Chapter 83 This Mountain Is Gradually Green (Part 2)
A few words are clearly written on the cover of the single "Half Pot Sha" - experimental single.
Obviously, although this is Li Qian's work, even though He Runqing also likes this work very much, and even she should have a lot of confidence in her own singing skills and Li Qian's song, but for this song She still lacks confidence in the market prospects.
So, I don't know if it was her own decision or the producer's opinion. In short, in the end, they still chose to make this song into a single and release it.
Perhaps, their purpose is the same as Li Qian's, they want to use this song to test the current domestic music market's acceptance of this new Chinese style?
Li Qian didn't know.
He just knew that, considering He Runqing's identity and status, this was definitely a very cautious distribution strategy, and it could even be seen that He Runqing was not very confident now, so she was careful every step of the way.
In fact, if you think about it, you know that an album of ten songs is usually priced at ten or twelve yuan, and the price that fans can buy is probably eight or nine yuan. In fact, one song is worth less than one yuan. , but a box of single tapes will be priced at least three yuan, and a single CD will be priced at four yuan. Fans buy it, and it is probably between two and three yuan... such a simple account , Naturally, anyone can count it. Of course, everyone understands that buying a single is really not worthwhile.
Therefore, in the record market, generally newcomers who are about to debut will release a single to prove their strength and test the demand of the market when the record company is hesitant, so as to pave the way for future albums in the market. Make sufficient preparations for positioning and publicity and release, such as Liao Liao before the release of the album "Liao Liao". And those famous singers... If they are not really willful, they will rarely choose to release singles.
It is precisely because of this that the market for singles has always been very small. Even Dongguan Bookstore does not set up a sales list for singles, but adopts the method of directly listing the sales of singles as part of the album.
Since the domestic music market was liberalized in the mid-1970s, there have been many singles in this market for nearly two decades, but there are very few singles with an overall sales volume of more than 500,000 copies. If it can exceed one million, twenty years will add up to five or six.
Like Liao Liao, her first single only sold about 300,000 copies, but she has already given Changsheng Records a lot of confidence, which made Zheng Changsheng proudly spend a huge amount of money to produce Fee to make an album for her.
Therefore, I have to say that Li Qian was somewhat disappointed when he received He Runqing's single from Cao Zhan and learned that they decided to release the song in the form of a single.
The fact that it was released as a single has already largely determined that "Half Husha" will hardly become a real hit.
Although in fact, Li Qian had a bit of hesitation in anticipating the market prospect of this song, and he did not expect this song to have a big start, but at least, he felt that He Runqing should not be cautious about this song. the point.
Although so far, Li Qian still can't find any strong evidence to prove it in the current domestic record market, but in view of the development of the music scene in that time and space that he has experienced, Li Qian has no doubts about the song "Half Pot Yarn", at least for now. It should be regarded as a completely novel Chinese style song, and I still have a certain degree of confidence.
Because the Chinese style, especially the moderately innovative Chinese style, should definitely have a market in China.
And the facts seem to be verifying his speculation bit by bit.
On Tuesday, November 30th, "Half Husha" was released.
In the first week, it airborne to the seventh place in the sales list of Dongguan Bookstore, with a single-week sales of 4733 copies!
You know, this is just a single!
This result undoubtedly surprised everyone, and it was undoubtedly so bright that people were blinded!
Later, the national sales data was calculated, and the national single-week sales volume of this single was as high as 104,211 copies this week! It became the third single in the history of the domestic music scene to sell more than 100,000 copies in a single week!
In the second week, after a certain amount of market brewing, word-of-mouth brewing, and a certain amount of publicity, this single directly entered the top five sales charts of Dongguan Bookstore, ranking fifth, with a single-week sales reaching 5,946 copies!
The subsequent national sales statistics further showed that its sales this week once again exceeded the 100,000 mark, as high as 109,871! ——This time, it has sold more than 100,000 copies nationwide for two consecutive weeks, and it has become the only one in the history of single sales!
Undoubtedly, although the song "Banhusha" is not yet popular all over the country, it has become one of the hottest songs this winter!
That is, in this week, it was on the Voice of China's Golden Songs on-demand list, ranking eighth!
By the third week, its sales dropped slightly, but it was still in the normal decline range. It still ranked eighth in the sales list of Dongguan Bookstore with a sales volume of 4,618 copies, and the national sales data remained at 88,559 copies!
In three weeks and 20 days, Dongguan Bookstore sold 15,297 copies and 302,641 copies nationwide!
You know, this is a single!
It's just a single, a tentative single with an obviously expensive price, but it has achieved such brilliant results. There is no doubt that the music critics, media circles, and music circles are amazed.
Although after three weeks of hot sales, the sales of this single soon began to cool down, making people wonder whether it was because of He Runqing's word-of-mouth effect that drove the sales of this single, but anyone with a discerning eye can see You have to understand that there is no problem with its sales exceeding 800,000 copies in the future, and it is only a matter of time before it exceeds 1 million copies! This is not simply something that the name He Runqing can pick up.
And most importantly, "Unfinished Love" is no longer an isolated case!
Even for Li Qian, when he only saw that this song entered the top ten sales charts of Dongguan Bookstore for two consecutive weeks, and he didn't even get its national sales data, he was completely sure of his judgment ——Chinese style, will be hot!
As for its subsequent decline in performance - no one can know better than Li Qian. First of all, it is an expensive single, which will definitely limit its sales. Not unrelated.
"Banhusha" is a good song, there is no doubt about it, even if it is placed in another time and space when the Chinese style has been flooded, it is still enough to be called a qualified or even an excellent Chinese style work .
But that's all.
First of all, its tune is too flat. Although this highlights the "Zen" pursued by the whole song to a greater extent, it still lacks some market acceptance for ordinary listeners and fans.
Secondly, although its lyrics are full of ancient rhymes, to be honest, they are not completely beautiful and connotative, at least compared with those famous lyrics by Fang Daka, they are more than one level behind.
So in the time and space that Li Qian experienced, although it had some reputation in the small circle of the industry, but in the whole country, let alone compared with Zhou's Chinese style, which is popular all over the country, even if it is compared with the same only Compared with those Chinese styles that have spread within a certain range, its achievements are a bit bleak, and its popularity in the pop music world can only be regarded as better than nothing.
It can be said that it can achieve such impressive results in the hands of He Runqing, to a large extent, it is actually because there are no mature Chinese-style works in the current domestic music scene, so it looks so novel and unique, which is eye-catching. one light.
However, this is also enough.
For He Runqing, the impressive sales performance of this single is enough for her to regain her confidence in the market, and it is also enough for her to realize that it's not that fans don't like her voice anymore. The album was unbearable, and sales fell rapidly, just because everyone lost the freshness of her consistent sweet songs in the past.
What she needs to do next is to speed up a moderate transformation while maintaining her own advantages.
For Li Qian, it is also because of the sales performance of this single that he can once again confirm, even affirm his understanding and judgment of the domestic market, and know more clearly the path he will take next. .
As for the songwriters and singers in the domestic music scene... many people finally realized that the Chinese style can really be played like this! It turns out that the fans really like this way!
Therefore, within a few months after many people began to focus on light rock, many people quickly withdrew and began to study this novel Chinese style.
Of course, as of now, there are only two works that they can disassemble, analyze, and even imitate.
Li Qian's "Unfinished Love", and Li Qian's "Half Pot of Yarn".
What they don't know is that for Li Qian, these two songs can only be regarded as an introduction to Chinese style with him.
And for major domestic record companies...
Oh, it turns out that it's that simple to become popular! You see, He Runqing had already begun to show signs of decline, but unexpectedly he fought a beautiful turnaround in an instant!
It's just a single, and it's a single that makes He Runqing, who is already a little frightened, carefully label it as an "experimental single". Can it actually sell over one million?
Find the reason, that's easy!
Let's organize a group to visit Li Qian in Jinan Prefecture!
... ... ...
After putting aside the concern about the sales of "Half Husha", Li Qian's life is actually as peaceful as ever.
He goes to and from class every day, recites, and does questions, goes to bed early and gets up early, exercises more, and smokes less. He goes to Wang Huaiyu every week to learn suona, and every now and then he goes to the restaurant managed by Chu Bingbing to perform. I have a phone call with Wang Jinglu every three or two days, each time you talk for a few minutes, and then I talk for a few minutes, and even the two of you rarely say "I miss you", just plain chatting, It’s just talking about interesting things in my life and study, and then, when I occasionally meet up and down the stairs, Li Qian will say hello to his new neighbor, Mr. Qi, and everyone will simply chat and laugh, and then pass by again , each busy with their own.
Overall, a bland mess.
At the end of December, the lunar calendar is already in the middle and late November. Regardless of whether it is in the countryside or in the city, more and more families are marrying their wives. People in the city pay attention to western style and high-end style. Western style has been popular in recent years. In the wedding ceremony, I don’t think so much about Suona. If people want to invite Western orchestras, such as large and small trumpets and snare drums, rich people will also invite someone to play a romantic violin. , don't care if you understand it or not, what people want is this foreign spirit, but there is still a market for suona in the countryside.
So, even though he had only learned for a month or so, and he was only familiar with the most basic pieces of music, Li Qian was dragged by Wang Huaiyu to rush into battle and started his career as a wedding musician.
In the words of Wang Huaiyu, this is the most typical practice of learning!
In the winter, a team of six people, two suonas, two shengs, a pair of cymbals, and a clapper, everyone gets up at four o'clock, wearing thick down jackets, and then sits in Wang Huaiyu's broken car. The van went to the countryside and arrived about half past five. Before dawn, the suona had to be sounded. Then, although there would be a break in the middle, the time had to be until two or three o'clock in the afternoon. After the host's toast to the guests for the third time, they are considered to have finished their work.
That’s not all, the bride’s wedding car arrived in the middle. According to the custom in the countryside of Jinan Prefecture, the musicians they invited had to “stop the sedan chair”. Wang Huaiyu will open his voice to perform a few old plays of Shandong Bangzi, preferably with a high-pitched part in the middle, so that all the onlookers on the third floor and the third floor around him will be full of cheers, and the wedding ceremony will be full of joy. Hurrying to "ask for the way" to the red envelope, that's called calming down the place!
According to the rules of Wang Huaiyu's band, the man and the woman must each give red envelopes three times, that's not to lose their status, and they can make way! Over the years, he has traveled all over Jinan with this folk band. The reason why he is famous is that everyone regards being able to invite them as a matter of face at weddings and funerals. It is not only the musical instruments. Well, the key is that you still have to sing well!
Just work like this for a full day, fill your stomach with water and wind, eat two meals, and give each other a small wedding bag before leaving, which contains a pack of wedding cigarettes and a dozen pieces of wedding candy... Their cash income totals It's eight hundred yuan!
It is said that this is already the highest price in Jinan Prefecture!
Of course Wang Huaiyu never tired of doing it, and Li Qian also felt that he was really practicing his skills, so as long as Wang Huaiyu called, he would never refuse. Even as an intern, he earns fifty yuan a day.
Later, with the sudden popularity of "Half Pot Sha", people gradually came to Jinan Mansion to find someone.
In fact, everyone is in the same circle, so it’s hard to say that there is any real secret at all. As early as when Li Jinlong brought Wuxingwusu back to Shuntian Mansion, Li Qian had already made an album for the small group of Huage Records The news has gradually spread, and everyone understands that Li Qian's works are not only for Liao Liao, he is very willing to cooperate with other people and other companies. However, everyone still habitually waited until "Banhusha" became popular, and then hurriedly organized groups to go south.
Of course, everyone is very disciplined. Everyone knows that Li Qian is a high school student and has to go to class, so no one would be stupid enough to try to contact him during the Monday to Friday period, and even on Saturday and Sunday, everyone would According to the usual practice in the circle, I first visited Cao Zhan at the Buwen Bookstore and asked him to help introduce or invite songs. Li Qian and Cao Zhan are good friends, including that He Runqing got the song through Cao Zhan’s relationship. It's no secret in this circle.
Therefore, whenever someone from the record company came to visit, Cao Zhan would call Li Qian on the spot.
Sometimes the phone will be connected directly, sometimes no one will answer, but after a few minutes, Li Qian will always call him back.
Cao Zhan said, a certain manager or a certain producer of a certain company came to me. They want to meet you and ask you to write a song for their company.
Then Li Qian would say, push it for me, and say that I am not going to take up any more jobs before the college entrance examination, and I am planning to run a few more games with Teacher Wang recently, and I am really too busy, what else can I apologize for? If there is an opportunity to cooperate again in the future and so on.
The wedding scene is often very lively. When Li Qian speaks, his voice is often like a quarrel, and he has to shout loudly, but Cao Zhan's side is very quiet, so what he said can often be heard clearly by the other party, and even saves the time. Cao Zhan's retelling.
As a result, many people had no choice but to quit.
However, there are also a small number of people who are already familiar with Cao Zhan, and some are even sent to Jinan Prefecture to be pioneers because of their good relationship with Cao Zhan or a few times of cooperation, so they inevitably have to ask a few more questions, saying that Li What is Qian doing?
Cao Zhan said calmly: He learned how to play the suona from others. At the end of the last year, there were many married people in the countryside. On Saturdays and Sundays, he was busy going to the countryside to play the suona to marry his wife.
Then, the other party is often a little confused.
So, when more than one person came, the news gradually spread back to the music circle in Shuntian Prefecture.
After Liao Liao became popular, not only did the circle know that there was such a person as Li Qian, but most people already knew that he was only a seventeen-year-old high school student.
After the single "Half Pot Sha" became popular, everyone knew that the success of this high school student was not accidental! His works are not just suitable for Liao Liao!
And after many companies sent people south to visit Li Qian, this winter, the musicians in Shuntian Prefecture, which is the center of the entire Chinese pop music scene, learned the latest news: Li Qian, this young man, has a weird temper! Compared with writing songs, earning money, and being famous, he seems to prefer to play some very personal and individual things.
Then everyone frowned——
I'm not afraid that you like to make money, or that you like to be famous, but I'm afraid that you are too individual!
People with too much personality, especially if they are still a little wit, are often difficult to control!
But watching "Liao Liao" continue to sell well, continue to occupy various charts, and see He Runqing's elation and confidence after a sudden reversal of a single, everyone can't help but feel itchy: When you graduate from high school, you can There are still half a year left!
And at this time, at the end of the year and the New Year's Day approaching, the second studio album "Sister and Sister Stand Up" of the Wuxingwusu Group was quietly released.