zhongxin from the Propaganda Department looked at each other and shut their mouths tightly.
Of course, it's no wonder that Mr. Zheng is suddenly so excited, even irritable, because the situation is really too fast and too unbelievable! It has even been so fast and unbelievable to a weird degree!
Even a few days ago, who would have thought that the first record released by a semi-new female singer would be sold out in less than two weeks!
Moreover, it is not scary to just sell out of stock, the main problem is that it is sold out too quickly!
It's not scary to sell fast, but the scary thing is...the company had evaluated the market prospect of this album beforehand. Numbers to estimate!
In other words, the company agreed that this record might not sell well!
As for now, well, it's a happy thing for the singers and records of my company to sell well, but what is depressing is that although calls come in to urge the goods, notices of delivery are sent one after another. , everyone is still in a daze, no one knows what happened to this record? I have no idea why it sells so well!
Of course, Zheng Changsheng is Zheng Changsheng after all. He entered the industry alone, as an outsider with no musical background, but he developed Changsheng Records to the current scale in more than ten years. Naturally, he is not a simple person. .
Moreover, the stock-up notifications from all over the country that he had received since yesterday had given him a bit of buffer time in advance, so that he would not be too shocked.
Therefore, although the Dongguan Bookstore sold out all 17,000 records made him lose his composure for a moment, but after sitting down and smoking half a cigarette, his brain came alive again.
Liao Liao is an artist in his company, and the record is released by his Changsheng Records. Every time it sells an extra copy, he can earn extra money... I don't care why you suddenly sold it so popular! Is it worth being unhappy to have money to earn?
Thinking of this, his thoughts suddenly became clear.
Then, the surprise that had been suppressed in my heart because I was too shocked just now suddenly rushed up!
Depend on! Even tapes and CDs, that's 220,000 copies, and they were sold out in less than two weeks!
Liao Liao is on fire!
And it's still a fire!
Last week, I sighed while looking at the sales rankings of Dongguan Bookstore, wondering when I would be able to produce a He Runqing in my company.
He Runqing is so popular, isn't she selling about 150,000 copies a week?
Liao Liao's album is no worse than hers!
Thinking of this, his face became agitated and excited unconsciously.
Just at this time, someone knocked on the door, and he called out "Come in", and when he looked up, he found that it was actually Zhao Meifeng and Yang Fan, the deputy manager of the publicity department, who came in together.
"Is something wrong?" he asked.
Yang Fan opened the folder and handed it over, saying, "I just received the investigation results from the investigation company."
"So fast?" Zheng Changsheng took the folder in surprise and looked at it seriously.
1. Where did you hear about the album "Liao Liao"?
A. Through TV and radio programs; (37.2%)
B. My friend told me; (47.7%)
C. I have heard Liao Liao's songs before; (5.2%)
D. Other ways. (9.9%)
…………
4. In the album "Liao Liao", which song is your favorite? (you can choose more than one)
A. "That Summer" (14.3%);
...
D. "My Hometown of Passionate Love" (59.4%);
...
F. "Persistence" (89.2%);
G. "Wild Flowers" (81.5%);
H. "Cheers, Friends" (82.2%);
...
J. "Unfinished Love" (51.4%);
…………
Seeing this, Zheng Changsheng was completely stunned.
In the company, "That Summer", which is generally more optimistic about this album, actually only got 14.3% of the favorites. On the contrary, the other few songs made everyone very worried, and made him, the general manager, almost furious The few songs that terminated the production of this record were all hits! Especially the song "Perseverance", which actually won 89.2% of the favorites!
This is equivalent to saying that out of every ten people who have heard this album, nine people like this song!
This reputation is so overwhelming that it's... scary!
At this time, Zheng Changsheng raised his head and hurriedly glanced at the faces of the four people in front of him. When his eyes passed by Zhao Meifeng, the other party seemed to hesitate to speak, but at this moment, Zheng Changsheng was in no mood to ask her what was the matter. .
He looked down again, and the survey data showed that the other party distributed a total of 1,109 questionnaires to fans who had already bought and wanted to buy the record but hadn’t bought it yet, and a total of 1,084 qualified questionnaires were returned——as For small-scale market research, this data sampling range is already representative to a certain extent. After all, up to now, the distribution volume of records to the whole market is only 220,000 copies.
As soon as he changed hands, he handed the folder to Liu Zhongxin and motioned him to take a look.
At this time, Yang Fan hurriedly said: "When the survey company sent the results, they specifically told me that although it was not included in the survey content, they thought it was necessary to remind them that the reputation of this album was exceptionally good. , Judging from the survey results, the popularity is also very high, and fans have a strong desire to buy. Therefore, they believe that once the album starts to be available on the market, the sales are likely to explode!"
Zheng Changsheng nodded slowly when he heard the words, and then, before he could say anything, there was another knock on the door.
"Come in!" Zheng Changsheng yelled, and then said: "Open the door, don't close it!"
For the first time since the company opened, his general manager's office was so lively that it was almost a vegetable market. But at this moment, Zheng Changsheng's heart no longer had the slightest sense of boredom, and what was left was only lofty sentiments!
People often say that a horse can't get fat without night grass, and a man can't get rich without windfall, but now, he knows, the windfall that belongs to him——
coming!
***
The 6,000-word chapter asks for a recommendation ticket!