Chapter 348 Home Appliance Chain Supermarket

Wu Bing promised that he had a lot of land under his control, and there were also large pieces of land here in the capital.

After confirming the purpose of the donated computers, Fan Wubing took people to see the two pieces of land in the capital.

It should be said that the investment of these cult members in the capital city is relatively large. Although the locations of these two pieces of land are different, they are both in densely populated areas with convenient transportation and good commerce. It is estimated that the price they originally paid for the land It's not low either. This time, Fan Wubing got an advantage in vain.

Although it is said that it is free for three years, and then it will be decided whether it needs to be continued based on the situation, but now that Fan Wubing has passed, he has made up his mind that this land must be acquired, even if the price is higher. It doesn't matter, after all, the combined area of ​​these two pieces of land is about 8,000 square meters, and there is a wall in the middle. Once it is opened and opened again, why can't it make money?

"This place is good, but the water distribution is a bit poor." Fan Wubing said a few words casually in front of the government officials who accompanied him to view the land.

Several local officials were a little uncomfortable, thinking that if this kind of place was not occupied by cultists and it was a little sensitive now, where would it be your turn to take over? It’s really typical of you to behave well even if you get a bargain!

Fan Wubing could see what they were thinking at a glance, so he said, "You don't have to believe it. If this place is really a treasure of Feng Shui, it will not kill its master. Most people can't understand the problem of Feng Shui." arrive."

It was not easy for everyone to quarrel with Fan Wubing on this issue, so they dealt with it hummingly.

"Mr. Fan, what do you plan to do with this land?" someone asked.

Fan Wubing looked at the place, then scratched his head and said, "Let's take a look and talk about it. It can't be idle for nothing. Let's tidy up this place carefully first, and then decide what use it will be used for."

He already has a basic idea about this piece of land, which is to build it into a large home appliance market.

Fan Wubing had thought about this before. Now that he saw this piece of land, he made up his mind and decided to introduce a large home appliance chain store to bring a new experience to the people of the capital.

Now Fan Wubing has the most advanced logistics team in the country, the most advanced business management team, the most advanced software management system, and the unparalleled global satellite communication system and resource satellites. He can completely build a company. Chain enterprises covering the whole country and even domestic areas.

Fan Wubing no longer pays much attention to the development of new resources. He pays more attention to fully mobilizing existing resources.

Play its role to maximize profits for the company and increase the added value of profits.

The reason why Fan Wubing thought of building a home appliance market was inspired by the development model of Suning Appliances. He believed that now that the home appliance industry has reached a period of rapid development, he should decisively enter the market to get a piece of the pie.

If you want to enter the home appliance retail industry, you have to mention Suning Appliance.

Suning Appliance Group, founded in 1990, was just a small shop on the street.

Zhang Jindong, the boss of Suning Appliances, originally had the same life trajectory as most people of that era. As soon as he graduated from college, he was assigned to work in a district-owned enterprise in Gulou District, Nanjing. Although his monthly salary was only more than fifty yuan, he finally had an iron rice bowl. . However, he was obviously not satisfied with this kind of mediocre life. He began to undertake some air-conditioning installation projects after work, and within a few years he saved a capital of 100,000 yuan.

In 1990, in front of everyone's astonishment, he resigned and went to work. He rented a two-story building with an area of ​​200 square meters in the downtown area of ​​Nanjing at that time and established a small company, Suningjiao Home Appliances, specializing in air-conditioning wholesale. Su means Jiangsu, and Ning is the abbreviation of Nanjing.

At that time, air conditioning, which was still considered a luxury product, was a huge profit. Zhang Jindong seized this opportunity and made 60 million yuan in sales in his first year. He was 28 years old that year. However, this young man who entered the air-conditioning industry halfway became an alternative in the eyes of several major state-owned shopping malls in Nanjing at that time.

In 1993, eight major shopping malls in Nanjing jointly challenged Suning. If any air-conditioning factory supplied to Suning, the brand would be completely banned. But Suning Appliance was not overthrown. Not only was it not overthrown, its sales of air conditioners that year also reached 300 million yuan. In 1994, sales reached 560 million yuan. Since then, Zhang Jindong led Suning to become the largest air-conditioning dealer in China by virtue of its affordability advantage. This top spot has been lost again. Didn't let it out.

Fan Wubing admires Suning's model very much, but he must also realize that Suning's model was created due to special historical reasons. At that time, the domestic electrical appliance market was still dominated by state-owned shopping malls, but as we all know, the burden of state-owned enterprises It was very heavy. Although the home appliance retail industry was a huge profit at that time, the burden borne by state-owned enterprises was enough to dilute such huge profits, whether it was retired workers or

External expenditures are inevitable.

As a private enterprise, Suning does not have these problems. Its development has been youth-oriented from the beginning. The boss is young, the employees are also young, and the company is even younger. It is very easy for a company without burdens to concentrate on its career.

Therefore, in China at that time, many enterprises were started by young people. They developed greatly in just a few years and created a batch of successful people. However, we should also see that the survival period of these enterprises is very different. Some persisted, while others gradually submerged in the dust of history and were no longer heard.

It is easy to establish and develop a business, but it is very difficult to continue it and become a century-old store that will prosper forever. Just like Quanjude can be passed down from generation to generation just by making roast duck, there are obviously some special reasons for this.

And Suning’s slogan is that service is our only product.

It is very valuable to be able to accurately position oneself and do it to the extreme. Fan Wubing also hopes that his company can do this, at least to make the home appliance chain city that will be launched nationwide into such an enterprise, which is very gratifying.

The management philosophy of Suning Enterprise is that the system is more important than power, and colleagues are more important than relatives and friends.

The lack of execution of employees is the most headache for many business owners and senior managers. China's thousands of years of official-centered thinking and cultural inertia of power over law are ubiquitous.

The system makers openly despise the authority of the system, but no one dares to advocate what price violators should pay. Employees can only be angry but not speak out against unreasonable systems, and the rationality of the system becomes the fatal weakness of the system. Employees who are subject to the system, based on an unbalanced mentality, have a rebellious mentality towards the system, and are lucky enough to try to escape punishment at the cost of violating the system, which is the biggest problem in the construction of internal systems in enterprises.

Although it is said that the system is more important than power in the eyes of most people, it is nothing more than a slogan.

However, in the practice of Suning Appliance's corporate culture, it is not what people take for granted.

The introduction of any internal system of Suning Appliance must go through more than three bottom-up suggestions and repeated arguments before the system text is finally formed. Unlike the cycle of implementation of the internal system of most enterprises and the system changes that are only patched up by individuals in terms of text, Suning Appliance's internal management system stipulates the necessity of changing the system itself with the development and changes of the market and enterprises since its announcement. In this case, the system is more important than power will no longer be a slogan.

The same idea of ​​total management has also been fully practiced in Suning Appliance. For example, a cleaning lady in the building of Suning Appliance can stop a senior leader of Suning Appliance from spilling rice grains on the ground, and the senior person must apologize repeatedly, which fully reflects the practice of system over power in Suning Appliance.

Another feature is that you can't hear the titles of brother, master and apprentice, or elder brother and elder sister in Suning Appliance. On the contrary, the phenomenon of calling names and positions is the most common. But it is precisely in the company where brothers and brothers are flying all over the sky that we see all kinds of nepotism and internal friction between different groups. In Suning Appliance, communication starting with name or position fully promotes the spirit of cooperation of equality and mutual respect, which is completely different from the psychological feeling brought to people by too much consideration behind the sweet title. It also makes people see a kind of equal, collaborative and respectful relationship between colleagues where system is more important than power and team is supreme.

Fan Wubing has always attached great importance to corporate culture and the centripetal force of the enterprise. The equal and efficient relationship between employees should be a driving force for the rapid development of the enterprise. Therefore, he pays great attention to learning from some successful enterprises to avoid going astray and affecting the development of the company.

The biggest problem of the entire Fan Investment Group is not elsewhere, but precisely in Fan Wubing himself. His advantage of being omniscient and almighty is actually not conducive to the overall development of the enterprise. A company that has not experienced major storms or setbacks is unlikely to grow into a company with cultural heritage and tenacity.

However, while Fan Wubing was planning to let people learn from Suning Appliance, he also felt that there was one thing worth being happy about. At this time, the domestic comprehensive home appliance chain market has not yet taken shape, and most of them are single-variety home appliance retail companies.

Even Suning Appliance will only have a chain market next year, which is a great opportunity for him.

After all, there is a saying that the first to enter Guanzhong is the king, and the influence of first impressions occupies a very important position in the minds of Chinese people.

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