Chapter Five Hundred and Seventy Fourth Who Is the Big Brother

"What should I do if the system forces me to copy books ()" Find the latest chapter!

There is a lot of trouble on the Internet abroad.

The domestic network is not inferior at all!

Generally speaking, the number of people watching the live broadcast during the day is very small, but there is an exception on June 6th, especially on this day, there are many live broadcast rooms that start the outdoor live broadcast early in the morning, and the titles are all related to " The "Lord of the Rings" is not about buying books live at a certain bookstore early in the morning. It's not just buying one or two books at a time. How can I miss the best opportunity? I'm buying the ones that are less than thirty or fifty, and those that are more than one or two hundred.

"Yaomei takes you directly to the sale site of Lord of the Rings!" "

"Take water friends to see the new work of Chungang, the number one person on the Internet. "

"Tongzhou XX Bookstore Delivers Books to Water Friends with Brands on the Spot! "

"Live Unboxing Lord of the Rings Collector's Edition Gift Box, let's see if it's worth it? "

"..."

Li Chungang himself did not expect this situation. Readers who have received the book seriously should be immersed in the content at this time. Instead, these anchors from all walks of life took the lead in bringing the first wave of "rhythm". A blogger with Weibo, an anchor with a certain fish, and an anchor with Douyin, anyway, there is not much difference for him as a cloud anchor, anyway, they are "don't know", "don't understand" and so on. I just clicked on the link with the highest number of likes and comments from netizens on my Weibo.

"Yo Hoo, I didn't expect it to be this guy!"

After Li Chungang saw the title of the live broadcast room, he immediately understood that the other party he was in love with was a professional video sharing blogger who was well-known on the Internet!

"Unclean Bear Noodles", on a well-known video website starting with B, a video called "Read XXX in Three Minutes" series is launched every week.

In that video, he will briefly introduce the context of the story and its highlights, and of course the most important thing is to make complaints.

In the beginning, before he became famous, "Unscrupulous Bear Noodles" started by making the "Three Minutes to Watch XX" movie series, but compared to his own complaints and video editing speed, the shooting and release time of the movie is far away. It is far from keeping up, and not all the movies released will be made into a series of videos. Most of them are those hot topics and controversial movies that will make complaints.

Relying on the original "Take you to watch XXX in three minutes" series of videos, coupled with fairly good video editing techniques and humorous complaints, I quickly gained a large number of loyal audiences, but I have tasted "fame" Sweet's unrefined Bear Noodles was not willing to stop here, and then during a live broadcast, he was inadvertently reminded by the room manager of the live broadcast room, and he began to turn his attention from the movie series to the novel series.

So referring to the series of videos "Take you to read XXX in three minutes", there is another series of videos "Read XXX in three minutes". The two are in the same line.

It's just that no matter how humorous or venomous snake's complaints are, it's fine, complaints are all strongly personal and subjective, this is true in movies, and even more so in novels! The same plot may feel bad in the video UP, contrary to the storyline, etc., but in the eyes of others, it is a completely opposite feeling, and sometimes even make comments without really understanding a book, so that the real Fan readers are somewhat disgusted.

Most of the netizens just like this, and think this kind of video is quite useful, as if they have really finished reading the book after watching the video which only takes three or four minutes in total.

Laziness and trickery have reached a certain level!

It is estimated that among the 10,000 viewers who watched the video, there may not be one person who will actually buy a book because of the evaluation in his video. Everyone is talking for fun.

Only kids would take it seriously!

At this time, there were more than 10,000 viewers in the live broadcast room.

This amount may not be a big deal at night, but it is broad daylight now. Except for those who have to get up early to go to work, how many people would be willing to get up so early, and I don’t know how much water is injected at station B inside.

Li Chungang recognized it at a glance, it was indeed the collector's edition of "The Lord of the Rings" issued by Manjinghua Publishing Company, and it was not a pirated edition, which reassured him.

It is shameful to say that he, as the author, is at a loss as to what is in this so-called collector's edition, because it is actually operated by Manjinghua Publishing Company, and it is also in line with the national conditions of the country. It's a special "product". There are not so many things like collector's editions and collector's editions published abroad.

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The event of book sales in advance does not occur in a single place, and it is inevitable that bookstores in cities in various regions of the world have this situation.

Some bookstores are still holding on, and some bookstores can't help but move the "Lord of the Rings" that was originally placed in the warehouse to the most conspicuous shelves after seeing that some bookstores are selling them.

A very simple truth: If you don't sell, your customers will be attracted by your competitors. Since everyone is selling, the default is not bad for your own!

The mentality that the law does not blame the public exists everywhere.

Under such circumstances, even those bookstores that were originally firm in their positions could not help but become shaken after being questioned by customers who arrived early one after another.

In New York, Random House's one of the few offline physical bookstores is full of customers.

This bookstore can be regarded as a "front" used by Random House for experimentation or for external use. All the books sold in it are works published by themselves, and there is not a single work published by other publishers.

At this time, the store is full of customers!

The location is chosen directly in Times Square, and Random House is also well-known, so the turnover of the bookstore is naturally high.

However, John, who is the person in charge of the store, was not too happy at this time, but frowned and looked at the customers who kept coming to ask.

"Boss (Boss), even the Wal-Mart chain has started to sell, we don't have to wait until the early morning! Since the afternoon, almost hundreds of people have come to inquire."

A staff member tried hard to persuade them that these were customers who were really willing to spend money, but they finally chose other places to buy, because Random House did not start selling in advance.

John shook his head and said, "It's agreed to be tomorrow, and it won't matter if you miss a minute. It's their fault that the other distributors don't abide by the contract! But we, as the flagship bookstore of Random House, must strictly abide by this point!"

The "Lord of the Rings" in the main store is not unsold.

Moreover, as the person in charge of this bookstore, John still has the right of autonomy. He had planned a small event before, which was to take out "The Lord of the Rings" for sale in the early hours of the morning, and at the same time give every customer who bought the book a free copy of the book. book!

Of course, he also has a small selfishness, that is, this kind of activity will definitely attract the attention of reporters. By the way, John is a member of the camp that supports Caitlin. Such activities are only available in "Lord of the Rings", and Keppel Ron's "The Lost City of Time and Space" did not have such a good treatment. Anyway, it went on sale at the same time, and there must be differences in the placement of books.

The staff of the bookstore have already adjusted their shifts, just to be open until two o'clock in the morning tonight!

In front of the employees, it is impossible for John to say that he feels sorry for the readers who have left, but after turning around and returning to his office, he starts to feel sorry for the "turnover" that has slipped away.

"This time, there are booksellers all over the world who are selling in advance one after another. I'm afraid that "The Lord of the Rings" should enter the list in advance. I don't know where it will be ranked. These stores are also real, and when we have agreed on it will be Which, mobilize the whole body and disrupt the deployment of President Caitlin!"

As the owner of the bookstore, John had already taken a copy of "The Lord of the Rings" and put it in the office to read when it arrived.

Now out of sight and out of mind, he didn't want to hear someone outside asking if "The Lord of the Rings" was on sale in advance, so he simply sat in the office and read the rest of the content.

It is common for Penguin Random House headquarters to see this kind of situation, and local publishing can still control it a little bit, but as long as it is released simultaneously globally, this problem is unavoidable. Many bookstores regard themselves as the last link of sales. It did not follow the rhythm of the publicity plan at all.

To put it bluntly, it means that he only cares about the small profits in front of him and ignores the overall situation.

And what can be expected is that "The Lord of the Rings" is not the first book to be sold in advance, let alone the last one!

What Caitlin and the others are worried about is that if this work is sold in advance, some criminals will use the time difference to mix some pirated copies into the market, and customers themselves will not be able to determine whether they are buying genuine books.

In the original words of a certain thinker Ma Ge: once there is an appropriate profit, capital will be bold. If there is a 10% profit, the capital will be guaranteed to be used everywhere; if there is a 20% profit, the capital will be active; if there is a 50% profit, the capital will take risks; for 100% profit, the capital will dare to trample on everything in the world Law; with a profit of more than 300%, capital dares to commit any crime, even risking hanging.

But don't underestimate the behaviors that criminals dare to do for profit.

In addition, this will also greatly harm those consumers who participated in the pre-sale. They placed orders online or in physical bookstores in advance, but they did not get the books in advance.

Those who did not participate in the pre-sale actually got it in advance, so what is the meaning of the so-called pre-sale? It's nothing more than a joke!

Unless consumers have a tendency to be masochistic, they will choose to continue to believe in pre-sales.

Fortunately, this secret sale was not too long in advance. If it had been two or three days earlier, the impact of the situation would have been much more troublesome.

Maybe Caitlin has to adjust the publicity strategy that Caitlin has formulated, and even prepare for the worst is to directly advance the release date of "Lord of the Rings", but such an approach will undoubtedly hurt the enemy one thousand and self-defeating eight hundred, if not When the situation has reached the most urgent situation and is about to completely get out of control, it will not go to this point.

Two or three hours seems like a lot of time, but in fact there is not much space left for manipulation. Those who intend to pirate will have to arrange for people to complete the typesetting of the content after getting the book in advance, and then the pirated printing can be carried out. You must know that this is not an easy task. "All the content of the three volumes have been published together. With so much content, you can't just typesetting the content, let alone printing it later and finding distributors to sell it, etc...

"Fortunately, it's "Lord of the Rings", sneaking away for a few hours will not have much impact on the overall sales performance next week. If it's other writers, they might drop several rankings because of this reason!"

Caitlin is also very fortunate that the huge number of pre-sales of "The Lord of the Rings" is enough to ensure that it will not only easily win next week's championship, but also the monthly championship and annual championship. Now it seems that there is not much suspense. This is good The chemical reaction produced by the work plus a good publicity plan.

The only thing to worry about now is the sales performance of Keppel Ron's "Lost in Time and Space". Although one is suspense reasoning and the other is fantasy, it cannot be compared, but readers and netizens don't think so. Li doesn't care about you so much. If the sales volume is not as good as the people, it is not as good as the people. This is an irreversible fact.

"Yeah, I don't know how many copies have been sneaked out this time. Looking at the posture on the Internet, they are sold all over the world."

"Now the company's publishing department has called one by one to warn them. It is estimated that some timid people have calmed down. These people really, after waiting for so long, finally leaked out in the last few hours!"

Although these pre-sale channel bookstores belong to the party in breach of the contract, the publishing company is the weaker party. It is impossible to really go to court because of this matter, so the books in the company may have to be sold on the street by themselves.

"This is obviously a great opportunity for online sales channel dealers to show their talents. They have been displeased with physical bookstores for a long time. Now they are the reason for physical bookstores to send them up." Caitlin changed the subject, "But these bookstores should also grow. Remember, collect all the lists of bookstores with advance sales, and when their batch of books are sold out and want to buy, put them at the bottom and beat them in this way."

This is also no way!

The sales channel is the big brother of the publisher, who decides which books to sell, but the top best-selling author like Li Chungang is the big brother of both the publisher and the sales channel.

This time, it was because of Li Chungang that Random House and Manjinghua Publishing Company in China had the confidence to take the opportunity to make a beating. If it were other writers, it is estimated that many bookstores would listen to it and laugh at it.

Li Chungang's published works can bring them income, and his works can make bookstores and distributors make money. This is the biggest reliance!