Chapter 568 Pre-Sale Is Also Crazy
The word "Lord of the Rings" is one of the most popular search keywords in Du Niang and Google at home and abroad. Whether using mobile phones or web pages, more and more people can't wait to learn more about it. I want to know more about it, and want to know what kind of work it is.
The entire publicity plan created by Caitlin's team played a key role in it. The incident will always continue to ferment as the incident progresses. Various news media are reporting it. In foreign countries, it is Twitter, Facebook, In China, there are WeChat public accounts and Weibo. Both the former and the latter are marketing this matter as a complete event.
As long as there is a little bit of enthusiasm, the attention of fans will be the same as that of a calf on a rocket-the bull is going to heaven!
Wensi Quanyong Company behind Li Chungang has been working quietly behind the scenes, and Man Jinghua Publishing Company, which has obtained the cooperation with Random House in the domestic publishing market of the Chinese version of "Lord of the Rings", has not been idle.
Manjinghua Publishing Company took advantage of the last short period of time before it was put on the shelves, and was still signing agreements with sales channel booksellers non-stop, and at the same time, the printing houses with cooperative relations were still printing in large quantities every day, whether it was publishing Both distributors and channel distributors have fully attracted the experience of selling "Dragon Race" some time ago. If you hesitate, you will lose, and if you are decisive, you will give in vain. Therefore, each channel distributor is like crazy, regardless of whether Manjinghua has so many goods. If the other party is satisfied, he will cut the money first and then transfer the payment.
You took my money, so you have to ship it to me, right?
The most important thing in doing business is integrity!
"Speaking of which, Li Chungang is really a nobleman of our publishing house! His annual sales of works published by himself account for almost 40% of the entire publishing house. This year I have a hunch that this number will continue to rise by one percent It is not impossible to reach 50%, or even 60%, it is not an exaggeration to say that one person can support a publishing company, this is terrifying!"
In Manjinghua Publishing Company, Qin Xiaoxian, the general manager in charge of marketing and distribution, couldn't help laughing. It's no wonder that he was in such a good mood. Almost every time there was a work by Li Chungang to be published, their sales and distribution department followed The Chinese New Year is just as festive, and the channel sellers who originally begged their grandparents to sue their grandma would not give them face will turn around to curry favor with them at this point in time. Those who are not in this department cannot understand the feeling.
"Old Qin, tell everyone how the pre-sale of "Lord of the Rings" is going?"
Now it is the company's weekly regular meeting. Each department needs to report on the work situation next to each other, and no one can escape. This is also for the purpose of understanding each other between different departments of the company.
Qin Xiaoxian put away the smile on his face and said seriously: "Ouyang,
Tell the leaders about it. "
Ouyang Xiao, the deputy general manager sitting on Qin Xiaoxian's left, first stood up and bowed slightly to the leaders of the company, and then looked at the latest results reported by the employees above and below: "So far, the Chinese version of "Lord of the Rings" has The pre-sale in China can be described as a great success! The pre-sale volume on our company’s official website and the flagship stores of Momo and Xdong has reached 50 million copies, and the pre-sale number in the official flagship store of Wensi Quanyong is slightly lower. One point is 38 million.
In addition, the two genuine online bookstores of Dingdang Books and Moudong Books are 23 million and 19 million. In addition, Douban, Amazon, Huaguo Books Online and other websites have a total of 13 million pre-sales. According to the incomplete statistical results of a chain of large physical bookstore groups, all pre-sales are 230 million+ volumes! "
As a writer in the company who is responsible for dealing with Li Chungang, Lao Xu carefully recorded all these figures. He knew that sometimes a good memory is not as good as a bad pen, and some things that should be recorded should be recorded honestly, and from these Looking at the data above, the situation is just as Ouyang's experience said, and the readers really support Li Chungang as always.
At this time, Dong Sicheng, who had been sitting quietly listening to nothing in the main seat, suddenly asked, "Is the figure of 230 million accurate? According to the data I got from Random House, "Lord of the Rings" is already in 2022." The book with the largest number of pre-orders in the world, the number of pre-orders in the US and English-speaking regions has reached more than 500 million so far, and it has also topped the pre-sale list on Kindle. There is no reason for our country to be the base camp of Chungang , but lost in the pre-sale performance to foreign readers who are not even fans for the time being?"
You must know that it has been less than a dozen hours since Manjinghua Publishing Company announced to the outside world that "The Lord of the Rings" will be officially released on June 6, but the pre-sale channel was opened on time after midnight in the morning. Reasonably speaking, it is difficult for Dong Sicheng to understand that there is only such a small amount of pre-sales, or there are some changes that he does not understand, or someone is deliberately hiding something.
As the top leader of the sales and distribution department, Qin Xiaoxian can only stand up for this problem: "The current pre-sale data can't explain anything, and now we have just hit the Internet boom, and the number of pre-orders is increasing rapidly almost every hour. , and according to the careful investigation of the researchers we sent out, we found that the reason for the pre-sale results is not because they have reduced their support for Li Chungang or no longer believe in Li Chungang's works, but because they compared to pre-ordering on the Internet, I would rather choose to go to offline physical bookstores to grab a glimpse of it as soon as possible on the day of release! And from the 1,000 consumer questionnaires we sent out, there are more than 600 questionnaires in the suggestion column, suggesting that we add The number of first prints and the quota of offline physical bookstores will ensure that they will not wait in line for half a day and return empty-handed."
Dong Sicheng: "The issue of quotas for offline physical bookstores is exactly what I have been thinking about recently."
"About this pre-sale issue, your sales and distribution department still need to step up efforts and pay more attention to it, and contact those channel sellers and physical bookstores more. There are still a few days before the official launch, let the employees work hard After a few days of hard work, we must strive to have more pre-sales than Europe and the United States, even if we really can’t overwhelm the other side, we shouldn’t let the gap be so big, understand?”
"Okay, I'll make arrangements after the meeting."
"Is there any news about this year's Golden Bookmark Award?"
"The organizing committee has contacted us a little bit..."
"Then what do they mean?"
"What they mean is that awarding the Golden Bookmark to the same person every year will inevitably make people lose their expectations. This is what they don't want to see."
"Bullshit! What's wrong with the same person? Could it be that Chun Gang didn't win this award based on his ability? Just ask them who else can compare in the current domestic publishing market? Is it Han Dong, Xiaotian, or Ke Liang? "