Chapter Five Hundred and Ninety First People Should Not Judge by Appearance

"What should I do if the system forces me to copy books ()" Find the latest chapter!

Heart is under the kyte.

If you want to understand a person's character clearly, you can't do it in a few words in a short time.

But if you want to understand a person's temperament, you can deduce it from your daily actions.

Before Evans set off for China, he carefully studied Li Chungang's behavior style from the collected information, and the result was far simpler than imagined, and at the same time expected.

Just like young people don't have too deep a city, the other party's behavior style is more inclined to the straight-forward and very down-to-earth type. There are no surprises at all in the way it ends and gets straight to the point.

"Fortunately, I'm not unprepared!"

At this moment, he also directly took out the folder in the briefcase, then handed Li Chungang a piece of paper, and said, "I believe Mr. Li, you will feel sincerity after reading the content on it!"

"We, Universal, want to work with you to create this magical world of Middle-earth. We plan to buy the copyright of the Lord of the Rings trilogy at a price of 50 million US dollars, just for the copyright transaction fee. In addition, we promise the production cost of each film No less than 200 million US dollars, this can be written into the contract.

In addition to these, we have something special to share with you. Universal Pictures is not stingy, 5% of the global box office profit share, 5% of follow-up fees, and you can also get 2% on peripheral product sales. Dividends. In addition, Universal Studios Theme Park will also transfer the scenes in "Lord of the Rings" to reality, and you can enjoy the dividends of tickets at that time. "

Li Chungang has to admit that Universal Pictures is indeed well prepared, but this condition is not much different from Paramount's "Death of Poor" once proposed. Both the eight-figure copyright price and the nine-figure The project budget, only in terms of income such as box office sharing, Universal is more specific.

But with such a condition, he believed that as long as he was willing to talk to Paramount, it would not be too difficult.

It's just that Paramount's "Mr. Poor" feels more like painting a big pie, and in terms of personal perception, it really doesn't have an advantage.

The price of a film and television adaptation of 50 million US dollars, on average, is almost 17 million US dollars. This copyright revenue alone is enough to dominate the world, not to mention the box office dividends, omni-channel sales dividends, and peripheral product dividends. Such conditions In Hollywood, it can be said to be superior to the limit!

There has never been such an astonishing price offered by a Hollywood film and television company for a literary work to be adapted into a film. As long as such an offer is spread now, it will immediately become the front page news of the day.

Although the U.S. dollar has been inflated due to the international situation, but if the copyright fee alone exceeds 50 million U.S. dollars, plus the copyright income of other works in China this year, manuscript fee income, peripheral dividends, etc., his income He will definitely become the most author in the world, breaking one billion easily in one year, which is a feat that no writer has ever accomplished!

Qi Tong and Guan Yulan looked at each other silently, they didn't expect such a thing at all.

The plan they had prepared before was——

When negotiating, you can relax your mouth on the copyright fee, and then focus on various dividends. You must know that compared to the copyright fee for a one-off sale, if the dividend income is rounded up, it is 100 million!

And it's still US dollars, not Chinese yuan!

On the same issue, Evans and the others have almost the same ideas. They would rather pay more for the copyright fee than give it away in the follow-up profit sharing. With such a large investment in the project, the profit must be very considerable.

After he uttered this passage, he paid attention to Li Chungang's expression, trying to detect his thoughts from the subtle expressions on the other party's face. This is an important content that must be learned in the study of negotiation. related.

Humans are emotional animals.

Unless you have received professional training, it is absolutely impossible to be able to face everything without waves.

However, this time he was disappointed, because the expression on Li Chungang's face did not change much from the beginning to the end, as if the eight-figure copyright fee was the same as the nine-figure project funding, and if he insisted on saying that there was a change, he could only do so when he proposed it. There was a slight look of interest in the box office dividends, but this look completely disappeared after listening to the series of "5%", "5%" and "2%".

danger! ! !

A big word "Danger" instantly appeared above Evans' head.

Even Rodnick, who also serves as an interpreter, can detect the slightest bit of crisis, because anyone who is not blind can see that the other party has no expression or fluctuation at all for their so-called "sincerity", but For them, no expression is the greatest expression, which undoubtedly shows that Li Chungang is not very satisfied with this sincerity.

Just as the two of them guessed...

Li Chungang really thinks so. The price of 50 million US dollars is indeed the highest copyright fee among his many works. Encyclopedia system] Unlocked a lot of related books, and knew better than anyone how huge their market value was!

Part 1: $93,000,000 Global Box Office $869,797,416

Part Two: $94,000,000 Worldwide $920,400,000

Part Three: $94,000,000 Worldwide $1,118,888,979

In another plane, the three movies produced by "Lord of the Rings" almost reached nearly ten times the box office. This is still under the circumstances of limited special effects technology and limited capital investment. The effect of star shooting is definitely more than ten times that of the former, so the box office is also more than ten times.

In addition, there is also the global copyright of the "Lord of the Rings" series of TV series, but it sold a sky-high copyright fee of 250 million US dollars!

Fifty million yuan is only one-fifth of that transaction fee, and movie copyrights have always been higher than TV drama copyrights.

Of course, things cannot be compared so simply. The sky-high price of the "Lord of the Rings" series TV series on another plane, Earth, is based on the popularity of the series that has been spread for decades and the popularity of the three Lord of the Rings and three Hobbit movies. The number of global fans and the favorability of passers-by are very high.

The current "Lord of the Rings" is just a new book that has just been published and sold globally. It is indeed very conscientious for Universal Pictures to offer such a price to a new writer.

"I am very grateful to Mr. Evans for giving such excellent conditions, but there are some clauses in it that we probably cannot accept. Qi Tong, come and have a detailed discussion with them later."

You must know that this is not a bargain of a few cents in the vegetable market, but a slight touch of the upper lip and the lower lip is a profit starting from tens of millions. Note that the currency unit must be US dollars.

It can be expected that this kind of war of words and swordsmanship cannot be negotiated in a short period of time, and Li Chungang, who is also involved in other matters, is really not suitable for him to end in person. It just so happens that Rodnick on the other side probably understands. It was in Chinese, so Qi Tong simply took off the simultaneous translation earphone on the left, took the piece of paper from Li Chungang's hand, and sketched the specific terms on the paper.

—

"Mr. Evans, let's not talk about copyright fees for now. First, let's talk about the box office dividend. We hope that the share ratio is not 5%, but 10%, and this share ratio cannot be 10% of the film's profits. %, and if it is 10% of the global box office! I believe that there is a difference between movie profits and global box office, you know better than me!"

The share of the global box office and the share of the film's profits, there should not be too many twists and turns!

The world of capital can eat people. A film with a box office of 1 billion US dollars may be made into a loss account by the film company. How can there be dividends when there is no profit at all?

A film company with a slightly better conscience would not make it so obvious, but false reporting of profits will definitely happen.

Only people who are new to Hollywood will be fooled. Those movie stars, directors, and producers all get the box office dividends directly!

Profit can be changed, but the box office figure is under the eyes of people all over the world, so it cannot be faked.

Qi Tong directly opened his mouth and doubled to help Li Chungang ask for 10%. If the box office of a single "Lord of the Rings" movie is 1 billion US dollars, then this dividend alone can get 100 million, so they don't care about the copyright fee. , but to entangle in the dividend ratio.

Of course, negotiation is a process of asking for prices and repaying the money after landing. He directly doubled the 10% sharing ratio when he came up. He has his own intentions in it——

First, you can test where the other party’s bottom line is, even if there is more space between 5% and 10% of the next counter-offer; second, you are more testing Universal Pictures, or specifically Evan How much attention the gold medal producer attaches to making "The Lord of the Rings" into a movie.

Different negotiation situations are suitable for different negotiation skills. The current situation is obviously that Li Chungang, who holds the copyright, will have an absolute advantage. Even if the negotiation with Universal Pictures finally collapses, Sony Pictures, 20 Century Fox, Disney, Lionsgate and other famous Hollywood film and television companies are used as alternatives, and Paramount is not the last "guarantee".

Paramount: ? ? ?

Of course, a box office of 1 billion US dollars is a threshold, and only a few movies in the world can reach this figure every year. Li Chungang himself is not sure that his version of "The Lord of the Rings" will have as good a reputation and box office as another plane, Earth, everything is unknown.

"10% is too much! When we are looking for actors and directors, we will always consider box office dividends, and the company also needs to make profits. How about 6% box office dividends?"

Rodney simply translated Evans' words into Chinese. It was a bit difficult to translate verbatim, but it was still possible to express the specific meaning clearly, and they began to bargain with Qi Tong in this way.

Box office dividends are almost a symbol of status. Only the most important actors in a crew can enjoy the treatment of box office dividends. Many big star actors use the "20+20" method, with a salary of 20 million US dollars plus 20%. The global box office share, otherwise, how is the annual salary of the actors on the annual Forbes actor list of 70 to 80 million US dollars calculated.

Qi Tong said with a smile: "With all due respect, Mr. Evans plans to use top Hollywood actors in this "Lord of the Rings"? I'm afraid this is not a good idea, and the rest of the people probably won't agree."

You must know that this is the era when IP is king, and there are very few actors with strong personal appeal. Most of the actors seem to be famous, but they are actually tied to the series of movies.

To put it simply, you already have a fixed image with the audience, for example, actors who have played well-known characters such as Iron Man and Captain America in the Marvel Universe, but you let them put aside the huge fame of their roles in the Marvel Universe After that, he moved to another series of movies that were unfamiliar and had no foundation. Will the box office appeal really be that strong?

Not necessarily~

It is not impossible to spend limited funds on top actors, but the price/performance ratio is really bad. You must know that the protagonist in "Lord of the Rings" is a hobbit, plus short dwarves and handsome elves are needed everywhere. When it comes to special effects for production, it is definitely more appropriate to find that kind of high-quality and cheap new actor.

Moreover, there may be a new Hollywood actor who has won a lot of popularity through a series of movies. This aspect is also an intangible investment and gain.

Evans laughed, and it was clearly stated in his schedule that he was mainly looking for actors with certain acting experience but low prices. The combined salary of these actors may not be as high as that of a top superstar, and they are also easy to manage. Some, superstars have too many demands!

"Well, I have a simple proposal here. Presumably Evans must have read "The Lord of the Rings" and knows that the content of the book is divided into three parts, and if it is made into a series of movies, we will also It can be three films, we can only pay 8% of the box office dividend for the first film, but each of the following films will increase by 3% on the basis of the previous film, what do you think?"

Incremental clauses are relatively common in series works, and the third film usually does not have a bad box office.

Instead of signing contracts one by one, it is better to come together in three.

In Hollywood, there has been a precedent for the original author to sit on the ground and raise the price after the success of the first film.

It also happened that after filming a film, it was cut off by other Hollywood companies.

Qi Tong's proposal made Evans fall into silence...